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IMPLEMENTASI PEMBELAJARAN PADA PROGRAM STUDI INDEPENDEN COURSE PRODUCT MANAGEMENT DI PT LENTERA BANGSA BENDERANG Raihanah Aisyah Oktaviani; Eni Setyowati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i2.433

Abstract

In today's digital era, learning to develop digital skills s essential for students to prepare for their future careers. One way to achieve this s through the Kampus Merdeka program, ncluding the ndependent Study program. This program s expected to be a means for students to prepare themselves for changes n society, culture, the world of work, and rapid technological advances. The purpose of this study s to evaluate the mplementation of learning n the Certified ndependent Study program n Product Management organized by PT Lentera Bangsa Benderang, so that participants can understand the career opportunities available n the digital era. This research uses descriptive qualitative method, where the results are n the form of written or oral data and observable behavior of nformants. The results of the study show that the mplementation of learning n the Certified ndependent Study program at PT Lentera Bangsa Benderang has gone well, as seen from the program framework that encourages motivation and self-learning ability, as well as significant learning achievements with the preparation of a final project that reflects student understanding from the nitial material to the end. Therefore, the project-based learning approach at PT Lentera Bangsa Benderang can be a good foundation and reference for those who want to explore more deeply n the field of Product Management and build a career n the field.
Strategi Pemasaran dalam Pengembangan Bisnis Florist (Studi Kasus: Posie Florist Solo) Rafiqha Aulia Datau; Eni Setyowati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.513

Abstract

This study aims to analyze the marketing strategies of Posie Florist Solo in facing intense competition in the florist industry. Using a qualitative method and participatory approach, data were collected through observations and in-depth interviews with employees and the store owner. The results indicate that Posie Florist combines digital and traditional marketing strategies, including the use of social media (Instagram, Facebook, website, TikTok) and participation in bazaars and workshops. The implementation of a marketing mix that includes product innovation, competitive pricing, strategic location, and effective promotions helps them maintain their market position and enhance competitiveness.
DIGITAL MARKETING USAHA TOTEBAG BARCODE DALAM PENINGKATAN KAPABILITAS MAHASISWA MELALUI WIRAUSAHA MERDEKA Viqie Aria Kusuma; Eni Setyowati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.539

Abstract

The eco-friendly totebag business is growing in response to the increasing awareness of the importance of reducing plastic waste (Zero Waste). This study explores the digital marketing for the Barcode totebag business using a SWOT analysis approach, aiming to improve students' capabilities through the Independent Entrepreneurship program. The main focus of this study is the importance of creativity, independence, and innovation in entrepreneurship for students, as well as business opportunities that arise from the increasing public awareness of a sustainable lifestyle. By utilizing creative designs and quality materials, this totebag business has the potential to attract consumer interest, especially among young people. SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats, and to formulate effective marketing strategies to increase competitiveness and minimize risks. The Independent Entrepreneurship program supports the use of natural materials and traditional batik designs, which appeal to young consumers and increase customer loyalty. With effective marketing strategies, such as the use of social media and collaboration, this business has the potential to grow and provide valuable entrepreneurial experience for students. In conclusion, the Barcode Totebag business has significant growth potential with the implementation of the right marketing strategy.
Analisis SWOT dan Inovasi Teknologi Digital untuk Keberlanjutan Produk Pandawalovs Alfarizi Dwi Ismawan; Eni Setyowati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.540

Abstract

Seiring dengan perkembangan teknologi digital, pola konsumsi masyarakat mengalami perubahan signifikan, mendorong pelaku industri kreatif untuk beradaptasi dengan strategi digital guna mempertahankan daya saing dan keberlanjutan produk. Penelitian ini bertujuan untuk menganalisis strategi keberlanjutan produk Pandawalovs melalui pendekatan SWOT serta inovasi teknologi digital. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan studi kasus pada Pandawalovs, sebuah produk berbasis kreativitas yang beradaptasi dengan transformasi digital. Hasil analisis menunjukkan bahwa kekuatan utama Pandawalovs terletak pada kreativitas dan fleksibilitas dalam mengikuti tren pasar, sementara tantangan utama mencakup keterbatasan sumber daya dan persaingan pasar yang semakin ketat. Inovasi digital dalam pencatatan keuangan, pemasaran berbasis media sosial, serta pemanfaatan e-commerce terbukti meningkatkan efisiensi operasional dan memperluas jangkauan pasar. Penelitian ini menyimpulkan bahwa sinergi antara analisis SWOT dan pemanfaatan teknologi digital dapat menjadi strategi efektif dalam meningkatkan daya saing serta keberlanjutan produk di era digital yang terus berkembang.
Peningkatan Mutu dan Strategi Pemasaran Digital PT Givo di Era Modern Haniyah Zalsy; Eni Setyowati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.586

Abstract

The purpose of this study was to determine how entrepreneurship training impacts higher levels of creativity in students who participate in the Independent Entrepreneurship Program. This program is a national initiative that offers students practice-based entrepreneurship training through workshops, internships in MSMEs, start-up acceleration, pitching proposals, and expos. This study uses a qualitative descriptive case study approach that looks at activities carried out at the Muhammadiyah University of Surakarta. The results show that the training provided is able to improve students' understanding of entrepreneurship, team skills, business idea development, and the author's confidence in managing and marketing products. In particular, activities in the Luscious Parfum personalized perfume business project can provide students with experience in making decisions, conducting market analysis, and making decisions. Challenges such as budget constraints and market competition were successfully overcome through the use of social media and creative promotional strategies.
Pengaruh Inflasi, Nilai Tukar, Ekspor dan Impor Terhadap PDB di Negara BELGIA Favian Ardine Agathon; Eni Setyowati; Didit Purnomo; Maulidyah Indira Hasmarini
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1129

Abstract

At both current and constant prices, the Gross Domestic Product (GDP) is used as an indicator to determine a nation's economic condition during a given time period. The goal of this study is to look at how inflation, exchange rates, exports, and imports affected Belgium's economic growth between 2002 and 2022. The strategy utilized in this study is different straight relapse with the Normal Least Square (OLS) technique. Information on Gross domestic product, expansion, trade rates, commodities and imports were taken from the Worldbank. The outcomes showed that the commodity variable affects Belgium's monetary development. Import factors significantly affect Belgium's financial development. In the interim, expansion and conversion scale factors significantly affect Belgium's monetary development.
Analisis Pengaruh Inflasi, Foreign Direct Investment (FDI), Dan Ekspor Terhadap Pertumbuhan Ekonomi Di Singapura (1999-2023) Siti Nurhayati; Eni Setyowati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9566

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Inflasi (INF), Foreign Direct Investment (FDI), dan Ekspor (EX) terhadap Pertumbuhan Ekonomi (GDP) di Singapura selama periode 1999-2023. Studi ini bersifat kuantitatif dengan memanfaatkan data sekunder yang bersumber dari dokumen resmi World Bank. Teknik analisis yang digunakan adalah regresi liniear berganda. Hasil pengujian menunjukkan bahwa : (1) Inflasi memiliki pengaruh negatif dan signifikan terhadap pertumbuhan ekonomi, hal ini menandakan bahwa semakin tinggi inflasi, semakin menurun pertumbuhan ekonomi; (2) Foreign Direct Investment berpengaruh positif dan signifikan, yang berarti semakin tinggi Foreign Direct Investment, semakin tinggi pertumbuhan ekonomi; (3) Ekspor Investment berpengaruh positif dan signifikan, menandakan semakin tinggi ekspor, semakin meningkat pertumbuhan ekonomi.
Ketimpangan Distribusi Pendapatan Jawa Tengah 2020–2024: Analisis Panel Data Atas Peran Pertumbuhan Ekonomi, Pendidikan, Pengangguran, Dan Upah Bagus Andrianto; Eni Setyowati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9667

Abstract

Penelitian ini menganalisis ketimpangan distribusi pendapatan di Provinsi Jawa Tengah periode 2020–2024 dengan pendekatan regresi data panel. Data meliputi 35 kabupaten/kota dengan variabel dependen Gini Ratio dan empat variabel independen: Produk Domestik Regional Bruto (PDRB), pendidikan, tingkat pengangguran terbuka, dan upah minimum kabupaten/kota. Model terbaik ditentukan melalui serangkaian uji spesifikasi Chow, Hausman, dan Lagrange Multiplier dan diestimasi menggunakan metode Random Effect Model (REM). Hasil penelitian menunjukkan bahwa PDRB berpengaruh negatif dan signifikan terhadap ketimpangan pendapatan; semakin tinggi pertumbuhan ekonomi, semakin rendah Gini Ratio. Upah minimum kabupaten/kota juga terbukti berpengaruh negatif dan signifikan, menandakan bahwa kebijakan kenaikan upah efektif menekan kesenjangan pendapatan. Sebaliknya, pendidikan dan tingkat pengangguran terbuka tidak berpengaruh signifikan, sehingga dalam periode pengamatan peningkatan kualitas pendidikan dan fluktuasi pengangguran belum berdampak nyata pada pemerataan pendapatan di Jawa Tengah.
Determinants Influencing Economic Growth in Five Asean Countries during The Period 2015-2024 Ravakalista, Radista; Setyowati, Eni
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic development in the ASEAN region is shaped by complex dynamics arising from globalization, market volatility, and external influences. Guided by the endogenous growth theory, this study examines the impact of foreign direct investment (FDI), exchange rate fluctuations, inflation, and net exports on economic growth. Using panel data from five ASEAN countries Indonesia,Singapore, Thailand, Vietnam, and Brunei Darussalam covering the period 2015 to 2024, panel data regression analysis was employed. The results reveal that exchange rate stability and moderate inflation have a positive and significant effect on economic growth, whereas FDI and net exports are not statistically significant. These findings underscore the importance of maintaining monetary stability and adaptive economic governance to foster inclusive and sustainable growth in the ASEAN region.
The Influence of Macroeconomic Conditions on Export Performance in the ASEAN Region from 2017 to 2024 Syifa Arifatul Maula; Eni Setyowati
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of macroeconomic conditions on export performance in the ASEAN region for the period 2017-2024, taking into account the variables Gross Domestic Product (GDP), exchange rate, and inflation. The research employs a descriptive quantitative approach with panel data analysis. Quantitative analysis is conducted using panel data regression techniques to examine the relationship between the dependent variable, namely export volume, and the independent variables, namely GDP, exchange rate, and inflation. The results show that GDP has a positive and significant effect on export volume, while the exchange rate has a negative but significant effect. Inflation, although included as an independent variable, does not show a significant influence on export volume. These findings indicate that GDP and the exchange rate are key factors affecting export performance in the ASEAN region, while inflation does not play an individual role within the examined period.
Co-Authors Adi Wijayanto Aditama, Rifki Yudha Affan Bagus Santoso Agung Fadhila Putra Agus Dwi Anggono Ahmad Fauzan Ainafaid, Deviani Aji, Farhan Wahyu Akhyak Aksel Rizky Ramadhan* Alamsyah - Albidin, Verendra Noveta Alfarizi Dwi Ismawan Alfin Arma Jaya Allya Rahma Faradilla Alviando Arangga Amrina Rosada, Amrina Ananda Nadhifah Yustikarinda Andriyani, Rachma Fadia Anggraini, Pramuditya Anisa, Aulia Nurul Anma Dias Vidiana Annisa Nur Hidayah Aqshal Bagus Syafatullah Arbaul Fauziah Ariyanto, Nanda Bagus Atfinia, Neiska Syifa Ayu Renita Azhar Alam Aziz, Sekar Anissa Hikmatul AZIZAH, SALWA NUR Bagas Aji Ramadhan Bagus Andrianto Danang Adi Surya Daryono Soebagiyo Daryono Soebagyo Daryono Subagyo Daryono Subagyo Denata, Vigita Liliyawati Dewi Puji Astuti Dewi, Reny Fitria Dhea Nabilla Rossani Didit Purnomo Difa Kusuma Dewa Dita Apriselia Ratna Shinta DL, Wuryaningsih Donny Indra Ardhiansyah Erna Wati Fadhitama Farhan Saputra Fadhly Ahmadian Fadhly Fadilla Anjarika Kuswisnu Wardani Fajar Rini Suhadi Fajar Widayat Novianto Fajar Widayat Novianto, Fajar Widayat Falah, Lina Faradilla, Allya Rahma Farhan Wahyu Aji Fatimah NH, Siti Favian Ardine Agathon Fernanda Jessica Sandy Fifi Ramadanti Fiky Nila Mustika Firly Meidhita Berliandini Fitya Mukti, Diah Afriani Gillbram Syakha Wahyu Jati Habib Bachtiar Haimah, Haimah Handayani, Sri Haniyah Zalsy Haslinda Yasti Agustin Hasmarin, Maulidyah Indira Hasmarini, Maulidiyah Indira Herry Purnama Ibrahim Sorie Kamara Ilham Hamdallah Inda Fresti Puspitasari Inez Angela Eva Maharani Isnaeni Hasna Hanisah Ita Iva Kuriah Jaya, Alfin Arma Juliansyah, Onny Karel Milliano Hendika keisha Jenny Maulida Nugraha Khair, Otti Ilham Khoiriyah, Sheni Umi Lia Sunny Nuraini Lili Septiyaningsih Lilis Ayu Widyaningsih Luh Putu Ratna Sundari M. Sholahuddin Maharani, Inez Angela Eva Mahbuba, Laila Ayu Maris, Indra Din Maruf, Muhammad Sulton Marwatika, Arum Maskur Cahyanto Maulidah IH Maulidiyah IH MaulidSitti Retno Faridatussalam Maulidyah Indira Hasmari Maulidyah Indira Hasmarini Mohammad Ahfadz Irsadilah Mu’awanah, Elfi Muhammad Arif Muhammad Arif Muhammad Arif Muhammad Farid Muhammad Hasanudin, Muhammad Muhammad Muntahibun Nafis Muhammad Sholahuddin Muhsin, Fikri Zakaria Muhtadi Muhtadi Mujiati Murni Asliyana Musrikah Mustika, Fiky Nila Muzakki Dwi Zulna, Aakif Nanang Purwanto Niastuti, Shintia Ningsih, Putri Ayu Ningsih, Sri Rahayu Nizam, Renaldi Sahrul Novariani Putri Rienadi Novia Atina Titania Nuphanudin, Nuphanudin Nurcholis, Achmad Fauzan Zain Ardhi Nurul Pratiwi Pertiwi, Mayang Umi Pramono, Wisma Angger Purwantoro - Puspita, Hapsari Ayu Putri Melinda Rahmawati Putri, Erlisse Kurnia Putri, Tasya Berliana Rafiq Azzam Al Afif Rafiqha Aulia Datau Rahmawati, Putri Melinda Raihanah Aisyah Oktaviani Ramadhan*, Aksel Rizky Ramadhani, Affni Ravakalista, Radista Renasya Caesar Javafelistca Repik Febriansah Riana Rika Rohmatin Rienadi, Novariani Putri Ries Wulandari, Ries Rifki Yudha Aditama Rini Kuswati Ristra Inez Salsabila Rossani, Dhea Nabilla Safira, Aulia Salma Salsabila Darojati Salman Al Farisi Sari, Riana Julihan Sari, Sandra Dwita Sela Gita Dewi Paramita Shafa Nabila Shinta, Dita Apriselia Ratna Sholati, Saharani Neitha Sidiq Setyawan Siti Aisyah Siti Fatimah NH Siti Fatimah Nurhayati Siti Masitoh Siti Nurhayati Siti Nurhayati Sitti Retno Faridatussalam Soepatini Sri Rahayu Ningsih Subagyo, Daryono Supriyani, Yustika Suratman, Asyifa Syauqi Syifa Arifatul Maula T Triyono Taman, Mona Refaat Tanti Azizah Thohari, Indra Aji Tiara Oktafia Parastika Trian Gigih Kuncoro Triyono, T Ummu Sholihah Verendra Noveta Albidin Vigita Liliyawati Denata Viqie Aria Kusuma Wahyudi, W Widawati, Yesi Wiguna, Aditama Chandra Willy Kurniawan Wulandari , Dita Wuri Nur Indah Sari Yoga Surya Nugroho Winarno Yuni Prihadi Utomo Yustika Supriyani Yustikarinda, Ananda Nadhifah Zahra Setia Ar Rasyiid Zuhdi , Muhammad Naufal