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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Social Science Jurnal Scientia Indonesia Berdaya Journal of Community Development Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri Jurnal Ilmiah Multidisiplin (JUKIM) Journal of Social Science Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mitra Persada Harmonization
Vethy Octaviani
Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Stereotipe Masyarakat Tentang Islamophobia Melalui Atribut Islam (Studi pada Masyarakat Napal Melintang Kecamatan Pino Raya Kabupaten Bengkulu Selatan) Sri Narti; Vethy Octaviani
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3492

Abstract

The emergence of stereotypes about Islamophobia had influenced by the development of the mass media, which can convey the message that Islam is a strict religion and is synonymous with terrorism simultaneously throughout the world. The existence of news with the labeling of symbols embedded in Muslims had attached as an image of terrorists. This study aims to investigate how Islamic signs in society construct Islamophobia. This study uses a qualitative research method with a phenomenological approach. Data collection techniques used were observation and in-depth interviews. The topics in this study were each three people from an urban and rural region in Bengkulu. The results show that the societal importance of Islamophobia had influenced by negative stereotypes regarding Islamic symbols. The forming process meaning develops in society itself based on direct experience, adaptation, and go by mass media. The created stereotypes lead to negative stigma, where both urban and rural communities experience Islamophobia and have negative perceptions when they see a community using Islamic symbols or attributes. However, some people have the opposite view that not all people or communities with Islamic signs are called terrorists or carriers of heretical teachings and are identical with violence because of the belief that Islam does not teach its people to commit violence against humans. So, it had concluded that Islamic symbols used by a community in certain activities could build a negative stereotype in most people about the Islamic religion that eventually creates Islamophobia in the community.
Brand Eouity Of 'Syarah Bakery' In Affecting Customer Purchasing Decisions Fenti Dwi Sartika; Vethy Octaviani; Anis Endang
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.9-16

Abstract

This study aims to determine Ihe brand eguity 0f Syarah Bakery" in influencing customer purchasing decisions. This study was measured using Ihe Iheory of brand eguity aceonding 0 David A Aaker, 2013: 204 and ihe theory of purchasing decisions hy Kotler Armstrong, 2008. This study sed guantitative Pescareh methods wiih a sample 0f 44 customers. The data analysis technigues were done through simple Jincar. regression, comelation cocficieni, and cocficient 0f determination. The resulis of he study can be coneluded hat Ihere is significant influence. berwen ihe Brand Eguiy 0f Syarah Bakery" on he customers purchasing decision can be proven from ihe brand awareness which is very easy 10 remember and ha its Own eharacteristics. Then it is also proven hy brand association where the product matches Ihe customers taste. The effect is also videnced from Ihe percephon of brand guality where customers feel comfortable and satisfied wilh the product. Until the influence is also explained from brand loyalpy where customers offer ofher consumer products 50 Ihat it affecis Customer purchasing decisions where customers always Pe-purchase he products of Syarah Bakery
The Influence Of The Intensity Of Watching Korean Dramas On The Interest Of Teenagers In Changing Their Appearance Aditya Dwi Saputra; Vethy Octaviani; Sri Narti
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.17-24

Abstract

The purpose of this researches is to find out the influence of watching Korean drama on teenagers’ interest in changing their styles. The purpose of this research is to find out if watching intensity can influence someone’s interest in changing styles. This research uses a quantitative with social approach. Data sources used in this research are 1) Primary data and 2) secondary data. Data are collected by using documents obtained from 1) library research, 2) field research. The result of this research shows that there are correlations and influences, the influence result is almost 80% means there is a close and significant relationship between intensity level with the will to change the style. This research result also shows that zero hypotheses (H0) are rejected and Hypothesis (Ha) is accepted means there is a correlation between intensity and correlation between someone’s will to change the styles. This research has practical implications that can help other researchers and can give pictures about the intensity of watching Korean Drama with interest in changing styles on teenagers.
Brand Image Of Toyota Sparepart At Lampung Service Workshop As Customer Choice Fauzi Efendi; Vethy Octaviani; Sapta Sari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.25-32

Abstract

The use of spare parts  increases every year. The spare part brand recommended by Lampung Service Workshopprovides a workshop warranty. The workshop provides a guarantee on the recommended spare parts on the grounds that the workshop does not want to experience loss of service or material, this is also related to the image of Lampung Service Workshop if the workshop has dared to guarantee a spare part will give a positive image. This study aims to describe the Brand Image of Toyota Spare Parts  at  Lampung  Service  Workshop as  Customer  Choice.  This  research  uses qualitative research with data collection techniques of observation, interviews and documentation and research informants 5 people who are workshop owners, mechanics and consumers. The theoretical basis used in this research is the Elements of Brand Image according to Kerby in Sandy (2010; 22)  which include Resilience, Conformity, Accuracy, and Connotation. The results showed that: first,  the resilience (Tenacity).  Relating  to  the  quality  and  brand  image  of  the product  itself.  the durability of  Toyota products  is superior to other brands, only in terms of price, Toyota is slightly more expensive than other products, customers of Lampung service workshops  know  the durability of  Toyota products  based on  the  user's personal experience and explanations from  the workshop itself. Second, the conformity of the Toyota  brand  with  consumer  needs  and  expectations.  The  suitability  felt   by consumers varies, ranging from  the suitability of price with quality, conformity with the delivery of the workshop owner, and conformity with the durability of the product itself. Third, thoroughness: Toyota brand accurately and consistently in accordance with the quality and information conveyed, in addition to the Toyota brand the price offered  in every place  must be consistent or the same.  There are no similarities between the Toyota brand and other brands, so Toyota can be said to be more chosen by customers  than  other  brands. Fourth,  connotation: Products  with  the  Toyota brand  are  more  in  demand  than  other  brand products,  this  is  because  Toyota products  are considered to be more able to meet the needs of consumers!customers because  in terms of prices  they are  more affordable, product  durability  is more durable, easy to obtain and environmentallyfriendly..
NETNOGRAPHIC STUDY OF ONLINE GENDER-BASED VIOLENCE (KBGO) ON TWITTER Rita Lismini; Sri Narti; Vethy Octaviani
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1430

Abstract

Online Gender Based Violence (KBGO) is a form of gender injustice and discrimination that occurs in the online space. KBGO is very dangerous, because many online spaces do not have enough regulations to protect someone from this type of violence. This study aims to determine online gender-based violence through online sexual harassment (Cyber Sexual Harassment) on Twitter. This study uses the theory of CMC (Computer Mediated Communication), and the type of research used is qualitative research using netnography methods. The results of this study indicate that there are six categories of cyber sexual harassment, the first is direct threats of sexual or physical violence which are all attempts, both physical and verbal, that lead to sexuality or sexual organs of a person without obtaining consent and having elements or threats. Second, online harassment is an act of sexual harassment through unwanted messages, attention and contact or things that intend to embarrass the victim. Third, harsh comments are w negative words that can even be read or shared by otherswithout censorship. The four utterances of sex hatred are acts of inviting and even spreading untruths of news which makes it possible to influence other people on social media to influence other people regarding the act of spreading negative content. The fifth is victim blaming, namely the perpetrator tries to make the victim feel continuous negative attacks on social media and the sixth is the use of indecent images is an act of spreading inappropriate things that should not be shared on social media, especially Twitter. In this study, the researcher suggests that Twitter social media users should limit and stop sharing things that are cyber sexual harassment and the researcher also hopes that this study can become a reference in the future and can be of benefit to society and social media users to increase knowledge, regarding online gender-based violence education on social media Twitter
Service Responsiveness Of PT. Pelabuhan Indonesia II (PERSERO) Bengkulu Branch In Responding Container Service User Complaints Diana Tiarani; Vethy Octaviani; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1151

Abstract

This study aims to determine the service responsiveness of PT Pelabuhan Indonesia II (Persero) Bengkulu Branch in responding the complaints from container service users. This research is qualitative research that uses deductive data analysis techniques. This indicates that the research method is descriptive. Service responsiveness is analyzed by applying 4 (four) main elements of responsiveness theory in service, namely (1) good attitude and communication; (2) prompt service; (3) proper service; and (4) careful service. The results showed that the complaint service for container services at P.T. Pelabuhan Indonesia II (Persero) Bengkulu Branch has contained the four elements in the theory of responsiveness. The company responds to various container customer complaints with good communication and attitude without discrimination. Submission of important information related to procedures in container and unloading activities is delivered transparently, both face-to-face and through social media in accordance with customer expectations. PT. Pelindo II (Persero) also continues to strive to respond to complaints more quickly. Even though there are complaints that have not been responded to perfectly, the company will be responsible and try to compensate for the loss of the container service users. Then, the service of complaints from container service customers has also been responded to appropriately. The company has made it easier for customers to make complaints, either through a letter of complaint submitted directly to the company or via email and social media. Next is PT. Pelindo II (Persero) Bengkulu Branch also fulfills the last element of responsiveness theory, namely careful service. This means that various complaints from container service users are taken seriously and carefully. This is done to minimize losses, both for customers and for the company itself.
Surfing Tourism Marketing Communication Through the "Bengkulu Surf Instagram" Account As a Promotional Media Rahman Dwivan; Vethy Octaviani; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1226

Abstract

This study aims to determine the role of the Bengkulu Surf Instagram account as a promotional medium in increasing surfing tourism at Tapak Paderi Bengkulu City. The purpose of this study was to find out Marketing Communication for Surfing Tourism Through Bengkulu Surf Instagram Accounts as a promotional medium (Studies on Surfing Tourism IG Accounts in Tapak Paderi Bengkulu City). The type of research used in this research is a research study with a qualitative descriptive approach. Based on the results of the study, it can be concluded that the Bengkulu Surf account has used promotions through Instagram social media by utilizing Instagram features related to promotions (poromotion mix) in the form of addeveritising (advertising), public relations (public relations), sales promotion (sales) and personal selling (personal selling) maximize the promotion. Having features on Instagram adds to the advantage of promoting the @bengkulusurf account because it's easier and more efficient. This proves that Instagram is an online social media that is very appropriate in carrying out promotional activities.
Pengaruh Kualitas Barang Terhadap Keputusan Pembelian Pada Aplikasi Shopee Nur Rahma Sagita; Vethy Octaviani; Indria Indria
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4291

Abstract

kualitas barang adalah suatu produksi yang memiliki daya tarik untuk mendorong konsumen supaya membeli atau mendapatkannya untuk melakukan keputusan pembelian. Penelitian ini dilatar belakangi karena adanya pengaruh kualias barang terhadap keputusan pembelian pada aplikasi shopee dalam berbelanja Online. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas barang terhadap keputusan pembelian pada aplikasi shopee Mahasiswa Prodi Ilmu Komunikasi Angkatan 2022 Universitas Dehasen Bengkulu. Jenis penelitian yang digunakan yaitu metode kuantitatif. Metode analisis data yang digunakan adalah uji hipotesis. Hasil penelitian ini menunjukkan bahwa adanya pengaruh signifikan antara kualitas barang memiliki pengaruh signifikan terhadap keputusan pembelian pada aplikasi shoppe. Hal ini dibuktikan dengan hasil uji t menunjukkan nilai thitung lebih besar dari ttabel ( 8,311 > 1,671 ) dengan nilai signifikan sebesar 0,000 < 0,05 berarti H0 ditolak Ha diterima.
Laguna Beach Marketing Communication Strategy in Increasing Tourist Visits by the Kaur Regency Tourism Office Melky Alex Suhendra; Vethy Octaviani; Yusuarsono Yusuarsono
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4309

Abstract

The aim of the research was to determine the marketing communication strategy of Laguna Beach in increasing tourist visits by Kaur Regency Tourism Office. The method used in this research was qualitative descriptive research. Informants in this research amounted to 5 people consisting of 2 key informants and 3 main informants, the results of the research were in accordance with the theory of Marketing Mix Marketing Communication Strategy: (Morisan 2015: 141) includes: 1.) Product, the tourism office and the manager of BUMDes Laguna Beach offer the natural beauty of white sand, rock gardens, and clean and clear sea water so that coral and small fish can be seen nesting beside the rocks. 2) Price determination of the entrance fee for Laguna Beach tourism object based on the Regent's regulation which stipulates that the results of deliberations between the tourism office and the manager are reported to the Regent to make regulations which make a strong and binding legal basis to be implemented by both the agency and the manager. 3) Place, Laguna Beach is very strategic because it is located on the side of the Sumatra highway, so the access is faster and does not require a lot of money for visitors to travel. 4) Promotion, in promoting the beach tourist attraction, the tourism service and managers use social media, namely Instagram and Facebook. 5) People, there is a direct involvement from the tourism office, especially the promotion section, DKP and tourism ambassadors who work together in promoting existing tourist objects including the beach tourist attraction. 6) Packaging for tour packages organized by the tourism office in collaboration with the management, namely BUMDes, has received a very good response from the community at a fee set by the tourism office and management to use the facilities by paying for tour packages. But unfortunately, that until now the tourism office has not been able to implement this package. 7) The program held by the Tourism Office was very effective but the 2022 program was not implemented because the activity was moved to Lapangan Merdeka. 8) Partnership, the existence of cooperation partners carried out by the village government to the City Regency Tourism Office, Provincial Office and tour trips to advance tourist objects on Laguna Beach.
Implementasi Peran Public Relation Dalam Membangun Reputasi PT Cakrawala Dinamika Energi Erfina Erfina; Sapta Sari; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4365

Abstract

This study aims to determine the implementation of the role of public relations in building the reputation of PT Cakrawala Dinamika Energi. This study uses the role theory of public relations (Cutlip 2002: 46) which consists of four roles, namely: communication technician, expert presciber, communication facilitator, and problem solving facilitator and the type of research used is qualitative research. The results of the study show that there are four public relations roles that support the implementation of the public relations role in building the reputation of PT Cakrawala Dinamika Energi, namely the first role of public relations as a communications technician is to build good communication between the public, internal, external and company partners, this is important to prevent adverse impact on the company's reputation in the event of a problem. Second, the role of public relations as an expert presiber is to liaise with a structured public relations department to communicate with the public if there are problems. Third, the role of public relations as a communication facilitator is as an intermediary who maintains a two-way flow of communication between the company and its public, including internal and external. And Fourth, problem solving facilitators in public relations must understand company policies, products, and procedures. The right communication strategy is needed so that the problem has a solution without hurting anyone's feelings.
Co-Authors Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fristy Reka Oktaviani Giri Hartono, Giri Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi Dianthi Maryaningsih Maryaningsih, Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risdiyanto, Bayu Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zainal Arifin