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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Social Science Jurnal Scientia Indonesia Berdaya Journal of Community Development Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Journal of Social Science Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mitra Persada Harmonization Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Vethy Octaviani
Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Brand Image Of Toyota Sparepart At Lampung Service Workshop As Customer Choice Fauzi Efendi; Vethy Octaviani; Sapta Sari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.25-32

Abstract

The use of spare parts  increases every year. The spare part brand recommended by Lampung Service Workshopprovides a workshop warranty. The workshop provides a guarantee on the recommended spare parts on the grounds that the workshop does not want to experience loss of service or material, this is also related to the image of Lampung Service Workshop if the workshop has dared to guarantee a spare part will give a positive image. This study aims to describe the Brand Image of Toyota Spare Parts  at  Lampung  Service  Workshop as  Customer  Choice.  This  research  uses qualitative research with data collection techniques of observation, interviews and documentation and research informants 5 people who are workshop owners, mechanics and consumers. The theoretical basis used in this research is the Elements of Brand Image according to Kerby in Sandy (2010; 22)  which include Resilience, Conformity, Accuracy, and Connotation. The results showed that: first,  the resilience (Tenacity).  Relating  to  the  quality  and  brand  image  of  the product  itself.  the durability of  Toyota products  is superior to other brands, only in terms of price, Toyota is slightly more expensive than other products, customers of Lampung service workshops  know  the durability of  Toyota products  based on  the  user's personal experience and explanations from  the workshop itself. Second, the conformity of the Toyota  brand  with  consumer  needs  and  expectations.  The  suitability  felt   by consumers varies, ranging from  the suitability of price with quality, conformity with the delivery of the workshop owner, and conformity with the durability of the product itself. Third, thoroughness: Toyota brand accurately and consistently in accordance with the quality and information conveyed, in addition to the Toyota brand the price offered  in every place  must be consistent or the same.  There are no similarities between the Toyota brand and other brands, so Toyota can be said to be more chosen by customers  than  other  brands. Fourth,  connotation: Products  with  the  Toyota brand  are  more  in  demand  than  other  brand products,  this  is  because  Toyota products  are considered to be more able to meet the needs of consumers!customers because  in terms of prices  they are  more affordable, product  durability  is more durable, easy to obtain and environmentallyfriendly..
NETNOGRAPHIC STUDY OF ONLINE GENDER-BASED VIOLENCE (KBGO) ON TWITTER Rita Lismini; Sri Narti; Vethy Octaviani
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1430

Abstract

Online Gender Based Violence (KBGO) is a form of gender injustice and discrimination that occurs in the online space. KBGO is very dangerous, because many online spaces do not have enough regulations to protect someone from this type of violence. This study aims to determine online gender-based violence through online sexual harassment (Cyber Sexual Harassment) on Twitter. This study uses the theory of CMC (Computer Mediated Communication), and the type of research used is qualitative research using netnography methods. The results of this study indicate that there are six categories of cyber sexual harassment, the first is direct threats of sexual or physical violence which are all attempts, both physical and verbal, that lead to sexuality or sexual organs of a person without obtaining consent and having elements or threats. Second, online harassment is an act of sexual harassment through unwanted messages, attention and contact or things that intend to embarrass the victim. Third, harsh comments are w negative words that can even be read or shared by otherswithout censorship. The four utterances of sex hatred are acts of inviting and even spreading untruths of news which makes it possible to influence other people on social media to influence other people regarding the act of spreading negative content. The fifth is victim blaming, namely the perpetrator tries to make the victim feel continuous negative attacks on social media and the sixth is the use of indecent images is an act of spreading inappropriate things that should not be shared on social media, especially Twitter. In this study, the researcher suggests that Twitter social media users should limit and stop sharing things that are cyber sexual harassment and the researcher also hopes that this study can become a reference in the future and can be of benefit to society and social media users to increase knowledge, regarding online gender-based violence education on social media Twitter
Pengaruh Kualitas Barang Terhadap Keputusan Pembelian Pada Aplikasi Shopee Nur Rahma Sagita; Vethy Octaviani; Indria Indria
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4291

Abstract

kualitas barang adalah suatu produksi yang memiliki daya tarik untuk mendorong konsumen supaya membeli atau mendapatkannya untuk melakukan keputusan pembelian. Penelitian ini dilatar belakangi karena adanya pengaruh kualias barang terhadap keputusan pembelian pada aplikasi shopee dalam berbelanja Online. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas barang terhadap keputusan pembelian pada aplikasi shopee Mahasiswa Prodi Ilmu Komunikasi Angkatan 2022 Universitas Dehasen Bengkulu. Jenis penelitian yang digunakan yaitu metode kuantitatif. Metode analisis data yang digunakan adalah uji hipotesis. Hasil penelitian ini menunjukkan bahwa adanya pengaruh signifikan antara kualitas barang memiliki pengaruh signifikan terhadap keputusan pembelian pada aplikasi shoppe. Hal ini dibuktikan dengan hasil uji t menunjukkan nilai thitung lebih besar dari ttabel ( 8,311 > 1,671 ) dengan nilai signifikan sebesar 0,000 < 0,05 berarti H0 ditolak Ha diterima.
Laguna Beach Marketing Communication Strategy in Increasing Tourist Visits by the Kaur Regency Tourism Office Melky Alex Suhendra; Vethy Octaviani; Yusuarsono Yusuarsono
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4309

Abstract

The aim of the research was to determine the marketing communication strategy of Laguna Beach in increasing tourist visits by Kaur Regency Tourism Office. The method used in this research was qualitative descriptive research. Informants in this research amounted to 5 people consisting of 2 key informants and 3 main informants, the results of the research were in accordance with the theory of Marketing Mix Marketing Communication Strategy: (Morisan 2015: 141) includes: 1.) Product, the tourism office and the manager of BUMDes Laguna Beach offer the natural beauty of white sand, rock gardens, and clean and clear sea water so that coral and small fish can be seen nesting beside the rocks. 2) Price determination of the entrance fee for Laguna Beach tourism object based on the Regent's regulation which stipulates that the results of deliberations between the tourism office and the manager are reported to the Regent to make regulations which make a strong and binding legal basis to be implemented by both the agency and the manager. 3) Place, Laguna Beach is very strategic because it is located on the side of the Sumatra highway, so the access is faster and does not require a lot of money for visitors to travel. 4) Promotion, in promoting the beach tourist attraction, the tourism service and managers use social media, namely Instagram and Facebook. 5) People, there is a direct involvement from the tourism office, especially the promotion section, DKP and tourism ambassadors who work together in promoting existing tourist objects including the beach tourist attraction. 6) Packaging for tour packages organized by the tourism office in collaboration with the management, namely BUMDes, has received a very good response from the community at a fee set by the tourism office and management to use the facilities by paying for tour packages. But unfortunately, that until now the tourism office has not been able to implement this package. 7) The program held by the Tourism Office was very effective but the 2022 program was not implemented because the activity was moved to Lapangan Merdeka. 8) Partnership, the existence of cooperation partners carried out by the village government to the City Regency Tourism Office, Provincial Office and tour trips to advance tourist objects on Laguna Beach.
Implementasi Peran Public Relation Dalam Membangun Reputasi PT Cakrawala Dinamika Energi Erfina Erfina; Sapta Sari; Vethy Octaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4365

Abstract

This study aims to determine the implementation of the role of public relations in building the reputation of PT Cakrawala Dinamika Energi. This study uses the role theory of public relations (Cutlip 2002: 46) which consists of four roles, namely: communication technician, expert presciber, communication facilitator, and problem solving facilitator and the type of research used is qualitative research. The results of the study show that there are four public relations roles that support the implementation of the public relations role in building the reputation of PT Cakrawala Dinamika Energi, namely the first role of public relations as a communications technician is to build good communication between the public, internal, external and company partners, this is important to prevent adverse impact on the company's reputation in the event of a problem. Second, the role of public relations as an expert presiber is to liaise with a structured public relations department to communicate with the public if there are problems. Third, the role of public relations as a communication facilitator is as an intermediary who maintains a two-way flow of communication between the company and its public, including internal and external. And Fourth, problem solving facilitators in public relations must understand company policies, products, and procedures. The right communication strategy is needed so that the problem has a solution without hurting anyone's feelings.
EFFECTIVE COMMUNICATION IN THE PROMOTION OF HISTORICAL TOURISM IN BENGKULU PROVINCE ON KAKAOTALK CHAT FEATURE Elena Dwi Febiola; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4371

Abstract

Research on effective communication in the promotion of historical tourism in Bengkulu Province on the Kakaotalk chat feature, aims to find out how effective communication is carried out by the Tourism Office to prospective South Korean tourists using the Kakaotalk application, the type of research method used is descriptive qualitative method, in finding data researchers use interviews, documentation and data analysis methods. In view of the theory used, namely, the effective communication process by Cutlip and Allen, shows that the first 7 factors are credibility, where the achievements to the form of cooperation built by the Bengkulu Province Tourism Office build strong credibility to attract South Korean tourists, secondly there is a context in this promotion which also explains the conditions or good times for tourists to come to Bengkulu and some of the things they can see in Bengkulu, thirdly this content is also one of the strong factors where the promotion uses several pieces of history to tell stories that make South Korean tourists interested and communicate with the promotion. fourthly clarity (clear message), The fourth is clarity (a clear message), with this translator it really helps the promotion with the tourists to convey the message well, the fifth is the continuity of communication that lasts until now shows that the message is conveyed well and effectively, the sixth is media, using Kakaotalk this really helps good communication and makes better service to South Korean tourists, and the last is understanding, both parties can be said to have effective communication with the same understanding or the message conveyed and received has the same meaning. From these factors contained in the theory after being researched and observed, the results are fulfilled or answered and it can be concluded that communication in the promotion of historical tourism on the kakaotalk chat feature carried out by the Bengkulu Provincial Tourism Office with South Korean tourists has been carried out effectively.
THE EFFECT OF INFLUENCERS ON PURCHASE DECISIONS IN XINONABOBA KAPUAS, BENGKULU CITY Chandra Sahputra; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4372

Abstract

This study aims to determine the influence of influencers on purchasing decisions at Xinonaboba Kapuas, Bengkulu City. This research uses quantitative research methods. Data collection techniques were carried out using a questionnaire. The number of respondents in this study were 93 consumers who shopped at Xinonaboba Kapuas, Bengkulu City and the data analysis technique used simple linear regression techniques and hypothesis testing. The results showed that the regression value Y = 14.904 + 0.386X ¬ with a positive regression direction, meaning that if the influencer increases, the purchase decision at Xinonaboba Kapuas Bengkulu City will also increase. Influencers have a significant influence on purchasing decisions of Xinonaboba Kapuas, Bengkulu City, because a significant value of 0.000 is less than 0.05. This means that the more influencers increase, the purchasing decision of Xinonaboba Kapuas, Bengkulu City will also increase.
Persepsi Remaja Tentang Problematika Pernikahan Dalam Seris Mendua Beta Kurnia; Vethy Octaviani; Sapta Sari
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4427

Abstract

Adolescence is a period of exploring self-potential to form a solid personality, teenagers will later experience marriage. Currently early marriage and infidelity is one of the factors causing divorce. With so many cases of divorce due to infidelity that occur based on true stories, the filmmakers made this story into a work through a media with the aim of being able to convey the moral message of the story of infidelity to the public, one of the series that was appointed, namely Series Mendua. Series Mendua tells about the problems of marriage. In this study, the researcher chose the perspective of adolescents as research subjects, so based on this background, the researcher raised the title "Youth Perceptions of Marriage Problems in the Double Series". The purpose of this study is to find out how adolescents perceive marital problems in the Mendua Series. This study used a qualitative descriptive method, and was analyzed based on the Hypodermic Needle theory. The results of the study show that the adolescent's perception of marital problems in the Mendua Series is a positive thing, namely a series that is accepted by society, provides lessons in running a household, with very professional roles. The average informant uses cellphone media, watches the telegram application. The message conveyed by Series Mendua in running a household is not to easily listen to other people's words, prove it to yourself if there is a problem and solve it immediately. Perceptions about Series Mendua that marriage is not only harmonious but also has marital problems such as infidelity, fights, domestic violence, lies, hatred and divorce.
PERSEPSI REMAJA TENTANG PROBLEMATIKA PERNIKAHAN DALAM SERIS MENDUA Beta Kurnia; Vethy Octaviani; Sapta Sari
Jurnal Ilmiah Multidisiplin Vol. 2 No. 02 (2023): Maret : Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i02.735

Abstract

Masa remaja adalah masa penggalian potensi diri untuk membentuk kepribadian yang mantap, remaja nantinya akan mengalami pernikahan. Saat ini pernikahan dini dan perselingkuhan merupakan salah satu faktor penyebab perceraian. Dengan banyaknya kasus perceraian karena perselingkuhan yang terjadi berdasarkan kisah nyata, membuat para sineas mengangkat kisah ini menjadi suatu karya melalui sebuah media dengan tujuan agar dapat menyampaikan pesan moral dari kisah perselingkuhan kepada masyarakat, salah satu series yang diangkat yaitu Series Mendua. Series Mendua menceritakan adanya problematika pernikahan. Dalam penelitian ini peneliti memilih sudut pandang remaja sebagai subyek penelitian sehingga berdasarkan latar belakang tersebut peneliti mengangkat judul “Persepsi Remaja tentang Problematika Pernikahan dalam Series Mendua”. Tujuan penelitian ini, untuk mengetahui bagaimana persepsi remaja tentang problematika pernikahan dalam Series Mendua. Penelitian ini menggunakan metode deskriptif kualitatif, dan dianalisis berdasarkan teori Jarum Hipodermik. Hasil penelitian menunjukan bahwa persepsi remaja tentang problematika pernikahan dalam Series Mendua ini merupakan suatu hal yang positif yaitu sebuah series yang diterima oleh masyarakat, memberikan pelajaran dalam menjalankan rumah tangga, dengan peran pemeran yang sangat profesional. Rata-rata informan menggunakan media handphone, menonton aplikasi telegram. Pesan yang disampaikan Series Mendua dalam menjalankan rumah tangga jangan mudah mendengarkan kata orang lain, buktikan dengan diri sendiri jika ada permasalahan dan langsung diselesaikan. Persepsi tentang Series Mendua bahwa dalam pernikahan tidak hanya harmonis tetapi juga memiliki problematika pernikahan seperti perselingkuhan, pertengkaran, KDRT, kebohongan, kebencian dan perceraian.
ANALYSIS OF THE LEVEL OF SATISFACTION OF LISTENERS OF RADIO DEHASEN 88.5 FM (Descriptive Study of Dehasen University Students Bengkulu) Vethy Octaviani; Rio Dinero
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4509

Abstract

Radio listeners are increasingly selective in choosing radio broadcast programs, so that the number of radio listeners is decreasing, plus the presence of other media causes a lack of listener interest in listening to radio. This is a problem for radio station managers such as Radio Dehasen 88.5 FM which is under the auspices of Dehasen University Bengkulu. The purpose of this study was to find out how much the level of listener satisfaction on Radio Dehasen 88.5 FM, especially among students at Dehasen University Bengkulu. This study uses the Uses and Gratification Theory which focuses on the use of media (uses) to get satisfaction (gratification). This research is a quantitative research with the method used is survey. The sample in this study amounted to 98 people. From the results of this study it can be seen that the intensity of listening to the radio by listeners of Dehasen 88.5 FM Radio is as much as 30.4% listening to the radio for 10-45 minutes, 53.6% listening for 46-90 minutes, 8.9% listening for 91-135 minutes, and 7.1% listened for 135-180. The Uses and Gratification theory shows that the main problem is not how the media changes audience attitudes and behavior, but how the media fulfills the personal and social needs of audiences. This study wants to know whether listening to the radio can fulfill listener satisfaction, namely information satisfaction, personal identity satisfaction, social interaction satisfaction, and entertainment satisfaction. These indicators are used to measure listener satisfaction in listening to the radio. Based on the average results of the research, the listener satisfaction level of Dehasen 88.5 FM Radio is in the Fairly Satisfied category with a percentage score of 49.324%. With these findings, it is hoped that it can provide input for the managers of Dehasen 88.5 FM Radio to further improve the quality of radio delivery that is tailored to listeners' interests and what things can satisfy these listeners so that Dehasen 88.5 FM Radio can continue to exist in the future and be able to compete with other radio stations.
Co-Authors Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fitri Yanti Fristy Reka Oktaviani Giri Hartono Giri Hartono, Giri Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti, Linda Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi D Martha Heriniazwi Dianthi Maryaningsih Maryaningsih Maryaningsih Maryaningsih, Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risdiyanto, Bayu Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zahkya Lestari Zainal Arifin