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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Social Science Jurnal Scientia Indonesia Berdaya Journal of Community Development Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri Jurnal Ilmiah Multidisiplin (JUKIM) Journal of Social Science Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mitra Persada Harmonization
Vethy Octaviani
Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu
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EFFECTIVE COMMUNICATION IN THE PROMOTION OF HISTORICAL TOURISM IN BENGKULU PROVINCE ON KAKAOTALK CHAT FEATURE Elena Dwi Febiola; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4371

Abstract

Research on effective communication in the promotion of historical tourism in Bengkulu Province on the Kakaotalk chat feature, aims to find out how effective communication is carried out by the Tourism Office to prospective South Korean tourists using the Kakaotalk application, the type of research method used is descriptive qualitative method, in finding data researchers use interviews, documentation and data analysis methods. In view of the theory used, namely, the effective communication process by Cutlip and Allen, shows that the first 7 factors are credibility, where the achievements to the form of cooperation built by the Bengkulu Province Tourism Office build strong credibility to attract South Korean tourists, secondly there is a context in this promotion which also explains the conditions or good times for tourists to come to Bengkulu and some of the things they can see in Bengkulu, thirdly this content is also one of the strong factors where the promotion uses several pieces of history to tell stories that make South Korean tourists interested and communicate with the promotion. fourthly clarity (clear message), The fourth is clarity (a clear message), with this translator it really helps the promotion with the tourists to convey the message well, the fifth is the continuity of communication that lasts until now shows that the message is conveyed well and effectively, the sixth is media, using Kakaotalk this really helps good communication and makes better service to South Korean tourists, and the last is understanding, both parties can be said to have effective communication with the same understanding or the message conveyed and received has the same meaning. From these factors contained in the theory after being researched and observed, the results are fulfilled or answered and it can be concluded that communication in the promotion of historical tourism on the kakaotalk chat feature carried out by the Bengkulu Provincial Tourism Office with South Korean tourists has been carried out effectively.
THE EFFECT OF INFLUENCERS ON PURCHASE DECISIONS IN XINONABOBA KAPUAS, BENGKULU CITY Chandra Sahputra; Vethy Octaviani; Yanto Yanto
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4372

Abstract

This study aims to determine the influence of influencers on purchasing decisions at Xinonaboba Kapuas, Bengkulu City. This research uses quantitative research methods. Data collection techniques were carried out using a questionnaire. The number of respondents in this study were 93 consumers who shopped at Xinonaboba Kapuas, Bengkulu City and the data analysis technique used simple linear regression techniques and hypothesis testing. The results showed that the regression value Y = 14.904 + 0.386X ¬ with a positive regression direction, meaning that if the influencer increases, the purchase decision at Xinonaboba Kapuas Bengkulu City will also increase. Influencers have a significant influence on purchasing decisions of Xinonaboba Kapuas, Bengkulu City, because a significant value of 0.000 is less than 0.05. This means that the more influencers increase, the purchasing decision of Xinonaboba Kapuas, Bengkulu City will also increase.
Persepsi Remaja Tentang Problematika Pernikahan Dalam Seris Mendua Beta Kurnia; Vethy Octaviani; Sapta Sari
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4427

Abstract

Adolescence is a period of exploring self-potential to form a solid personality, teenagers will later experience marriage. Currently early marriage and infidelity is one of the factors causing divorce. With so many cases of divorce due to infidelity that occur based on true stories, the filmmakers made this story into a work through a media with the aim of being able to convey the moral message of the story of infidelity to the public, one of the series that was appointed, namely Series Mendua. Series Mendua tells about the problems of marriage. In this study, the researcher chose the perspective of adolescents as research subjects, so based on this background, the researcher raised the title "Youth Perceptions of Marriage Problems in the Double Series". The purpose of this study is to find out how adolescents perceive marital problems in the Mendua Series. This study used a qualitative descriptive method, and was analyzed based on the Hypodermic Needle theory. The results of the study show that the adolescent's perception of marital problems in the Mendua Series is a positive thing, namely a series that is accepted by society, provides lessons in running a household, with very professional roles. The average informant uses cellphone media, watches the telegram application. The message conveyed by Series Mendua in running a household is not to easily listen to other people's words, prove it to yourself if there is a problem and solve it immediately. Perceptions about Series Mendua that marriage is not only harmonious but also has marital problems such as infidelity, fights, domestic violence, lies, hatred and divorce.
PERSEPSI REMAJA TENTANG PROBLEMATIKA PERNIKAHAN DALAM SERIS MENDUA Beta Kurnia; Vethy Octaviani; Sapta Sari
Jurnal Ilmiah Multidisiplin Vol. 2 No. 02 (2023): Maret : Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i02.735

Abstract

Masa remaja adalah masa penggalian potensi diri untuk membentuk kepribadian yang mantap, remaja nantinya akan mengalami pernikahan. Saat ini pernikahan dini dan perselingkuhan merupakan salah satu faktor penyebab perceraian. Dengan banyaknya kasus perceraian karena perselingkuhan yang terjadi berdasarkan kisah nyata, membuat para sineas mengangkat kisah ini menjadi suatu karya melalui sebuah media dengan tujuan agar dapat menyampaikan pesan moral dari kisah perselingkuhan kepada masyarakat, salah satu series yang diangkat yaitu Series Mendua. Series Mendua menceritakan adanya problematika pernikahan. Dalam penelitian ini peneliti memilih sudut pandang remaja sebagai subyek penelitian sehingga berdasarkan latar belakang tersebut peneliti mengangkat judul “Persepsi Remaja tentang Problematika Pernikahan dalam Series Mendua”. Tujuan penelitian ini, untuk mengetahui bagaimana persepsi remaja tentang problematika pernikahan dalam Series Mendua. Penelitian ini menggunakan metode deskriptif kualitatif, dan dianalisis berdasarkan teori Jarum Hipodermik. Hasil penelitian menunjukan bahwa persepsi remaja tentang problematika pernikahan dalam Series Mendua ini merupakan suatu hal yang positif yaitu sebuah series yang diterima oleh masyarakat, memberikan pelajaran dalam menjalankan rumah tangga, dengan peran pemeran yang sangat profesional. Rata-rata informan menggunakan media handphone, menonton aplikasi telegram. Pesan yang disampaikan Series Mendua dalam menjalankan rumah tangga jangan mudah mendengarkan kata orang lain, buktikan dengan diri sendiri jika ada permasalahan dan langsung diselesaikan. Persepsi tentang Series Mendua bahwa dalam pernikahan tidak hanya harmonis tetapi juga memiliki problematika pernikahan seperti perselingkuhan, pertengkaran, KDRT, kebohongan, kebencian dan perceraian.
ANALYSIS OF THE LEVEL OF SATISFACTION OF LISTENERS OF RADIO DEHASEN 88.5 FM (Descriptive Study of Dehasen University Students Bengkulu) Vethy Octaviani; Rio Dinero
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 3 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i3.4509

Abstract

Radio listeners are increasingly selective in choosing radio broadcast programs, so that the number of radio listeners is decreasing, plus the presence of other media causes a lack of listener interest in listening to radio. This is a problem for radio station managers such as Radio Dehasen 88.5 FM which is under the auspices of Dehasen University Bengkulu. The purpose of this study was to find out how much the level of listener satisfaction on Radio Dehasen 88.5 FM, especially among students at Dehasen University Bengkulu. This study uses the Uses and Gratification Theory which focuses on the use of media (uses) to get satisfaction (gratification). This research is a quantitative research with the method used is survey. The sample in this study amounted to 98 people. From the results of this study it can be seen that the intensity of listening to the radio by listeners of Dehasen 88.5 FM Radio is as much as 30.4% listening to the radio for 10-45 minutes, 53.6% listening for 46-90 minutes, 8.9% listening for 91-135 minutes, and 7.1% listened for 135-180. The Uses and Gratification theory shows that the main problem is not how the media changes audience attitudes and behavior, but how the media fulfills the personal and social needs of audiences. This study wants to know whether listening to the radio can fulfill listener satisfaction, namely information satisfaction, personal identity satisfaction, social interaction satisfaction, and entertainment satisfaction. These indicators are used to measure listener satisfaction in listening to the radio. Based on the average results of the research, the listener satisfaction level of Dehasen 88.5 FM Radio is in the Fairly Satisfied category with a percentage score of 49.324%. With these findings, it is hoped that it can provide input for the managers of Dehasen 88.5 FM Radio to further improve the quality of radio delivery that is tailored to listeners' interests and what things can satisfy these listeners so that Dehasen 88.5 FM Radio can continue to exist in the future and be able to compete with other radio stations.
Komunikasi Persuasif Melalui Video Bahaya Narkoba dan Rokok di SMK Negeri 5 Kecamatan Padang Ulak Tanding Kabupaten Rejang Lebong Provinsi Bengkulu Octaviani, Vethy; Sari, Sapta
Journal of Community Development Vol. 5 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i1.206

Abstract

Tanjung Sanai Village, Padang Ulak Tanding District, Rejang Lebong Regency, Bengkulu Province. included in drug-prone areas based on research data from the Bengkulu Province National Narcotics Agency in the framework of the 2020 P4GN which mapped this drug-prone area with danger and alert categories and there are several cases where teenagers are trapped in the problem of smoking and use of illegal drugs. This is of course very concerning, so the team of lecturers and students from the Communication Studies Program, Faculty of Social Sciences, Dehasen Bengkulu University carried out Community Service (PKM) activities as a prevention effort, especially in drug and cigarette abuse among teenagers. The location chosen for this PKM activity was SMKN 5 Rejang Lebong which is located in Tanjung Sanai Village. The stages of this community service activity consist of the preparation stage, the activity implementation stage by providing materials, video screening, and the discussion stage. This is done by adopting a persuasive communication model by being equal, increasing discussions, directing gently, accompanying and listening to the complaints of activity participants so that the material can be well received. This activity went well, based on the results of the PKM team's observations, the persuasive communication approach used during the activity was able to provide good understanding to students in general, as seen from the students' enthusiasm during the discussion. It is hoped that this activity can be an anticipatory step in preventing the bad effects of drugs and cigarettes as well as a form of active concern for lecturers and students of the Communication Science Study Program, Faculty of Social Sciences, Dehasen Bengkulu University in transferring knowledge, skills and technology to the community, especially village youth.
Marketing Communication Strategy Of Bengkulu Provincial Government Towards Tabut Festival As An International Event Octaviani, Vethy; Heriniazwi Dianthi, Martha; Dinero, Rio
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1542

Abstract

The tourism sector is currently starting to grow again after experiencing a crisis that occurred due to the Covid-19 Pandemic that occurred almost all over the world. This development is utilized by the Bengkulu Provincial Government to develop tourism owned by Bengkulu by holding the 2023 Ark Festival. Unlike the Tabut Festival in previous years, the Bengkulu Provincial Government currently has a strategy to move towards the Tabut Festival as an international event. This research uses descriptive qualitative research methods with data collection through in-depth interviews and literature studies. Therefore, it can be explained that based on segmentation, the Bengkulu Provincial Tourism Office targets local visitors in areas near Bengkulu Province, namely West Sumatra, South Sumatra, Jambi and Lampung. As for international visitors, the target is ASEAN members, Middle Eastern countries and Europe. The visitor target for the 2023 Tabut Festival is 150,000 both internationally and nationally. For now, social media is the priority media in promoting the Festival Tabut. The theme used is’ Keramaian Asli Bengkulu’. This theme is expected to be an attraction for visitors and be able to attract economic movements in Bengkulu Province. However, the obstacle felt by the Tourism Office is the limited media used and the human resources it has. Therefore, to go to the International Event still needs more careful preparation for next year, especially on promotional media and human resources at the Bengkulu City Tourism Office.
Visual Communication In Tourism Development (Study on Curug Cay Waterfall Tourism, Bukit Village, Semidang Lagan District, Central Bengkulu Regency) Hartono, Giri; Octaviani , Vethy; Heriniazwi D , Martha
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1658

Abstract

This research aims to determine visual communication in tourism development in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. The informant in this research was 1 informant, namely the social account manager for the Curug Cay waterfall. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that visual communication in tourism development in Bukit Village, Semidang Lagan District, Central Bengkulu Regency is seen based on the Aesthetic Theory according to Dake (2015:98) which consists of Disambiguity and Meaning, Control of Direction, Tension, Unity and Realism. It can be seen that the visual communication carried out by Bukit Village in promoting the Curug Cay waterfall tourist attraction is through social media such as Facebook, Instagram and TikTok. In creating content, there are many things that must be considered, such as strategies for taking interesting pictures and videos so that they attract people's attention to visit the Curug Cay waterfall tourist spot.
Moral Message In The Web Series Little Mom Film Lestari, Zahkya; Octaviani , Vethy; Yanto, Yanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1663

Abstract

This research aims to find out the moral message contained in the Web Series film "Little Mom". Testing in this research uses descriptive qualitative methods using a semiotic analysis approach. The subjects in this research are pieces of images and narration/dialogue contained in the Web Series film "Little Mom" which relate to moral messages regarding education for society in everyday life. The analysis used is semiotic analysis using the Charles Sanders Pierce approach which consists of 3 levels of sign, namely sign, object and interpretant. The results of the research show that the moral message in the Little Mom Web Series film is don't do something beyond your limits but think about the consequences, have the courage to take responsibility for mistakes you have made, such as aborting a pregnancy, and the role of the family which is very necessary if things like this happen. The Little Mom Web Series film occurred, as a society it is better not to discriminate, this can affect the psychology of the perpetrator and the final moral message is that a real man will accept and respect his partner, not take away honor for the sake of momentary lust.
Pengaruh Kenikmatan Yang Dirasakan, Kegunaan Yang Dirasakan Dan Niat Merekomendasikan Terhadap Minat Beli Perempuan Millenial Pengguna Tik Tok Di Kota Bengkulu Ilahi, Dio Rahmat; Octaviani, Vethy; Sari, Sapta
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.5291

Abstract

Tiktok social media is not only a medium for entertainment, but is considered effective enough to be relied on in finding information regarding many things such as promotional searches, this is due to the increasing popularity among Millennial women today. The popularity of Tiktok social media makes people easily involved and inspired to use the TikTok application. This study aims to determine the effect of perceived enjoyment, perceived usefulness and intention to recommend on consumer purchase intention of millennial women in Bengkulu City. The results of this study found that perceived enjoyment has a positive effect on the buying interest of millennial women in Bengkulu City, meaning that using TikTok can provide enjoyment and pleasure to Millineal women so that they have the intention to make a purchase. Perceived usefulness has a positive effect on the buying interest of Bengkulu City Millennial women, meaning that TikTok is very useful for Millineal women, especially in making online purchase transactions, Millennial women really feel the usefulness of TikTok for shopping and choosing the products they want in the TikTok application so they don't have to leave the house to shop. Intention to recommend has a positive effect on Buying Interest of millennial women in Bengkulu City, meaning that if Millennial women feel the benefits of using TikTok they will recommend TikTok to others either directly inviting others to use TikTok or recommending through their social media accounts that they are very satisfied using the TikTok application.
Co-Authors Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fristy Reka Oktaviani Giri Hartono, Giri Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi Dianthi Maryaningsih Maryaningsih, Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risdiyanto, Bayu Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zainal Arifin