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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Social Science Jurnal Scientia Indonesia Berdaya Journal of Community Development Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Journal of Social Science Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mitra Persada Harmonization Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Vethy Octaviani
Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu
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The Phenomenon of Online Shopping Behavior on the Shopee Application During a Pandemic Yoga Aprianto; Sri Narti; Vethy Octaviani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1033

Abstract

During the COVID-19 pandemic, lectures are simultaneously conducted online. Activities carried out at home also vary, ranging from developing hobbies, exercising, and even shopping online. This study aims to determine the phenomenon of online shopping behavior in the pandemic period (Study on the Shopee Application). Data collection techniques in this study used the interview method. Based on the results of this study, the phenomenon of online shopping behavior is the increasing interest in shopping at Shope during the pandemic. The phenomenon of online shopping behavior at Shopee is influenced by several factors, namely cultural, social, personal and psychological factors. The cultural factor in online shopping on the Shopee application is one of the lifestyles and has metamorphosed into popular culture by students of the Communication study program at the University of Dehasen Bengkulu. Social factors are one of the factors that can affect shopping at Shopee. Through this factor, students use shopee because they interact with their social environment. Then personal factors, Communication students at the University of Dehasen Bengkulu use Shopee to meet their needs. And psychological factors, students use Shopee to get satisfaction in shopping.
The Effectiveness Of Word Of Mouth Communication Through Whatsapp Media In Increasing Tourist Visits (Study Of Bridal Waterfall Attractions Bengkulu Tengah Regency) Bella Rena Anjelina; Vethy Octaviani; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.1038

Abstract

The purpose of this research is to find out the effectiveness of word of mouth communication through WhatsApp media in increasing tourist visits. In this study, researchers used qualitative research methods. The object of research is the Bride Waterfall Tour which is located in Bukit Bengkulu Tengah Village. The key informants in this research were the Head of Bukit Village, Karang Taruna, the Entrance Guard, the main informants were visitors. The results of this study are that Word Of Mouth Communication through Whatsapp media in increasing tourist visits is quite effective as a promotional medium in increasing visitor interest. The level of success of Word Of Mouth Communication in increasing tourist visits to Bridal Waterfall through social media as a means of promotion can be seen from the fulfillment 5 elements of Effectiveness according to (Jalaludin Rakhmat, 2008:45), namely 1. visitors understand the purpose of posting on Whatsapp Media which aims to invite tourists to come visit, 2. Pleasure where visitors who see posting photos of beautiful waterfall views are accompanied by photo spots those who are interested are interested in coming to visit the Bridal Waterfall immediately, 3. Affecting the attitude in which visitors search for information on the whereabouts of the Bridal Waterfall, 4. This improves social relations where visitors invite friends or family to go visit together, 5. Follow up I want to visit the location of the bridal waterfall and enjoy the view immediately. The results of the author's observations show evidence of the number of tourists who come to visit each month as seen from the number of WhatsApp posts or snaps that leave an impression on visitors in the form of photos or videos.
Service Responsiveness Of PT. Pelabuhan Indonesia II (PERSERO) Bengkulu Branch In Responding Container Service User Complaints Diana Tiarani; Vethy Octaviani; Indria Indria
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1151

Abstract

This study aims to determine the service responsiveness of PT Pelabuhan Indonesia II (Persero) Bengkulu Branch in responding the complaints from container service users. This research is qualitative research that uses deductive data analysis techniques. This indicates that the research method is descriptive. Service responsiveness is analyzed by applying 4 (four) main elements of responsiveness theory in service, namely (1) good attitude and communication; (2) prompt service; (3) proper service; and (4) careful service. The results showed that the complaint service for container services at P.T. Pelabuhan Indonesia II (Persero) Bengkulu Branch has contained the four elements in the theory of responsiveness. The company responds to various container customer complaints with good communication and attitude without discrimination. Submission of important information related to procedures in container and unloading activities is delivered transparently, both face-to-face and through social media in accordance with customer expectations. PT. Pelindo II (Persero) also continues to strive to respond to complaints more quickly. Even though there are complaints that have not been responded to perfectly, the company will be responsible and try to compensate for the loss of the container service users. Then, the service of complaints from container service customers has also been responded to appropriately. The company has made it easier for customers to make complaints, either through a letter of complaint submitted directly to the company or via email and social media. Next is PT. Pelindo II (Persero) Bengkulu Branch also fulfills the last element of responsiveness theory, namely careful service. This means that various complaints from container service users are taken seriously and carefully. This is done to minimize losses, both for customers and for the company itself.
Surfing Tourism Marketing Communication Through the "Bengkulu Surf Instagram" Account As a Promotional Media Rahman Dwivan; Vethy Octaviani; Sapta Sari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i1.1226

Abstract

This study aims to determine the role of the Bengkulu Surf Instagram account as a promotional medium in increasing surfing tourism at Tapak Paderi Bengkulu City. The purpose of this study was to find out Marketing Communication for Surfing Tourism Through Bengkulu Surf Instagram Accounts as a promotional medium (Studies on Surfing Tourism IG Accounts in Tapak Paderi Bengkulu City). The type of research used in this research is a research study with a qualitative descriptive approach. Based on the results of the study, it can be concluded that the Bengkulu Surf account has used promotions through Instagram social media by utilizing Instagram features related to promotions (poromotion mix) in the form of addeveritising (advertising), public relations (public relations), sales promotion (sales) and personal selling (personal selling) maximize the promotion. Having features on Instagram adds to the advantage of promoting the @bengkulusurf account because it's easier and more efficient. This proves that Instagram is an online social media that is very appropriate in carrying out promotional activities.
Marketing Communication Strategy Of Bengkulu Provincial Government Towards Tabut Festival As An International Event Vethy Octaviani; Martha Heriniazwi Dianthi; Rio Dinero
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1542

Abstract

The tourism sector is currently starting to grow again after experiencing a crisis that occurred due to the Covid-19 Pandemic that occurred almost all over the world. This development is utilized by the Bengkulu Provincial Government to develop tourism owned by Bengkulu by holding the 2023 Ark Festival. Unlike the Tabut Festival in previous years, the Bengkulu Provincial Government currently has a strategy to move towards the Tabut Festival as an international event. This research uses descriptive qualitative research methods with data collection through in-depth interviews and literature studies. Therefore, it can be explained that based on segmentation, the Bengkulu Provincial Tourism Office targets local visitors in areas near Bengkulu Province, namely West Sumatra, South Sumatra, Jambi and Lampung. As for international visitors, the target is ASEAN members, Middle Eastern countries and Europe. The visitor target for the 2023 Tabut Festival is 150,000 both internationally and nationally. For now, social media is the priority media in promoting the Festival Tabut. The theme used is’ Keramaian Asli Bengkulu’. This theme is expected to be an attraction for visitors and be able to attract economic movements in Bengkulu Province. However, the obstacle felt by the Tourism Office is the limited media used and the human resources it has. Therefore, to go to the International Event still needs more careful preparation for next year, especially on promotional media and human resources at the Bengkulu City Tourism Office.
Visual Communication In Tourism Development (Study on Curug Cay Waterfall Tourism, Bukit Village, Semidang Lagan District, Central Bengkulu Regency) Giri Hartono; Vethy Octaviani; Martha Heriniazwi D
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1658

Abstract

This research aims to determine visual communication in tourism development in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. The informant in this research was 1 informant, namely the social account manager for the Curug Cay waterfall. The data analysis technique uses qualitative descriptive analysis which consists of data reduction, presentation and conclusions. The research results show that visual communication in tourism development in Bukit Village, Semidang Lagan District, Central Bengkulu Regency is seen based on the Aesthetic Theory according to Dake (2015:98) which consists of Disambiguity and Meaning, Control of Direction, Tension, Unity and Realism. It can be seen that the visual communication carried out by Bukit Village in promoting the Curug Cay waterfall tourist attraction is through social media such as Facebook, Instagram and TikTok. In creating content, there are many things that must be considered, such as strategies for taking interesting pictures and videos so that they attract people's attention to visit the Curug Cay waterfall tourist spot.
Moral Message In The Web Series Little Mom Film Zahkya Lestari; Vethy Octaviani; Yanto Yanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1663

Abstract

This research aims to find out the moral message contained in the Web Series film "Little Mom". Testing in this research uses descriptive qualitative methods using a semiotic analysis approach. The subjects in this research are pieces of images and narration/dialogue contained in the Web Series film "Little Mom" which relate to moral messages regarding education for society in everyday life. The analysis used is semiotic analysis using the Charles Sanders Pierce approach which consists of 3 levels of sign, namely sign, object and interpretant. The results of the research show that the moral message in the Little Mom Web Series film is don't do something beyond your limits but think about the consequences, have the courage to take responsibility for mistakes you have made, such as aborting a pregnancy, and the role of the family which is very necessary if things like this happen. The Little Mom Web Series film occurred, as a society it is better not to discriminate, this can affect the psychology of the perpetrator and the final moral message is that a real man will accept and respect his partner, not take away honor for the sake of momentary lust.
Student Perceptions On The Lifestyle Of Kip Scholarship Students Fitri Yanti; Vethy Octaviani; Bayu Risdiyanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 2 (2024): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i2.1917

Abstract

This research was conducted with the aim of students’ perceptions on lifestyle of KIP scholarship recipients. This research uses descriptive qualitative methods. In this study using data collection techniques through observation, interviews, and documentation. The technique of taking research informants uses random purposive sampling. The results of the study show that the perceptions of students on lifestyle of KIP scholarship recipients are quite good, it can be seen from internal factors such as background, experience, personality, value system, and self-acceptance work together to shape students’ perceptions of lifestyle of KIP scholarship recipients so as to encourage that KIP scholarship recipients must have a simple and responsible lifestyle. External factors which can be seen such as intensity, experience, personality, value system, and self-acceptance. External factors such as intensity, size, contrast, movement, repetition, familiarity, and novelty work together to form complex and diverse perceptions among students, emphasizing the importance of simplicity and responsibility in the use of KIP scholarships.
TREN MEMILIH JURUSAN UNTUK MELANJUTKAN STUDI DI PERGURUAN TINGGI (Studi Pada Siswa-Siswi SLTA Sederajat Kelas XII Di Kota Bengkulu) Octaviani, Vethy; Astuti, Linda
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10431

Abstract

This study aims to examine the trends in choosing a major for continuing studies at university among 12th-grade high school students in Bengkulu City. This study uses a qualitative approach with descriptive methods. Data collection techniques in this study were conducted through interviews, observation, and documentation. The data analysis technique used an interactive analysis model consisting of three stages: data reduction, data presentation, and conclusion drawing. The results of the study indicate that the choice of major for continuing studies among high school students in Bengkulu City is the result of a complex communication process. Internal factors such as personal interests, talents, and motivation are the main basis for major selection. Most students choose majors that align with their interests, abilities, and future aspirations that have been formed since school. External factors, especially the role of parents and teachers, function as supporters who strengthen students' decisions. The support and guidance provided are helpful and not coercive, thus making students more confident in their chosen major. Social media also plays a role as a source of cognitive information in understanding majors and the world of college. However, social media is not the main determinant, but rather serves as an additional reference in the decision-making process. Thus, the trend in student major selection is the result of the interaction between internal, external, and social media factors. Keywords: Major Selection, College, Trends
Komunikasi Persuasif Melalui Video Bahaya Narkoba dan Rokok di SMK Negeri 5 Kecamatan Padang Ulak Tanding Kabupaten Rejang Lebong Provinsi Bengkulu Vethy Octaviani; Sapta Sari
Journal of Community Development Vol. 5 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i1.206

Abstract

Tanjung Sanai Village, Padang Ulak Tanding District, Rejang Lebong Regency, Bengkulu Province. included in drug-prone areas based on research data from the Bengkulu Province National Narcotics Agency in the framework of the 2020 P4GN which mapped this drug-prone area with danger and alert categories and there are several cases where teenagers are trapped in the problem of smoking and use of illegal drugs. This is of course very concerning, so the team of lecturers and students from the Communication Studies Program, Faculty of Social Sciences, Dehasen Bengkulu University carried out Community Service (PKM) activities as a prevention effort, especially in drug and cigarette abuse among teenagers. The location chosen for this PKM activity was SMKN 5 Rejang Lebong which is located in Tanjung Sanai Village. The stages of this community service activity consist of the preparation stage, the activity implementation stage by providing materials, video screening, and the discussion stage. This is done by adopting a persuasive communication model by being equal, increasing discussions, directing gently, accompanying and listening to the complaints of activity participants so that the material can be well received. This activity went well, based on the results of the PKM team's observations, the persuasive communication approach used during the activity was able to provide good understanding to students in general, as seen from the students' enthusiasm during the discussion. It is hoped that this activity can be an anticipatory step in preventing the bad effects of drugs and cigarettes as well as a form of active concern for lecturers and students of the Communication Science Study Program, Faculty of Social Sciences, Dehasen Bengkulu University in transferring knowledge, skills and technology to the community, especially village youth.
Co-Authors Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fitri Yanti Fristy Reka Oktaviani Giri Hartono Giri Hartono, Giri Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti, Linda Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi D Martha Heriniazwi Dianthi Maryaningsih Maryaningsih Maryaningsih Maryaningsih, Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risdiyanto, Bayu Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zahkya Lestari Zainal Arifin