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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis COMPETITIVENESS JOURNAL Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Patria Artha Journal of Accounting Dan Financial Reporting YUME : Journal of Management JURNAL EKONOMI SAKTI (JES) Mega Aktiva: Jurnal Ekonomi dan Manajemen Dinasti International Journal of Management Science Amnesty: Jurnal Riset Perpajakan Dinasti International Journal of Digital Business Management Journal of Economic, Public, and Accounting (JEPA) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Profitability Economics and Digital Business Review Annals of Management and Organization Research Journal La Bisecoman Al-Buhuts (e-journal) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Accounting and Finance Management (JAFM) Journal of Training and Community Service Adpertisi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economos : Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal International Journal of Economic Research and Financial Accounting Jurnal Penelitian Pendidikan Indonesia Journal Metaverse Adpertisi International Journal of Economics, Business and Innovation Research GoodWill Journal of Economics, Management, and Accounting International Journal of Education, Management, and Technology Balance: Jurnal Ekonomi
Romadhoni, Buyung
Universitas Muhammadiyah Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Public Health Social Sciences Other

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Strategi Meningkatkan Minat Beli Konsumen Melalui Social Marketing, Endorserment Selebgram dan Potongan Harga Orfyanny S. Themba; Buyung Romadhoni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3305

Abstract

The purpose of this study was to examine the effect of social marketing on consumer buying interest, to test the effect of celebrity endorsements on consumer buying interest, to test the effect of price discounts on consumer buying interest. The population of this study were 465 students from the faculty of economics and business majoring in management class of 2019 at the Muhammadiyah University of Makassar. The sampling technique in this study is classified as non probability sampling with purposive sampling or sampling based on certain characteristics. In this study the authors used a closed questionnaire, namely statements and questions with a certain number of answers as choices. So that the total sample is 90 respondents. The data analysis technique used in this research is quantitative analysis with multiple linear regression analysis method. Based on the results of statistical tests that have been carried out, this study found that social marketing, Selebgram Endorsements and price discounts have a positive and significant effect on consumer buying interest.
Purchasing Decisions Effect of Social Media Marketing, Electronic Word of Mouth (eWOM), Purchase Intention Buyung Romadhoni; Akhmad Akhmad; Naldah Naldah; Niluh Putu Evvy Rossanty
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.194

Abstract

This research aims to examine the effect of social media marketing and e- word of mouth on purchasing decisions; social media marketing and e-word of mouth influence purchase intention; social media marketing and e-word of mouth influence purchasing decisions by mediating purchase intention. This study uses a quantitative descriptive research approach using data obtained from a sample of the study population and analyzed according to statistical methods. The population in this study uses an infinite population, where the infinite population in this study is taken from consumers who have purchased Zoya's hijab products. The sampling technique used was accidental sampling with a total sample of 70 respondents. The analysis technique used is path analysis technique. by collecting data through research instruments, by distributing questionnaires to consumers. The results of the study found that based on the results of the study found that social media marketing and e-word of mouth had a positive effect on purchasing decisions; social media marketing and e-word of mouth have a positive effect on purchase intention; social media marketinghas a positive effect on purchasing decisions through mediation of purchase intention; e-word of mouth has a positive effect on purchasing decisions through purchase intention. social media marketinghas a positive effect on purchasing decisions through mediation of purchase intention; e-word of mouth has a positive effect on purchasing decisions through purchase intention. social media marketing has a positive effect on purchasing decisions through mediation of purchase intention; e-word of mouth has a positive effect on purchasing decisions through purchase intention.
PEMBERDAYAAN MASYARAKAT BERBASIS EKONOMI KREATIF MELALUI INOVASI TEKNOLOGI DALAM PENGOLAHAN NIRA AREN MENJADI GULA SEMUT Edi Jusriadi; Buyung Romadhoni; Nasrullah Nasrullah; Siti Aisyah; Moh. Aris Pasigai; M. Hidayat
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 3 (2023): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i3.14874

Abstract

Abstrak: Permasalahan mitra terkait masih rendahnya kemampuan inovasi usaha, perilaku konsumsi tuak beralkohol, dan produk kelompok belum tersertifikasi halal. Kegiatan PKM ini bertujuan untuk meningkatkan life skill kelompok melalui inovasi teknologi berbasis ekonomi kreatif dalam pengelolaan nira aren menjadi gula semut. Metode pelaksanaan program PKM dalam bentuk edukasi, pelatihan dan pendampingan kepada mitra sasaran sebanyak 9 kelompok pengolah nira aren yang ada di Desa Timbuseng, dengan jumlah anggota kelompok 70 orang. Evaluasi pelaksanaan program pelatihan dilakukan melalui evaluasi reaksi, evaluasi pembelajaran, dan evaluasi perilaku. Evaluasi terhadap ketercapaian tujuan program Hasil PKM menunjukkan bahwa potensi nira aren di Desa Timbuseng sangat prospek dikembangkan dengan tingkat produksi rata-rata 2500 liter perhari, akan tetapi 75% dijual dalam bentuk tuak beralkohol. Sehingga hal ini berdampak pada menurunya produksi gula aren di Desa Timbuseng. Hasil evaluasi proses dan dampak dari program pelatihan dan pendampingan menunjukkan bahwa 85% peserta pelatihan dan pendampingan menyatakan mendapatkan informasi baru dari materi-materi yang disampaikan tim PKM.Abstract: Partner problems related to the low ability of business innovation, consumption behavior of alcoholic palm wine, and group products not yet halal certified. This PKM activity aims to:increase life skills group through technological innovation based on creative economy in the management of palm sap into ant sugar. The method of implementing the PKM program is in the for meducation, training and assistance to target partners as many as 9 groups of palm sap processing in Timbuseng Village, with a total of 70 group members. Evaluation of the implementation of the training program is carried out through evaluation of reactions, evaluation of learning, and evaluation of behavior. Evaluation of the achievement of program objectives The PKM results show that the potential for palm sap in Timbuseng Village is very prospected for development with an average production rate of 2500 liters per day, but 75% is sold in the form of alcoholic wine. So that this has an impact on decreasing palm sugar production in Timbuseng Village. The results of the process and impact evaluation of the training and mentoring program show that 85% of training and mentoring participants statedget new information from the materials presented by the PKM team.
Efek Kualitas Layanan, Kualitas Produk, Diskon dan Lokasi pada Kepuasan Pelanggan Buyung Romadhoni; Ibrahim Ibrahim; Deasy Mauliana
Al-Buhuts Vol. 19 No. 1 (2023): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i1.3623

Abstract

The purpose of this study was to study the consequences of service quality on customer satisfaction at Domino's Pizza Makassar; consequences of product quality on customer satisfaction Domino's Pizza Makassar; the effect of the discount strategy on customer satisfaction at Domino's Pizza Makassar; the effect of location on customer satisfaction Domino's Pizza Makassar. This research method is a quantitative research method on positivism philosophy. The population sample for this study is consumers who shop at Domino's Pizza Boulevard Makassar outlets using the non-probability sampling method. The research sampling method provides a small opportunity for one population group to be sampled. The sampling technique uses a purposive sampling technique based on certain aspects in determining the sample. Selection of a group of subjects based on previously known population characteristics, and certain criteria set based on the objectives or core problems of this study. The total sample taken in this study was 50 people with the assumption that the sample represented a large number of samples that were considered appropriate in this study. The results of this study indicate that service quality, product quality, discount strategy, and business location have a positive and significant effect on customer satisfaction.  
The Impact of Service Quality and Trust on the Satisfaction of Muzakki at the Amil Zakat Institution Baznas in Makassar City Samsul Rizal; Buyung Romadhoni; Irwan Abdullah; Hariyati Hariyati
Jurnal Ilmu Manajemen Profitability Vol 7, No 2 (2023): AGUSTUS 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v7i2.11945

Abstract

This research employs a quantitative approach with the objective of assessing the influence of service quality and trust on the satisfaction of Muzakki at the Amil Zakat Institution BAZNAS in Makassar City. The sample for this study was drawn from the BAZNAS office in Makassar City. The data utilized in this research is quantitative in nature, collected through distributed questionnaires that pertain to the focal points of the study. Data collection encompassed the observation and distribution of questionnaires to a sample of 35 respondents. In this study, the data collection process drew upon both primary and secondary data sources. The research instrument implemented for data collection was based on the Likert scale method. The data analysis technique employed is the multiple linear regression test. The results of the data analysis, conducted using statistical calculations via the Statistical Package for the Social Sciences (SPSS) version 22 application, reveal a significant positive relationship between service quality, trust, and satisfaction at the Amil Zakat Institution BAZNAS in Makassar City. This study highlights the pivotal conclusion that service quality and trust hold a substantial positive impact on the satisfaction levels of Muzakki at the Amil Zakat Institution BAZNAS in Makassar City. Notably, the provision of high-quality service significantly contributes to shaping the institution's image, consequently fostering enhanced trust among individuals, leading to a heightened willingness to recommend the services to others.
The Effect of Competition and Interest Rates on Sales Volume Through Service Quality Mohammad Rahmat N; Andi Mappatompo; Buyung Romadhoni
Journal La Bisecoman Vol. 3 No. 6 (2022): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v3i6.824

Abstract

PT Adira Finance is one of the companies engaged in services, the increasing number of Finance that has sprung up is one of the challenges of PT Adira Finance in maintaining and attracting new customers. The purpose of this study is to analyse the effect of competition, interest rates and sales volume through service quality. According to the results of SEM analysis based on data from questionnaires distributed to 185 respondents, it is known that competition has a significant effect on service quality, interest rates have a significant effect on service quality, sales volume has a significant effect on service quality, competition has a significant effect on sales volume through service quality with a coefficient value of 0.000, while interest rates do not have a significant effect on sales volume through service quality with a coefficient value of 0.055.
PENGENALAN PEMASARAN DIGITAL DALAM PEMASARAN PRODUK PERTANIAN DI DESA KABBA KABUPATEN PANGKEP Fausiah Fausiah; Buyung Romadhoni Romadhoni; ST. Syahriati; Naomi Patiung
Nobel Community Services Journal Vol 2 No 2 (2022): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v2i2.2962

Abstract

Buying and selling activities can now be done through the virtual world which is now known as online shopping. Many business people use the internet as a marketing medium to attract consumers and increase business profits. However, what happened to the farmers in the village of Kabba, Pangkep Regency, when the harvest arrived, the farmers had to face the reality of low selling prices and the difficulty of marketing their crops. Therefore, it is important to provide socialization of the introduction of digital marketing to agricultural products. The method used in carrying out this activity is counseling and discussion. This activity adds insight and knowledge to farmers to find solutions to problems faced with agricultural product marketing systems, product handling and packaging, the benefits of online marketing, types of online marketing, and tools used in online marketing (digital marketing).
Result of Digital Marketing, Product Quality and Mediation Customer Satisfaction Buyung Romadhoni Romadhoni; Akhmad Akhmad; Muhammad Rusydi Rusydi; Mustaking Mustaking
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5031

Abstract

This study aims to analyze and explain the result of 1) customer satisfaction over digital marketing; 2) customer satisfaction over product quality; 3) purchasing decisions over digital marketing; 4) purchasing decision over product quality; 5) customer satisfaction with purchasing decisions; 6) digital marketing on purchasing decisions through customer satisfaction; 7) purchasing decisions on product quality through customer satisfaction. A type approach used in this study is a quantitative approach method. The targeted people in this study are Makassar citizenship which has accounts and users of Shopee services. This study used purposive sampling with a type of judgment sampling is 95 samples. The data is collected by distributing questionnaires to students of Office Automation Management. This study uses the Structural Equational Modeling Partial Least Square (SEM-PLS) analysis method. The study result found: 1) a significant result in customer satisfaction over digital marketing; 2) a significant result in customer satisfaction over product quality; 3) a significant result in purchasing decisions over digital marketing; 4) a significant result in purchasing decision over product quality; 5) a significant result on purchasing decisions customer satisfaction; 6) through customer satisfaction, digital marketing has a significant impact on purchasing decisions; 7) customer satisfaction has a significant impact on purchasing decisions due to product quality.
Pengaruh Online Customer Review Dan Online Costumer Rating Terhadap Kpercayaan Dan Minat Beli Di Tokopedia Asbahar Asbahar; Andi Mappatompo; Buyung Romadhoni
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6231

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Online Customer Review, Online Customer Rating, dan Kepercayaan terhadap minat beli konsumen di Tokopedia Sulawesi Barat. Sampel yang digunakan dalam penelitian ini adalah 155 orang konsumen Tokopedia di Sulawesi Barat. Analisis jalur dengan menggunakan software AMOS 28 digunakan untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa Online Customer Review berpengaruh positif signifikan terhadap minat beli, sedangkan Online Customer Rating berpengaruh negatif signifikan terhadap minat beli. Selain itu, Online Customer Review dan Online Customer Rating juga berpengaruh positif signifikan terhadap Kepercayaan. Online Customer Review dan Online Customer Rating juga berpengaruh positif siginifikan terhdapat minat beli melalui variabel kepercayaan. Berdasarkan hasil penelitian tersebut, disarankan kepada Tokopedia Sulawesi Barat untuk meningkatkan kualitas Online Customer Review yang diberikan kepada konsumen serta memperkuat faktor kepercayaan dengan memastikan keamanan transaksi di platform mereka. Bagi peneliti selanjutnya, disarankan untuk memperluas sampel penelitian dan mempertimbangkan faktor lain yang dapat mempengaruhi minat beli konsumen. Kata kunci : Online Costumer Review; Online Costumer Rating; Kepercyaan Minat Beli.
Purchase Decisions on the Shopee Application with the effects of Promotion, Price, Trust and Consumer Reviews Buyung Romadhoni; Andi Risfan Rizaldi; Asriani Hasan; Amir Amir; Faidhul Adzim
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of promotions, price, trust and consumer reviews on purchasing decisions. In this research, the research method used is quantitative research methods to test the hypotheses that have been established. The population in this research is consumers who have used Shopee services in Makassar City.The type of non-probability sampling method used is judgmental sampling which places limits on respondents who meet the criteria.So the total sample for this research is 96 Shopee consumers. This research uses multiple linear regression analysis. Based on the results of the analysis, it is concluded that the variables promotion, price, trust and consumer reviews each have a positive and significant effect on purchasing decisions.
Co-Authors Abdul Razak Munir Ahmad, Bashiruddin Akhmad Akhmad Akhmad, Akhmad Alam, Syamsul Alam Ali, Muhammad Yunus Alriani, Rita Amelia Rezky Amin, Asbi Amir Amir Amir Amir Amir Amir Andi Mappatompo Andi Risfan Rizaldi Ansar HK Anugrah Annur Arief Muhsin Arnida Arnida Arsal, Muryani Asbahar Asbahar Asrawan , Asrawan Asriani Hasan Aulia Aulia Bahtiar Bahtiar Bahtiar Bahtiar Bangsawan, Gema Cecet Eriani Deasy Mauliana Dwita Ansir, Ratna Erniati Erniati Erniati Erniati Faidhul Adzim Fausiah Fausiah Fina Diana Firman syah Hala, Yusriadi Hariyati Hariyati Hasriani Hasriani Hasriani Hasriani, Hasriani Ibrahim Ibrahim Ibrahim Ibrahim Indrayani, Syarthini Irwan Abdullah J, Jusriadi Jaya, Athira Dwi Jumriani Ansar M. Hidayat Mardaniar, Andi Markiones, Sartika Aprilia MAULIANA, DEASY Moh. Aris Pasigai Mohammad Rahmat N Muchran, Muchriady Muchtar muchtar Muhammad Adil Muhammad Adil, Muhammad Muhammad Agus Muljanto Muhammad Rusydi Muhammad Rusydi Muhsin, Muh Arief Muliani Muliani, Muliani Multasamsi Mulyadi, Muh Yasin Mustaking, Mustaking Naidah, Naidah Naldah Naldah Naomi Patiung Nasrullah Nasrullah Nasrullah Nasrullah Niluh Putu Evvy Rossanty Nur Mushlimah Nur Naninsih Orfyanny S. Themba Pamungkas, Mahesa Angel Rahman Sannu Rahmat Herman Ramadani, Tenri Wahyu Rasulong, Ismail Rezky, Amelia S.Themba, Orfyanny Sahrullah, Sahrullah Samsul Rizal Samsul Rizal Sannu, Rahman Saputera, Muliadi takdir Sembiring, Rinawati Sherry Adelia Natsir Kalla Sherry Edelia Natrir Kalla Siti Aisyah St. Syahriati Sulaiman, Syarifuddin Sulfa Sulfa Sumiati Sumiati Syahrtini Indrayani SYAMSU ALAM Syarthini Indrayani