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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis COMPETITIVENESS JOURNAL Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Patria Artha Journal of Accounting Dan Financial Reporting YUME : Journal of Management JURNAL EKONOMI SAKTI (JES) Mega Aktiva: Jurnal Ekonomi dan Manajemen Dinasti International Journal of Management Science Amnesty: Jurnal Riset Perpajakan Dinasti International Journal of Digital Business Management Journal of Economic, Public, and Accounting (JEPA) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Profitability Economics and Digital Business Review Annals of Management and Organization Research Journal La Bisecoman Al-Buhuts (e-journal) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Accounting and Finance Management (JAFM) Journal of Training and Community Service Adpertisi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesia Accounting Research Journal International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Economos : Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal International Journal of Economic Research and Financial Accounting Jurnal Penelitian Pendidikan Indonesia Journal Metaverse Adpertisi International Journal of Economics, Business and Innovation Research GoodWill Journal of Economics, Management, and Accounting International Journal of Education, Management, and Technology Balance: Jurnal Ekonomi Jurnal Publikasi Ekonomi dan Akuntansi
Romadhoni, Buyung
Universitas Muhammadiyah Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Boycott Calls, Brand Image on Loyalty and Purchasing Decisions of Israel-Affiliated Products Jaya, Athira Dwi; Romadhoni, Buyung; Muchran, Muchriady
International Journal of Education, Management, and Technology Vol 3 No 1 (2025): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v3i1.4663

Abstract

This study aims to analyze the impact of boycott calls on consumer loyalty and purchase decisions for products affiliated with Israel, as well as the role of brand image in these relationships. The study employs a mixed-methods approach, utilizing quantitative data collected through questionnaires and qualitative data through interviews. The findings indicate that boycott calls have a positive influence on consumer loyalty and purchase decisions, suggesting that some consumers remain loyal and continue to purchase despite the boycott pressure. Additionally, brand image was found to have a negative impact on consumer loyalty, though loyalty remains stable despite the boycott pressure. Consumer loyalty also serves as a mediator, influencing purchase decisions even in the presence of boycott calls. This study provides insights into the complex dynamics between boycott calls, brand image, loyalty, and purchasing decisions within the context of sensitive social and political issues.
The Influence of Service Quality and Satisfaction on Costumer Loyalty at PT. Meida Wisata Tour and Travel Ansar HK; Buyung Romadhoni; Syahrtini Indrayani
International Journal of Economic Research and Financial Accounting Vol 3 No 2 (2025): IJERFA JANUARY 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v3i2.299

Abstract

This study is a quantitative descriptive research aimed at identifying and analyzing the influence of service quality and satisfaction on customer loyalty at PT. Meida Wisata Tour and Travel. The research methods used include observation, questionnaires, and documentation. The population and sample in this study consisted of 185 respondents, and the data analysis method employed is multiple linear regression, processed using the Statistical Product and Service Solutions (SPSS) Version 27 software.Based on the results of the research conducted, the t-test for variable (X1), which is service quality, on variable (Y), customer loyalty, showed that the calculated t-value is greater than the table t-value (11.947 > 0.143) and the significance value obtained is 0.000, which is smaller than the alpha value of 0.05 (0.000 < 0.05). From these values, it can be concluded that variable (X1) has a positive and significant influence on variable (Y) at PT. Meida Wisata Tour and Travel. Additionally, the t-test result for variable (X2), which is satisfaction, on variable (Y), customer loyalty, showed that the calculated t-value is greater than the table t-value (2.022 > 0.143) and the significance value obtained is 0.045, which is smaller than the alpha value (0.045 < 0.05). From these values, it can be concluded that variable (X2) has a positive and significant influence on variable (Y) at PT. Meida Wisata Tour and Travel.
Determinants of Customer Satisfaction of Telkomsel Provider Romadhoni, Buyung; Nasrullah, Nasrullah; Sahrullah, Sahrullah; Muchran, Muchriady
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4230

Abstract

The purpose of this study was to test the determinants of Telkomsel Provider customer satisfaction consisting of product quality, price, brand trust, and product innovation on customer satisfaction. Causal and quantitative analysis methods. The population in this study were Telkomsel card users in Makassar City. Based on the results of these calculations, the number of samples in this study was 97 respondents. This study used the Accidental sampling technique. The data collection method in this study was a questionnaire. The analysis method used in this study was Multiple Linear Regression Analysis. The results of the study found that product quality had a positive and significant effect on Telkomsel customer satisfaction in Makassar City, price had a positive and significant effect on Telkomsel customer satisfaction in Makassar City, brand trust had a significant effect on Telkomsel Provider Customer satisfaction in Makassar City, product innovationhave a significant impact on Customer satisfaction of Telkomsel Provider in Makassar City.
PENGARUH KREDIBILITAS, CITRA MEREK, DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI PRODUK MAKE OVER DALAM PEMASARAN OMORFO SHOP PADA SHOPEE DI MAKASSAR Dwita Ansir, Ratna; Romadhoni, Buyung; Indrayani, Syarthini
Ekonomi & Bisnis Vol 24 No 1 (2025): Jurnal Ekonomi & Bisnis Juni 2025
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v24i1.7450

Abstract

This study analyzes the influence of credibility, brand image, and consumer trust on purchase intention for Make Over products at Omorfo Shop on Shopee in Makassar. Using a quantitative approach and multiple linear regression analysis, the sample consists of 130 respondents who are active consumers of Omorfo Shop. The results indicate that brand image and consumer trust have a significant effect on purchase intention, while credibility does not show a significant partial effect. Data were analyzed using SPSS version 29.Keywords: Credibility, Brand Image, Consumer Trust and Purchase Intention
PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP MINAT BELI KONSUMEN Khalid, Idham; Romadhoni, Buyung; Bangsawan, Gema
Jurnal Metaverse ADPERTISI Vol. 4 No. 1 (2025): Januari 2025
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v4i1.634

Abstract

The purpose of this study is to examine the influence of social media marketing and price on buying interest. The method used in this study is by using the survey method, where the researcher distributes questionnaires to collect data on the approach used in this study, namely the quantitative approach. The population in this study is 50 consumers who make purchases at MSMEs around the Sheikh Yusuf Gowa field. The sample size should be 10 times larger than the number of research variables, so in this study the number of samples was 50 respondents. The analysis method used is a multiple linear regression model. The results of the study found that social media marketing and prices have a positive impact on MSME actors around the Sheikh Yusuf Gowa field. With the increasing use of the internet, it is one of the opportunities for business actors to increase buying interest which has an impact on the sales of their products. Social media helps business actors in reducing promotional costs and is effective and efficient in making sales to customers. And Price has an important function in the marketing process. If the price given is too expensive, the product will not be able to reach the market price.
Efek Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Kartu Internet Telkomsel Romadhoni, Buyung
Jurnal Metaverse ADPERTISI Vol. 3 No. 1 (2024): Januari 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v3i1.641

Abstract

This study aims to analyze the influence of product quality and price on Telkomsel internet card purchase decisions. In today's digital age, the need for fast, stable, and affordable internet services is increasing, so it is important for telecommunications service providers to understand the factors that influence consumer decisions. This study uses a quantitative approach with a survey method on a number of respondents using Telkomsel internet cards. The population in this study is Telkomsel internet card users in Makassar City. The sample in this study was 97 respondents. The results of the analysis show that product quality and price have a significant effect on purchasing decisions. Product quality that includes network speed, signal stability, and wide area coverage proves to be a key consideration in purchasing decisions. Meanwhile, competitive prices and in accordance with the benefits offered also contribute to shaping consumer preferences. This finding indicates that Telkomsel needs to continue to maintain the quality of its services while implementing the right pricing strategy to increase competitiveness and customer loyalty.
The Influence of Social Media Marketing and Product Variations on Buying Interest in Courses at Easy Course Institutions in Makassar City Pamungkas, Mahesa Angel; Romadhoni, Buyung; Aulia, Aulia
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of social media marketing and product variation on the interest in purchasing courses at Easy Course Institute in Makassar City. The research uses a quantitative approach, with data collected through questionnaires distributed to 130 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 30. The results indicate that social media marketing and product variation have a positive and significant effect on course Purchase Intention. These findings suggest that the more effective the social media marketing strategies and the more varied the courses offered, the higher the interest of potential participants. Therefore, Easy Course Institute should optimize social media utilization and enhance course variations to attract more participants.
Minat Beli Konsumen pada Situs E-commerce Lazada Melalui Kepercayaan E-Service Quality Electronic Word of Mouth dan Promosi Romadhoni, Buyung; Muchtar, Muchtar; Alam, Syamsul Alam
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2385

Abstract

Abstract The purpose of this study is to test the influence of Trust, E-service quality, Electronic Word of Mouth and Promotion on Buying Interest on Lazada Ecommerce Sites in Makassar City. The research method used is to use quantitative research methods to test the hypotheses that have been established. The population in this study is consumers who have used the Lazada application in Makassar City. The type of non-probability sampling method used is judgmental sampling which provides restrictions on respondents who meet the following criteria: 1) People who live in Makassar City and 2) Have shopped at Lazada at least three times. So the total sample of this study is 96 Lazada consumers. This study used multiple linear regression analysis. The results of this study found that trust, e-service quality, and promotion have a positive and significant effect on buying interest, which means that these three factors can actually encourage consumers to have the intention to buy a product. On the other hand, although E-WOM (electronic word of mouth) showed a positive influence, it was not significant, which suggests that online reviews or recommendations have not been the main determining factor in shaping consumer buying interest in the context of this study.Keywords: Trust, E-service quality, Electronic Word of Mouth, Promotion, Buying InterestAbstrak Tujuan penelitian ini adalah untuk menguji pengaruh Kepercayaan, E-service quality, Electronic Word of Mouth dan Promosi terhadap Minat Beli pada Situs Ecommerce Lazada di Kota Makassar. Metode penelitian yang digunakan adalah menggunakan metode penelitian kuantitatif untuk menguji hipotesis yang telah ditetapkan. Populasi pada penelitian ini yaitu konsumen yang pernah menggunakan aplikasi Lazada di Kota Makassar. Jenis metode non-probability sampling yang digunakan adalah judgemental sampling yang memberikan batasan pada responden yang memenuhi kriteria sebagai berikut: 1) Masyarakat yang berdomisili di Kota Makassar dan 2) Pernah berbelanja di Lazada minimal tiga kali. Maka total sampel penelitian ini adalah 96 orang konsumen Lazada. Penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian ini menemukan bahwa kepercayaan, e-service quality, dan promosi berpengaruh positif dan signifikan terhadap minat beli, yang berarti ketiga faktor tersebut secara nyata dapat mendorong konsumen untuk memiliki niat membeli suatu produk. Di sisi lain, meskipun E-WOM (electronic word of mouth) menunjukkan pengaruh positif, namun tidak signifikan, yang menunjukkan bahwa ulasan atau rekomendasi secara online belum menjadi faktor penentu utama dalam membentuk minat beli konsumen pada konteks penelitian ini.Kata Kunci: Kepercayaan, E-service quality, Electronic Word of Mouth, Promosi, Minat Beli
PENGARUH KUALITAS PRODUK, HARGA DAN WORD OF MOUTH TERHADAP MINAT BELI PRODUK SMARTPHONE OPPO PADA TOKO ITC CELL KOTA MAKASSAR Saputera, Muliadi takdir; Romadhoni, Buyung; Indrayani, Syarthini
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 2 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i2.5101

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Produk, Harga dan Word of Mouth Terhadap Minat Beli Smartphone Oppo Pada Toko ITC Cell Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda untuk menguji pengaruh variabel independen terhadap variabel dependen. Sampel penelitian terdiri dari 85 responden yang merupakan calon konsumen pada toko ITC Cell kota Makassar. Sampel penelitian ditentukan menggunakan rumus Malhotra untuk penentuan jumlah sampel, yang menghasilkan 85 responden. Data yang diperoleh kemudian dianalisis menggunakan SPSS versi 30 mengenai Pengaruh Kualitas Produk, Harga dan Word of Mouth Terhadap Minat Beli Smartphone Oppo menunjukkan bahwa kualitas produk, harga dan word of mouth berpengaruh positif dan signifikan terhadap minat beli calon konsumen pada toko ITC Cell kota Makassar.
Indonesia Alriani, Rita; Romadhoni, Buyung; Muchran, Muchriady
Jurnal Ekonomi Sakti Vol 14 No 1 (2025)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v14i1.401

Abstract

This research is a type of quantitative research with the aim of determining the influence of internal communication and teamwork on the productivity of employees at PT. Nusantara Plantation I Regional 8 Camming Plantation Units Bone Regency. This sample was taken from PT. Nusantara Plantation I Regional 8 Camming Plantation Units Bone Regency. The type of data used in this study is quantitative data obtained from questionnaires that are shared and related to the problem being studied. Data collection was carried out by observation, distribution of questionnaires and documentation. In this study, the data sources used in data collection include primary data and secondary data. The research instrument used in this study uses the Likert scale method. Based on the results of the study using the SPSS application version 30 regarding the influence of internal communication and teamwork on employee work productivity at PT. Nusantara Plantation I Regional 8 Camming Plantation Units of Bone Regency which has been discussed from the previous chapter, the author draws an important conclusion, namely that internal communication has a positive and significant effect on employee work productivity. This means that the better internal communication is established, the more employee work productivity will also increase and teamwork has a positive and significant effect on employee work productivity. This shows that the better the teamwork, the better the peoductivity achieved. Keywords : Internal Communication, Team Work, Productivity
Co-Authors Abdul Razak Munir Ahmad, Bashiruddin Akhmad Akhmad Akhmad, Akhmad Alam, Syamsul Alam Ali, Muhammad Yunus Alriani, Rita Amelia Rezky Amin, Asbi Amir Amir Amir Amir Amir Amir Anastasya Cahyana Waode Andi Mappatompo Andi Risfan Rizaldi Ansar HK Anugrah Annur Arief Muhsin Arnida Arnida Arsal, Muryani Asbahar Asbahar Asbi Amin Asrawan , Asrawan Asriani Hasan Aulia Aulia Bahtiar Bahtiar Bahtiar Bahtiar Bangsawan, Gema Cecet Eriani Dara Ayu Nianty Deasy Mauliana Dwita Ansir, Ratna Erniati Erniati Erniati Erniati Faidhul Adzim Fausiah Fausiah Fina Diana Firman syah Hala, Yusriadi Hariyati Hariyati Hasriani Hasriani Hasriani Hasriani, Hasriani Ibrahim Ibrahim Ibrahim Ibrahim Indrayani, Syarthini Irwan Abdullah J, Jusriadi Jaya, Athira Dwi Jumriani Ansar M. Hidayat M. Hidayat Marchetia, Alva Ade Mardaniar, Andi Markiones, Sartika Aprilia MAULIANA, DEASY Moh. Aris Pasigai Mohammad Rahmat N Muchran, Muchriady Muchtar muchtar Muhammad Adil Muhammad Adil, Muhammad Muhammad Agus Muljanto Muhammad Rusydi Muhammad Rusydi Muhsin, Muh Arief Muliani Muliani, Muliani Multasamsi Mulyadi, Muh Yasin Muryani Arsal Mustaking, Mustaking Naidah, Naidah Naidah, Naidah Naldah Naldah Naomi Patiung Nasrullah Nasrullah Nasrullah Nasrullah Niluh Putu Evvy Rossanty Nur Mushlimah Nur Naninsih Orfyanny S. Themba Pamungkas, Mahesa Angel Rahman Sannu Rahmat Herman Ramadani, Tenri Wahyu Rasulong, Ismail Rezky, Amelia S.Themba, Orfyanny Sahrullah, Sahrullah Samsul Rizal Samsul Rizal Sannu, Rahman Saputera, Muliadi takdir Sembiring, Rinawati Sherry Adelia Natsir Kalla Sherry Edelia Natrir Kalla Siti Aisyah Sri Andayaningsih St. Syahriati Sulaiman, Syarifuddin Sulfa Sulfa Sumiati Sumiati Syahrtini Indrayani SYAMSU ALAM Syarthini Indrayani wahyuni wahyuni Yusril, Muh.