Article Per Year (5 Year)
p-Index From 2021 - 2026
10.056
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis COMPETITIVENESS JOURNAL Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Akuntansi STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Patria Artha Journal of Accounting Dan Financial Reporting YUME : Journal of Management JURNAL EKONOMI SAKTI (JES) Mega Aktiva: Jurnal Ekonomi dan Manajemen Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Journal of Economic, Public, and Accounting (JEPA) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Profitability BJRM (Bongaya Journal of Research in Management) Economics and Digital Business Review Annals of Management and Organization Research Journal La Bisecoman Jurnal Manajemen Sains dan Organisasi (JMSO) Al-Buhuts (e-journal) Journal of Accounting and Finance Management (JAFM) Journal of Training and Community Service Adpertisi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Indonesia Accounting Research Journal Indonesian Journal of Multidisciplinary on Social and Technology International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal International Journal of Economic Research and Financial Accounting Jurnal Penelitian Pendidikan Indonesia Journal Metaverse Adpertisi International Journal of Economics, Business and Innovation Research International Journal of Education, Management, and Technology Indonesian Journal of Innovation Multidisipliner Research Balance: Jurnal Ekonomi Jurnal Publikasi Ekonomi dan Akuntansi Amnesty: Jurnal Riset Perpajakan
Romadhoni, Buyung
Universitas Muhammadiyah Makassar
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 72 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 72 Documents
Search

 4   5   6   7   8 
Pengaruh Viral Marketing Dan Purchase Intention Terhadap Brand Equity Kasus Pada Kampanye Produk Azzarine Marchetia, Alva Ade; Romadhoni , Buyung; M. Hidayat
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5500

Abstract

The purpose of this study is to determine the effect of viral marketing and purchase intention on brand equity in the Azzarine product campaign. The sample of this study was 100 people. The sampling technique used characteristics. The type of data used in this study is primary data with multiple regression methods and using SPSS 25 for windows. The results of the study indicate that viral marketing has a positive and insignificant effect on brand equity and purchase intention has a positive and insignificant effect on brand equity in the Azzarine product campaign. The need to increase viral marketing and purchase intention in order to improve brand equity as a whole.  
Pengaruh Promosi Dan Saluran Distribusi Terhadap Peningkatkan Volume Penjualan Pada Toko Sablon Baju Jejak 7 Kaos Di Maccini Raya Kota Makassar Yusril, Muh.; Romadhoni, Buyung; Aulia, Aulia
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5626

Abstract

This study aims to analyze the influence of promotions and distribution channels on increasing sales volume at the Jejak 7 Kaos Clothing Screen Printing Shop in Maccini Raya, Makassar City. This study uses a quantitative approach by distributing questionnaires to 100 respondents and analyzing the data using multiple linear regression. The variables studied consist of promotions (X1), distribution channels (X2), and sales volume (Y). The results show that both promotions have a positive and significant effect on increasing sales volume. Based on a significance value of 0.000, out of 0.05, and a regression coefficient of 0.307. It can be concluded that the better the promotion received, the increase in sales volume at the Jejak 7 Kaos Clothing Screen Printing Shop in Maccini Raya, Makassar City. Distribution channels have a positive and significant effect on increasing sales volume. This is evidenced by a significance value of 0.000, out of 0.05 and a regression coefficient of 0.596. The better the distribution channels provided, the more sales volume will increase.
Driving MSME performance: exploring the influence of entrepreneurial orientation and business independence Naidah Naidah; Muhammad Rusydi; Syarifuddin Sulaiman; Buyung Romadhoni; Muryani Arsal
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243896

Abstract

The problem of the development of micro, small and medium enterprises (MSMEs) is the most dominant research topic, especially in developing countries that rely on these sectors in their economy. The purpose of this study was to analyze the effect of entrepreneurial orientation on the performance of MSMEs through the mediation of business independence variables. This type of research is field research and literature which aims to answer the formulation of the research problem. The research location is in Makassar City, South Sulawesi. The population in this study is 16.492 MSMEs. The number of samples in this study was determined by the Slovin formula, so the sample size is 100 SMEs. The sampling method is probability sampling with simple random sampling technique, namely proportional random sampling for each business sector. Data analysis techniques use structural equation model analysis. The results showed that the entrepreneurial orientation variable had a significant effect on the performance of MSMEs, both directly and through the business independence variable. Based on the findings of this study, further research is needed regarding the performance of SMEs to explore other variables.
Pengaruh Kepuasan Kerja Terhadap Kinerja Pegawai Pada Dinas Kependudukan Dan Catatan Sipil Kota Makassar Anastasya Cahyana Waode; Buyung Romadhoni; Sri Andayaningsih
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.3952

Abstract

This research is a type of quantitative research with the aim of determining the Influence of Job Satisfaction on Employee Performance at the Population and Civil Registration Service of Makassar City with a population of 156 employees and a sample of 113 employees. The type of data used in this study is quantitative data obtained from questionnaires that are distributed and related to the problem being studied. In this study, the data sources used in data collection include primary data and secondary data. The research instrument used in this study uses the Likert Scale method. Based on the results of data research using statistical calculations through the Statistical Package For the Social Science (SPSS) version 27 application regarding the Influence of Job Satisfaction on Employee Performance at the Population and Civil Registration Service of Makassar City which has been discussed in the previous chapter, the author draws an important conclusion job satisfaction has a positive and significant effect on employee performance at the Population and Civil Registration Service of Makassar City. This is shown from the results of the calculation, namely the regression coefficient value of 0.405 and the significant value below 0.05, which is 0.000.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Toko Grosir Shanur Putra Tunggal Tanetea Kab.Gowa: Kualitas Produk, Harga Promosi Nurul Ilmianih; Buyung Romadhoni; Syarthini Indrayani
BJRM (Bongaya Journal of Research in Management) Vol. 7 No. 2 (2024): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v7i2.706

Abstract

Abstract: This research is quantitative with the aim of knowing the influence of Product Quality, Price, and Promotion on Consumer Purchase Decisions at Shanur Putra Tunggal Wholesale Store, Tanetea, Gowa Regency. The sample was taken from Shanur Putra Tunggal Wholesale Store, Tanetea, Gowa Regency. The type of data used in this study is quantitative data obtained from questionnaires; the data sources used for data collection include primary and secondary data. The sampling technique in this study uses purposive sampling with a total of 120 samples that meet the criteria. The research instrument used in this study employs the Likert scale method. Based on the results of the study data using statistical calculations through the Statistical Package for the Social Sciences (SPSS) Version 30 regarding the Influence of Product Quality, Price, and Promotion on Consumer Purchase Decisions at Shanur Putra Tunggal Wholesale Store, Tanetea, Gowa Regency. Keywords: Product Quality, Price, Promotion, Purchase Decisions.
EFEKTIVITAS PEMUNGUTAN PAJAK KENDARAAN BERMOTOR Bashiruddin Ahmad; Buyung Romadhoni; Muhammad Adil
Jurnal Riset Perpajakan: Amnesty Vol 3 No 1 (2020): Mei 2020
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jrp.v3i1.3401

Abstract

Generally this research aiming to know the effectiveness of vehicle tax collection in Shared Office : One Roof System Office located in Gowa Districts. This research use descriptive research method that objectively give the correct description or explanation related to the real condition of the research object. The data collection techniques that is used are interview and observation. in shared office : One Roof System Office in GowaDistricts is already effective in vehicle tax collection. Although, there are still many obstacles were encountered. One of it is the lack of awareness of the citizens to pay the tax on time which result in taxpayers pile up the vehicle tax payments. But, in payment procedure of vehicle tax is already good because it does not take a long time in vehicle tax paymentmatter.
Pengaruh Layanan Dan Keamanan Aplikasi PLN Mobile Terhadap Kepuasan Pelanggan Di Makassar Wulandari, Suci; Romadhoni, Buyung; Burhanuddin, Chairul Ihsan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7871

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh layanan dan keamanan aplikasi PLN Mobile terhadap kepuasan pelanggan di Kota Makassar. Latar belakang penelitian ini didasarkan pada meningkatnya pemanfaatan layanan digital oleh PT PLN (Persero) melalui aplikasi PLN Mobile sebagai upaya peningkatan kualitas pelayanan kepada pelanggan. Meskipun demikian, dalam implementasinya masih terdapat berbagai keluhan terkait kinerja aplikasi, seperti gangguan sistem, keterlambatan respons, serta kekhawatiran pengguna terhadap keamanan data pribadi dan transaksi digital. Hal tersebut berpotensi memengaruhi tingkat kepuasan pelanggan dalam menggunakan aplikasi tersebut. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif untuk menguji hubungan antara variabel layanan dan keamanan terhadap kepuasan pelanggan. Data dikumpulkan melalui penyebaran kuesioner kepada pelanggan PLN Mobile di Kota Makassar yang dipilih sebagai responden. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, analisis regresi linier berganda, serta uji hipotesis baik secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa secara parsial variabel layanan tidak berpengaruh signifikan terhadap kepuasan pelanggan. Hal ini mengindikasikan bahwa kualitas layanan yang dirasakan belum mampu memenuhi ekspektasi pengguna secara optimal. Sebaliknya, variabel keamanan terbukti berpengaruh positif dan signifikan terhadap kepuasan pelanggan, yang menunjukkan bahwa aspek perlindungan data dan keamanan transaksi menjadi faktor utama dalam meningkatkan kepercayaan dan kepuasan pengguna. Secara simultan, layanan dan keamanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Dengan demikian, peningkatan keamanan serta perbaikan kualitas layanan secara menyeluruh menjadi kunci dalam meningkatkan kepuasan pelanggan PLN Mobile.  
Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Pelanggan Marketplace BajuBodo Sulawesi Selatan Abidin, Abdul Hayyi; Romadhoni, Buyung
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8065

Abstract

Tujuan penelitian ini untuk menganalisis Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Pelanggan Marketplace BajuBodo Sulawesi Selatan. Penelitian ini menggunakan pendekatan kuantitatif yang bertujuan melihat pengaruh antara variabel independent terhadap dependent. Sampel penelitian terdiri dari 120 responden yang merupakan Pengguna marketplace BajuBodo Sulawesi Selatan. Data yang diperoleh dianalisis menggunakan uji validitas, uji reliabilitias, uji asumsi klasik, analisis regresi linear berganda serta dianalisis dengan bantuan aplikasi SPSS. Hasil Penelitian penelitian menunjukkan bahwa brand image dan kualitas produk berpengaruh positif dan signifkan terhadap loyalitas pelanggan pada marketplace BajuBodo Sulawesi Selatan. Hasil penelitian menunjukkan bahwa Brand Image dan Kualitas Produk secara bersama-sama mempengaruhi Loyalitas Pelanggan Marketplace BajuBodo Sulawesi Selatan secara positif dan signifikan. Hal ini terlihat dari nilai R Square sebesar 0,527, yang artinya gabungan brand image dan kualitas produk mampu menjelaskan perbedaan loyalitas pelanggan sebesar 52,7%. Sementara itu, sebagian besar yaitu 47,3% dipengaruhi oleh faktor-faktor lain yang tidak termasuk dalam variabel yang diteliti dalam penelitian ini. Temuan ini memberikan kontribusi strategis bagi pengembangan platform digital pemerintah daerah. Diharapkan pengelola platform dapat terus meningkatkan standar mutu produk UMKM serta memperkuat citra merek digital guna memperluas jangkauan pasar. Selain itu, penelitian mendatang disarankan untuk mengeksplorasi variabel keamanan transaksi dan kemudahan penggunaan sistem. Berdasarkan uji koefisien determinasi (R2), kedua variabel ini memberikan kontribusi yang kuat dalam menjelaskan perubahan pada tingkat loyalitas pelanggan.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Loyalitas Konsumen Pada Mobil PT. Kalla Toyota Cabang Mall Ratu Indah di Kota Makassar idha, Sulfaidah; Romadhoni, Buyung; Indrayani, Syhartini
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8369

Abstract

This study aims to determine the effect of product quality and brand image on consumer loyalty at PT. Kalla Toyota Mall Ratu Indah Branch in Makassar City. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 170 respondents who are consumers of Toyota cars. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results show that partially, product quality has a positive and significant effect on consumer loyalty, with a t-value of 3.960 and a significance value of 0.000 (< 0.05). Brand image also has a positive and significant effect on consumer loyalty, with a t-value of 4.735 and a significance value of 0.000 (< 0.05). Simultaneously, product quality and brand image have a significant effect on consumer loyalty, with an F-value of 38.745 and a significance value of 0.000 (< 0.05). The coefficient of determination (R Square) of 0.457 indicates that 45.7% of the variation in consumer loyalty can be explained by product quality and brand image, while the remaining 54.3% is influenced by other factors not included in the research model. The findings indicate that brand image has a more dominant influence than product quality in increasing consumer loyalty. Therefore, the company should maintain and improve product quality and strengthen its brand image to enhance consumer loyalty at PT. Kalla Toyota Mall Ratu Indah Branch in Makassar City.
Switching Intention Dalam Memediasi Hubungan Harga, Lokasi dan Kepuasan Konsumen Andi mappatompo; Asrawan Asrawan; Buyung Romadhoni
Jurnal Manajemen Sains dan Organisasi Vol. 3 No. 3 (2022): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v3i3.8179

Abstract

Penelitian ini bertujuan menguji pengaruh persepsi harga dan lokasi terhadap kepuasan konsumen dan niat beralih (Switching Intention) di pasar modern kabupaten Bulukumba. Jenis dalam penelitian ini menggunakan metode kuantitatif, kumudian praktrek dalam penelitian ini berdasar pada explanatory research. Populasi dalam penelitian ini yakni, seluruh konsuemen dari pasar modern yang ada di Bulukumba, dimana jumlah populasi penelitian ini tidak diketahui. Perhitungan jumlah populasi dengan kategori accidental/incidental menggunakan rumus Malhotra sehingga sampel 65 responden. Untuk menganalisis data dalam penelitian ini digunakan The Structural Equation Modeling (SEM) dari paket software statistik AMOS 21.0. Hasil penelitian menemukan bahwa harga berpengaruh negatif terhadap Switching Intention di pasar modern kabupaten Bulukumba; Lokasi tidak berpengaruh terhadap Switching Intention di pasar modern kabupaten Bulukumba; harga dan lokasi berpengaruh terhadap kepuasan konsumen di pasar modern kabupaten Bulukumba; harga dan lokasi berpengaruh terhadap kepuasan konsumen melalui Switching Intention di pasar modern kabupaten Bulukumba.
Co-Authors ', Arnida A Ifayani Haanurat Abdul Razak Munir Abidin, Abdul Hayyi Ahmad, Bashiruddin Akhmad Akhmad Akhmad, Akhmad Alam, Syamsul Alam Ali, Muhammad Yunus Alriani, Rita Alya Syalsabila Amelia Rezky Amin, Asbi Amir Amir Amir Amir Amir Amir Anastasya Cahyana Waode Andi Mappatompo Andi Risfan Rizaldi Ansar HK Arief Muhsin Arnida Arnida Arsal, Muryani Asbahar Asbahar Asbi Amin Asbi Amin Asbi Amin Asrawan Asrawan Asriani Hasan Aulia . Aulia Aulia Bahtiar Bahtiar Bahtiar Bahtiar Bangsawan, Gema Bashiruddin Ahmad Chairul Ihsan Burhanuddin, Chairul Ihsan Dara Ayu Nianty Deasy Mauliana Dwita Ansir, Ratna Erniati Erniati Erniati Erniati Faidhul Adzim Faidul Adziem Fausiah Fausiah Fina Diana Hala, Yusriadi Hariyati Hariyati Hasriani Hasriani Hasriani Hasriani, Hasriani Hidayat Nurwahit Ibrahim Ibrahim Ibrahim Ibrahim idha, Sulfaidah Indrayani, Syarthini Indrayani, Syhartini Irwan Abdullah J, Jusriadi Jaya, Athira Dwi Jumriani Ansar Kartini Kartini M. Hidayat M. Hidayat Marchetia, Alva Ade Mardaniar, Andi Markiones, Sartika Aprilia MAULIANA, DEASY Moh. Aris Pasigai Mohammad Rahmat N Muchran, Muchriady Muchtar muchtar Muh Yasin Mulyadi Muhammad Adil Muhammad Adil Muhammad Adil, Muhammad Muhammad Agus Muljanto Muhammad Ardhan Arifin Muhammad Rusydi Muhammad Rusydi Muhsin, Muh Arief Muliani Muliani, Muliani Multasamsi Muryani Arsal Mustaking, Mustaking Naidah, Naidah Naidah, Naidah Naldah Naldah Naomi Patiung Nasrullah Nasrullah Nasrullah Nasrullah Nasrullah Nasrullah Niluh Putu Evvy Rossanty Nur Ashabul Khahfi Nur Mushlimah Nur Naninsih Nurul Ilmianih Orfyanny S. Themba Pamungkas, Mahesa Angel Rahman Sannu Rahmat Herman Ramadani, Tenri Wahyu Rasulong, Ismail Rezky, Amelia S.Themba, Orfyanny Sahrullah, Sahrullah Samsul Rizal Sannu, Rahman Saputera, Muliadi takdir Sembiring, Rinawati Sherry Adelia Natsir Kalla Sherry Edelia Natrir Kalla Siti Aisyah Siti Asiah Azis Sri Andayaningsih Sri Sulaeni Arif Putri St. Syahriati Suci Wulandari Sulaiman, Syarifuddin Sulfa Sulfa Sumiati Sumiati Syahrtini Indrayani Syamsu Alam Syarthini Indrayani Syarthini Indrayani Syarthini Indrayani wahyuni wahyuni Yuni Misra Hayu Yusril, Muh.