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All Journal Jurnal Media Informasi Manajemen JAM : Jurnal Aplikasi Manajemen INTERNATIONAL JOURNAL ON LANGUAGE, RESEARCH AND EDUCATION STUDIES Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan J-MAS (Jurnal Manajemen dan Sains) Alignment: Journal of Administration and Educational Management Journal Analytica Islamica Journal of Education, Humaniora and Social Sciences (JEHSS) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Mamangan Social Science Journal Proceedings of The International Conference on Business and Economics Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Indonesian Journal Economic Review (IJER) Indonesian Journal of Advanced Research (IJAR) Entrepreneurship and Small Business Research International Journal of Economic, Technology and Social Sciences (Injects) International Journal of Economics, Management and Accounting Mutiara: Multidiciplinary Scientifict Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riwayat: Educational Journal of History and Humanities ALWAQFU Jurnal Hukum Ekonomi dan Wakaf IIJSE Journal of Business Management Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management International Journal of Economics and Management Sciences Bulletin of Engineering Science, Technology and Industry Jurnal Ragam Pengabdian Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship International Journal of Economics and Management Research Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Beby Karina Fawzeea Sembiring
Faculty Of Economics And Business, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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The The Influence of Digital Advertising and Food Quality on Purchase Decision Through Purchase Intention on The Chicken Pecak XYZ in Medan City Nanda Adilfa Mulya; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.204

Abstract

This research aims to analyze and determine the influence of Digital Advertising and Food Quality on Purchase Decisions for Pecak XYZ Chicken in Medan City with Purchase Interest as an intervening variable. The population in this study were customers of the Ayam Pecak XYZ Gatot Subroto outlet, Medan City. The sample used in this study was 126 people. The data collection technique in this research uses statement techniques or questionnaires. The data analysis technique uses descriptive analysis and PLS Structural Equation Model path analysis. Data processing in the research used Smart-PLS version 4. Based on the research results, it was found that Digital Advertising had no significant influence on Purchase Decisions, Food Quality had a positive and significant influence on Purchase Decisions, Digital Advertising had a positive and significant effect on Purchase Interest, Food Quality had a positive and significant influence on Purchase Interest, Purchase Interest had a positive and significant influence on Purchase Decisions, Purchase Interest significantly mediates the influence of Digital Advertising on Purchase Decisions, Purchase Interest significantly mediates the influence of Food Quality on Purchase Decisions. Based on the coefficient of determination, the percentage of Purchase Interest can be explained by Digital Advertising and Food Quality of 46.7%, while Purchase Decisions can be explained by Digital Advertising, Food Quality and Purchase Interest of 59.9%.
Pengaruh Kesejahteraan Kerja, Lingkungan Kerja, dan Fasilitas Kerja terhadap Loyalitas Karyawan pada UMKM Konveksi di Klaster Padang Bulan Kota Medan Sibuea, Nindy Fuzi; Anizar, Anizar; Sembiring, Beby Karina Fawzeea
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5t4t7x46

Abstract

This study examines the influence of work well-being, work environment, and work facilities on employee loyalty in micro-scale garment SMEs located in the Padang Bulan cluster, Medan City, where low loyalty is reflected in high turnover and unstable workforce conditions. Using a quantitative explanatory design, data were collected through questionnaires from 80 respondents selected via simple random sampling and analyzed using multiple linear regression. The results reveal that all three variables have a positive and significant effect on employee loyalty, with the work environment emerging as the most dominant factor, underscoring the critical role of social interaction and workplace conditions in shaping employee attachment. Simultaneously, the model explains 42% of the variance in employee loyalty. Furthermore, the findings indicate that employee loyalty remains at a moderate level, characterized by relatively strong engagement and sense of belonging, but weaker long-term retention commitment. These results highlight that employee loyalty in micro-scale SMEs is not solely driven by economic factors but is constructed through an integrated work experience encompassing well-being, relational dynamics, and operational support.               
From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior Samuel Morales Simanjuntak; Siti Putri Luthfiyyah; Astrea Wulanda; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.212

Abstract

This study aims to identify consumer behavior through bold reviews, which play an essential role in purchasing decisions. The systematic approach in this study is a significant contribution, especially in exploring aspects of tone, review length, and content quality. The Prisma model Systematic Literature Review (SLR) method is used to map 536 literatures from 2020 to 2024, with the help of VOSviewer to analyze trends and research analysis. The results show the critical role of technology, such as sentiment analysis, in understanding consumer emotions and the significant impact of reviews on consumer preferences. This study opens opportunities to explore further review elements influencing consumer purchasing decisions.
Strategic Management Planning For The Digitalization Of The Sp2d Process At Pt Bank Sumut, Lubuk Pakam Branch Augina Amelia Putri; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.887

Abstract

Digital transformation in regional financial governance is a fundamental necessity to enhance efficiency, accountability, and transparency. However, the issuance process of the Surat Perintah Pencairan Dana (SP2D) at PT Bank Sumut, Lubuk Pakam Branch, still relies heavily on manual and semi-digital procedures, leading to delays, administrative errors, and limited real-time monitoring capabilities. This study aims to design a strategic management plan for the digitalization of the SP2D process through the alignment of business strategy, technological infrastructure, and organizational readiness to support the financial governance of the Deli Serdang Regency Government. A qualitative case study approach was employed, conducting in-depth interviews with Bank Sumut employees, BPKAD officials, and operational staff; direct observation of the SP2D workflow; and document analysis of SOPs, transaction data, and related systems. The purposive sampling technique focused on individuals directly involved in the SP2D processing cycle. Data were analyzed using thematic analysis, complemented by Root Cause Analysis (fishbone diagram) to map barriers across human, process, technology, and environmental dimensions. The Strategic Alignment Model was utilized to identify gaps between business strategy and IT strategy. The study identified four main root problems: low digital competence among employees, misalignment of SOPs between the bank and BPKAD, the absence of system integration between SIPD/SIMDA and Bank Sumut’s core banking system, and cultural resistance toward digitalization. The proposed SP2D digitalization model includes: (1) two-way integration between SIPD and the core banking system; (2) the implementation of a maker–checker–realiser mechanism; (3) a real-time monitoring dashboard; (4) strengthened IT infrastructure; and (5) continuous development of digital competencies. The implementation of this model is expected to accelerate processing time, enhance data accuracy, minimize administrative errors, and strengthen transparency for stakeholders. This study offers a theoretical contribution to the digitalization of regional financial services and a practical strategic model that can be adopted by Bank Sumut and other regional development banks to modernize SP2D services and improve inter-agency integration in line with e-government standards.
The Influence of Green Marketing and Electronic Word of Mouth (E-Wom) On Repurchase Intention with Brand Image as a Mediating Variable at Fore Coffee Siti Putri Luthfiyyah; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.207

Abstract

The increasing consumer awareness of environmental issues and the rapid growth of digital technology have encouraged companies to adopt more sustainable and technology-based marketing strategies. This study aims to analyze the influence of green marketing and electronic word of mouth (E-WOM) on repurchase intention with brand image as a mediating variable among Fore Coffee consumers. The rise of environmental consciousness and the widespread use of digital platforms have driven businesses to optimize environmentally friendly marketing strategies and leverage online communication to enhance customer loyalty. This study employs a quantitative approach using a survey method. The sampling technique used is accidental sampling, with a total of 220 respondents who are Fore Coffee consumers. The data analysis method used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that green marketing has a positive and significant effect on brand image and repurchase intention. Electronic word of mouth (E-WOM) also has a positive and significant effect on brand image and repurchase intention. Furthermore, brand image has a positive and significant effect on repurchase intention. The indirect effect testing indicates that brand image significantly mediates the relationship between green marketing and E-WOM on repurchase intention. These findings indicate that the implementation of consistent green marketing strategies and positive, informative online communication can enhance brand image, which in turn increases consumers repurchase intention. The implications of this study highlight the importance for Fore Coffee to strengthen green marketing practices, improve digital interaction quality, and build a strong brand image to enhance customer loyalty and competitiveness in the modern coffee industry.
Co-Authors Aida Umi Fikri PA Akhmad Syarif Sinaga Akhmad Syarif Sinaga Alfifto ANDRIANSYAH Anizar Anizar Aprizal Haris Sinaga Ardiansyah, Romi Arif Qaedi Hutagalung Aritonang, Evawany Yunita Arlina Nurbaiti Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arto Pujangkoro, Sugih Astrea Wulanda Augina Amelia Putri Ayu Nur Utami Siwi Hariyati Christine Christine Clarisa Felicia dheafani arnila pasaribu Dhery Wiranata Surya Dian Natari Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Erman Munir Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Fadli Hazmi Fairuza Rikha Amri Fandi Kusuma Fani Al Vionita Rangkuti Febry Claudia Nabasa Siahaan Ginting, Ninda Haidiani Putri, Yessi Hakim, Farhana Abdul Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Helmi Situmorang, Syafrizal Indawati Lestari Isfenti Sadalia Isfenti Sadalia Iskandarini Iskandarini Ismail Napitupulu Juliaty, Tetty Khalijah, Putri Lidya Kesuma Sari Mamfalutin Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mawaddah, Wirda Megaria Damanik melda lumbantobing Millatina Urfana Mirza Abdillah Pane Morales Simanjuntak, Samuel Moudy Fitria Respati Muhammad Da’i Kuncoro Muhammad Ismuroji Muhammad Roestian Fahmi Nasution Muhammad Teguh Syahvira Nasution Najmus Tsaqib Nanda Adilfa Mulya Nazaruddin Nida Nafisa Nikmir Rohmiati Nikmir Rohmiati Nina Adriani Nurafrina Siregar paham ginting Pandia, Komariah Parapat Gultom Pinem, Micael Andepa Prihatin Lumbanraja Putri Luthfiyyah, Siti Putri, Wanda Anisya R. Hamdani Harahap Rade Juliman Lumbantoruan Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Rico Syahputra Rifqy Ikhsanul Akmal Riki Thomas Tarigan Rini Mutia Pradifta Rival Irwanson Damanik Riza Fanny Meutia Rizkya Paulita Nasution Rusdiono Rusdiono Sahyar Sahyar Samuel Morales Simanjuntak Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Sibuea, Nindy Fuzi Siregar, Endang Satriani Siregar, Qurratu Ayuni Siti Putri Luthfiyyah Siti Putri Luthfiyyah Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Sri Gustina Pane Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Pujangkoro Sugiharto Pujangkoro Sukaria Sinulingga Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Sylvia Sari, Asri Syukur Arman Mendrofa Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Tetty Yuliaty Theresa Sisilia Situmorang Tri Putri Br Purba USWATUN HASANAH Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea Yeni Absah yeni absah Yeni Absah yeni absah Yeni Absah Yossie Rossanty Youanita Tri Sevanya Damanik Yuliani, Maulidina Zharifah Putri Masturah Hasibuan