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Journal : JURNAL SAHID DA'WATII

The Influence of Brand Ambassadors on Tokopedia Instagram Followers' Buying Interest Nuraeni, Intan; Muslikhah, Febri Palupi; Lestari, Hana
JURNAL SAHID DA'WATII Vol 1 No 1 (2022): Juni 2022
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.847 KB) | DOI: 10.56406/jurnalsahiddawatii.v1i1.35

Abstract

This study discusses the influence of brand ambassadors on buying interest in the followers of the Tokopedia Instagram account. The purpose of this study was to determine how much the relationship, influence and contribution of brand ambassadors to buying interest in the followers of the Tokopedia Instagram account. This type of research is a quantitative study with a correlational method. The correlational method used in this study is correlation and simple regression. This study shows a very strong positive relationship of 0.861 and has a significant positive effect of 0.000, while the contribution of brand ambassadors to purchase interest is 74.1%.
THE INFLUENCE OF THE @PEDULIJILBAB INSTAGRAM ACCOUNT ON FOLLOWERS' PERCEPTIONS OF HIJAB Rahmawati, Fina; Ernawati, Erna; Lestari, Hana
JURNAL SAHID DA'WATII Vol 1 No 1 (2022): Juni 2022
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.534 KB) | DOI: 10.56406/jurnalsahiddawatii.v1i1.37

Abstract

This research discusses the influence of the Instagram account @PeduliJilbab on the perception of wearing hijab followers. The purpose of this study was to determine how much correlation and influence the contribution of the @pedulijilbab Instagram account to the perception of followers' hijabs. The type of research used in this research is quantitative research with correlational methods, while the correlational methods are correlation and simple regression. This study shows the results of the calculation of the correlation of 0.481 means that it has a positive relationship with a moderate level. The regression calculation results show a significant positive effect of 0.000 while the contribution of Instagram accounts to perception is 17.5%.
The Influence of Ruangguru Media on the Learning Motivation of SMA/MA/Equivalent Students in West Bogor Regency Selvira, Inggit; Lestari, Hana; Arsyad, Ahmad Aulia
JURNAL SAHID DA'WATII Vol 1 No 1 (2022): Juni 2022
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.791 KB) | DOI: 10.56406/jurnalsahiddawatii.v1i1.38

Abstract

Since coronavirus disease 2019 (COVID-19) come to Indonesia, so many things disturbed, fom health field, economics, social culture through education. The pandemic forces all educational activities to be transferred online or known as long-range education. Using technology in the learning process is creating new problems that many teachers do not understand how to use technology, and student have difficulty to understanding the lesson, even some students lose their motivation to learn. Some parents realize this problem then help their children by enrolling them in tutoring agencies or seeking private tutors, media ruangguru is one of alternative online tutoring media that used a lot of students in indonesia. This study aims to know media ruangguru is affecting to students learning motivation.