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SUSI LESTARI
Jurusan Teknologi Hasil Perikanan Fakultas Pertanian Universitas Sriwijaya, Indralaya, Ogan Ilir 30662 Sumatera Selatan Telp./Fax. (0711) 580934
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Socialization and Counseling of Using Social Media for Marketing Salted Fish at Palembang Salted Fish Center (Siabang) Purbiyanti, Erni; Ritonga, Utan Sahiro; Lestari, Susi
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 5 No. 1 (2026)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v5i1.1254

Abstract

This community service activity aims to empower salted fish artisans at the Palembang Salted Fish Center (SIABANG) by providing outreach and training on the use of social media as a marketing tool for their products. The activity focused on basic digital marketing, including techniques for utilizing Facebook as a promotional platform, creating engaging content, using hashtags, scheduling posts, and implementing AI-based technology to support marketing efforts. This activity was implemented using an Asset-Based Communities Development (ABCD) approach that emphasizes identifying and strengthening the artisan community's existing assets. The effectiveness of the activity was measured through a pre- and post-test using five knowledge indicators: posting time, content types and elements, hashtag use, content schedule planning, and the use of AI applications. Evaluation results showed that participants' understanding improved across all indicators, particularly regarding the use of AI technology for narrative creation and marketing content, which increased from 8 to 11 participants who answered correctly. However, several challenges remained related to the use of social media analytics and more effective content planning. Nevertheless, this training had a positive impact, enabling artisans to reduce their dependence on middlemen and market their salted fish products independently through social media
Inovasi Pengolahan Ikan Asin dan Manajemen Limbah Ramah Lingkungan di Kampung Siabang Purbiyanti, Erni; Sari, Yulia; Lestari, Susi; Ritongga, Utan Sahiro; Sari, Serly Novita; Antonio, Jerry
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026): (Article on Progress)
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v8i1.555

Abstract

This community service activity was conducted with the Salted Fish Artisans Association in Kampung Siabang, Palembang, which is known as a household-scale salted fish processing center. The main problems faced by the partners include limited knowledge of hygienic practices, suboptimal technical skills in fish preservation, and low awareness of waste management from fish processing activities. This program aimed to improve the community’s knowledge, skills, and attitudes so that the salted fish processing practices become more hygienic, comply with quality standards, and adopt sustainable production principles. The implementation methods included an initial assessment using a pre-test questionnaire, counseling and technical training on hygienic salted fish processing in accordance with the Indonesian National Standard (SNI 8237:2023), hands-on practice of salting and drying techniques, and mentoring on the utilization of fish processing waste into value-added products. The program evaluation was carried out using post-test questionnaires, field observations, and in-depth interviews to assess changes in participants’ knowledge, skills, and attitudes. The results indicate a significant improvement in participants’ knowledge of hygienic practices and quality standards, with an average score increase of more than 20% between the pre-test and post-test. In addition, participants demonstrated improved skills in fish preservation techniques and increased awareness of environmentally friendly waste management through the utilization of fish by-products. The program also encouraged changes in production behavior toward more hygienic and sustainable practices. More broadly, this activity contributed to strengthening the capacity of household-scale salted fish processing enterprises, improving product quality, and creating opportunities to increase community income through more efficient processing and the utilization of economically valuable waste.
Co-Authors Abid, Syaiful Agapa, Ancelince Agus Mualim Agus Supriadi Ahmad Ripai Ahmadi Irmansyah Lubis Andini, Jesicha Anna Ida Sunaryo Purwiyanto Arum Surya Utami Asmawati, Hardini Anna Astutik, Eftya Ningrum Dwi Wahyu Astutik, Eftyaningrum D W Astutik, Eftyaningrum Dwi Azissah, Danur Cris Kuntadi Deliana , Deliana Deliana, Deliana Demetaouw, Novalin Dewita Puspawati Dian Nugroho, Gama Diani Aliansy Dinge, Fenny Dolvy, Dolly Dwi Inda Sari, Dwi Inda Eftyaningrum Dwi Wahyu Astutik Endah Purwanti Handayani Erni Purbiyanti, Erni Fakhri Inayati Said, Fathia Fatchan Achyani Ferdinand Hukama Taqwa Fretes, Rachel De Hanifah, Anggini Harlinda Widia Putri Harsono Harsono Hasanah, Kusmawati Hasnia Hasnia hasnia, Hasnia Heppy Purbasari Herpandi . Indah Widiastuti INDRAWATI, SRI WAHYU Irianti, Oktavia Syam Itlay, Ona Januar Ariyanto Januarti, Putri Amelia Jerry Antonio Kartiwa, Tasya Oktaviani Khairunisa, Miska Kiswanto, Rahmat Haryadi Kriska, Kriska Kurniawan Kurniawan Laila Hayati Leo Aldianto Lestari, Tiyan Febriani Lestari, Tyan Febriyani Makualaina, Fenska Narly mansawan, frida Mindaryani, Yustri Minsih Mochamad Syaifudin, Mochamad Mohamad Alif Dzulfiqar Muhammad Andi Nova Mukhlis Mukhlis Mulyadi Mulyadi Murwati Murwati Napitupulu, Ilham Hidayah Narianti, Narianti Nasrianti, Nasrianti Natalia Lisma Br Sembiring Nisai Muslihah, Nur Nopeliana, Nopeliana Novita Rahmawati, Novita Nugroho , Gama Dian Nugroho, Gama Dian Nurfadilah, Siski Nurhijrahen, Pranita Kartika Candra Nurhilmi, Nurhilmi Palino, Keryn Amanda Patmawati Hasan Pranita Kartika Candra Nurhijraheni Pratimi, Yustika Rahmawati Pratiwi, Ketut Priutami, Dionesia Puspa Ayu Pitayati Putra, Alhadi Yan Putri, Harlinda. W Putri, Herlinda W. Putu Rika Permana, I Gusti Rachmawati, Siti Hanggita Rahmawati, Yustika Ratna Yulistyaningisih Ratnasari Ratnasari Ridhowati, Sherly Rinto Rinto Ritonga, Utan Sahiro Ritongga, Utan Sahiro Rodiana Nopianti Sadiah, Nurhalimatul Saifudin, Muhammad Fakhri Saldianti, Siti Salla, Nirani Sari, Serly Novita Satria Rio Sandro SG, Hardiman Shanti Dwita Lestari Sitanggang, Hotmauli BR. Siti Hanggita Rachmawati J Siti Nurjanah Sobolim, Heni Sripatmi Surahman, Feri Surdin, Iskandar Suyoto Suyoto Tiyan Febriyani Lestari Utami, Fetty Satu Ryan Viania, Wiwit Wamu, Alin Wandik, Temide Widyastuti, Choiriyah Wiwit Vitania Wulandari Wulandari Yovitaro Noviana N Yulia Sari Yunindyawati Yunindyawati Yustika Rahmawati Pratami Zaimah, Zaimah Zen, Azizah