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Chasanah, Amalia Nur
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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Journal : JURNAL EKSBIS

 1 
THE INFLUENCE OF SERVICE QUALITY AND PRICES ON CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE FOR TIKTOK SHOP USERS AT DIAN NUSWANTORO UNIVERSITY SEMARANG FEB Marsela, Neni; Safitri, Maria; Mahmud, Mahmud; Nur Chasanah, Amalia
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research aims to analyze the influence of service quality and price on consumer loyalty through customer satisfaction as an intervening variable for TikTok shop users, either partially or simultaneously. This research is quantitative in nature and involves the population at Dian Nuswantoro University class of 2020 aged 21-25 years, who are users and make purchases at the TikTok shop. The sampling method used a probability sampling technique via a simple random sampling method, with a total of 172 respondents. The data collection technique uses primary data in the form of a questionnaire. The data analysis technique uses PLS-SEM version 4 software. This research obtained the results that service quality and price have a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on consumer loyalty, service quality has a positive and significant effect on consumer loyalty, price has an effect positive towards consumer loyalty.
Co-Authors Abdillah, Mirza Farhan Adelia Shavarani, Siva Adilla Kustya Ulfa Adrianno, Dunga AGUNG SEDAYU Agus Prayitno Amallita, Chansa Anak Agung Istri Sri Wiadnyani Anggita Arsyikirani Apriliana, Salsabila Apriliana, Shintia ARIANTI, RISMA Ariati Anomsari Arta, Insyika Ananda Aryanto, Vincent Didiek Wiet Azizah, Annis Nur Bachtiar, Dava Tri Agutama Charis Masduki Choirul Huda Arifa Faiz, Devan Daniel Kartika Adhi Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Puspitasari Diana Puspitasari Diana Puspitasari Dicky Setiawan Dinda Regina Nofiar Dwi Eko Waluyo Fahmi Wardhani, Mashita Fahmi Wardhani, Masitha Fatah Nur Abdul Aziz Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitriani, Itsna Rahma Foza Hadyu Hasanatina Guruh Taufan H Halim, Jeffry Halimah Pudyastuti Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Herry Subagyo Hertiana Ikasari Ibrahim, Nor Fauziana Ida Farida Judea Pearl Kurniawan, Yoga Rizky Kusuma, Pradana Jati Lenni Yovita Lenni Yovita Lianadewi, Annisa Ariel Luky Indra Mustofa Made Gede Wirakusuma Mahmud Mahmud Mahmud Mahmud Maria Safitri Marlyen Honestya Safeta Marsela, Neni Masduki, Charis Mashita Fahmi Wardhani Masitha Fahmi Wardani Masitha Fahmi Wardani Masitha Fahmi Wardhani Mila Elmeida Mila Sartika Mudinillah, Adam Muhammad Ikhsan Anugrah Mujib, Miftachul Neili Winda Saharani Nisriinaa Rifqi Larasati Nora Idiawati Oktavia, Vicky Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Piji Pakarti Pratama, Annisa Salsabilah Prawitasari, Dian Purusa, Nanda Adhi Purwatingsih, Aris Puji Putra , Febrianur Ibnu Fitroh Sukono Ramadlon, Bagus Iqbal Ratna Herawati Ratna Herawati Ratna Wardani Risanda Alirastra Budiantoro Ristanto, Hesti Riyono, Riyono Rizky Aurinaya, Angelia Roymon Panjaitan Rudi Kurniawan Sabtarini Kusumaningsih Safitri, Maria Samasta, Almira Santi Samastha, Almira Santi Sania Dinda Awalia Savero, Raihan Vito Sih Darmi Astuti Suhita Whini Setyahuni Susanto, Andito Wibisono Putra Susilowati, MG Westri Kekalih Tito Wira Eka Suryawijaya  Tri Esti Rahayuningtyas Usman Usman Vicky Oktavia Vicky Oktavia Whini Setyahuni, Suhita Wibowo, Mochammad Eric Suryakencana Widhi, Oktavandi Widiastuti, Sylvia Widya Anggraini Widyaningrum, Mami Stya Widyatmoko Widyatmoko Wijaya, Irvan Wikan Isthika Yamisah, Inka Afri Yohan Wismantoro Yovita, Lenni