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Rika Ratna Permata
Fakultas Hukum Universitas Padjajaran
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Journal : JURNAL USM LAW REVIEW

 1 
Pelindungan Hukum Dan Implikasi Black Campaign Merek Skincare Terhadap Pemegang Hak Atas Merek Mikhdar, Nabila Syifa; Permata, Rika Ratna; Sudaryat, Sudaryat
JURNAL USM LAW REVIEW Vol. 7 No. 2 (2024): AUGUST
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/julr.v7i2.9186

Abstract

This research aims to examine legal protection for brand rights holders affected by black campaigns and the implications of sanctions for brand rights holders who carry out black campaigns in relation to the laws and regulations in force in Indonesia. Black Campaign is a campaign strategy that contains negative issues and often occurs in skincare brands in Indonesia in cyberspace. The practice of black campaigns against skincare brands occurs in Indonesia skincare brands Skin Game and Carasun with a black campaign model using buzzers on Instagram social media which creates losses for skincare brand rights holders in the form of damage to brand reputation and causes unhealthy business competition. This research uses a normative juridical approach. This research has a novelty in that it discusses the black campaign phenomenon which can not only occur during general elections, the practice of black campaigns aimed at harming competitors can occur in intellectual property law, especially regarding trademarks which are caused by very rapid technological developments. The results of the research are that for legal protection for black campaign victims, you can refer to Law Number 1 of 2024 concerning the Second Amendment to Law Number 11 of 2008 concerning Information and Electronic Transactions and Law Number 5 of 1999 concerning Prohibition of Monopoly Practices and Competition Unhealthy Business is defined as a black campaign as an act that contains misleading information and can damage a brand's reputation and can kill competitors because it rejects and prevents brand rights holders from entering the same field. Penelitian ini bertujuan untuk mengkaji pelindungan hukum terhadap pemegang hak atas merek yang terkena black campaign dan implikasi sanksi terhadap pemegang hak atas merek yang melakukan black campaign dikaitkan dengan peraturan perundang-undangan yang berlaku di Indonesia. Black Campaign sebagai strategi kampanye yang mengandung isu negatif dan seringkali terjadi pada merek skincare di Indonesia dalam cyberspace. Praktik black campaign terhadap merek skincare terjadi di Indonesia terhadap merek skincare Skin Game dan Carasun dengan model black campaign menggunakan buzzer pada media sosial Instagram yang menciptakan kerugian terhadap pemegang hak atas merek skincare berupa rusaknya reputasi merek dan menyebabkan persaingan usaha tidak sehat. Penelitian ini menggunakan metode pendekatan yuridis normatif. Penelitian ini memiliki kebaharuan yaitu pembahasan mengenai fenomena black campaign tidak hanya dapat terjadi pada saat pemilihan umum, praktik black campaign yang bertujuan merugikan pesaing dapat terjadi pada hukum kekayaan intelektual terutama terhadap merek dagang yang diakibatkan oleh perkembangan teknologi yang sangat pesat. Hasil penelitian yaitu untuk perlindungan hukum terhadap korban black campaign dapat mengacu pada Undang-Undang Nomor 1 Tahun 2024 tentang Perubahan Kedua atas Undang-Undang Nomor 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik dan Undang-Undang Nomor 5 Tahun 1999 tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat bahwasannya black campaign sebagai perbuatan yang mengandung informasi menyesatkan dan dapat merusak reputasi merek serta dapat mematikan pesaing karena bersifat menolak dan menghalangi pemegang hak atas merek untuk masuk terhadap bidang yang sama.
Co-Authors A.A. Ketut Agung Cahyawan W Aam Suryamah Abel Nicholas L. Tobing Agung Kurniawan Sihombing Ahmad M Ramli Ahmad M. Ramli Ahmad M. Ramli Ahmad M. Ramli Alvieta Dewina Anzalna Noor Zalika Arsjad, Jesline Asril, Fitri Astari Audiya Dewi Rachmawati Aurelia Salsabilla Novalika Ayu, Miranda Risang Azka Ridho Syahputra Azrinda Rachmadanty Zahra Azrinda Rachmadanty Zahra Bagas Kristian Joenata Basyra, Tiara Putri Biondy Utama Biondy Utama Christina Marintan, Gabriella Dadang Epi Sukarsa Danetta Leoni Andrea Danrivanto Budhijanto Denindah Olivia Dewi Rosadi, Sinta Dewina, Alvieta Eddy Damian Ega Ramadayanti Elsa Benia Elsha Yoleda Enni Soerjati Priowirjanto Ester Gurning, Teresia Etty Mulyati Fadhilah Pijar Ash Shiddiq Ferina Ardhi Cahyani Fitri Astari Asril Gabriella Christina Marintan Galuh Ajeng Kusumoretno Nugroho Ghassani, Devy Nadhilah Griselda P. Aritonang, Aileen Gunawan, Nabilah Hadianida, Nayla Sellyta Haipa Nisrina Sayyidah Hani Adila Faza Hanson, Nathania Abigail Hasna Desiani, Raisya Helitha Novianty Muchtar Helitha Novianty Muchtar Idris Idris Ikesha Pieter, Amarisha Imanuella, Gloria Ivan Juan Alfreda Jaya, Belardo Prasetya Mega Jesline Arsjad Kaina Medita Kamila, Deasy Kartika Andini Kevin Monteverdi Siagian Komaldi, Akram Laina Rafianti Lainun Hilmansyah, Shilfa Leoni Andrea, Danetta Liza Anggelina Manurung M. Ramli, Ahmad Mafhudiani, Alika Cellia Maudy Andreana Lestari Mikhdar, Nabila Syifa Muchtar, Helitha Novianty Muhamad Amirulloh, Muhamad Muhammad Alhidayah Muhammad, Duta Narassati, Dinda Ayu Nia Kurniati Nitta Amalia Pratama, Muhamad Rizky Putri Adelia, Mutiara Putri Gunawan, Reggina Salsabila Putri Samudra, Kimiko Auguchiro Rai Mantili Raila, Tiara Almira Raisya Hasna Desiani Ramli, Tasya Safiranita Ranti Fauza Mayana Reggina Salsabila Putri Gunawan Reginawati Hindersah Reginawati Hindersah Reihan Ahmad Millaudy Reihan Ahmad Millaudy Rizki Fauzi Rossame, Amelia Safiranita Ramli, Tasya Salma Alifya Khairunnisa Salsabila, Shafa Sania Akalila Putri Thahir Simamora, Ricoriady Sinta Dewi Sinta Dewi Rosadi Sinta Dewi Rosadi, Sinta Dewi Sitorus, Tiara Agustina Soerjati Priowirjanto, Enni Sondi Kuswaryan Souisa, Yongky Soulthoni, Hannin Pradita N Sudaryat Sudaryat Sudaryat, Sudaryat Syafa Azzahra, Nabilla Tasya Rafianti Tasya Safiranita Tasya Safiranita Tasya Safiranita Tasya safiranita Tasya Safiranita Ramli Tasya Safiranita Ramli Tasya Safiranita Ramli Tasya Safiranita Ramli Tasya Safiranita Ramli tasya safiranita safiranita Tasya Safiranita, Tasya Teresia Ester Gurning Tobing, Abel Nicholas L. U. Sudjana, Sudjana Viona Wijaya Wijayanti, Dewi Y Yoga Murti, Ignaz Pradhana Yongky Souisa Yuliana Utama Zahra, Salya Afina Aulia