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Journal : Journal of Agribusiness Science and Rural Development

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Analisis Insight Instagram sebagai Media Pemberdayaan Digital pada Komunitas Pertanian Perkotaan Fadhil Ahla Firdaus; Nurlaela, Siti; Mastur, Mastur
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/vj04ft98

Abstract

The development of the era demands the optimization of the use of the Instagram platform as a strategic digital empowerment tool in supporting the effectiveness of information dissemination, increasing community participation, and strengthening the management of sustainable urban agriculture in the context of digital transformation. This study uses a qualitative descriptive approach, by collecting data and analyzing it in depth to describe the facts systematically, factually, and accurately. The qualitative approach allows researchers to understand the phenomena that occur based on experience and interpretation of data in the form of speech, writing, and behavior. Instagram insight analysis was carried out on data on impressions, reach, and content interactions recorded during the period from November 20, 2023 to April 28, 2025. The informant selection technique was also carried out purposively, involving six informants consisting of four key informants and two additional informants. The results of the study show that the Instagram account @great.andgreen experienced positive growth with a total of 1,335 followers, dominated by users aged 18–24 years. This encourages the use of a non-formal language style that is adjusted to the characteristics of a young audience. The total number of impressions obtained was 130,413 with the highest impressions coming from the promotional content "Holiday Farm". The content reach reached 18,991, with the highest reach on the educational video on maggot cultivation. The high reach shows great potential in expanding influence beyond the main followers. Content interaction also showed positive results reaching 2,215 interactions through the number of likes, saves, comments, and shares. Digital utilization includes elements such as brand story, brand mission, product samples, community development, memorable content and packaging, and differentiation.
Co-Authors AA Sudharmawan, AA Agus Purwito Alkahfi, Muhammad Indra Andi Aziz Anwar, Muhamad Ali Anwar, Muhamad Ali Anwar Arsita Dewi, Ery Azmy, M. Noor Baehaqi Bahari, Anggri Septa Bambang Sugiantoro Bunyamin Maftuh Catur Nugroho Dani Satyawan Dewi Sukma DWI N. SUSILOWATI Dyah, Rosliana Purwaning Dzulfikar, Dzulfikar Eka Fitriani Eko Binti Lestari, Eko Binti Encep Syarief Nurdin, Encep Syarief Fadhil Ahla Firdaus Fajar Setianingrum , Rahmawati Famila Dwi Winati Feri irawan Fitrotus S, Dewi Gufron, Moh HABIB RIJZAANI Hafidz, Putra Hamsi Mansur Hapsah, Hapsah Hartono Hartono Hasan Hasan Hasim Abdul Jamil I Made Tasma Indramawan, Anik Irwansya, Irwansya Khairiyah, Dhea KRISTIANTO NUGROHO, KRISTIANTO KUNTO WIBISONO Kurniawan, Yuniar Denny Latief, Jenny Linda Apriliani, Linda Lukman Hakim Magfiroh, Binti Latifatul Mamik Setyowati, Mamik MARIA BINTANG Maulidiyah, Shinta Mia Kosmiatin MIFTAHOL ARIFIN, MIFTAHOL Mohamad Athar Monry Fraick Nicky Gillian Ratumbuysang Mubarok, Iqbal Muhammad Farhan Nabila Noor Qisthani Nana Supriyana Nik Haryanti Nugrah Rekto Prabowo Nugraha, Risma Nuning Artati Nur Fuad Nurmalasari, Yunita Praharto, YB Prasetya, Adita Dwi PUJI LESTARI Purwanto, Oky Dwi Puspitojati, Endah Putri, Isnah Faradiba Qomario Rahma, Leily Vidya Rahmawati, Rahmawati Raudah Raudah REFLINUR REFLINUR Rosid, Abdur Rosyidah Arafat, Rosyidah Salsabela, Yuliyana samsudin, ivan Sativa, Risya Oriza Siti Nurlaela Soim, Soim Sudiarto Sudiarto Suhendar, Ace Sukmawati Sukmawati Suniati, Suniati Suparjo Suparman Suparman Supiyana, Nana Surya, Ananta Susanti Sufyadi Sutarno Sutarno Tohawi, Agus TRI JOKO SANTOSO Tris Sugiarto Umar Umar Us’an, Us’an Utama, Agus Hadi Utari, Ratna Utis Sutisna Utomo, Achmad Fauza Setyo Waldiono, Jenjang Warso Warso, Warso Witjaksono Witjaksono Yuli Dianto, Alfin Yurisa, Penny