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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Mattawang: Jurnal Pengabdian Masyarakat Dinamika Jurnal Manajemen DIVERSIFIKASI Kalianda Halok Gagas PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO
Nani Septiana
Universitas Muhammadiyah Metro
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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ANALISIS PENETAPAN DAN PENGEMBANGAN RANKING USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI KECAMATAN METRO UTARA KOTA METRO Sinta Tiara Putri; Bambang Suhada; Nani Septiana
SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Vol 4 No 1 (2022): Special Issue (Gerakan Ekonomi Muhammadiyah)
Publisher : Universitas Muhammadiyah Metro

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Abstract

Penelitian ini bertujuan untuk mengetahui mengetahui hasil penetapan dan pengembangan ranking Usaha Mikro, Kecil dan Menengah (UMKM) pada bidang usaha meubelair di Kecamatan Metro Utara Kota Metro. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi penelitian adalah pemilik UMKM pada bidang usaha meubelair di Kecamatan Metro Utara Kota Metro yang berjumlah 24 unit usaha dengan sampel sebanyak 17 yang ditetapkan secara purposive. Teknik pengumpulan data menggunakan kuisioner dan studi kepustakaan. Analisa data menggunakan metode Weighted Product. Hasil penelitian menunjukkan bahwa proses penetapan dan pengembangan ranking dilakukan dengan menghitung nilai bobot prioritas pada aspek produksi, teknologi, pemasaran dan manajemen usaha pada 17 UMKM meubelair di Kecamatan Metro Utara Kota Metro dengan menggunakan metode Weighted Product (WP). Penetapan dan pengembangan ranking pada 17 UMKM meubelair di Kecamatan Metro Utara Kota Metro menghasilkan 11 kategori ranking usaha dengan 3 besar ranking yang pertama adalah usaha meubelair Sutrisno (0,067), ke dua usaha meubelair Riyanto (0,064), ketiga adalah usaha meubelair Asngari (0,063) dan Sarimin (0,063).
STRATEGI PEMASARAN SYARIAH PADA PRODUK HIJAB : (Studi Kasus Pada Toko Qolsa Di Kota Metro) Bambang Suhada; Nani Septiana; Sekar Wulan Amanah
SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Vol 4 No 1 (2022): Special Issue (Gerakan Ekonomi Muhammadiyah)
Publisher : Universitas Muhammadiyah Metro

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Abstract

Tujuan penelitian ini adalah untuk menentukan apakah pada Toko Qolsa sudah menerapkan karakteristik pemasaran syariah atau belum, dan untuk menentukan strategi pemasaran Syariah yang sebaiknya diterapkan pada Toko Qolsa di Kota Metro pada produk hijabnya. Jenis penelitian yang digunakan adalah penelitian campura, yaitu perpaduan antara metode kualitatif dan kuantitatif. Metode kualitatif digunakan untuk meneliti karakteristik pemasaran syariah pada Toko Qolsa, dan metode kuantitatif digunakan untuk menganalisa strategi pemasaran menggunakan analisis SWOT dengan objek Internal dan eksternal dari faktor-faktor agar didapatkan strategi pemasaran yang terbaik. Teknik pengumpulan data menggunakan wawancara, kuisioner, observasi, dan dokumentasi. Berdasarkan hasil penelitian menggunakan karakteristik pemasaran syariah dan dianalisis lebih lanjut menggunakan analisis SWOT, bahwa Qolsa Kota Metro telah menerapkan karakteristik pemasaran syariah yang terdiri dari karakter Rabbaniyah (Ketuhanan), Akhlaqiyah (Etis), Al-Waqi’iyyah (Realistis), dan Al-Insaniyah (Humanitas). Kemudian, pada strategi pemasaran yang dianalisis lebih lanjut menggunakan analisis SWOT oleh penulis, berdasarkan hasil analisis faktor internal dan ekternal produk hijab pada Toko Qolsa di Kota Metro, diperoleh nilai pada matriks IE (Internal-Eksternal) berada pada posisi kuadran II yang berarti bahwa strategi yang harus diterapkan adalah “strategi tumbuh/growth”. Strategi yang sebaiknya dilakukan Qolsa adalah melalui konsentrasi integrasi horizontal.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan Pada Toko Rini Cosmetic Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Reni Setawati; Nani Septiana; Sugeng
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4355

Abstract

This research was conducted at the Rini Cosmetics Shop. This research is quantitative byinterpreting the independent and dependent variables. This study aims to determine the effectof service quality, product quality, and price on customer loyalty and customer satisfaction atRini Cosmetic store customers by using 50 respondents as a research sample and thesampling technique using accidental sampling. The data analysis method used is aquantitative analysis method including validity test, reliability test, normality test, linearitytest and regression significance, homogeneity test, hypothesis requirements and statisticalhypotheses. Data analysis in this study used path analysis (Path) with the help of the SPSSversion 25.0 application. The results of the study indicate that there is a direct influencebetween service quality and customer satisfaction at Rini cosmetic shops. There is a directeffect of product quality on customer satisfaction at Rini Cosmetics stores. There is a directeffect of price on customer satisfaction at Rini Cosmetic stores. There is a direct effect ofservice quality on customer loyalty to Rini Cosmetic stores. There is an effect of productquality on customer loyalty to Rini Cosmetic stores. There is an effect of price on customerloyalty to Rini Cosmetic stores. There is a direct effect of customer satisfaction on customerloyalty to Rini Cosmetic Stores
Analisis Kelayakan Investasi Pada Saham Perusahaan Manufaktur Sub Sektor Food And Bavarages Di Bursa Efek Indonesia (BEI) Pada Tahub 2019-2022 Wungu Muharomi; Nani Septiana; Karnila Ali; Faiz Dwi Nugroho
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4434

Abstract

Investors who invest in the capital market will find two problems, namely the rate of returnand the level of risk. The purpose of this study was to determine the eligibility level of sharesand the rate of return on shares and risk by using the CAPM method in determininginvestment decisions in shares of manufacturing companies in the Food and Beverages sub-sector which are listed on the Indonesia Stock Exchange (IDX) in 2019-2022. This study usesa descriptive quantitative approach to identify the feasibility of shares based on the level andreturn on investment. The sample in this study are food and beverage manufacturingcompanies listed on the IDX for 2019-2022. Data collection techniques using thedocumentation method and data analysis using the CAPM method. Based on the results of thefeasibility research on stock investment that has been carried out, in this study there werefour stocks that were declared eligible for the stock investment activities, namely ADES,CEKA, MYOR, and STTP. Meanwhile, six companies namely ALTO, ICBP, INDF, ROTI,SKBM, and ULTJ were declared unfit for investment activities. Individual stock returns (Ri)in companies from highest to lowest are ADES, STTP, MYOR, and CEKA. While thesystematic risk (β) from highest to lowest is ADES, CEKA, MYORand STTP
Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Florist Mokka.Id Di Kotagajah Redo Nur Sanjaya; Nani Septiana; Slamet Tedy Siswoyo
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4656

Abstract

The development of the business world is now increasingly dynamic along with theincreasing public demand for products and services to meet all their needs in Kota Gajahthere are 5 flower bouquet shops. The purpose of this study is to find out whether there is adirect effect of product quality on customer loyalty. Florist Mokka.Id Kota Gajah. To find outwhether there is a direct effect of price on customer loyalty. Florist Mokka.Id Kota Gajah.Mokka.Id Kota Gajah, to find out whether there is a direct effect of price on customersatisfaction Florist Mokka.Id Kota Gajah, to find out whether there is a direct effect ofcustomer satisfaction on customer loyalty Florist Mokka.Id Kota Gajah. Is there an indirectinfluence of product quality on customer loyalty through customer satisfaction FloristMokka.Id kota gajah. This study took a sample of 96 buyers of Mokka.Id Florist Kota Gajah.Data collection used interviews, questionnaires and data libraries using the Validity Test,Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable RegressionAnalysis with the Causal Step Method with the program (SPSS 25). There is a direct effect ofProduct Quality on Customer Loyalty, There is a direct effect of Price on Customer Loyalty,There is a direct effect of Product Quality on Costomer Satisfaction. There is a Direct effect of Price on Customer Satisfaction, There is a direct effect of Customer Satisfaction onCustomer satisfaction on costomer loyality
Pengaruh Efisiensi, Keamanan, Dan Kemudahan Bertransaksi Terhadap Minat Penggunaan Mobile Payment (Studi Kasus Pada Konsumen Shizuka Ms.Glow Store Di Kota Gajah) Anggun Eri Fadilah; Nani Septiana; Kuncoro Budi Riyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4713

Abstract

Technological advances have an impact on the business sector, one of which is payment transactions. Mobile payment is one of the breakthroughs in the business sector with online transactions. However, unfortunately, there are still many people who have little interest in using mobile payments. The aim of this research is to determine the influence of efficiency, security and convenience on consumers' interest in using mobile payments at the Shizuka Ms Glowstore, Gajah City. This research applies quantitative research methods. The research location is at the Shizuka Store, Kota Gajah. The population in this research are consumers or buyers at the Shizuka store. The research sample was taken by accidental sampling with a sample size of 68. The data collection technique used a questionnaire with Likert scoring 1-5. The data analysis technique uses multiple linear regression formulas, t-test, F-test, and determination test. The research results show that efficiency influences interest in using mobile payment at Shizuka Ms Glow Store. Transaction security influences interest in using mobile payments. Ease of transactions influences interest in using mobile payments. Efficiency, transaction security and ease of transactions have a significant influence on interest in using mobile payments.
Pengaruh Keamanan Transaksi, Kemudahan Transaksi Dan Kualitas Informasi Produk Terhadap Keputusan Pembelian Secara Online Pada Konveksi I_Luup Production Home Kota Metro Mega Selviana; Nani Septiana; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5518

Abstract

One effective strategy for starting a local business is to use content that encourages users to visit a product's website or store, usually through online advertising on the website's media platform that promotes the product. With a significant increase in internet usage, it can have a positive impact on purchasing decisions. Purchasing decisions themselves are part of consumer behavior, where respondents have a tendency to act before finally making a purchase decision. Ease of online transactions as a simple ordering process, diverse and easy payment methods, a purchase process that provides benefits and convenience, and fast and accurate delivery of goods. The existence of this ease of transaction can provide a sense of security to consumers and potentially increase the number of customers. To find out whether Transaction Security directly affects purchasing decisions at Metro City Convection I_Luup Production Home. To find out whether the Ease of Transaction directly affects the purchase decision at the Metro City I_Luup Production Home Convection. To find out whether the quality of product information directly affects purchasing decisions at Metro City I_Luup Production Home Convection. To find out whether transaction security, ease of transaction and quality of product information together directly affect purchasing decisions at Metro City I_Luup Production Home Convection. The sample of this study was all 60 consumers of Convection I_Luup Production Home Metro City. Data collection using interviews, questionnaires and data analysis using Validity Test, Reliability Test, Normality Test, Regression Linearity and Meaningfulness Test, Homogeneity Test and Path Analysis using SPSS program. The results show that there is a positive and significant influence of Transaction Security on the Quality of Product Information. There is a positive and significant influence of ease of transaction on the quality of product information. There is a positive and significant influence of Transaction Security on Purchasing Decisions. There is a positive and significant influence of ease of transaction on purchasing decisions. There is a positive and significant influence of product information quality on purchasing decisions.
Pengaruh Risiko Pasar, Risiko Keuangan Dan Risiko Bisnis Terhadap Return Saham Perusahaan Tekstil Dan Garmen Yang Terdaftar Di Bursa Efek Indonesia (Periode 2019-2022) Nani Septiana; Ardiansyah Japlani; Alamsyah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5884

Abstract

The aim of this research is to determine the influence of market risk, financial risk and business risk on stock returns of textile and garment companies listed on the Indonesian Stock Exchange (2019-2022 period). This research manages financial report data for 4 years, namely from 2019-2022 according to what is needed. This data is seen through company financial reports published by the Indonesian Stock Exchange (BEI) and tested using E-views 10. Based on tests carried out by researchers using data analysis techniques using analytical requirements testing (descriptive statistical analysis), classical regression assumption requirements testing (autocorrelation test, heteroscedasticity test and multicollinearity test), as well as hypothesis testing using panel data regression models and (Test t, the significant F test and the coefficient of determination test R2) found that the only variables that had a significant influence on stock returns were market risk and business risk variables, while the financial risk variables did not influence and were not significant on stock returns. Likewise for the simultaneous test which has been carried out based on the calculated F table or F-statistics of 0.987735 with a significance value of 0.0732981 which means > 0.05 so Ha is accepted and it can be concluded that Market Risk, Financial Risk and Business Risk together has no effect on stock returns.
Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Konsumen Pada Resto Agam Kota Metro Nani Septiana; Suwarto; Juli Adi Fajri
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5886

Abstract

This research aims to determine the effect of service quality and location on consumersatisfaction at the Agam restaurant in Metro City. The type of research used is quantitativeresearch. The instruments used in this research were questionnaires and observations. Dataanalysis was carried out using multiple linear regression. The research results show thatService Quality has a positive and significant influence on consumer satisfaction. Locationhas a positive and significant influence on purchasing decisions. Service Quality andLocation have a positive and significant influence together on consumer satisfaction
Pengaruh Regret Aversion Bias Dan Overconfidence Terhadap Pengambilan Keputusan Investasi Cryptocurrency Pada Generasi Z Ardiansyah Japlani; Nani Septiana; Muammar Khadafi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.6129

Abstract

Behavioral Finance is a phenomenon of a person's psychology that can affect an investor in financial activities, this financial behavior can occur due to the irrational nature of an investor, especially in making investment decisions. This study has the aim of knowing whether regret aversion bias affected cryptocurrency investment decision making in generation z. To determine whether Overconfidence affected investment decision making in generation z. To find out whether Overconfidence affected cryptocurrency investment decision making in generation z. And to find out whether regret aversion bias and overconfidence affected cryptocurrency investment decision making in generation z and find out what the impact was. This study used a quantitative method with purpose sampling where the sample of this study amounted to 60 respondents who were generation z cryptocurrency investors. Data analysis used instrument requirement testing, namely validity and reliability tests. The analysis requirements test used normality test, linearity test and homogeneity test. And hypothesis testing used multiple linear regression analysis test, partial test (T test). simultaneous test (F test), and test the coefficient of determination (R2). By using the SPSS software application program. The results showed that 1). Regret aversion bias had a positive and significant effect on cryptocurrency investment decision making in generation z. 2). Overconfidence had a positive and significant effect on cryptocurrency investment decision making in generation z. and 3). Regret aversion bias and overconfidence had a significant effect on cryptocurrency investment decision making in generation z.
Co-Authors Abimanyu Prasetya Achyani Agus Sutanto Alamsyah Ali, Karnila Anggun Eri Fadilah Ardiansyah Japlani, Ardiansyah Ari Hermawan Asri Nalistia Aulya Damayanti Bambang Suhada Faiz Dwi Nugroho Fatma Eka Widiyanti Febriyanto Febriyanto Fenny Thresia Hening Widowati Iqbal Mei Setiawan Juli Adi Fajri Kiki Ekasari Khanifah Kuncoro Budi Riyanto Mega Selviana Muammar Khadafi Nedi Hendri Nina Lelawati Rahmat Fajar Ramdani Rangga Aditya Redo Nur Sanjaya Reni Setawati Ria Dika Rahmawati Sekar Wulan Amanah Selamet Fuadi Sinta Tiara Putri Siti Lela Nurmarlina Slamet Tedy Siswoyo Sugeng Suharto Suharto susilawati Suwarto Suwarto Vivi Ardilia Sari Wungu Muharomi Yudi Agung Perdana Yuyun Maita Dewi