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All Journal Jurnal Siasat Bisnis PHARMACON Jurnal Minds: Manajemen Ide dan Inspirasi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis dan Kewirausahaan Paulus Journal of Accounting (PJA) Journal of Applied Data Sciences International Journal of Engineering, Science and Information Technology Proceedings of The International Conference on Business and Economics Economics and Business Journal International Journal of Application on Economics and Business Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Haris Maupa
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation

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Pengaruh customer relationship marketing dan customer bonding terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada grapari telkomsel makassar Sapanang, A.Baso Aditya; Maupa, Haris; Jusni
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.533 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 6.1774

Abstract

This study aims to determine the effect of customer relationship marketing and customer bonding, on customer loyalty with customer satisfaction as an intervening variable at Grapari Telkomsel Makassar. This research uses a quantitative approach, the population in this study are corporate customers from Grapari Telkomsel Makassar (corporate customers) totaling 150 customers, then the sampling using the Slovin formula so that the respondents totaled 60 respondents. Data was collected using a survey method on 60 respondents who are corporate customers of Grapari Telkomsel Makassar. The results showed that the customer relationship marketing variable consisting of communication, commitment and conflict handling had a direct and significant positive effect on customer loyalty, as evidenced by the statistical output value which stated the value of sig < 0.05 but by testing using the intervening variable, namely through customer satisfaction, customer relationship marketing does not have an indirect influence on customer loyalty, as evidenced by the value of direct influence > the value of indirect influence, then customer bonding variables consisting of awareness bonding, financial bonding and advocacy bonding have a significant positive direct effect on customer loyalty as evidenced by the value the output statistic which states the value of sig < 0.05, and also has an indirect effect on customer loyalty as evidenced by the magnitude of the indirect effect > direct influence, and the last to customer satisfaction has a direct and significant positive effect on customer loyalty grapari telkomsel Makassar is evidenced by the results of the regression which states the level of significance value <0.05.
THE ROLE OF PERSONALITY TRAITS OF STARTUP EMPLOYEES IN INFLUENCING PERSON-ENVIRONMENT FIT AND ITS IMPLICATIONS FOR WORK ENGAGEMENT: ORGANIZATIONAL PRODUCTIVITY INSIGHTS Cahyadi, Herman; Maupa, Haris; Handoyo, Sarwo Edy
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.63-77

Abstract

Startup companies are consistently required to innovate their business models creatively in order to achieve a disruptive business model. The high level of creativity sets the startup position apart significantly from traditional ventures. Effective human resource management strategies are a fundamental element necessary for the growth of a startup. Startup companies often encounter challenges related to the demands for creativity in their work, resulting in a work engagement that presents a significant challenge for their employees. In practice, the need for creativity in the workplace often leads to a work engagement filled with challenges for its employees. This is closely associated with the appropriate personality traits of employees in the work environment, ensuring that the existing employees have a person-environment fit. This research aims to investigate the influence of personality traits of startup employees on person-environment fit, and its implications for work engagement. This research involved 341 respondents who are startup company Gojek Indonesia employees. The sampling method was conducted using simple random sampling. The confirmatory testing of this study was performed using SEM-PLS (structural equation modeling-partial least square). The analysis results indicate that the personality of startup employees, measured by self-admiration, extraversion, agreeableness, conscientiousness, neuroticism, openness to experience, digital intelligence quotient, optimism, ambiguity tolerance, and flexibility, plays a significant role in influencing person-environment fit and significantly impacts changes in work engagement at Gojek. The suggested managerial implication is the selection of employees with appropriate personality traits, which will create a person-environment fit and consequently lead to high work engagement. This will enhance the opportunities for startups to increase their productivity, particularly in terms of creating creative and innovative products, thereby fostering disruption in the company's business environment.
Challenges and Strategic Approaches in SME Internationalization: A Literature Review Fetty Kwartati; Haris Maupa; Hadi Cahyadi
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.2085

Abstract

This paper explores the challenges and strategic approaches in the internationalization of small and medium-sized enterprises (SMEs). By conducting a systematic review of key literature, the study identifies three main challenges: resource constraints, regulatory and compliance barriers, and risk management. These obstacles significantly impact SMEs' ability to expand globally. However, the review also highlights strategic approaches that can help SMEs mitigate these challenges, including forming strategic alliances, adopting digital technologies, and diversifying leadership teams with international expertise. The findings suggest that SMEs must integrate market knowledge, local networks, and technology to enhance their international competitiveness. The paper offers practical recommendations for SMEs and policymakers to facilitate smoother international expansion.
Analisis dampak ekuitas merek dan kepercayaan merek terhadap keputusan pembelian: Studi kasus pada e-commerce Shopee di Jakarta dengan variabel mediasi persepsi harga Azhari, Novita; Maupa, Haris
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 6 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i6.33632

Abstract

This study aims to analyze the impact of brand equity and brand trust on purchasing decisions, with price perception as a mediating variable, within e-commerce companies in Jakarta, focusing on the Shopee start-up. A quantitative method was employed and data were collected through a survey with a sample size of 210 Shopee buyers in Jakarta, using a questionnaire as the data collection instrument. Data analysis was conducted using Partial Least Square-Structural Equation Modeling (PLS-SEM). The findings indicate that brand equity and brand trust significantly influence purchasing decisions. Furthermore, price perception was found to be a significant mediating variable between brand equity and purchasing decisions, as well as between brand trust and purchasing decisions. Penelitian ini bertujuan untuk menganalisis pengaruh ekuitas merek dan kepercayaan merek terhadap keputusan membeli dengan mediasi variabel persepsi harga pada perusahaan e-commerce di Jakarta, dengan studi kasus pada start-up Shopee. Penelitian ini menggunakan metode kuantitatif dan data dikumpulkan melalui survey dengan jumlah sampel 210 orang pembeli Shopee di Jakarta, menggunakan kuesioner sebagai instrumen pengumpulan data. Untuk menganalisis data dalam penelitian ini menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Temuan penelitian menunjukkan bahwa ekuitas merek dan kepercayaan merek berpengaruh signifikan dalam membuat keputusan pembelian. Selain itu, persepsi harga terbukti menjadi variabel mediasi yang signifikan antara ekuitas merek dan keputusan membeli, serta antara kepercayaan merek dan keputusan membeli.
The Effect of Reward and Punishment on Employee Performance with Work Discipline as Intervening Variable at PT BPRS Niaga Madani Amalia, Andi Rezky Ananda; Maupa, Haris; Jusni
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.78

Abstract

The development of a company heavily relies on qualified human resources. The level of employee performance can reveal the quality of human resources in achieving company goals. One of the factors that can enhance employee performance is work discipline. A common strategy used by companies to improve employee performance is by providing rewards and punishments. This research aims to analyze the influence of rewards and punishments on employee performance through work discipline at PT BPRS Niaga Madani. The sample for this study consisted of 47 respondents. This research adopts a quantitative approach, collecting data through interviews, questionnaires, and documentation. The data analysis process in this study employs path analysis. The results of this research show that rewards do not have a significant effect on work discipline, and they also do not significantly influence employee performance. On the other hand, punishments significantly affect work discipline and employee performance. Work discipline, in turn, significantly affects employee performance. Rewards, directly and indirectly, affect employee performance through work discipline, while punishments have both direct and indirect effects
Faktor-faktor yang memengaruhi brand loyalty yang dimediasi oleh brand trust pada perusahaan asuransi di Jakarta Aurellia, Ivana; Maupa, Haris
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 2 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i2.33899

Abstract

From this research, the aim is to indicate whether brand experiences, perceived value, and customer engagement can predict brand loyalty mediated by brand trust on customers of Insurance Company in Jakarta. There are 100 respondents who were customers of Insurance Company in Jakarta by distributing questionnaires online and by agent, collecting data using a Likert scale and processing using Smart-PLS4. The results obtained show that brand experience cannot positively predict brand trust, perceived value and customer engagement predict brand trust positively and significantly. Brand trust predict brand loyalty positively and significantly. This research also show that brand trust cannot positively and significantly mediate brand experience and brand loyalty, but brand trust mediate positively and significantly perceived value, customer engagement and brand loyalty. With these results, researcher hope that insurance company in Jakarta can create an accurate marketing strategy to create trust and loyalty. Dari penelitian ini, tujuannya adalah untuk menunjukkan apakah pengalaman merek, nilai yang dirasakan, dan keterlibatan pelanggan dapat memprediksi loyalitas merek yang dimediasi oleh kepercayaan merek pada nasabah PT Asuransi Jiwa di Jakarta. Responden yang digunakan adalah 100 orang yang merupakan nasabah asuransi jiwa di Jakarta dengan menyebarkan kuesioner secara online dan melalui agen asuransi, pengumpulan data menggunakan skala likert dan pengolahan menggunakan Smart-PLS4. Hasil yang diperoleh menunjukkan bahwa pengalaman merek tidak dapat memprediksi kepercayaan merek secara positif, nilai yang dirasakan dan keterlibatan pelanggan memprediksi kepercayaan merek secara positif dan signifikan. Kepercayaan merek memprediksi loyalitas merek secara positif dan signifikan. Penelitian ini juga menunjukkan bahwa kepercayaan merek tidak dapat memediasi pengalaman merek dan loyalitas merek secara positif dan signifikan, tetapi kepercayaan merek secara positif dan signifikan memediasi nilai yang dirasakan, keterlibatan pelanggan dan loyalitas merek. Dengan hasil ini, peneliti berharap perusahaan asuransi di Jakarta dapat membuat strategi pemasaran yang tepat untuk menciptakan kepercayaan dan loyalitas.
Factors Influencing the Intention to Use Insurance Technology (Insurtech) Among Generation Z Using the Extended D-M Model Umran, M. Fankar; Maupa, Haris; Irawan, Agustinus Purna; Sadat, Andi Muhammad
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.726

Abstract

This study investigates the factors influencing Generation Z’s intention to use Insurtech in Indonesia using an extended DeLone and McLean model. The research introduces two additional variables: perceived trust and regulatory expectancy. Data were collected via an online survey of 431 Generation Z respondents aged 17 and above, residing in ten major Indonesian cities: Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Denpasar, Palembang, Medan, Balikpapan, and Makassar, all with a basic understanding of Insurtech. The questionnaire included demographic questions and research variables measured on a five-point Likert scale. Data were analyzed using Structural Equation Modeling (SEM) through Smart PLS 4. Descriptive analysis revealed that most respondents were aged 25-28 years, predominantly female, residing in Jakarta, employed in private sectors, with monthly expenditures below USD 300, and holding a bachelor’s degree. The analysis indicated that respondents viewed Insurtech positively, noting its organized information, flexible services, knowledgeable providers, honest services, and legal protection of personal data. Additionally, respondents expressed a strong interest in using Insurtech soon. The measurement model evaluation confirmed the validity and reliability of all indicators based on convergent validity, discriminant validity, and reliability tests. The structural model analysis showed that the independent variables explained 57% of the variance in intention to use Insurtech and 69% in perceived trust. Hypothesis testing revealed that information quality, system quality, service quality, and regulatory expectancy positively influenced both intentions to use Insurtech and perceived trust. However, contrary to expectations, perceived trust did not significantly affect the intention to use Insurtech. This finding suggests that for Generation Z, trust may be considered a baseline expectation, with factors like system and service quality playing a more direct role in their adoption decisions. Additionally, no significant mediation effects were found. The model demonstrated strong predictive relevance and good fit, confirmed by Q², NFI, and SRMR values.
Factors Affecting the Intention to Buy Electric Vehicles Through the Integration of Technology Acceptance Model and Prior Experience Saleh, Hendra Noor; Maupa, Haris; Cokki, Cokki; Sadat, Andi Muhammad
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.730

Abstract

To enhance the adoption of electric vehicles (EVs), governments have implemented regulatory policies, such as providing incentives. However, this approach is temporary and relies on the active involvement of manufacturers to better understand the driving factors behind EV adoption. While previous studies, largely based on behavioral theory, emphasize psychological and environmental factors, individual subjective factors also play a crucial role. This study introduces a novel approach by integrating variables from the Technology Acceptance Model (TAM)—perceived usefulness and perceived ease of use—with consumer experience variables, namely technology discomfort and customer experience. The goal is to improve TAM's explanatory power regarding the intention to buy EVs from the consumer perspective. The research targeted residents of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) aged 17 and older, all of whom had prior experience with Battery Electric Vehicles (BEVs). Data was collected from 330 respondents through an online survey. Structural Equation Modeling (SEM) with AMOS was used for the analysis. The results indicated that perceived usefulness, perceived ease of use, and customer experience significantly influenced intention to buy, while perceived usefulness did not significantly affect customer experience. Customer experience mediated the relationship between perceived ease of use and intention to buy, but did not mediate the effect of perceived usefulness. Additionally, technology discomfort negatively impacted perceived usefulness and ease of use, although it did not significantly affect customer experience. These findings suggest that while government incentives remain important, a market-driven approach that focuses on improving consumer perceptions and experiences is critical for accelerating EV adoption.
ENCOURAGING INTENTION IN SUSTAINABLE ENTREPRENEURSHIP THROUGH CSR SUPPORTING MECHANISMS Nuringsih, Kartika; Maupa, Haris; Taba, Muhammad Idrus
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3735-3746

Abstract

As an effort to pursue the achievement of sustainable development goals (SDGs) in higher education, this study identifies the potential for growing student interest in sustainable entrepreneurship. The basic idea in this study is to involve corporate social sustainability (CSR) as a support for forming interest in prospective and new entrepreneurs in this model. For this reason, the goal of this research is to identify the relationship between perceived CSR support and students' intentions for sustainable entrepreneurship. Entrepreneurial students were selected as a sample (n=90) using a convience sampling method. The validity and reliability testing indicate that the six indicators of sustainable entrepreneurial intention are valid and reliable. The same results occurred for ten indicators of perceived CSR support. Results show a significant influence of perceived CSR support on sustainable entrepreneurial intention. The path coefficient produces a t-statistical value (16.735) with a p-value (0.000) so that the hypothesis is accepted at the 5 percent significance level. The regression results produce an R-square of 0.665 with an adjusted R-square of 0.661, thus depicting a relatively large contribution in forming sustainable entrepreneurial intention. The contribution of other factors was identified as 43.90 percent in forming this intention. These results are in accordance with the theory of planned behavior, theory of triple bottom line, and theory of pyramid CRS. The supporting realizes a balance between achieving economic growth, social welfare, and environmental sustainability. The formation of good perceptions regarding CSR support indicates that this mechanism is one of the entrepreneurial ecosystems that can be relied upon to support an atmosphere of sustainability in entrepreneurial learning and practice. As a suggestion, it is necessary to increase stakeholder involvement in education sector so that it will be in line with the SDGs agenda in 2030.
EXAMINING THE FACTORS INFLUENCING THE INTENTION TO BUY AN ELECTRIC VEHICLE Saleh, Hendra Noor; Maupa, Haris; Sadat, Andi Muhammad
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3574-3585

Abstract

Even though electric vehicles have been introduced for a long time, demand for electric vehicles still needs to be improved. Therefore, research on consumer adoption of electric vehicles needs to be carried out to fill the existing research gaps. This research examines the relationship between Perceived usefulness, Perceived ease of use, and Customers' experience on Intention to buy an electric vehicle. A total of 269 respondents who live in DKI Jakarta were collected through an online survey using a purposive sampling technique. Data processing was carried out using a PLS-SEM approach using Smart PLS3 software. The results show that all of the five proposed hypotheses are significant. This means that Perceived usefulness, Perceived ease of use, and Customers' experience are essential variables that can significantly influence customers' Intention to buy an electric vehicle. This research contributes to providing information for companies and regulators regarding understanding consumer behavior in purchasing electric vehicles.
Co-Authors Abdullah Sanusi, Abdullah Achmad Fatri Gandrasula Adinovi Wahyudi Adistra, Muhammad Andika Agustinus Purna Irawan Amalia, Andi Rezky Ananda ANDI ASWAN Andi Nur Baumassepe Arham Nawawi Arie Pratama Aurellia, Ivana Azhari, Novita Bimo, Michael Ario Budiono, Herlina Cahyadi, Herman Chandra, Suhartono Cokki Cokki Cokki Cokki Cokki, Cokki Devina Amelia Erwin Erwin Farina Fakhruddin Fetty Kwartati Gian Neysa Bulawan H. Jusni Hadi Cahyadi Haeriah Hakim Handoyo, Sarwo Eddy Hosea Jaya Edy Ignatius Roni Setyawan Jilbert, Julius Jusni Jusni Jusni Lukman, Steven Madris Madris, Madris Magfira Amalia Magfirah Kadir Maharani Maharani Mardjono, Amerta Masman, Ronnie Resdianto Mei Ie Muhammad Idrus Taba Muhammad Ismail Muhammad Ismail Muhammad Sobarsyah Muji, Muji Mulya Firdausy, Carunia N, Nuryasman M. Nuringsih, Kartika Otto Randa Payangan Pahlevi, Cepi Parawansa, Dian Anggraece Sigit Patricia, Vivian Payangan, Otto R. Raden Ayu Silvia Riani Ria Mardiana Yusuf Sadat, Andi Muhammad Saleh, Hendra Noor Sapanang, A.Baso Aditya Sarwo Edy Handoyo, Sarwo Edy Selamat, Frangky Siswati, Endang Suade, Yuyun Karystin Meilisa Sulaiman, Syarifuddin Surja, Simon Samuel Umran, M. Fankar Wahyudin Maguni, Wahyudin Wanstum Wanstum Winda , Winda Wiyanto, Hendra Yaumil Atia A. A. Omar Yosua Jaya Edy