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PREDICTING THE ADOPTION OF INSURTECH AMONG GENERATION Z IN INDONESIA Umran, M. Fankar; Sadat, Andi Muhammad; Maupa, Haris
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.3182-3190

Abstract

The emergence of Insurtech services in Indonesia has been a transformative force, changing how insurance companies operate and reach their customers. However, most insurance companies still use conventionally by relying on agents and brokers to provide insurance purchases and payments. The success and growth of the insurance industry require technological support to make the process efficient and profitable. This research aims to empirically identify the factors that influence insurance industry customers to adopt Insurtech services among Generation Z in Indonesia, which is known to be technologically literate and reaches 28% of the total population. This research is quantitative, where the research questionnaire will be distributed using Google Forms to a minimum of 310 respondents based on the Cochran formula. Six hypotheses were developed based on the literature and will be tested using the Structural Equation Modeling (SEM) approach with software AMOS version 23. The results are expected to contribute to academics, insurance companies, and regulators regarding the determining factors for the adoption of Insurtech services in Indonesia.
PENGEMBANGAN KAWASAN STRATEGIS PARIWISATA DI KABUPATEN GOWA: ANALISIS PEMANGKU KEPENTINGAN Taba, Muhammad Idrus; Maupa, Haris; Parawansa, Dian Anggraece Sigit; Ismail, Muhammad; Pahlevi, Cepi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14116

Abstract

This research aims to identify and classify and describe the relationship between stakeholders involved in the development of KSPK Tinggimoncong and its surroundings. This study uses a descriptive type of research with qualitative methods. Data and information collection techniques are carried out by direct observation in the field, in-depth interviews, and literature studies. Based on the results of the study, there are 14 stakeholders consisting of the government, both categories of institutions at the National, Provincial, District, Sub-District, village, community, and private sectors through Destination Management, Corporate Social and Environmental Responsibility funds, to other rights such as tourism entrepreneurs, educational institutions, and the media. Stakeholder analysis resulted in four classifications of regional stakeholders, including (a) key players, namely the Gowa Tourism and Culture Office, the Gowa regency Regional Planning Agency, (b) subject, consisting of Pokdarwis Malino and companies, namely Perum Perhutani, PLN, PTPN XIV (c) context setter, including the Ministry of Tourism at the central government level, BKSDA South Sulawesi and BPCB South Sulawesi at the provincial government level, and the Gowa, Gowa environmental service, BPBD Gowa, Department of industry and trade Gowa, Dinsospmd Gowa,, tourism entrepreneurs, media, educational institutions, NGOs, health facility providers.
Teori Motivasi, Kinerja dan Prestasi Kerja dalam Al-Quran Serta Pleksibilitas Penerapannya pada Manajemen Perbankan Islam Maguni, Wahyudin; Maupa, Haris
Li Falah: Journal of Islamic Economics and Business Vol. 3 No. 1 (2018): June 2018
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v3i1.1191

Abstract

In principle what has been discussed by experts on the theory of Work Motivation,Performance, and Achievement, from the results of the research Journal review obtained definitions as well as indicators on each theory which is a variable that is motivation, performance and work performance, essentially there is an explanation and legal source in the Koran. This is a strengthening and meaning for these variables. This is evidence that the Koran as a divine word is the greatest source of knowledge that we can learn and understand and practice in everyday life. Developing theoretical theories such as motivation, performance and work performance, can be applied and practiced in a general organization, business environment, and included in Islamic Banking. Motivation is the process of influencing or encouraging from outside to a person or work group in order to want to carry out something that has been determined (Samsudin, 2005: 281). Furthermore Performance is the real behavior displayed by each person as workperformance produced by employees in accordance with their role in the organization.Employee performance is a very important thing in the organization's efforts to achieve its goals.And on the next point is work achievement which is one measure of the work of a person in a company organization and becomes one of the considerations in the implementation of promotion. The achievement of one's work can be seen based on the qualifications possessed, namely skills, skills, experience and environment work (adaptability).
Live streaming's reigning monarchs: Delving into the pivotal role of influencers through live broadcasts Erwin, Erwin; Maupa, Haris; Jilbert, Julius; Sanusi, Abdullah; Suade, Yuyun Karystin Meilisa
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art2

Abstract

Purpose – The ubiquity of online businesses has seen a surge in influencer marketing, with live streaming emerging as a prominent strategy. However, the pivotal role of influencers, individuals with a substantial social media following, in live streaming and their subsequent influence on customer behavior justifies a thorough investigation. This research digs into the role of influencers in live streaming and examines their impact on Customer Engagement and Brand Awareness through live streaming activities.Design/methodology/approach – A sample of 225 online customers joined this study. Data was collected using a questionnaire using a 5-point Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) processed with WarpPLS Version 8.0.Findings – Influencers can substantially contribute to both customer engagement and brand awareness through live streaming. However, the study indicates that influencers do not directly contribute to brand awareness. Influencers reign supreme in the realm of live streaming, showing their potential to enhance customer engagement and brand awareness. The study offers valuable insights for businesses and influencers to effectively leverage live streaming to meet their marketing goals.Research limitations/implications – The cross-sectional design of the study hinders causal inferences. Longitudinal research and broader sampling are necessary to establish temporal relationships and generalize findings to diverse populations and regions.Practical implications – The research suggests that businesses should strategically select influencers, leverage live streaming for engagement and brand, foster authentic relationships, and measure campaign performance while combining influencer marketing with other digital strategies.Originality/value – This research offers a comprehensive exploration of the synergistic relationship between influencers and live streaming in driving customer engagement and brand awareness, providing empirical evidence and practical recommendations for marketers.
Gacha Addiction and In-App Purchases: a Study on Genshin Impact Players in Indonesia Cokki Cokki; Haris Maupa; Wanstum Wanstum; Syarifuddin Sulaiman
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p03

Abstract

The purpose of this study was to examine the impact of gacha addiction and good price on the intention topurchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitativeapproach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey datacollected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires.The results indicate that gacha addiction significantly influences the intention to purchase in-app items, whilegood price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in therelationship between gacha addiction and purchase intention.
Strategic Drivers of Academic Employee Performance in Higher Education Masman, Ronnie Resdianto; Maupa, Haris
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.62126

Abstract

This study aims to examine how knowledge management and organizational commitment shape employee performance in higher education, while positioning organizational innovation as a contested mechanism within Resource-Based and Knowledge-Based frameworks. It advances a novel contribution by demonstrating that the strategic value of intangible assets does not necessarily operate through innovation, thereby challenging dominant linear assumptions in organizational theory. Using data from 200 respondents in higher education institutions in West Jakarta, the findings reveal that knowledge management and organizational commitment exert strong direct effects on both innovation and employee performance, while innovation fails to mediate these relationships. This asymmetry indicates that performance is more structurally driven by knowledge integration and organizational attachment than by formal innovation processes, particularly within bureaucratic academic systems. The implication is clear: university leaders must prioritize strengthening knowledge systems and organizational commitment as primary drivers of sustainable performance.
Customer Relationship Marketing, Customer Bonding, and Customer Satisfaction on Customer Loyalty in Telecommunication Companies Maupa, Haris; Cokki, Cokki; Sulaiman, Syarifuddin
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.40975

Abstract

The telecommunications industry is one of the most competitive industries with high penetration of digital technology, faster availability of data services, and innovations in telecommunications. The purpose of the present study is to empirically test a model that illustrates how customer relationship marketing (CRM) and customer bonding (CBD) affect customer loyalty (CLA) with customer satisfaction (CSA) as a mediating variable in the telecommunication company. A survey of the telecommunication customers was conducted with responses from 230 samples by maximizing the Partial-Least-Square Structural-Equation Modeling (PLS-SEM). The research results show that CRM and CBD are inferred to impact CLA and mediate CSA significantly. Compared to CRM, CBD has emerged as the most influential determinant of the proposed model. Marketing managers can adopt relevant business strategies and promote customer relationship marketing and customer bonding to achieve customer loyalty.