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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Buana Informatika Journal of Degraded and Mining Lands Management TRANSISTOR Elektro dan Informatika Jurnal Ilmu Ekonomi dan Pembangunan Warta Penelitian Perhubungan Economics and Finance in Indonesia Indonesian Journal of Community Services Wayang Nusantara: Journal of Puppetry Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Sosiohumaniora Kodepena (JSK) Community Empowerment International Journal of Business, Law, and Education East Asian Journal of Multidisciplinary Research (EAJMR) PELS (Procedia of Engineering and Life Science) International Journal of Health Science (IJHS) Journal of Islamic Business Management Studies (JIBMS) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Rekayasa Sistem Informasi dan Teknologi IIJSE Journal of Economics, Business, Accounting and Management Management Studies and Business Journal Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital IJETH Media Penelitian dan Pengembangan Kesehatan Journal of Sharia Economy and Islamic Tourism
Sri Mulyono
APIKES Mitra Husada Karanganyar
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AI POWERED PERSONALIZATION IN MARKETING: BALANCING CUSTOMER ENGAGEMENT AND PRIVACY CONCERNS Mulyono, Sri; Letsoin, Edward Kurniawan Saputra
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 4 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/nyp86r92

Abstract

The application of artificial intelligence (AI) in marketing strategies has increased rapidly, but there are significant concerns about data privacy that can erode consumer trust. This study aims to explore how AI-based personalization strategies can balance customer engagement and privacy concerns.This study focuses on developing a framework that integrates aspects of technology, consumer behavior, and privacy ethics in the context of digital marketing.This study used the Systematic Literature Review (SLR) approach with the PRISMA protocol to identify and analyze relevant literature. Data were collected from the Scopus and Web of Science databases, with thematic analysis to identify key patterns and themes.The findings suggest that transparency in data usage, user control over personal information, and application of data minimization principles are key strategies for building trust and increasing customer engagement. The study also identifies mediators such as trust and perceived risk that influence the relationship between AI personalization and privacy.These findings make a significant contribution to the development of digital marketing theory and offer practical guidance for marketers to design ethical and effective strategies, which can increase customer loyalty and strengthen long-term relationships.
Pengaruh Kitab Adiparwa dan Serat Purwakandha terhadap Pertunjukan Wayang Kulit Gaya Yogyakarta Lakon Abimanyu Lair: Kajian Intertekstualitas Mulyono, Sri
Wayang Nusantara: Journal of Puppetry Vol 6, No 1 (2022): Maret 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/wayang.v6i1.13150

Abstract

AbstractThis study aims to see the intertextual relationship between the Yogyakarta-style puppet performance of Abimanyu Lair by Ki M.L. Cermasudira and the story of Abhimanyu’s birth in Serat Purwakandha and the book of Adiparwa. For the purpose, a literature study about the birth was carried out, summarized, followed by a comparative and intertextual study using Joko Pradopo’s framework. In fact, transformation, continuity, and discontinuity occurred in the intertextual process. Transformation occurred in form and language. The book of adiparwa in form of ancient Javanese prose and Serat Purwakandha in form of New Javanese macapat songs transformed into a Yogyakarta style purwa puppet performance in puppetry language. Continuity could be seen in the theme similarity, namely birth. The continuity of Serat Purwakandha to puppet performance colud be seen at the event that Abhimanyu’s birth was always assisted by angels and gods; it was always interrupted by the king of the other world; Krishna always cared for Sembadra, Abimanyu, and the Pandavas; the name of Abimanyu was given by Bima. Discontinuity includes: differences in the arrangement of scenes, in which the arrangement of the puppet performance scenes was bound to the conventions of the patterns of puppet performance while the others were free; the difference in characters and settings in the three texts, which texts the newest text had more characters and settings. The deviation of ideas and story development was found in the emergence of the wahyu widayat story and Bima’s role in the Yogyakarta style puppet performance as an effort to put Abimanyu as the central queen Java land (‘ancestor of the kings of Java’) and Bima’s role in Javanese religious and Sufism system, namely through the palace revelation.In conclusion Abimanyu Lair puppet performance in a Yogyakarta-style puppet performance as a representation of the courtiers of the Yogyakarta palace shows a relationship with Serat Purwakandha but far different from the book of Adiparwa.AbstrakPenelitian ini bertujuan melihat hubungan intertekstual antara pertunjukan wayang kulit gaya Yogyakarta lakon Abimanyu Lair sajian Ki M.L. Cermasudira dengan cerita kelahiran Abimanyu pada Serat Purwakandha dan kitab Adiparwa. Untuk mencapai tujuan tersebut dilakukan studi pustaka cerita kelahiran Abimanyu, meringkas cerita, dilanjutkan studi komparasi, dan intertekstual model Joko Pradopo. Dalam prosesintertekstual, terjadi transformasi, kontinuitas, dan diskontiunitas. Transformasi terlihat pada transformasi bentuk dan bahasa. Kitab adiparwa berbentuk prosa berbahasa jawa kuna dan Serat Purwakandha berbentuk tembang macapat berbahasa jawa baru bertransformasi menjadi pertunjukan wayang kulit purwa gaya Yogyakarta berbahasa pedalangan. Kontinuitas terlihat pada persamaan tema yakni kelahiran. Kontinuitas Serat Purwakandha ke pertunjukan wayang terlihat pada peristiwa kelahiran Abimanyu selalu dibantu bidadari dan dewa; kelahiran Abimanyu selalu diganggu raja sabrang; Kresna selalu peduli kepada Sembadra, Abimanyu, dan Pandawa; nama Abimanyu diberikan oleh Bima. Diskontinuitas meliputi: perbedaan susunan adegan, dimana susunan adegan pertunjukan wayang kulit terikat konvensi pola bangunan lakon wayang sedang yang lain bersifat bebas; perbedaan tokoh dan setting pada ketiga teks, dimana teks yang lebih muda memiliki jumlah tokoh dan setting lebih banyak. Penyimpangan ide dan pengembangan cerita terdapat pada munculnya kisah wahyu widayat dan peran Bima dalam pertunjukan wayang kulit purwa gaya Yogyakarta sebagai upaya mendudukkan Abimanyu sebagai pancer ratu tanah Jawa (‘leluhur raja-raja Jawa’) dan peranan Bima dalam system religious dan tasawuf Jawa, yakni melalui wahyu karaton. Berdasarkan analisis yang dilakukan diperoleh hasil bahwa lakon Abimanyu Lair dalam pertunjukan wayang kulit gaya Yogyakarta sebagai representasi pakeliran abdi dalem keraton Yogyakarta menunjukkan adanya hubungan dengan teks sebelumnya yaitu Serat Purwakandha namun jauh dari kitab Adiparwa.
A PEMULIHAN CITRA AKIBAT DEGRADASI DIGITAL MENGGUNAKAN PIX2PIX GENERATIVE ADVERSARIAL NETWORKS (GAN) Abdillah, Minan; Mulyono, Sri
Jurnal Rekayasa Sistem Informasi dan Teknologi Vol. 3 No. 1 (2025): Agustus
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jrsit.v3i1.2959

Abstract

Kerusakan digital pada citra dapat menghilangkan detail penting dan menurunkan kualitas visual. Penelitian ini bertujuan mengembangkan sistem restorasi citra berbasis Pix2Pix Generative Adversarial Networkss (GAN) dengan U-Net sebagai Generator dan PatchGAN sebagai Discriminator. Dataset yang digunakan adalah CelebA-HQ beresolusi 256×256 pixel yang dimodifikasi menjadi tiga tingkat kerusakan yaitu ringan, sedang, dan berat. Proses pelatihan dilakukan selama 100 epoch menggunakan optimizer Adam dengan penyesuaian rasio pembaruan Generator–Discriminator (1:1, 2:1, dan 3:1) untuk menjaga stabilitas model. Evaluasi dilakukan menggunakan Structural Similarity Index Measure (SSIM) dan Peak Signal-to-Noise Ratio (PSNR). Hasil menunjukkan model mampu mencapai SSIM 0,9226 dan PSNR 32,68 dB, yang menandakan keberhasilan dalam mempertahankan struktur spasial serta meningkatkan kualitas visual citra hasil restorasi. Pengujian pada tiga kategori kerusakan menunjukkan tingkat keberhasilan rata-rata di atas 90% pada kerusakan ringan dan sedang, serta 85–90% pada kerusakan berat, meskipun detail halus seperti hidung dan rambut belum sepenuhnya sempurna. Dibandingkan metode konvensional, pendekatan GAN terbukti lebih efektif dalam menghasilkan citra yang realistis dan natural. Selain itu, sistem diimplementasikan dalam bentuk aplikasi web yang memudahkan pengguna melakukan unggah, restorasi, dan unduh citra secara praktis. Dengan demikian, penelitian ini menyimpulkan bahwa pendekatan Pix2Pix berbasis GAN efektif untuk pemulihan citra digital dan memiliki potensi untuk dikembangkan lebih lanjut pada berbagai domain citra termasuk medis maupun arsip sejarah digital. 
Pengaruh Pendidikan Kewirausahaan dan Pemanfaatan Media Sosial terhadap Peningkatan Pendapatan Mahasiswa Mulyono, Sri; Sari, Ika Purnama
Journal of Sharia Economy and Islamic Tourism Vol 6, No 1 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v6i1.35539

Abstract

Abstract: This study was motivated by the importance of strengthening students' economic independence through education and the use of digital technology. The purpose of this study was to analyze the effect of entrepreneurship education and social media use on increasing student income. This study sused a quantitative approach with a survey method and purposive sampling technique on 51 student respondents. The data were analyzed using multiple linear regression and tested for validity, reliability, and classical assumptions. The results show that both entrepreneurship education and the use of social media have a positive and significant effect on student income, both partially and simultaneously, with an R2 value of 0.564. These findings confirm that the combination of entrepreneurship education and the use of digital technology can create real economic opportunities for students. In practical terms, these results imply that higher education institutions need to strengthen their entrepreneurship and digital literacy curricula in order to prepare students to become independent and adaptive economic actors in the digital era.Abstrak: Penelitian ini dilatarbelakangi oleh pentingnya penguatan kemandirian ekonomi mahasiswa melalui pendidikan dan pemanfaatan teknologi digital. Tujuan penelitian ini adalah untuk menganalisis pengaruh pendidikan kewirausahaan dan pemanfaatan media sosial terhadap peningkatan pendapatan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik purposive sampling terhadap 51 responden mahasiswa. Data dianalisis menggunakan regresi linear berganda, serta diuji validitas, reliabilitas, dan asumsi klasik. Hasil penelitian menunjukkan bahwa baik pendidikan kewirausahaan maupun pemanfaatan media sosial berpengaruh positif dan signifikan terhadap pendapatan mahasiswa, baik secara parsial maupun simultan, dengan nilai R2 sebesar 0,564. Temuan ini menegaskan bahwa kombinasi antara pendidikan kewirausahaan dan pemanfaatan teknologi digital dapat menciptakan peluang ekonomi nyata bagi mahasiswa. Secara praktis, hasil ini memberikan implikasi bahwa institusi pendidikan tinggi perlu memperkuat kurikulum kewirausahaan dan literasi digital guna mempersiapkan mahasiswa menjadi pelaku ekonomi yang mandiri dan adaptif di era digital.
Employee Resilience for Organizational Development with Motivation as Mediation Variables : Mini Review Mulyono, Sri; Perwitasari, Erni Pratiwi; Sumardi, Sumardi; Soehaditama, Josua Panatap; Susanto, Primadi Candra
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.7325

Abstract

The purpose of this paper is to explore the relationship between employee resilience, motivation, and organizational development in the context of private organizations, by understanding the dynamics of this relationship, it is hoped that an implementation can be found in a finding in the paper and see from these findings a literature review of effective strategies to increase employee resilience and stimulate organizational development. This paper uses a qualitative method by searching the literature for findings related to the existing papers in this paper that have been implemented in the results of existing papers. The time period of the paper is ten years.  Employee resilience has a central role in facing challenges and influencing organizational development, High motivation in employees can increase their resilience, which in turn supports organizational development. In this paper, the findings from dozens of literatures do not answer all of them, therefore links between variables are taken, and if for directly with three variables, no paper has stated the findings.
Co-Authors A. Faroby Falatehan Abdillah, Minan Aghni Aulia Aziz Albasri Aliman Aliman Andika, Ardhi Dwi Anwar Arif, Asrianti Aslan Aslan, Aslan Badie'ah, Badie'ah Bhimo Rizky Samudro, Bhimo Rizky Dedy Arisjulyanto Denpharanto Agung Krisprimandoyo Eva Desembrianita Faisal Danu Tuheteru Gholib, Tsabit Habibi, Muhammad Syihab Hadi Saputra, Didin Haris, Ibnu Hartini Hermawan, Hildan Mulyo Hidayat, Ilham Himawan, Ade Husna Ika Purnama Sari Josua Panatap Soehaditama Jusman, Ikhsan Amar Kusuma, Ardhanari H. Letsoin, Edward Kurniawan Saputra Mangkusuwondo, Suhadi Marzuki . Mofu, Renold Muhammad Muhammad Aria Wahyudi Mukaromah, Naela Nelly Nur Anna Chalimah Sadyah Pamungkas, Akbar Ilham Perwitasari, Erni Pratiwi Poetro, Bagus Satrio Waluyo Primadi Candra Susanto Putra, Purniadi Putra, Wira Pramana Rahmi Rahmi Riansyah, Andi Riziq, Alvin Yusuf Sam Farisa Chaerul Haviana Satyagraha, Muhammad Thifan Soedomo, R. Pramono Soedomo, R. Pramono Suhardi, Muhamad Sulaiman, Noor Suhana Sulfarid, Sulfarid Sumardi . Suryani . Sutrisnon, Trismianto Asmo Syakhrani, H. Abdul Wahab Syamsuddin, Nurfiani Tarjono, Tarjono Tuheteru, Edy Jamal Vani Aulia Pramesti Wijanarko, Fadhila Turahmah Wiwin Rahmawati Nurdin Yacob, Azliza Yuliastuti, Hilda Zahrul Fuadi