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Journal : Master Manajemen

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Pengaruh Kemampuan Kerja dan Kualitas Pelayanan terhadap Kepuasan Masyarakat pada Kantor Kecamatan Ciruas Kabupaten Serang Nurhalifah Nurhalifah; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.715

Abstract

In a government agency or organization, it is one that requires serving the community well, community satisfaction is one of the factors to assess whether an agency or organization is good or not, work ability and service quality are the ones that can assess whether or not the community feels satisfied. This research aims to determine the effect of work ability and service quality on community satisfaction at the Ciruas District Office, Serang Regency. This research uses the literature review method, which is a research method used to collect, compile and synthesize existing research results. The research results in the study show that work ability influences community satisfaction, service quality influences community satisfaction, and work ability and service quality together influence community satisfaction.
Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan Salsabila Nur Fadiyah; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.716

Abstract

Human Resource Management (HRM) plays a strategic role in supporting the increase in customer loyalty as one of the indicators of business success. Customer loyalty is not only influenced by the quality of products or services, but also by the interactions carried out by employees in various business lines, such as customer service, sales, and marketing. Customer service-oriented employee training is an important aspect of this strategy. By providing the right training, employees can better understand a customer's needs, respond effectively, and create a positive, memorable experience. In addition, the development of a corporate culture that focuses on superior service and employee empowerment also contributes to increased work motivation, which has a direct impact on the quality of interactions with customers.
Transformasi Digital pada UMKM dalam Meningkatkan Daya Saing Pasar Novi Algi Alviani; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.717

Abstract

The phenomenon of digital transformation in MSMEs can be observed from several aspects, including: resource challenges during digital transformation because transformation, like any change, requires resources. Another phenomenon is organizational barriers: such as limited digital literacy, resistance to change, lack of skilled labor, limited capital, infrastructure, and technological barriers due to lack of knowledge. Apart from that, the lack of managerial support, a limited digital ecosystem, as well as concerns about data security and trust in technology are also obstacles. The technique for analyzing data in this research uses a literature review study. The research results show that there are multiple opportunities and attention for MSMEs, where there is a special need for MSMEs to carry out digital transformation in order to increase business competitiveness and expand market share. With digital transformation, the processes and operations of product downstreaming from producers to consumers will increase, speed of service, better trust, secure data exchange platforms, but also an opportunity for digital transformation to increase competitive advantage and expand market reach, increase operational efficiency. because it reduces time and costs for business activities, and increases market access.
Pengaruh Digitalisasi terhadap Masyarakat Suku Baduy dalam Mempertahankan Adat dan Tradisi Leluhur Aura Andriani; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.710

Abstract

The purpose of this study was to determine the impact of digitalization and the efforts of the Baduy community in preserving and maintaining local culture in the current digital era. The Baduy community is located in Kanekes Village, Leuwidamar District, Lebak Regency, Banten Province. The Baduy community strongly adheres to traditional values ​​and has very little interaction with modern technology, as time goes by digital technology has begun to enter their society. The research method used is a qualitative approach with data collection techniques through open questionnaires and in-depth interviews. The questionnaire was designed to reveal the perceptions of the Baduy Tribe community regarding the use of digital technology and its impact on their cultural values. The data collected was analyzed using thematic analysis to identify patterns and trends related to the impact of digitalization on the preservation of customs.
Pengaruh Lingkungan Budaya terhadap Implementasi Bisnis Skala Internasional Firda Fitriani; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.711

Abstract

This study aims to analyze the influence of cultural environment on the implementation of international-scale business. In the current era of globalization, companies operating in international markets must be able to adjust their business strategies to various cultural factors present in the target countries. A different cultural environment can influence various aspects of business operations, including communication, negotiations, decision-making, and human resource management. This study uses a qualitative approach with case studies to understand how multinational companies adapt their strategies when facing cultural challenges in different countries. The findings show that the success of international business implementation highly depends on a deep understanding of local cultural values, as well as the ability to adapt products, services, and communication strategies according to the norms and customs in place. This study also identifies the challenges and opportunities faced by companies in managing cultural diversity to achieve success in international business.
Co-Authors Achmad Hanafi Achmad Ilham S Achmad Muzaki Adi Saputra Adella Maharani Ahmad Daenuri Ahmad Khafid Ainur Rohmah Ajeng Rakhma Sejati Alvina Novanka Anggun Cahya Ningrum Anisa Desta Syafitri Anisah Saadah Annisa Novianti Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Aryati Aryati Aura Andriani Ayu Nuryani Citra Pradani P Cut Fatma Anwar Daffa Satria Maulana Danial Danial Denisa Fitriya ‘Uzzahra Desyano Fachri Ramdhani Deuis Nurpala Dhistianti Mei Rahmawantari Diajeng Reztrianti Didik Puji Wahyono Dimas Nur Achmada Dini Yuniarita Dwi Mayangsari Dwi Susilowati Eka Lestari Elok Zubaidah Esti Dwi Rahmawati Fahimul Amri Fathur Rhesa Pradana Fatmi Fatimah Zahra Fauz Faudziah Febbie Rosiana Dewi Febri Ferdian Feoniy Amanda Putri Firda Fitriani Gun Gun Gumilar Habibie, Dian Harry Indra Hartini Hartini Heli Siti Halimatul heri aryadi Imam Wibowo Inaya Amalia Putri Indah Fitriani Indra Bayu Siregar Inge Chintia Intan Chania Putri Ira Juhairannisa Ismail Razak Iwan Kurniawan Iwan Kurniawan Subagja Jamhari Jamhari Juita Sipaayung Junita Putri Rajana Harahap Kavin Fathul Adzim Laksmi Evasufi Widi Fajari Lina Susilowati Lina Susilowati Lutfi Sadewo M Epril Fany M Reza Laila M. Kausar Maulana Maha Puspa Ardhana Margo Utomo Meisya Wulandari Milawati Valantia Mishelei Loen Muhammad Harri Muhammad Noer Fadlan Muhammad Prasetya Utama Muhammad Zainuddin Afas Mustika Via Baharsah Mutiara Dhea Herliana Mu’tasim Biamrillah Niki Ratama Nino Nopriandi Saleh Nita Apriyanti Novi Algi Alviani Nungki Agustin Nurhalifah Nurhalifah Nuridin Nuridin Nur’ain Harahap Popy Mayangsari PURWO ATMOJO Putri Alfitriani Putri Wijayanti Kusuma Putri, Risma Aliviani Rasidi Rasidi Rayhan Gunaningrat Reza Inung Maulana Rico, Rico Sandi Aji Rio Maryono Rita Nataliawati Rosdiana Rosdiana Rosy Rostiawaty Salsabila Nur Fadiyah Sandi Hardiansyah Satriawaty Migang Sembiring, Rinawati Septiyanitha Dwi Maharani Putri Setyani, Nanik Sri Shanti Nugroho Sulistyowati SITI AISAH Siti Helmyati Siti Salma Nur Izati Sri Rahayu Sunarya, Yaya Tashella Nazha Tatag Herbayu Latukismo Taufik Nur Muftiyanto Titin Supini Tri Ardyati Tukimin Tukimin Uktafiya Nurhayati Umalihayati Umalihayati Umi Prasasti Wahyu Kristiningrum Wananda Purna Maulidi Wisnawati Loeis Wiwik Saraswati, Wiwik Yanzil Azizil Yudaruddin Yetti Kuniawaty Yuaniko Paramitra Yulia Effrisanti Yunica Marsha Sagina Zahrotul Hayat Zakaria, Hadi Ziad Nazila Hakil Udhma Zulfikar -