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All Journal Jurnal Mahasiswa Bimbingan Konseling Karya Ilmiah S.1 Ilmu Keperawatan Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Journal of Indonesian Applied Economics Bioeksperimen: Jurnal Penelitian Biologi Jurnal Penelitian Karet Sistem : Jurnal Ilmu-Ilmu Teknik INTEGER: Journal of Information Technology Kesmas Indonesia: Jurnal Ilmiah Kesehatan Masyarakat Jurnal Biologi Tropis Al-Ard: Jurnal Teknik Lingkungan SANGAJI: Jurnal Pemikiran Syariah dan Hukum Bioscientist : Jurnal Ilmiah Biologi Indonesian Journal of Multidiciplinary Research (IJoMR) Jurnal Pengabdian Masyarakat Kesehatan Indonesia Islamic Economics and finance in Focus (IEFF) Journal of Marine Resources and Coastal Management ABDIMU: Jurnal Pengabdian Muhammadiyah Jurnal Paradigma Pengabdian Jurnal Abdimas Ulil Albab Journal Juridisch Perspective Humanities and Social Sciences Folia Medica Indonesiana
Misbakhul Munir
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Journal : Jurnal Abdimas

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Optimizing MSME Product Marketing Using the SOSTAC Method Through the Digital Study Platform in Blitar City Subandi, Hendi; Nugraha, Adri Putra; Jazuli, A Muhamad; Munir, Misbakhul; Huda, Choirul
Jurnal Abdimas Vol. 29 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v29i2.33345

Abstract

MSMEs in Blitar City still face difficulties in marketing. Globalization and digitalization require MSMEs to be able to compete competitively in the virtual market. This community service seeks to increase the literacy of MSMEs in Blitar City in implementing the SOSTAC method so that they can compete globally in their marketing. The method used is Participatory Rural Appraisal (PRA) to encourage active community involvement, in this case MSMEs with universities as facilitators. Based on the activities that have been carried out, it was found that MSMEs in general are still unfamiliar with digital platforms. The increase in literacy related to SOSTAC triggers MSMEs' awareness to strategize in marketing and explore the features on digital platforms more thoroughly so that this can have an impact on the engagement of online stores of MSMEs in Blitar City.
Co-Authors A Muhamad Jazuli, A Muhamad Adri Putra Nugraha Afifuddin, Fathin Agus Triyono Alchemi Putri Juliantika Kusdiana, Alchemi Putri Juliantika Alfatih, Shahreza Agung Anggryani, Cucuk Trisnawati Ari Sutjahjo, Ari Arti Wahyu Utami Ary Giri Dwi Kartika Asfi Manzilati Asri Sawiji Bambang Purwanto Choirul Huda Denatri, Ardelia Humaimah Dwi Sarwani Sri Rejeki Dyah Rohma Wati Eva Agustina, Eva Faizah, Hanik Faizah, Nai’matul Retno FETRINA OKTAVIA Florentina Sustini Funsu Andiarna Hari Hariadi, Hari Heru Suryaningtyas Iskandar Romey Sitompul Judiono Judiono Khairani, Nerli Khoiriyah, Nisa Kurniawan, Maskun Kuswanhadi Kuswanhadi, Kuswanhadi Ma'arif, Muhammad Chusnan Mabruroh, Arofatul Syabina Mahmud, Amar Mahmudah, Arini Nurul Maigoda, Tonny Cortis Maisaroh, Dian Sari Marlina Ekawaty Mauludiyah, Mauludiyah Moch. Irfan Hadi Mu'jijah, Mu'jijah Muhammad Junaidi Nadlir Nadlir, Nadlir Naili Saidatin Nirmala Fitria Firdhausi Oktaviani, Mayang Viorita Pamungkas, Barolym Tri Purbanova, Reni Purna, Selobing Putri, Arum Cahyaning Resti Wijayanti, Fitria Eka Rifkarosita Putri Ginaris Rohmatulloh, Rizal Rudhy Akhwady Rustian, Lita Saiful Bahri Saifullah, Ipul Sari, Sinta Wisma Sasmita, Heny Shobirun - Silvia, Chandra Subandi, Hendi Sugiono Sugiono sukarna, kadi Susanti, Oktora Suseno Amin, Suseno Tjandra Tirtono, Tjandra Triawan, Farid Tulus Widodo, Putut Giri Ucu Wandi Somantri Vivi Yosafianti Wicaksono, Anang Ucok Yenny, Ratna Fitry Yuanita Rachmawati Zaenal Arifin Zulfikar Djauhari