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Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

Abstract

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.
Bimbingan Teknis Pengolahan Makanan Bagi Wirausaha Pemula Di Kabupaten Bireuen Diah, Muhammad; Firmansyah, Deni; Murniyanti, Sri; Ernalis, Fitri
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.6889

Abstract

The food processing business is an easy business and is suitable for beginner business people because the food processing business does not require very large capital, and can be done by beginners. This community service activity is carried out in 3 stages, namely the initial data collection stage, knowledge transfer stage, and follow-up evaluation. This activity provides new knowledge and understanding for beginners about doing business by utilizing local resources in Bireuen Regency
Pelatihan Disain Grafis Kepada Siswa Siswi Sekolah Menengah Kejuruan Awal Karya Pembangunan (SMK AKP) Galang Syahra, Yohanni; Mariami, Ita; Murniyanti, Sri; Mahyuni, Rina; Ishak, Ishak; Yakub, Suardi
Jurnal Pengabdian Masyarakat IPTEK Vol. 4 No. 1 (2024): Edisi Januari 2024
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/abdi.v4i1.9577

Abstract

Pelaksanaan kegiatan berupa Pelatihan Disain Grafis Menggunakan Adobe Photoshop CS6 Kepada Siswa Siswi Sekolah Menengah Kejuruan Awal Karya Pembangunan (SMK AKP) Galang. Berdasarkan hasil wawancara dengan Guru di SMK AKP Galang, bahwasanya SMK AKP Galang memiliki Mata Pelajaran Disain Grafis. Pelaksanaan Pelatihan Disain Grafis Menggunakan Adobe Photoshop CS6 Kepada Siswa Siswi Sekolah Menengah Kejuruan Awal Karya Pembangunan (SMK AKP) Galang, bertujuan dapat memberikan manfaat kepada Siswa Siswi nya sebagai tambahan materi dan ilmu tentang Disain Grafis khususnya Adobe Photoshop CS6. Dengan adanya kegiatan pelatihan ini berharap dapat membantu dan memberikan manfaat khususnya kepada Siswa Siswi di SMK AKP Galang.
Pengaruh Gaya Komunikasi dan Gaya Kepemimpinan dalam Membangun Loyalitas Karyawan Ritonga, Zuriani; Maulana, Rizkha; Murniyanti, Sri; Zuhra, Fatimah; Sutoyo, Sutoyo
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.865

Abstract

The aim of this research is to analyze communication style and leadership style factors in building employee loyalty at Raja Mart in Bireuen Regency. This research approach is descriptive qualitative research. As informants are the owner/leader and several employees of Raja Mart, Bireuen. Data collection uses interview techniques or direct structured interviews. The data analysis technique uses a descriptive analysis model. The research results show that: 1) communication style has a significant influence on employee loyalty 2) leadership style has a significant influence on employee loyalty 3) employee loyalty is jointly influenced by the way leadership and communication are enforced.
The Influence of Financial Recording Systems on the Business Performance of Culinary MSMEs in Harjosari I Subdistrict, Medan Amplas Nova Azahra; Sri Murniyanti; Muhammad Rizaldy Wibowo; Rukmini Rukmini
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 4 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i4.407

Abstract

This study aims to evaluate the financial recording system implemented by Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector, and analyze its impact on business performance. MSMEs are a very dynamic sector and contribute significantly to the national economy, but many of them do not yet have an adequate financial recording system. Good financial recording is key in business decision making, budget planning, and profitability assessment. The population in this study were 370 culinary MSMEs in Harjosari I Village. The research sample was taken at 20%, namely 74 respondents. The study used a quantitative approach with a survey method through the distribution of questionnaires to 74 culinary MSMEs in Harjosari I Village, Medan Amplas. Data analysis was carried out using simple linear regression to see the relationship between the quality of the financial recording system as an independent variable and business performance as a dependent variable. The results showed that the better the financial recording system, the better the business performance, this can be shown by the regression equation, Y = 1.395 + 0.308 + e. The research results indicate that improving accounting literacy and the use of digital technologies, such as MSME bookkeeping applications, are essential. The involvement of local governments and financial institutions is crucial in educating and facilitating digital-based bookkeeping systems for culinary MSMEs to enhance their competitiveness and business sustainability.
Women's Empowerment Model With A Creative Economic Community Approach To Improve Family Welfare In Beringin Village Deli Serdang Regency Rukmini Rukmini; Mhd Rizaldy Wibowo; Shita Tiara; Nova Azahra; Sri Murniyanti
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 2 No. 3 (2025): September: Global Economics - International Journal of Economic, Social and Dev
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v2i3.345

Abstract

The worsening economic conditions in this new normal era have made the family economy even worse. The prolonged lockdown conditions have limited employment opportunities, while income has decreased. To balance the amount of expenditure and family income, additional family income is needed, in conditions like this, the role of a woman in a family is needed. This study will try to examine and formulate a model of women's empowerment with a creative economy community approach in improving family welfare. Rural women's empowerment activities that will be carried out are providing entrepreneurial motivation, forming business groups, training and business management. Data were collected using observation, interview and questionnaire methods. This research was conducted on village communities, especially housewives in Beringin Village, Beringin District, Deli Serdang Regency. The research used experimental and survey methods. Data analysis techniques used qualitative and quantitative descriptive methods. The outputs of the research are (1) a draft model of women's empowerment with a creative economy community approach in improving family welfare and (2) publication in a national journal with a Technology Readiness Level (TKT) level three. The results of this first year of research are a draft model of women's empowerment. This empowerment model is able to attract the attention of women to actively participate in improving family welfare.
Determinasi Kinerja Karyawan pada Home Industri Gula Merah di Kecamatan Pegajahan Kabupaten Serdang Bedagai Sri Murniyanti; Nova Azahra; Muhammad Rizaldy Wibowo; Rukmini Rukmini
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 2 (2026): April: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i2.2479

Abstract

This study aims to identify, analyze, and explain the factors that influence employee performance in carrying out work activities in the red sugar home industry. The research was conducted at the Red Sugar Home Industry in the Pegajahan District, Serdang Bedagai Regency. Some of the dominant factors affecting employee performance at the Red Sugar Home Industry in Pegajahan District, Serdang Bedagai Regency include leadership, skills, and work environment. This study is a quantitative study with a sample size of 70 employees. The T-test (partial) results showed t-count 8.487>t-table 1.668 and significant 0.000<0.05, so Ha is accepted, which means that leadership has a positive and significant effect on employee performance. The t-value of 4.630 > t-table 1.668 and a significance of 0.000 < 0.05 means that skills have a positive and significant effect on employee performance. The t-value of 1.878 > t-table 1.668 and a significance of 0.044 < 0.05 indicates that the work environment has a positive and significant effect on employee performance. The F-test (simultaneous) results show an F-value of 65.853 > F-table 2.74 and a significance of 0.000 < 0.05, which indicates that leadership, skills, and the work environment simultaneously have a positive and significant effect on employee performance. The R Square value shows a coefficient of determination of 0.750 or 75.0%, meaning that the employee performance variable can be explained by the leadership, skills, and work environment variables, while the remaining 25.0% is influenced by other variables not included in this study.
Peningkatan Kualitas Laporan Keuangan UMKM Melalui Kompetensi Akuntansi dan Literasi Keuangan dengan Adopsi Aplikasi Digital sebagai Variabel Moderasi pada UMKM di Kecamatan Medan Amplas Mhd Rizaldy Wibowo; Reza Hanafi Lubis; Rukmini Rukmini; Nova Azahra; Sri Murniyanti
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 2 (2026): April: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i2.2480

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economy, but because the quality of their financial reporting is still low, it becomes one of the obstacles in business decision-making and access to financing. This study aims to analyze the effect of accounting competence and financial literacy on the quality of MSME financial reports, as well as to test the role of digital application adoption as a moderating variable. The research approach used is quantitative with a survey method. Data was collected through a Likert-scale questionnaire distributed to 125 MSME actors in Medan Amplas District. Data analysis was conducted using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. The research is expected to show that accounting competence and financial literacy have a positive impact on the quality of financial reports, and that adopting digital applications strengthens this relationship. This study is at technology readiness level (TRL) 3. It aligns with SDG 4 – Strengthening Knowledge and Literacy. Improving the quality of financial reports will increase access to financing and investment for SMEs, in line with SDG 8 – Decent Work and Economic Growth. Digitalizing financial reports is a form of innovation that enhances the competitiveness of SMEs. Developing this infrastructure aligns with SDG 9 – Industry, Innovation, and Infrastructure. This research supports Asta Cita-6 of the President of Indonesia, regarding (Strengthening the Empowerment of SMEs and Cooperatives), which aims to boost economic independence and the competitiveness of national SMEs in a sustainable way.