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All Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Indonesian Journal of Learning Education and Counseling IKRA-ITH EKONOMIKA MABIS: Manajemen dan Bisnis Ideas: Jurnal Pendidikan, Sosial dan Budaya PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi Journal Of Human And Education (JAHE) Indonesian Journal of Social and Educational Studies Seminar Nasional Pengabdian Kepada Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event INOVASI: Jurnal Hasil Pengabdian Masyarakat HUMAN: South Asian Journal of Social Studies Journal of Scientific Research, Education, and Technology Journal of Artificial Intelligence and Digital Business SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Seminar Nasional Hasil Penelitian LP2M UNM Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Journal of Innovative and Creativity Jurnal Bisnis Inovatif dan Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Bersama Ilmu Ekonomi Pinisi Journal of Entrepreneurship Review
Agus Syam
Faculty Of Economics And Business, Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Pengetahuan Kewirausahaan dan Attitude Towards Entrepreneurship terhadap Intensi Berwirausaha Siswa SMK Negeri 9 Wajo Muhammad Fadhlul Khaer; Agus Syam; Asmayanti Asmayanti
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 4 (2026): Oktober : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i4.1564

Abstract

The high open unemployment rate among Vocational High School (SMK) graduates indicates that many graduates remain inadequately prepared to compete in the labor market or pursue self-employment by creating their own business opportunities. Strengthening students’ entrepreneurial intention is therefore essential, particularly through the development of entrepreneurial knowledge and positive attitudes toward entrepreneurship. This study aims to examine the effects of entrepreneurial knowledge and attitude toward entrepreneurship on the entrepreneurial intention of students at SMK Negeri 9 Wajo. A quantitative approach with an associative research design was employed. The study population comprised 255 students, from which 73 respondents were selected using the Taro Yamane formula and a stratified random sampling technique. Data were collected through a questionnaire using a five-point Likert scale and analyzed using descriptive and inferential statistical techniques with the assistance of SPSS. The findings reveal that entrepreneurial knowledge has a positive and significant effect on students’ entrepreneurial intention. Similarly, attitude toward entrepreneurship has a positive and significant effect on entrepreneurial intention. Furthermore, entrepreneurial knowledge and attitude toward entrepreneurship simultaneously exert a significant effect on the entrepreneurial intention of students at SMK Negeri 9 Wajo. These findings suggest that strengthening entrepreneurial knowledge and fostering positive attitudes toward entrepreneurship are important strategies for enhancing entrepreneurial intention among vocational high school students.
Analisis Peran Brand Image dalam Membangun Loyalitas Pelanggan pada Salon Tiara di Kota Makassar Muh Farhan Azyam Putra Pratama Nazaruddin; Agus Syam; Mahmuddin Mahmuddin
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 5 (2026): Oktober: Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/rmzfth71

Abstract

This study aims to describe and analyze the influence of Brand Image on customer loyalty at Tiara Salon in Makassar City. This study uses a descriptive qualitative approach with a case study design. Research informants were selected using a purposive sampling technique and consisted of the salon owner, two employees, eight regular customers, and eight new customers. Data collection techniques were conducted through observation, semi-structured interviews, and documentation. Data validity was tested using source triangulation, technical triangulation, and time triangulation. While data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The results show that Tiara Salon's Brand Image is formed through four main aspects: perceived quality, brand associations, brand awareness, and brand trust. Perceptions of quality are built through professional service, satisfactory service results, cleanliness, and punctuality. Brand associations are formed through a family-friendly atmosphere, friendly service, affordable prices, and comprehensive services. Brand awareness develops primarily through word-of-mouth recommendations, even when the salon's social media presence is inactive. Meanwhile, brand trust is built through consistent service quality, honesty, and responsibility in meeting customer needs. These four aspects create a positive experience that encourages customers to return, recommend Salon Tiara to others, and continue to use the salon despite the availability of similar alternatives. Brand Image has a strong influence on forming and maintaining customer loyalty at Salon Tiara in Makassar.
Pengaruh Green Product dan Inovasi Produk terhadap Keputusan Pembelian Konsumen Produk Nusareco A. Ahmad Thufail Dhiyaul Auliyah Syukur; Agus Syam; Asmayanti Asmayanti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 5 (2026): Oktober: Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/gdx28919

Abstract

This study aims to analyze the effects of Green Product and Product Innovation on the Purchase Decisions of Nusareco consumers in Makassar City. The study employed a quantitative approach with an associative research design. The sample consisted of 45 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS. The results showed that (1) Green Product had a positive and significant effect on Purchase Decisions and exerted the strongest influence, (2) Product Innovation had a positive and significant effect on Purchase Decisions, and (3) Green Product and Product Innovation simultaneously had a positive and significant effect on the Purchase Decisions of Nusareco consumers in Makassar City. The adjusted R-squared value of 0.943 indicated that the two variables explained 94.3% of the variation in Purchase Decisions, while the remaining 5.7% was influenced by other factors outside the study. These results highlight the importance of implementing the Green Product concept and developing product innovations to encourage purchase decisions. Nusareco should strengthen information about the environmental benefits of its products and continue improving product design, variety, and quality according to consumer needs.
The Effect of Service Quality and Customer Reviews on Purchasing Decisions at Ria Cafe Boulevard Pizza in Makassar City Verawati; Muhammad Rakib; Agus Syam
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 4 (2026): Vol. 5 No. 4 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i4.1274

Abstract

This study aims to analyze the effect of service quality and customer reviews on purchasing decisions at Pizza Ria Kafe Boulevard in Makassar City. This research employed a quantitative approach with an explanatory research design. The sample consisted of 96 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 30. The results showed that service quality had a positive and significant effect on purchasing decisions. Customer reviews also had a positive and significant effect on purchasing decisions. Simultaneously, service quality and customer reviews had a significant effect on purchasing decisions. The coefficient of determination (R²) of 0.619 indicates that service quality and customer reviews explain 61.9% of the variation in purchasing decisions, while the remaining 38.1% is explained by other factors not examined in this study. Thus, service quality and customer reviews are factors that contribute to consumers’ purchasing decisions at Pizza Ria Kafe Boulevard in Makassar City.
Co-Authors A. Ahmad Thufail Dhiyaul Auliyah Syukur A. Hendra Al Qadri Agus Agus Ahmad Arifai AJ., Andi Agussalim Akhmad Fajar Andi Annisa Andi Kurniawati Andi Reski Nurhikmah Anggita Sellas Arfawati Arfawati Asmayanti Asmayanti Asmayanti Azrul Azrul Azrul Bobur Sobirov Devi Gita Maharani Dwi Aini Azzarah Fajriani Azis Guntur Suryo Putro Hajar Dewantara Hasisa Haruna Hasniaty Hasniaty Herni Herni hikmah hikmah Iin Fatimah Ilham Thaief Inanna Ismail . isnaeni amaliah Khia Pamud Malovri Mahmuddin Mahmuddin Marhawati Maulana Maulana Muh Farhan Azyam Putra Pratama Nazaruddin Muh. Fatwa Muhammad Abdan Fauzan Muhammad Alfa Sikar Muhammad Ashdaq Muhammad Azis Muhammad Dinar Muhammad Fadhlul Khaer Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Jamil Muhammad Jufri Muhammad Rakib Muharram Muharram Musawwir Musawwir Mustari Mustari Mustari Mustari Nur Aisyah Buana Putri Nur Armika Amir Nur Halim Nur Rahmi Nur Salam Nurafni Oktaviyah Nurdiana Nurjannah Nurjannah Nurjannah Ohyver, Daniel Adolf Pahrul, Pahrul Rahmatullah Ratnah Ratnah Ratnah Suharto Rizal Bakri Rosdiana Rosdiana Rosvika Sari Siswahyudianto Siti Maryam Sitti Fadjriyah Sriyuni S. Sudarmi Sudarmi Sudarmi Sudarmi Sumiati Tahir Syamsul Sunusi Thamrin Tahir Tuti Supatminingsih Valentino Aris Verawati Vivi Suyanti