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Nasruddin Nasruddin
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Pengaruh Faktor Lokasi, Kelengkapan Produk, Harga Dan Promosi Terhadap Pembelian Ulang Konsumen (Studi Kasus Pada Konsumen Tiara Toserba Desa Banjarwati Kecamatan Paciran Kabupaten Lamongan) Nasruddin Nasruddin; Achmad Agus Prioyono; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The purpose of this research is to know whether the location factor, product completeness, price and promotion to the repurchase of consumers (case study on the consumer Tiara Toserba Banjarwati Village, Paciran subdistrict, Lamongan Regency), which is located on Jl. Sunan Drajat No. 393. Independent variables: Location factors, product completeness, pricing and promotions. Dependent variables: consumer repurchase. The samples used in this study were 90 respondents who had re-purchased in Tiara Toserba with the Maholtra formula (the number of items of the declaration at five or X 5). Data source and method of collecting data by collecting primary or scale data of Likert by rounding out questionnaires. Analysis of the data used includes validity and reliability tests, test normality, classical assumption tests, multiple linear regression tests, hypothesized testing, and coefficient of determination testing with the help of SPSS 26 Software.The results showed that the variable location factor, product completeness, price and promotion simultaneously had significant effect on the repurchase of consumers in Tiara Toserba. As for the partial location factor variables, completeness of the product, prices have significant effect on the repurchase of consumers in Tiara Toserba. However, partial promotions have no significant effect on rebuying consumers in Tiara Toserba. Keywords: location factors, product completeness, price, promotion, consumer repurchase 
Co-Authors Abd Kadir A Achmad Agus Prioyono Afiana Rohmani Afifah Harisah Agus Triyono Ainun Oktaviani Ansar CS Anwar Anwar Astuti, Ratih Arum Awaludin Martin Bahtiar Bahtiar Bunga Desyana Pratami Cut Azmah Fithri Cut Nurul Fahmi Dahri Kuddu Devi Kumala Dewi Eka Sakti Wahyuningtyas Eka Wahyuning Tyas Engkos Kosasih Eri Saputra Fahrurrozi Rahman Fakhru Rozi Z Firman Kurniawan Fitriah Handayani Fitriah Kartini Gela Setya Ayu Putri Hamidah Hanum Hartawan Hartawan Hasan, Muridha Hasriani Hasriani Heni Lutfiyati Heni Setyowati Esti Rahayu Herlina Herlina Ibrahim Ibrahim Ida Ayu Putu Sri Widnyani Ihsan Zulkarnain Iis Wahyuningsih Ika Agustina Imriyanti Imriyanti Irfandi Pratama Isabella Meliawati Sikumbang Isabella Meliawati Sikumbang Jahring Jamaluddin Jamaluddin Jossy Kolata Junalia Muhammad Khairuddin - Laela Hayu Nurani Laela Hayu Nurani M. Syavir Latif Makrum Kholil Mohammad Mochsen Sir Muhamad Saleh Muhammad Edy Nurtamam Muhammad Hidayat Muhammad Natsir Muhammad Rizaldy Nugraha Muhammad Yamin Muliadi Muliadi Mulyono S. Baskoro Mustaruddin Nia Salsabila Nisa Miftachurohmah Nurleli Ramli Nurmaida Amri Pratiwi Mushar Purnamawati Purnamawati Rahmawati Patta Rahmi Amin Ishak Ratna Mutia Ratna Wijayatri Ria Wikantari Rila Maufira Riza Arizona Riza Qomariyah Yansari Sabitah Sabitah Sabran Sabran Sadarun Sadarun Samsul Madil Siti Aisyah Siti Hidayatul Jumaah Soraya Masthura Hassan Supriyadi Supriyadi Syahida, Nidya Putri Syarif Beddu Taufik Ishak Tomi Apra Santosa Tomi Sinaga Trikoesoemaningtyas Triyatni Martosenjoyo Victor Sampebulu Vidya Yanti Utami Yahya Siradjuddin Yulanda Yulanda Yusaumi FRT