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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal AGROTEKNOLOGI Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Abdimas Journal The Winners Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Pembangunan Pedesaan Jurnal Teknologi Pertanian AGRICOLA Animal Production : Indonesian Journal of Animal Production JTAM (Jurnal Teori dan Aplikasi Matematika) Jurnal Aplikasi Teknologi Pangan Journal of Indonesian Dental Association Molekul: Jurnal Ilmiah Kimia Performance Dinamika Journal : Pengabdian Masyarakat Jurnal Peduli Masyarakat Indonesia Berdaya Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Litbang Provinsi Jawa Tengah JMES The International Journal of Mechanical Engineering and Sciences Proceedings of the International Conference on Nursing and Health Sciences Solidaritas: Jurnal Pengabdian JURNAL ABDIKARYASAKTI Mandala of Health : A Scientific Journal Indonesian Journal of Food Technology KOPEMAS Animal Production
Rifda Naufalin
Fakultas Pertanian, Jenderal Soedirman University
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Journal : Journal The Winners

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Social Media Adoption and SMEs Business Performance: Examining Entrepreneurship Orientation and Government Support Policies in Central Java Novandari, Weni; Gunawan, Diah Setyorini; Bawono, Icuk Rangga; Naufalin, Rifda; Maryani, Sri; Jajang, Jajang; Sulasih, Sulasih
Journal The Winners Vol. 24 No. 1 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i1.9262

Abstract

The research analyzed the influence of social media adoption on SMEs’ business performance by examining the mediating role of entrepreneurship orientation and the moderating role of government support policies. The utilization of technology in business, including the adoption of social media, was significant in enhancing business performance. Previous research has shown that the adoption of social media by SMEs is a common phenomenon. However, limited SMEs have experienced a positive impact on their business performance despite adopting social media into their business operations. The research subjects consisted of 134 SMEs in Central Java that have integrated social media into their business operations. The respondents were selected using convenience sampling, and the SEM PLS method was employed as the analytical tool. This research succeeded in providing answers to the research gap, where entrepreneurship orientation mediated partially the effect of social media adoption on SMEs’ business performance. The result shows that government support policies do not moderate the effect of entrepreneurship orientation on business performance but have a direct positive effect on improving business performance. Theoretical and practical contributions are also made to the field of research concerning the interconnection of technology and marketing strategies.
Co-Authors -, Oedjijono A Haris Budi Widodo A. Haris Budi Widodo A.A. Ketut Agung Cahyawan W Adninda Rimawati Agus Supriatman Aisha Tiara Dewi Ajeng Dyah Kurniawati Anna Sulistyaningrum ARDIANSYAH ARDIANSYAH Arif Rahman Hikam Asna Mustofa Budi Sustriawan Cahyani, Dwi Ari Condro Kartiko Condro Wibowo Denta, Dimas Arya Devi Anisya Putri Diah Setyorini Gunawan Diah Setyorini Gunawan Dimas Arya Denta Dwi Nugroho Wibowo Edi Susilo Erminawati Erminawati Erminawati Erminawati Erminawati erminawati Friska Citra Agustia Gunawan, Ridha Nur Fadhila Hapsari, Rahajeng Tri Haris Budi Widodo Herastuti Herastuti Herastuti Sri Rukmini Herastuti Sri Rukmini Herastuti Sri Rukmini Herastuti Sri Rukmini Herastuti Sri Sukmini Hidayah Dwiyanti Hidayah Dwiyanti Icuk Rangga Bawono Icuk Rangga Bawono Icuk Rangga Bawono, Icuk Rangga INDRA RACHMAWATI Indra Warman Islami, Laila Sausan El Jajang Jajang Juni Sumarmono Karseno . Kusmantoro Edy Sularso Laras Pratiwi Martina, Salma Maryani, Sri Meylida Ichsyani Muhammad Syaiful Aliim Novie Andri Setianto Novita Dwi Lokasari Nuniek Ina Ratnaningtyas Nur Aini Nurhopipah, Popi Nurul Latifasari Parnowo, Suko Parwito Poppy Arsil Poppy Arsil Poppy Arsil Pratiwi, Laras purbowati, ike sitoresmi mulyo Purwanto Bekti Santoso, Purwanto Bekti Puspitasari, Regita Putri Dian Wulansari Putri, Devi Anisya Raharditya, Carantia Ratih Windu Arini Retno Supriyanti Ritonga, Abdul Mukhlis Rumpoko Wicaksono Rumpoko Wicaksono Rumpoko Wicaksono Rumpoko Wicaksono rusana, rusana Sakhidin Santi Dwi Astuti Saputri, Intan Ayu Andini Ganis Siti Nuryanti SR Herastuti, SR Sri Hartini Sri Lestari Sri Maryani Sugeng Waluyo Sulasih Sulasih Supriyanto Supriyanto Tri Yanto Tri Yanto Tri Yanto Tri Yanto Triana Setyawardani Tyas Retno Wulan Utami, Nurani Ajeng Tri Weni Novandari Weni Novandari Wicaksono, Rumpoko Wita Ramadhanti Wuryatmo, Erminawati