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Journal : Academia Open

Product Marketing Strategy For Micro, Small and Medium Enterprises Nisak, Khoirun; Krisnaningsih , Diah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8403

Abstract

This research was conducted to find out about how the comparison or advantages between conventional and sharia marketing strategies in MSME players. This research uses the Systematic Literature Review method. This research procedure has 4 stages consisting of identification, screening, eligibility, and inclusion. The literature in this study comes from several journals from Google Scholar. After searching for articles with a range of 2011 to 2023, there were 20 articles that discussed the Marketing Strategy of MSME Products. The purpose of the marketing strategy is to facilitate MSME players in Indonesia. Highlights : Conventional vs. Sharia Marketing: Understand the comparative advantages. Systematic Literature Review: Methodology for comprehensive analysis. Impact on MSMEs: Enhancing accessibility and effectiveness of marketing strategies. Keywords : Conventional marketing, Sharia marketing, MSME players, Systematic Literature Review, Product
Co-Authors ', Gusnardi Al Anshori, Muhammad Zakariya Alhanina, Shiva Ali Formen Aminulloh, Izuddin Nur Anggraeny Puspaningtyas Arif Mahya Fanny Bahtiar, Yuyun Beti Kristinawati Budianto Budianto Bulan, Linda Sari Chairul Saleh Daniel -, Daniel Darajat, Mulkan Devi Edi Waluyo Endah Setyowati Endayana, Bestari Evie Destiana Fathul Lubabin Nuqul Febrianti, Yeni Elviza Firdaus, Thoriqi Hardisem Syabrus Hendra Sukmana ibnu rochim, Achluddin Ilhami, Maylina Janah, Unun Roudlotul Junaidi, Muhammat Kamilah, Aqila Sofia Kartika Rose Rachmadi Khasibah, Nur Krisnaningsih, Diah Lathifunisa, Hilwa Sifa’ulia Leli Hasanah Lubis Luhur Prasetiyo M. Umar Burhan Maghfiroh, Henik Mawazin, Fawaz Ma’ruf, Amar Midtahillah, Miftahillah Mubarak, Fadhil Muqsith, Abdurrahman Naifa, Rena Fauzan Najib, M. Thoha Ainun Nasution, Mayang Sari Nur Widayati Pardiman Pardiman Partahian, Partahian Pratama, Muhammad Farhan Putra Priyo Subagyo, Panggih Purwati Anggraini, Purwati Puspitasari, Rinda Eka Putri, Ariana Diyah Anesti Putri, Grace Febry Permata Putri, Mita Oktavia Raden Mohamad Herdian Bhakti Rosyidah, Nur Hidhayatur Ruminda Hutagalung Salimah, Ifa Dotus Santoso, Akhsan Fitri Sa’adah, Silvia Bilqis Sepriani, Nadia Shodiq, Muhammad Ahsan Fatwaddin Siregar, Muhammad Nuh Siti Salmah Supeno Syafiani, Angela Syaifuddin Syaifuddin Syamsiar, Syamsiar Syephiana, Ismi Erli tihawa, tihawa Ummah, Salwa Zahrotul Utami, Meldi Putri Utsmani, M. Mujib Wardani, Dewi Novi Wibisono, Amri Mashuri Wulandari, Wanda Tri Yeni Widiyawati