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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah Bijak Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Sistem Informasi Jurnal Informasi Pengabdian Masyarakat Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Bhinneka Multidisiplin Journal Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Proceeding of the International Conference on Global Education and Learning Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal of Literature Review
Hafidz Hanafiah
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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QUALITATIVE RESEARCH: RELATIONSHIP CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION, CO-CREATION, PRODUCT INNOVATION, AND SOCIAL MEDIA MARKETING Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 3 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i3.338

Abstract

Loyalty is one form of attitude and behavior of customers. Customer loyalty is formed by going through several stages based on customer experience, exceeding satisfaction, and always being loyal. However, customer loyalty will change when there is a weakness in implementing a customer loyalty program as a medium for the sustainability of loyalty itself. Not committed and inconsistent in carrying out this loyalty, the tendency for business sustainability will change slightly when accustomed to having loyal customers. The purpose of this study with a literature review of the influence of several variables on customer loyalty is studied. The research method is qualitative which comes from book and journal references related to the theme being studied. The results of the study found that customer loyalty is influenced by customer satisfaction, co-creation, product innovation, and social media marketing. Then customer satisfaction is also influenced by co-creation, product innovation, and social media marketing. As well as co-creation, product innovation, and social media marketing each affect customer loyalty through customer satisfaction. So that loyalty can provide a positive atmosphere for business actors. Further research suggestions need to be conducted quantitatively and research objects in detail
FACTORS THAT INFLUENCE CUSTOMER BUYING INTEREST: CASE STUDY OF SHOPEE AND TIKTOK SHOP MARKETPLACE Hanafiah, Hafidz; Susanto, Budi; Alamsyah, Alamsyah
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.333

Abstract

The increasing use of internet technology along with the development of the era has become a lifestyle for some people in Indonesia. So that it encourages marketers to create the right marketing strategy for the company. The purpose of this study is to determine the effect of live sales streamings, product reviews, and discounts on buying interest in the Shopee marketplace. And to determine the effect of influencer marketing, product quality, and product diversity on buying interest in online shopping at TikTok Shop. This study uses a quantitative research approach, which is a scientific method because it has met scientific principles in a concrete or empirical, objective, measurable, rational, and systematic manner. The data used are primary and secondary data which are then processed using SPSS 26. The population of this study was 50 people who were then used as samples with a saturated sampling technique. This study uses a quantitative research approach, which is a scientific method because it has met scientific principles in a concrete or empirical, objective, measurable, rational, and systematic manner. The data used are primary and secondary data which are then processed using SPSS 26. The population of this study was 50 people who were then used as samples with a saturated sampling technique. The results of the study show that the Shopee marketplace is a live sales streaming that influences purchase interest with a t-count value of 7.466> t table. Product reviews influence purchase interest with a t-count value of 11.466> t table. Discounts influence purchase interest with a t-count value of 7.077 t table. Meanwhile, the results of the study on TikTok Shop showed that based on the results of the t-test, there was an influence of influencer marketing on purchase interest with a t-count result of 4.415> t table. Product quality on purchase interest with a t-count result of 5.453> t table. Product diversity with a t-count result of 0.274 <t table had no effect on purchase interest. So it can be concluded that live sales streamings, product reviews, and discounts each have an effect on buying interest in the Shopee marketplace. As well as influencer marketing, product quality, and product diversity each have an effect on buying interest in Tiktok Shop
THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT IN INCREASING CUSTOMER LOYALTY Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.340

Abstract

Customers are the spearhead in marketing performance in generating profit. In its implementation, a good relationship is needed between customers and the company organization or MSMEs that have the product. The purpose of this study is to describe and analyze the role of customer relationship management as an effort to increase customer loyalty at coffee shop of 27 Serang City Banten. The research method uses a qualitative method. While the data collection technique is through deductive analysis, comparative analysis, and data verification. As well as checking the validity of the findings, namely continuous observation, triangulation testing, and proof of the truth of the data that the researcher has found. The results of the study found that (1) The role of customer relationship management can increase customer loyalty at coffee shop of 27 Serang City Banten through customer loyalty programs starting from planning, implementation, to evaluation of the program according to previously planned customer targets; (2) Customer loyalty at coffee shop of 27 Serang City Banten can be seen from loyal customers with customer visit retention, always recommending to others, and always making repeat purchases.
UPAYA PENGEMBANGAN DALAM STRATEGI INOVASI MENU DAN PENGEMBANGAN PRODUK UNGGULAN UMKM KULINER DI KOTA SERANG Khaeruman, Khaeruman; Tabroni, Tabroni; Suflani, Suflani; Hanafiah, Hafidz; Bahits, Abdul; Kartika, Rika; Salapudin, Salapudin; Fatari, Fatari
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.171

Abstract

This community service activity aims to support the development of menu innovation strategies and flagship product enhancement for culinary MSMEs in Serang City. The program focused on recipe innovation training, packaging improvements, and strengthening digital marketing. Five culinary MSMEs actively participated in this month-long activity conducted in January 2025. The methods included preliminary observation, direct training, and evaluation of implementation outcomes. Results showed that the training improved MSME actors’ creativity in producing new menu variations and enhancing product packaging. Furthermore, strengthening digital marketing significantly contributed to improving competitiveness and sales. Based on evaluations, all participating MSMEs showed progress in innovation, branding, and market reach. This program demonstrates that an integrated approach through direct training is highly effective in enhancing the capacity of culinary MSME entrepreneurs. In the future, collaboration between universities, government, and MSME communities should be expanded to support sustainable growth and innovation of local MSMEs.
PERILAKU KONSUMEN COFFEE SHOP KOTA SERANG DALAM MEMBANGUN USULAN PENELITIAN PEMASARAN Hanafiah, Hafidz; Hidayat, Ardi; Aziz, Abdul
Bhinneka Multidisiplin Journal Vol. 2 No. 3 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i3.57

Abstract

Consumer behavior is a branch of marketing management that studies the behavior or attitude patterns of customers towards an object. Coffee shops are currently popular with the public, but not many people understand about them. The objectives of this study include determining the characteristics of coffee shop consumer behavior, a literature study of coffee shop consumer behavior, and a proposal for a research title related to coffee shop consumer behavior. The research method was carried out using the customer characteristic question method and a literature study of coffee shop consumer behavior. The results of the study concluded that the characteristics of coffee shop consumer behavior include questions about gender, income or pocket money, occupation, coffee drinking time, visiting hours, visit intensity, type of visit, expenditure, people who visit with customers, reasons for visiting, and social media. Previous studies related to coffee shops include the concept of coffee shops, customer loyalty, customer satisfaction, service, innovation, atmosphere, price, experience, and digital marketing and social media. And proposed research related to coffee shops includes the concept of coffee shops, customer loyalty, customer satisfaction, service, innovation, atmosphere, price, experience, and digital marketing and social media. Further research suggestions should focus on one of the variables related to marketing management and coffee shop consumer behavior.
INCREASING CUSTOMER LOYALTY THROUGH CO-CREATION, PRODUCT INNOVATION, SOCIAL MEDIA MARKETING WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Hanafiah, Hafidz; Gursida, Hari; Muharam, Hari
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.355

Abstract

Coffee shop is a meeting place where interaction occurs between two human beings with various purposes and reasons. The phenomenon of the emergence of coffee shops in Serang City has made coffee shop managers focus on Gen Z to have their own uniqueness in creating customer loyalty through co-creation and product innovation for coffee shop managers in the era of technology and digitalization. Differences in perceptions of cafes, coffee shops, and coffee shops among Gen Z make them not loyal to coffee shops. Initial research found that customer loyalty in six coffee shops that had not been segmented for Gen Z resulted in a low level of loyalty. There is a problem with customer loyalty so that research is needed on loyalty in six coffee shops that do not yet have a Gen Z segment in Serang City. Among them are Kiri coffee, Cruz coffee, carios.id, Kopi Rona, Jannor Coffee, and also Kiara Coffee. This study aims to determine efforts to increase customer loyalty through co-creation, product innovation, and social media marketing, as well as customer satisfaction as an intervening variable. This study uses a survey method with data collection through questionnaires distributed to 400 respondents of Gen Z coffee lovers in six coffee shops in Serang City, Banten, which do not yet have a segmentation among Gen Z. This study uses a quantitative research method. The type of design that will be analyzed using the help of Structural Equation Modeling (SEM) software. The results of the analysis show that of the 100 indicators used, all are valid and reliable. Co-creation, product innovation, and social media marketing have a significant influence on customer satisfaction with a determination of 66.5%, where co-creation is the dominant factor. In addition, customer loyalty is significantly influenced by customer satisfaction, co-creation, product innovation, and social media marketing with a determination of 76.3%. This study proves that the co-creation coffee innovation model significantly increases customer loyalty in Coffee Shops in Serang City. These results provide theoretical, practical, and managerial implications, especially for coffee shop business actors in Serang City, to increase customer loyalty and business sustainability in this coffee shop.
Strategi Pengembangan UMKM Melalui Inovasi Produk Tempe pada Desa Pengampelan Kota Serang Banten Hafidz Hanafiah; Nia Nabila Damaiyanti; Rahmawati; Ratu Tamara Sya'bina Fajrin; Ayu Anjani
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hmp5q823

Abstract

Inovasi produk merupakan hasil evaluasi dari proses produk yang beradaptasi dengan keinginan dan kebutuhan perilaku pelanggan yang berbeda generasi serta perkembangan teknologi dan digitalisasi. Tujuan PKM bidang ekonomi ini untuk mengembangkan inovasi produk UMKM tempe. Metode pelaksanaan PKM ini oleh mahasiswa KKM 14 Universitas Bina Bangsa Desa Pengampelan yang digunakan melalui survey, diskusi, pelaksanaan, hingga evaluasi. Hasil PKM bidang kewirausahaan ini terdapat potensi produk UMKM tempe yang berbahan dasar kacang kedelai untuk dikembangkan dengan menghasilkan inovasi produk kewirausahaan, bukan hanya itu saja jumlah produksi produk UMKM ini juga dapat dikembangkan dengan penambahan SDM serta mesin.  
PELATIHAN LITERASI DIGITAL DALAM MENGHADAPI REVOLUSI INDUSTRI 4.0 DI DESA PAGERAGUNG Kusuma, Jaka Wijaya; Khaeruman, Khaeruman; Tabroniz, Tabroni; Hanafiah, Hafidz; Dewi, Irma Nurmala
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.216

Abstract

The digital literacy training in Pageragung Village aims to improve the community's skills in facing the challenges of the Industrial Revolution 4.0. With the rapid development of technology, rural communities are faced with the need to understand and utilize digital technology in order to access information, public services, and economic opportunities through e-commerce.The training covers an introduction to the basic use of digital devices, the use of social media for promotion, and an introduction to e-commerce to increase income. The results of this training show that most participants have gained basic skills in using digital devices, utilizing social media for promotion, and an introduction to e-commerce to increase income.This training covers the basics of using digital devices,utilizing social media for promotion, and an introduction to e-commerce toincrease income. The results of this training show that mostparticipants experienced a significant increase in their ability to usedigital technology, despite challenges related to limited internet infrastructure. This program also succeeded in opening up economic opportunities forthe village community through the use of digital platforms. However,the sustainability of this training requires assistance and improved internet accessso that its benefits can be felt more widely. In conclusion, this traininghas succeeded in empowering the people of Pageragung Village to face the digital era,but requires better infrastructure support toensure long-term success.
MEMBANGUN BUDAYA LITERASI MEMBACA UNTUK MENINGKATKAN KUALITAS HIDUP GENERASI ALFA DI KELURAHAN KILASAH Khaeruman, Khaeruman; Kusuma, Jaka Wijaya; Dewi, Irma Nurmala; Tabroni, Tabroni; Hanafiah, Hafidz
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.217

Abstract

The Community Service Program (PKM) with the theme “Building a Reading Literacy Culture to Improve the Quality of Life Habits of Generation Alpha in Kilasah Village” aims to improve reading habits among Generation Alpha children in Kilasah Village, as well as strengthen the role of parents and teachers in supporting literacy. Literacy training involving children, parents, and teachers was conducted through a participatory approach that included the provision of reading books, training in creative learning methods, and the formation of reading habits at home. The results of the training showed a significant increase in children's reading habits, as well as the involvement of parents and teachers in supporting children's literacy. In addition, the mobile library has succeeded in providing wider access to reading books, although challenges related to internet access and time remain obstacles that need to be overcome. This program has succeeded in having a positive impact in creating a sustainable literacy culture in Kilasah Village, with the potential to improve the quality of life of children through healthy reading habits.
PERSEPSI WIRAUSAHA MUDA DALAM MENINGKATKAN PRODUKTIVITAS DI TENGAH PERSAINGAN PASAR Khaeruman, Khaeruman; Tabroni, Tabroni; Hanafiah, Hafidz; Dewi, Irma Nurmala
Bhinneka Multidisiplin Journal Vol. 2 No. 6 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i6.88

Abstract

This study aims to understand young entrepreneurs’ perceptions in enhancing productivity amidst market competition in Serang City, Banten Province. A qualitative approach was employed using in-depth interviews with several young entrepreneurs from various business sectors. The findings reveal that productivity is perceived adaptively as a synergy between creativity, efficiency, and innovation in responding to market changes. Digital technology plays a crucial role in expanding market access and improving operational effectiveness. Entrepreneurial motivation serves as an essential internal factor for business sustainability, while managerial limitations and limited access to capital remain significant challenges. The study highlights the importance of policy support, practice-based training, and collaboration among government, academia, and the private sector to build a productive and sustainable youth entrepreneurship ecosystem.
Co-Authors Abdul Aziz Abdul Wahab Abu Bakar Ahmad Mulyani Aini Nurul Alamsyah - Aminuddin Hamdat Andi Haslindah Ardi Hidayat Arta Rusidarma Putra Ayu Anjani Bafaqih, Ali BAHITS, ABDUL Bambang Setyo Panulisan Budi Susanto Budi Susanto Chafid, Nurul Dede Gunadi Dedy Khaerudin Devi Rosalina Dine Novianti Eti Nurhayati Safitri Farihah Farihah Fatari, Fatari Fransiska Tri Hapsari Hadi Kurniawanto Hamidah . Hari Gursida Hayan, Maulana Thoriqul Ihwan Satria Lesmana Ina Khodijah Irma Nurmala Dewi Irma Nurmala Dewi Irwan Sukmawan Ismi Azalika Ummah Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Juhandi, Nendi Khaeruman Klemens Mere Komarudin, Mochamad Fahru Kristina Jalando-on Alubog Kusuma, Aria Cendana Kusuma, Tubagus Bagas Adiya Wijaya Lubis, Renny Mistia Mistia Mora Muhammad Asir Muhammad Ilyas Muhammad Ridwan Muhammad Yusuf Muharam, Hari Namira Melliyani K. Nia Nabila Damaiyanti Nungki Agustin Ofan Sofian Pramudi Harsono Raden Irna Afriani Rahmawati Ratu Tamara Sya'bina Fajrin Rendra Prasetya RIKA KARTIKA Salapudin, Salapudin Sari Zulfiana Hasan Sela Vinalia Sonya Gabriel Suflani Suhandi Suhandi, Suhandi Suhenti Suhenti Tabroni Taime, Habel Tirta Mulyadi Vera Herlina Mustari Yap, Victor Yogi Nurfauzi Yuliah Yuliah Yuliano, Muhammad Ilhan Yunica Marsha Sagina Zakia Khaulania