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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah Bijak Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Sistem Informasi Jurnal Informasi Pengabdian Masyarakat Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Bhinneka Multidisiplin Journal Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Proceeding of the International Conference on Global Education and Learning Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal of Literature Review
Hafidz Hanafiah
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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MEASURING SERVICE QUALITY USING THE SERVQUAL METHOD AND ITS IMPLICATIONS FOR CORPORATE BRANDING OF PT. PROLAB MEDIKA SERANG CITY: PENGUKURAN KUALITAS PELAYANAN MENGGUNAKAN METODE SERVQUAL SERTA IMPLIKASINYA TERHADAP CORPORATE BRANDING PT. PROLAB MEDIKA KOTA SERANG Hafidz Hanafiah
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 2 No. 2 (2022): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v2i2.72

Abstract

In this study, it used Mix-Methods, which is a combination of quantitative and qualitative. Quantitative measurement of service quality using the Service Quality or SERVQUAL method, while the implications for corporate branding use qualitative. The results showed that customer satisfaction about service quality was still below 80% or 75.90%. The numbers that need to be improved again in the future for the sustainability of corporate branding in the customer perspective
SOSIALISASI BIDANG HUKUM DENGAN TEMA SEMINAR MEMBANGUN KESADARAN KRITIS TERHADAP PELECEHAN SEKSUAL Juhandi Juhandi; Hafidz Hanafiah; Mistia Mistia; Namira Melliyani K.; Dine Novianti; Zakia Khaulania; Sonya Gabriel; Sela Vinalia
Indonesian Collaboration Journal of Community Services Vol. 2 No. 3 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i3.85

Abstract

Sexual harassment is any unwanted sexual act, a request to perform a sexual act, an oral or physical act or a gesture of a sexual nature or any other behavior of a sexual nature that makes a person feel offended, humiliated and or intimidated, thus creating an environment that is intimidating, hostile or disrespectful. The core definition of sexual harassment is something undesirable. In the following PKM assistance related to the legal field where a socialization seminar on sexual harassment was conducted. This seminar was held in Bojong Village, Bojong District, Pandeglang Regency, which was conducted by KKM Group 61 of Bina Bangsa University in 2022. This seminar was attended by invitees, the surrounding community, and village officials in the Bojong Village environment. The purpose of legal socialization with the theme of sexual harassment aims to find out if residents in the neighborhood experience unwanted things. Moreover, the Bojong Village area has a number of poverty and unemployment that can lead to criminal matters. As a result of the conclusion of the seminar, participants who attended were able to find out what things should be done if this happened, then what laws related to the incident on the victim and the perpetrator, as well as how to reduce the trauma effect of the victim of sexual abuse
Literature Review: Analisis Faktor yang Mempengaruhi Keputusan Pembelian, Kualitas Produk dan Harga Kompetitif Yogi Nurfauzi; Habel Taime; Hafidz Hanafiah; Muhammad Yusuf; Muhammad Asir
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1246

Abstract

Kualitas produk adalah kombinasi dari properti dan karakteristik yang menentukan sejauh mana output dapat memenuhi prasyarat kebutuhan pelanggan. Tujuan penelitian ini adalah untuk menganalisis factor yang mempengaruhi keputusan pembelian, kualitas produk dan harga kompetitif. Artikel ilmiah ini ditulis dengan menggunakan metode kualitatif, studi kepustakaan, dan penelitian kepustakaan. Mengkaji buku-buku sastra yang sesuai dengan teori yang sedang dibahas, khususnya dalam konteks Manajemen Strategis. Ini termasuk melihat artikel ilmiah yang dihormati dan artikel ilmiah yang kurang dihormati dari jurnal. Mendeley dan Google Scholar berfungsi sebagai sumber untuk semua artikel ilmiah. Berdasarkan pembahasan pada artikel ini maka dapat disimpulkan bahwa (1) Kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian (2) Harga berpengaruh positif signifikan terhadap keputusan pembelian. Kata Kunci: Keputusan Pembelian, Kualitas Produk, Harga Kompetitif
THE EFFORTS TO DEVELOPMENT OF BUSINESS INNOVATION BY MICRO SMALL AND MEDIUM (MSMES) THE TASTY CAKE MBAK YUL IN PANDEGLANG BANTEN Raden Irna Afriani; Yuliah Yuliah; Hafidz Hanafiah; Ihwan Satria Lesmana; Khaeruman Khaeruman; Ina Khodijah; Mochamad Fahru Komarudin
International Journal of Engagement and Empowerment Vol. 3 No. 1 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i1.100

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses that have a small scale with a limited number of employees and relatively low turnover. MSMEs are often owned and run by the owners themselves or on a family scale. The decline in consumer purchasing power is a major challenge for MSME players. However, online sales can be an opportunity to survive this pandemic. Considering that there are still many MSMEs who do not understand online sales, empowering them to try online markets and to compare superior products is very important. By using and managing the right digital media, economic actors should be able to increase public interest in their products. The approach used in this community service, namely direct assistance to the field in developing MSME business innovation, is a very effective step to increase brand awareness and assist business actors in developing offline marketing strategies. Several points that can be applied in this approach, namely: innovation development, offline promotion: direct assistance, sharing best practices, evaluation and follow-up support. The MSME assistance activity at the Kue Enak location, Pandeglang Regency, Banten Province consists of several stages involving interviews with business owners and the community service team. The steps that can be followed in this mentoring process are: Interviews with Business Owners, Making Snack Box Orders, Making Banners and Price Tags, Training on Marketing and Branding, Evaluation and Follow Up. Through this assistance, it is hoped that Cake Delicious business owners can increase public interest in their products, strengthen brand awareness, and maximize sales opportunities online and offline
LITERATURE REVIEW THE EXISTENCE OF MARKETING PRODUCTS Hafidz Hanafiah
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.63 KB) | DOI: 10.53067/ijomral.v2i3.114

Abstract

Marketing is part of management science that studies the activities of marketing products or services starting from planning, managing, implementing, controlling, to evaluating processes to meet the needs of the objectives of a particular company organization. One of them is the 4P marketing concept, namely Product, Pricing, Promotion, and Place. Product is one of the marketing concepts, something goods or services that can be bought and sold. Something that is complex, visible or invisible, in which there are price packages, company prestige and company services received by buyers to satisfy their wants and needs. In this study the aim was to find out the literature review of product existence from various journals and then synthesize it with a qualitative literature study. The results of the study show that a prolonged product existence is needed to retain customers both with innovation and technology; legality, strategy, and product factors; differentiation and branding; standardization; as well as marketing strategy.
A MENTORING STRATEGY FOR UTILIZING TO THE NEED A SUCCESSION PLAN AS CAPITAL FOR THE DEVELOPMENT OF HUMAN RESOURCES FOR THE MILLENNIAL GENERATION Khaeruman Khaeruman; Kristina Jalando-on Alubog; Hafidz Hanafiah
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.186

Abstract

This research focuses on the challenges posed by the millennial generation's need for competent human resources in the corporate environment. Millennials possess distinctive attributes that differentiate them from preceding generations, necessitating companies to adopt a novel approach to harness this cohort's potential fully. The primary aim of this study is to examine the role of mentoring as a supportive mechanism in the context of succession planning. The objective of this initiative is anticipated to offer resolutions that cater to the requirements of the millennial workforce and align with the organisational needs. The present study was carried out utilising a qualitative case study design, employing an exploratory methodology. This methodology enables researchers to comprehend prevailing phenomena and investigate potential resolutions and inferences that can be derived. This study uses a triangulation technique, which collects data and information from various sources and situations. The findings of this research indicate that there are different mentoring models that businesses can use as part of a strategy to support succession planning. Businesses can implement these models. The management of companies' investments in their human resources can be improved by adopting a mentoring approach that considers employees' various ages as they progress through their careers. By taking advantage of this strategy, the process of employee regeneration will be able to function in a more effective and efficient manner.
PENGEMBANGAN SISTEM REKRUTMEN DAN SELEKSI YANG EFEKTIF UNTUK MENCAPAI KEUNGGULAN KOMPETITIF Abu Bakar; Sari Zulfiana Hasan; Vera Herlina Mustari; Hafidz Hanafiah; Klemens Mere
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19693

Abstract

Dalam era globalisasi dan persaingan bisnis yang semakin ketat, keunggulan kompetitif merupakan faktor kunci dalam kesuksesan suatu organisasi. Salah satu elemen penting dalam mencapai keunggulan kompetitif adalah memiliki tim kerja yang berkualitas tinggi. Tujuan Pengabdian kepada Masyarakat ini adalah menganalisis Pengembangan Sistem Rekrutmen dan Seleksi yang Efektif untuk Mencapai Keunggulan Kompetitif. Metode yang digunakan dalam artikel ini adalah metode kualitatif dengan studi literature atau Library Research. Tujuannya adalah untuk menganalisis perbandingan teori-teori yang ada dengan teori-teori sebelumnya pada literature hasil penelitian. Berdasarkan literature review artikel pada hasil dan pembahasan maka dapat disimpulkan bahwa Pengembangan Sistem Rekrutmen dan Seleksi yang Efektif berpengaruh positif terhadap Keunggulan Kompetitif.
Entrepreneurial Capacity Melalui Pengembangan Produk UMKM Shafah Berbahan Dasar Singkong Sebagai PKM Kewirausahaan Desa Bulakan Kota Cilegon Hafidz Hanafiah; Juhandi Juhandi; Ismi Azalika Ummah; Nungki Agustin; Yunica Marsha Sagina
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1272

Abstract

Entrepreneurial capacity or entrepreneurial capacity is the entrepreneurship possessed by business actors in seeing potential or opportunities to become economic value. The aim of this PKM in the field of entrepreneurship is to develop cassava MSME products using the entrepreneurial capacity model. The method for implementing this PKM by KKM 42 students at Bina Bangsa University, Bulakan Village, was used through surveys, discussions, implementation and evaluation. The results of this PKM in the field of entrepreneurship show the potential for Shafah MSME products made from cassava to be developed using the entrepreneurial capacity model, not only that, the production volume of this MSME product can also be expanded by adding human resources and machines.
RKETING FOOD MARKETING STRATEGY TALAS BENENG KHAS PANDEGLANG DISTRICT Suhandi, Suhandi; Hanafiah, Hafidz; Harsono, Pramudi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 10 No. 2: Oktober 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v10i2.2875

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran makanan tradisional keripik talas beneng khas Kabupaten Pandeglang.Karena selama ini para pelaku usaha keripik talas beneng yang ada di kabupaten Pandeglang masih kesulitan dalam proses pemasaran produknya.Metode yang di gunakan adalah analisis SWOT dengan kekuatan,kelemahan,peluang dan ancaman dari produk keripik talas beneng itu sendiri.Hasil dari penelitian ini menunjukan bahwa proses pemasaran produk keripik talas beneng belum maksimal di Kabupaten Pandeglang.Dengan demikian perlu adanya penerapan bauran pemasaran yaitu : Produk,Harga,Promosi dan Tempat,diharapakan dengan penerpan bauran pemasaran tersebut bisa meningkatkan penjulalan produk keripik talas beneng yang merupakan makanan khas Kabupaten Pandeglang.
Konsep Slow Bar Coffee dan Keputusan Pembelian Kedai Kopi Ngopi Dipit Serang Hafidz Hanafiah; Devi Rosalina; Aria Cendana Kusuma; Irma Nurmala Dewi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): JULI : Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i3.1558

Abstract

The Slow Bar Coffee concept was introduced in 2002 in Oslo Norway by Tim Wendelboe. This concept not only serves coffee menus to customers, but there is a discussion space created there. The aim of this research is to determine the concept of slow bar coffee offered by the Ngopi coffee shop in Dipit Serang and customer purchasing decisions which are influenced by social media marketing, product quality and location. The method used uses observation methods for the slow bar coffee concept and quantitative methods for purchasing decisions. The number of samples taken was 80 respondents. The results of the research found that the concept of slow bar coffee drinking coffee in the pit is a concept that has been carried out by baristas with customers in introducing and discussing the world of coffee. Purchasing decisions are also influenced by social media marketing, product quality, and location. So it can be concluded that social media marketing, product quality and location can influence purchasing decisions and the concept of slow bar coffee served by coffee shops in Serang City.
Co-Authors Abdul Aziz Abdul Wahab Abu Bakar Ahmad Mulyani Aini Nurul Alamsyah - Aminuddin Hamdat Andi Haslindah Ardi Hidayat Arta Rusidarma Putra Ayu Anjani Bafaqih, Ali BAHITS, ABDUL Bambang Setyo Panulisan Budi Susanto Budi Susanto Chafid, Nurul Dede Gunadi Dedy Khaerudin Devi Rosalina Dine Novianti Eti Nurhayati Safitri Farihah Farihah Fatari, Fatari Fransiska Tri Hapsari Hadi Kurniawanto Hamidah . Hari Gursida Hayan, Maulana Thoriqul Ihwan Satria Lesmana Ina Khodijah Irma Nurmala Dewi Irma Nurmala Dewi Irwan Sukmawan Ismi Azalika Ummah Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Juhandi, Nendi Khaeruman Klemens Mere Komarudin, Mochamad Fahru Kristina Jalando-on Alubog Kusuma, Aria Cendana Kusuma, Tubagus Bagas Adiya Wijaya Lubis, Renny Mistia Mistia Mora Muhammad Asir Muhammad Ilyas Muhammad Ridwan Muhammad Yusuf Muharam, Hari Namira Melliyani K. Nia Nabila Damaiyanti Nungki Agustin Ofan Sofian Pramudi Harsono Raden Irna Afriani Rahmawati Ratu Tamara Sya'bina Fajrin Rendra Prasetya RIKA KARTIKA Salapudin, Salapudin Sari Zulfiana Hasan Sela Vinalia Sonya Gabriel Suflani Suhandi Suhandi, Suhandi Suhenti Suhenti Tabroni Taime, Habel Tirta Mulyadi Vera Herlina Mustari Yap, Victor Yogi Nurfauzi Yuliah Yuliah Yuliano, Muhammad Ilhan Yunica Marsha Sagina Zakia Khaulania