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Advertising Media: A Code Analysis of Food and Beverage Advertisement Compilations on YouTube Hutabarat, Novra Melisa
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.2035

Abstract

The use of linguistic coding in advertising discourse constitutes an important communicative strategy that reflects the diversity of language structures employed in marketing practices. The deliberate integration of multiple languages in advertisements serves not only to attract audience attention but also to support the preservation and visibility of regional languages through contemporary media platforms. This study aims to investigate instances of code-switching and code-mixing in food and beverage advertisement compilation videos uploaded by Rofif Satria on  the YouTube Satria Channel. The research adopts a qualitative approach with a descriptive design. Data were collected through systematic observation and note-taking procedures. Each advertisement video was carefully examined, and all verbal and written elements were transcribed. Instances of code-switching and code-mixing were then identified, classified, and documented. The collected data were organized according to their linguistic forms and categorized based on the types of code-switching and code-mixing present. The findings indicate that code-switching and code-mixing occur frequently in advertising discourse, encompassing both internal and external forms. These phenomena include the insertion of words, phrases, clauses, and baster elements. Contextual analysis of linguistic units at the word, phrase, and clause levels is essential for interpreting their communicative functions within advertisements. Overall, the results demonstrate that code-switching and code-mixing play a significant role in advertising language, functioning as effective communication strategies while contributing to the maintenance of linguistic diversity
Foreign and Domestic Online Media Representation of Indonesian Minister of Finance: A Feminist Stylistics Approach Novra Melisa P. Hutabarat; Rahmadsyah Rangkuti; Sharon Dinda N. Hutabarat
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.4015

Abstract

An analysis of how a well-known female public person is portrayed in international and local web media, with a focus on gender representation. The study clarifies the significance of impartial and fair coverage of female leaders in the media by using a feminist stylistics approach. This can help to promote gender equality in society and destroy gender stereotypes. Using a qualitative approach, this study investigates how gender relations are portrayed at the word, phrase/sentence, and discourse levels utilizing feminist stylistics framework developed by Sara Mills. The results show that cultural norms and Sri Mulyani's standing both domestically and globally have an impact on how the Indonesian Minister of Finance is portrayed on foreign and domestic news websites. These factors produce discrete but diverse outcomes. The study finds that the minister is treated properly and without overt gender prejudice by utilizing the feminist stylistics theory framework's three levels of analysis. The results show that cultural norms and Sri Mulyani's standing both domestically and globally have an impact on how the Indonesian Minister of Finance is portrayed on foreign and domestic news websites. These factors produce discrete but diverse outcomes. The study finds that the minister is treated properly and without overt gender prejudice by utilizing the feminist stylistics theory framework's three levels of analysis. This study uses a feminist stylistics method to analyze how Indonesia's Minister of Finance is portrayed in the media, highlighting the significance of impartial and fair representation of public leaders. This thorough examination advances our knowledge of how gender is portrayed in the media and emphasizes the significance of speaking with public personalities in an impartial and fair way.
Pengaruh Media Zep Quiz Terhadap Hasil Belajar Siswa Kelas V SD Swasta Budi Mulia 2 Pematangsiantar Simamora, Sandrina Gema Maria; Saragih, Raizon; Rajagukguk, Anita Lasmaria; Sinaga, Imelva Anggreni; Hutabarat, Novra Melisa P
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 5, No 1 (2026): January 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v5i1.7943

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media Zep Quiz terhadap hasil belajar siswa kelas V SD Swasta Budi Mulia 2 Pematangsiantar. Latar belakang penelitian ini didasarkan pada rendahnya hasil belajar siswa yang terlihat dari proses pembelajaran. Penelitian ini menggunakan metode kuantitatif eksperimen dengan desain one grup pretest-posttest. Populasi dalam penelitian ini adalah seluruh siswa kelas V SD Swasta Budi Mulia 2 Pematangsiantar. Sampel dalam penelitian ini adalah siswa kelas V A Swasta Budi Mulia 2 Pematangsiantar sebanyak 35 siswa yang terdiri dari 18 siswa laki-laki dan 17 siswa perempuan. Teknik pengumpulan data menggunakan tes yang diberikan di awal (pretest) dan tes yang diberikan diakhir pembelajaran (posttest). Berdasarkan hasil analisis data menunjukkan bahwa rata-rata hasil tes siswa menunjukkan peningkatan yakni nilai pretest 67,57 dan nilai posttest menunjukkan 84,14. Hasil penelitian ini melalui uji hipotesis menggunakan uji paired sample t-test pada taraf signifikasi α (0,00 0,005) yang artinya bahwa  diterima dan  ditolak. Berdasarkan hasil tersebut maka dapat disimpulkan bahwa media Zep Quiz berpengaruh dalam meningkatkan hasil belajar siswa kelas V SD Swasta Budi Mulia 2 Pematangsiantar.
The Effect Of Problem Based Learning (PBL) On Student’s Writing Skill Of The Eleventh Grade Nandito Tampubolon; Mungkap M. Siaahan; Novra Melisa P. Hutabarat
Jurnal Ilmu Pendidikan dan Sosial Vol. 4 No. 4 (2026): Januari
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jipsi.v4i4.1312

Abstract

Mastery of writing skills is very important. However, many students experience difficulties and challenges in improving their writing skills. This study was used to determine the effect of implementing the Problem Based Learning (PBL) model on the writing skills of class XI students of SMK Swasta GKPI 1 Pematangsiantar using a quantitative approach with a quasi-experimental design. This study took samples using a purposive sampling technique involving 60 students who were divided into 2 groups, namely the experimental group (XI TKJ A) which consisted of 30 students, and the control group (X TKJ B) which also consisted of 30 students. In this study, the experimental class received treatment using the Problem Based Learning (PBL) model and the control class with conventional methods. In this study, data were collected with pre-test and post-test and analyzed using an independent sample t-test where in the experimental class the mean pre-test value was 40,67 and post-test was 75, while the mean value in the control class on the pre-test was 35,33 and post-test was 50. After being tested using the t-test, a significance value (2-tailed) of 0.000 < 0.05 was obtained, so the Null Hypothesis (H0) was rejected and the Alternative Hypothesis (Ha) was accepted. This means that there was a significant increase in students in the experimental class who were given treatment. So, this shows a significant difference between the experimental class and the control class. Based on the research findings, it was concluded that the Problem Based Learning (PBL) model can significantly improve students' writing skills, especially in writing analytical texts with correct organization.
Reading Disfluencies and Strategy To Overcome it: A Study Case in First Semester Students of English Department UHKBPNP Siska Anggita Situmeang; Novra Melisa P. Hutabarat; Triputri Harefa
Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v4i2.1824

Abstract

This proposal is about a research on the categorization of the reading disfluency produced by the university students in Indonesia. The research is conducted in the teacher training, FKIP Universitas HKBP Nommensen Pematangsiantar. The study is conducted on the classroom conversation of the First semester students studying Reading Comprehension subject in the academic year 2024/2025. The research will explore how the students produce each type of the category existed in every clause they produce in their reading. the findings of this study can be very important information to understand the students’ disfluency in the reading classroom
Penggunaan Media Pembelajaran Card Match Untuk Meningkatkan Kemampuan Vocabulary Pada Siswa Siswi Kelas 4 SD Negeri 7 Siparmahan Siska Anggita Situmeang; Novra Melisa P. Hutabarat; Thamrin Simanjuntak
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2026): Mei
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v4i2.1851

Abstract

Bahasa Inggris menjadi bahasa komunikasi di dunia internasional. Maka dari itu pengenalan kosakata bahasa inggris seharusnya diperkenalkan kepada siswa sekolah dasar. Pembelajaran bahasa Inggris merupakan bahasa yang baru bagi siswa, sehingga diperlukan adanya cara baru dalam belajar. Perlu ada pembiasaan bagi siswa untuk menggunakan bahasa Inggris. Jika siswa sudah terbiasa dan lekat pada bahasa Inggris, maka semakin baik bagi siswa dalam mempersiapkan diri mereka untuk kehidupan global mendatang. Pembelajaran bahasa Inggris dimulai dari belajar kosakata yang sering digunakan dalam sehari-hari, misalnya yang berhubungan dengan anggota tubuh, hewan, hobi, benda di sekitar dan lainnya. Hal ini karena siswa akan lebih mudah belajar tentang hal konkret yang sering siswa temui. Oleh karena itu, pembelajaran bahasa Inggris penting untuk diterapkan dalam suatu sekolah agar siswa mampu menguasai bahasa Inggris dengan baik.Pengabdian ini mengkaji tentang penguasaan Vocabulary siswa siswi kelas 4 SD Negeri 7 Siparmahan. Berdasarkan hasil wawancara dengan guru mata pelajaran bahasa inggris, dalam proses pembelajaran di kelas dapat diketahui bahwa siswa masih mengalami kesulitan dalam menghafal serta memahami Vocabulary . Oleh karena itu, penggunaan media Card Match untuk mengatasi kesulitan siswa dalam menghafal serta memahami Vocabulary Media Card Match merupakan media kartu yang setiap satu kosakata terdiri dari 2 kartu yang berisi gambar dan kata dalam bahasa inggris Cara memainkannya adalah yaitu dengan mencocokkan kartu yang berisi gambar kemudian ditempel dalam sebuah media. Penelitian ini bertujuan untuk mengetahui efektivitas media Card Match terhadap kemampuan penguasaan dan respon siswa terhadap media Card Match dalam kemampuan penguasaan Vocabulary pada kelas 4 SD Negeri 7 Siparmahan
Sosialisasi Pedagodik TPACK Untuk Guru: Meningkatkan Kualitas Pembelajaran di Era Digital Fine Eirene Siahaan; Sanggam Siahaan; Siska Anggita Situmeang; Novra Melisa P. Hutabarat; Basar Lolo Siahaan; Irene Adryani Nababan; Rio parsaoran Napitupulu; Bernard Simanjuntak
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/gj34a364

Abstract

The development of digital technology requires teachers to be able to integrate technological, pedagogical, and content knowledge (TPACK) into the learning process. However, many teachers still struggle to understand and apply TPACK optimally, resulting in suboptimal learning quality in the digital era. This community service activity aims to improve teachers' understanding and skills in implementing TPACK through socialization and structured training. The methods used include lectures, discussions, hands-on practice in developing TPACK-based lesson plans, as well as pretest and posttest evaluations. The activity was conducted at SMP Negeri 11 Pematangsiantar in March-April 2025, involving teachers as active participants. Evaluation results showed a significant improvement in teachers' understanding of TPACK concepts and practices, reflected in an average increase in pretest scores from 27.9% to 57.37% on the posttest. Teachers also became more confident in designing technology-based learning and effectively utilizing digital media. This activity demonstrated that TPACK socialization can strengthen teachers' competencies and improve the quality of learning in the digital age. Continuous support and further training are still needed to ensure optimal implementation of TPACK.
STUDENTS’ ANXIETY IN ENGLISH SPEAKING AMONG GRADE XI STUDENTS AT SMAN 3 PEMATANGSIANTAR Helen Renata Br Simanungkalit; Dumaris E. Silalahi; Novra Melisa P. Hutabarat
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1367

Abstract

Speaking anxiety is one of the major affective barriers that hinder students’ oral performance in English as a Foreign Language (EFL) classrooms. This study aims to investigate the levels, forms, and contributing factors of speaking anxiety among Grade XI students at SMAN 3 Pematangsiantar. Using a qualitative approach with a phenomenological design, data were collected through questionnaires, interviews, and classroom observations. The findings reveal that students experience a high level of speaking anxiety influenced by five interrelated factors: psychological, linguistic, pedagogical, sociocultural, and environmental. Psychological factors such as fear of making mistakes, low self-confidence, and fear of negative evaluation emerged as the most dominant contributors. Linguistic limitations, particularly vocabulary shortages, pronunciation difficulties, and grammatical concerns, also increased students’ hesitation to speak. Pedagogical aspects, including teacher correction styles, unclear task instructions, and difficult speaking tasks, further intensified anxiety. Sociocultural influences, such as peer judgment and cultural norms of silence, shaped students’ reluctance to speak, while environmental conditions like large class sizes and limited speaking opportunities outside the classroom exacerbated the problem. The study concludes that speaking anxiety is a complex and multidimensional issue requiring comprehensive support from teachers and institutions. Creating a more supportive, communicative, and low-anxiety classroom environment is essential for improving students’ speaking confidence and fluency.
The Effect of Riddle Teaching Technique on The Eleventh Grade Students’ Vocabulary Mastery at SMK Swasta GKPS 2 Pematangsiantar Nadya Bersista E Marbun; Partohap Saut Raja Sihombing; Novra Melisa P. Hutabarat
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.197

Abstract

The aim of this study is to assess the impact of the Riddle Teaching Technique on vocabulary mastery among eleventh-grade students at SMK Swasta GKPS 2 Pematangsiantar. The research employs a quasi-experimental design to gauge the effectiveness of this technique in enhancing students' vocabulary skills. The research population comprises 75 eleventh-grade students from SMK Swasta GKPS 2 Pematangsiantar. The sample is divided into two groups: the experimental group (XI TKR) with 30 students who employed the Riddle Teaching Technique, and the control group (XI TBSM) with 30 students who followed conventional learning methods. Data were gathered through writing tests administered as pre-tests and post-tests. The analysis was conducted using SPSS Version 26, which included descriptive analysis, tests for normality, the Wilcoxon test, homogeneity tests, and the Mann-Whitney test. The analysis results, particularly from the Mann-Whitney test, revealed an Asymptotic Significance (2-tailed) value of 0.025, which is less than the threshold of 0.05. This indicates that the alternative hypothesis (Ha) is accepted while the null hypothesis (Ho) is rejected. Therefore, it concludes that the Riddle Teaching Technique has a significant positive effect on the vocabulary mastery of eleventh-grade students at SMK Swasta GKPS 2 Pematangsiantar.
The Effect of Tiktok Video On Vocabulary Mastery of Eight Grade Student at SMP Negeri 2 Siantar Yohana Anggita Sidabutar; Selviana Napitupulu; Novra Melisa P Hutabarat
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.201

Abstract

The researcher incorporated TikTok videos into a study aimed at evaluating their impact on eighth-grade students' vocabulary mastery at SMP Negeri 2 Siantar during the 2024/2025 academic year. This study utilized a quasi-experimental design with a quantitative approach, involving two groups: an experimental class and a control class. The experimental class consisted of students from VIII-1, while the control class comprised students from VIII-2, selected through purposive sampling. To analyze the data, the researcher applied the t-test formula to assess the effect of TikTok on vocabulary mastery. The analysis revealed the mean scores for both pre-tests and post-tests in the experimental and control classes. Specifically, the experimental class had a pre-test mean score of 31.61 and a post-test mean score of 72.90, whereas the control class recorded pre-test and post-test mean scores of 34.52 and 66.61, respectively. The standard deviation for the experimental class was 10.549, and for the control class, it was 11.575. The t-test results showed a significance value (Sig) of 0.000. Based on these findings, the researcher concluded that the alternative hypothesis (Ha) is accepted, while the null hypothesis (H0) is rejected. Therefore, it can be inferred that TikTok has a significant effect on enhancing students' vocabulary mastery, particularly among seventh graders.
Co-Authors Anni Sepriana Saragih Sidauruk Bangun Munte Basar Lolo Siahaan Basar Lolo Siahaan Bernard Simanjuntak Bintang Maylin Marbun Br.Perangin-angin, Alemina Christian Neni Purba Citra Sani Sinaga Daniel Binsah Lumbangaol Dinda N. Hutabarat, Sharon Dumaris E Silalahi Ephy cryday yanti gea Esti Marlina Sirait EVITA PARON SINAGA Fine Eirene Siahaan Helen Renata Br Simanungkalit Hutabarat, Esra Delima Hutahaean, Selly Wanti Hutajulu, Tiara Lidya Rosarina Igna Mariana Purba Injen Pardamean Buta-Butar Irene Adryani Adryani Nababan Jimmi Sitorus Joint Tondang Kurnia Sarah Lidya Nainggolan Leonita Maria Efipanias Manihuruk Lumban Tungkup, Miranda Kristin Malau, Sara Stefani Manalu, David Berthony Megawati Br Situmorang Melda Veby Ristella Munthe Mungkap M. Siaahan Munthe, Melda V.R N.Hutabarat, Sharon Dinda Nadya Bersista E Marbun Nandito Tampubolon Napitupulu, Selviana Nurliani Manurung Palti Hansd Simanjuntak Pandiangan, Ferda Pardede, Dwi Angeli Partohap S. R Sihombing, Partohap S. R Pasaribu, Septiana Hirawati Rahmadsyah Rangkuti Rajagukguk, Anita Lasmaria Rangkuti, Rahmadsyah Rini Mariani Nababan Rio Parsaoran Napitupulu Risma Novalina Sagala Ronald Hasibuan Rumahorbo, Leta Denarosana Samosir, Deswita Fitriani Samosir, Tiondina Sanggam Siahaan Sanggam Siahaan Saragih, Raizon Sarah Theodora Wahyuni Lumbantobing Selviana Napitupulu Selviana Napitupulu SELVIANA NAPITUPULU Sharon Dinda N. Hutabarat Siaahan, Mungkap M. Siahaan, Basar Lolo Siahaan, Fine Eirene Sianipar, Herlina Hotmadinar Sianturi, Bella Sonia Sibagariang, Susy Alestriani Sihombing, Lisbet Sihotang, Tiodor Sijabat, Osco Parmonangan Silitonga, Sarah Priscilla Simamora, Rianita Simamora, Sandrina Gema Maria Simangunsong, Tiara Indah Sari Simanjuntak, Kesmi Veronika Simanjuntak, Naomi Simatupang, Gracia Elizabeth Sinaga, Asima Rohana Sinaga, Imelva Anggreni Sinambela, Rohanna Sirait, Shinta Grace Adinda Sirait, Tiofanny Elisabet Siska Anggita Situmeang Sitanggang, Anita Tambunan, Marlina Agkris Tampubolon, Nandito Thamrin Simanjuntak Triputri Harefa Winda Oktavia Sipangkar Yanti Kristina Sinaga Yohana Anggita Sidabutar