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All Journal Raheema Journal of Economic, Bussines and Accounting (COSTING) Khatulistiwa: Journal of Islamic Studies Al-Maslahah Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen Pendidikan Islam Jurnal Keuangan dan Perbankan Syariah International Journal of Islamic Business and Economics (IJIBEC) Jurnal Pengabdian dan Inovasi Masyarakat
Ita Nurcholifah
Institut Agama Islam Negeri Pontianak, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis Of The Influence Of Customer Satisfaction, Customer Value And Service Quality On Customer Loyalty Of State-Owned Bank In Indonesia Zunan Setiawan; Donny Dharmawan; Loso Judijanto; Ita Nurcholifah; Suryani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1683

Abstract

This study set out to examine how customer value and service quality affect customer satisfaction and how that affects customer loyalty. Purposive sampling is used in this study to choose 100 respondents who are bank clients who establish accounts in the regional offices in some big cities in Indoensia with a minimum account opening age of one year. The path analysis approach and the Sobel test are used in this study to assess the impact of intervening factors. The results of this study show that while customer value influences both customer happiness and loyalty, service quality only has an impact on customer satisfaction and does not affect customer loyalty. The results indicate that, in terms of indirect impacts, customer value has no influence on customer loyalty through customer satisfaction, and service quality has no effect on customer loyalty through customer satisfaction
Analysis of The Influence of Social Media Use and Social Behavior of Millennial and Z Generations on The Growth of Tourism Industry Maksimilianus Gai, Ardiyanto; Silvia Ekasari; Ratnawita; Aglis Andhita Hatmawan; Ita Nurcholifah
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.372

Abstract

This study aims to determine how tourism relates to millennials and Z generations by analyzing their motivations for travel experiences and social media use. This study employs a hybrid methodology, primarily focusing on qualitative aspects. We conducted a bibliographic review and descriptive survey analysis by collecting data from 100 respondents through an online survey using Google Forms. The results of the analysis show that millennials and Z generations are highly dependent on smartphones to connect to the internet and social media, with Instagram as the main platform. They spend six to nine hours per day online, and their phones are often considered an extension of themselves. Millennials and Z generations tend to publish their travel photos on Instagram, focusing on experiences that feature stunning natural scenery and expressions of joy, to strengthen their positive image. Millennials and Z generations primarily travel to explore new cultures and interact with people, and their inclination to capture and share photos serves as a social status indicator. Overall, millennials and Z generations use social media as a tool to build and communicate their social identity, focusing on experiences that can strengthen their positive image and gain recognition. Thus, this phenomenon reflects a shift in the way millennials and Z generations interact with the world and seek to influence and inspire others through the digital content they share
STRATEGI BAURAN PRODUK IKONIK UMKM ALOEVERA DI KOTA PONTIANAK Nurcholifah, Ita
Jurnal Keuangan dan Perbankan Syariah Vol 1 No 1 (2020): Juni 2020
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jkubs.v1i1.99

Abstract

One of the areas and cities that have natural resources is the city of Pontianak. These natural resources are in the form of aloe vera (Aloe vera). Aloe vera is a plant that is easy to grow on peatlands in the city of Pontianak and has high benefits and economic value. So that this plant can be used as various types of food and beverage processing. The development of MSMEs in Pontianak City, of course, must be supported by an effort to keep the business running and progress in business, especially in terms of income, so that gradually the UMKM can "upgrade" to become a large and developing business so that it can support the very foundation of the national economy awaited by the Indonesian government. Therefore, this study aims to determine the iconic product strategy in the product width line, product length line, product depth line and MSME product consistency lines. This research uses a descriptive qualitative approach.The four dimensions of the product mix help the company in defining the company's product strategy, where the company can expand its business in four ways, the company can add to its product lines, namely: expanding its product mix, the company can extend each product line, the company can add product variations and deepen the mix. By implementing a product mix strategy with a four-dimensional approach, it is hoped that Aloevera MSMEs can develop more on an international or global scale. With the creation of more varied products based on the needs and desires of consumers.
Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo Sudirjo, Frans; Dharmawan, Donny; Hardayu, Audisty Prana; Nurcholifah, Ita; Kurniawan, Yohanes Jhony
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.461

Abstract

The purpose of this study is to ascertain how students' attitudes about electronic money affect their desire to use e-wallets. This study employs a descriptive-quantitative methodology. In this study, a survey method was employed. All of the participants in this study were students. A proportionate stratified random sample strategy was employed in this study. The following methods of gathering data were employed in this study: questionnaires, interviews, and documentation. The coefficients table shows that this study used the Windows version of SPSS to calculate the regression. The analysis and debate revealed that students' attitudes toward electronic money have a big impact on whether or not they are interested in utilizing e-wallets. The results of a basic linear regression analysis test demonstrate this, indicating that H0 is rejected if sig ≤ 0.05 with a sig value of 0.001. This is also consistent with the coefficient of determination test results, which indicate that the R square value is 0.16. It may be concluded that students' opinions about electronic money and enthusiasm in utilizing e-wallets are influenced by 16%. Technological innovation, perceived benefits, and perceived convenience all have a big impact on interest in utilizing e-wallets.
Development of Halal Tourism in West Kalimantan: Analysis Using NVIVO Nurcholifah, Ita; Barkah; Erna Listiana; Fachrurazi
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i1.6845

Abstract

This study aims to determine the prospect of halal tourism that must be developed in order to capture opportunities in West Kalimantan. This study uses a qualitative method with a phenomenological approach. Data collection tools by conducting interviews, observations, and documentation by analysis using NVivo 12 Plus. The prospect of halal tourism in West Kalimantan Province is seen from the development of four aspects of development, namely: destinations, marketing, industry, and institutions. The high prospect of halal tourism in West Kalimantan which is so promising, of course, must be the main focus of development as well. Several aspects of the direction of development such as Destinations, Marketing, Industry, and Institutions need to be studied immediately, namely the inclusion of a clearer plan into the Regional Tourism Master Plan (RIPDA) which of course in this case also has an impact on funding, facilities, certification so that halal tourism in West Kalimantan can be realized maximally and develop rapidly. So that in turn it can increase income for the region in order to develop regional development more broadly and evenly to realize the welfare of the community, especially in West Kalimantan Province.
During the Covid-19 Pandemic, Marketing Strategy Analysis for Crispy MSMEs "MA ICIH" D. Yadi Heryadi; Fachrurazi Fachrurazi; Ita Nurcholifah; Muhammad Yusuf
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Publikasi Ilmu Manajemen 
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i1.1335

Abstract

Large-scale social restrictions (PSBB) cause conventional marketing of company products to be limited. The purpose of this study was to examine the impact of the marketing approach during the Covid-19 pandemic on the performance of MSMEs with technology as a moderator variable with the research subject being Kripik "Ma Icih" MSME customers. MSMEs during the pandemic must be able to carry out product marketing using social media applications. A sample of 100 respondents became the sample of this study. The data collection approach has been tested for validity and reliability by reporting, interviews, and questionnaires. The results showed that: (1) With a value of 0.767 and a P-value of 0.0033, the effect of production on MSME performance is positive and significant. (2) With a result of 0.000<0.05, technology moderates the impact of production on MSME performance in a positive and significant way. (3) Production on MSME performance is positive and significant with a value of 0.468 and a P-Value of 0.042 (4) The positive and significant distribution of MSME performance moderated by technology shows a result of 0.030 <0.05 (5) There is a positive and significant difference between direct marketing and MSME performance with a value of 0.265 and a P-Value of 0.000. (6) the positive and significant effect of direct marketing on the performance of MSMEs moderated by technology shows a result of 0.000 <0.05.
PEMBERDAYAAN UMKM DALAM MEMAKSIMALKAN BRAND AWARENESS DI ERA DIGITAL Muhammad Iqbal Fajri; Ita Nurcholifah; Heny Hidayati; Gusti Noorlitaria Achmad; Agus Sofiansyah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v5i6.11575

Abstract

Kegiatan pengabdian ini bertujuan menyosialisasikan pentingnya pemberdayaan usaha mikro, kecil, dan menengah (UMKM) dalam memaksimalkan brand awareness di era digital yang semakin berkembang. Sasaran kegiatan dalam pengabdian ini adalah pelaku usaha mikro, kecil, dan menengah (UMKM) yang memanfaatkan kemajuan di era digital. Kegiatan pengabdian kepada masyarakat ini disampaikan dalam bentuk sosialisasi tentang pentingnya pemberdayaan usaha mikro, kecil, dan menengah (UMKM) dalam memaksimalkan brand awareness di era digital. Hasil kegiatan menunjukkan bahwa sosialisasi pemberdayaan usaha mikro, kecil, dan menengah (UMKM) memiliki tiga strategi yaitu memahami audiens target, menciptakan konten berkualitas, dan bekerja sama dengan influencer dalam memaksimalkan brand awareness di era digital.
STRATEGI MARKETING MIX DALAM PERSPEKTIF SYARIAH Nurcholifah, Ita
Khatulistiwa Vol 4, No 1 (2014)
Publisher : The Pontianak State Institute of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.91 KB) | DOI: 10.24260/khatulistiwa.v4i1.230

Abstract

Business is an activity that requires a serious understanding, ranging from planning what will be made later in the stage of implementation, monitoring, and evaluation. An important step that can be taken by business people is to plan a strategy, so the goal in doing business to gain profit and prosperity can be achieved. One strategy that can be applied in business is the marketing mix strategy. This is a strategy of how to apply 4Ps consisting of product, price, promotion and place. Products created should be halal and needed by society, and product quality is something important for business people to consider. The price of a product has also become a serious matter that should be managed properly to make it reasonable and competitive and free of usury. The promotion is geared to encourage purchases by creating a positive impression of a product that consumers are persuaded to make a purchase without deception. The place can also be defined as the location of the company. The location of a company/business organization should be easily accessible by the public, such as around shopping centres and so forth so as to avoid the interception action by the speculators before marketing. A business person should be able to choose a location that serves to represent the company and can be accessed by the public.
Analysis of The Relationship Between Historic Building Management, The Role of Government, Social Tourism Empowerment and Local Tourism Sustainability Gai, Ardiyanto Maksimilianus; Abubakar, Faisal; Nurcholifah, Ita; Hidayati, Heny; Munizu, Musran
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12113

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi dan membuktikan mengenai hubungan antara konstruksi sosial ruang dengan pertumbuhan pariwisata. Penelitian ini menggunakan pendekatan kualitatif dengan metode triangulasi. Penelitian menggabungkan teknik dokumentasi, observasi, dan wawancara. Pariwisata memiliki dampak yang kompleks terhadap ruang sosial dan budaya. Meskipun berpotensi memperkaya budaya lokal dan meningkatkan kesejahteraan ekonomi, pariwisata juga dapat menyebabkan terdegradasinya nilai sosial dan bahkan menghilangkan nilai, norma dan adat setempat. Saran dari penelitian adalah pemerintah sebaiknya mengembangkan pendekatan pariwisata yang berkelanjutan dan inklusif dengan mempertimbangkan kebutuhan semua pihak yang terlibat. Pariwisata dapat menjadi sarana untuk menciptakan ruang yang lebih adil dan inklusif bagi semua.
Pelatihan Pembuatan Konten Kreatif sebagai Upaya Peningkatan Engagement Konsumen di Media Sosial Rudianto, Rudianto; Hidayati, Heny; Sutaguna, I Nyoman Tri; Nurcholifah, Ita; Saila, Nurul
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.216

Abstract

Permasalahan engagement yang rendah pada platform media sosial menjadi tantangan signifikan bagi bisnis dalam era digital saat ini. Banyak usaha, khususnya usaha kecil dan menengah, belum memiliki pemahaman mendalam tentang strategi pembuatan konten yang efektif untuk meningkatkan interaksi konsumen. Persoalan ini menjadi krusial mengingat media sosial telah menjadi saluran pemasaran utama bagi komunikasi brand dan pembangunan hubungan dengan audiens target. Oleh karena itu, pengabdian kepada masyarakat ini dirancang dengan tujuan utama meningkatkan kapasitas dan keterampilan pelaku usaha dalam mengembangkan konten yang kreatif, relevan, dan mampu mendorong engagement yang lebih tinggi di berbagai platform media sosial. Metode yang digunakan dalam kegiatan ini mencakup pendekatan pelatihan interaktif melalui workshop tatap muka dan sesi pendampingan berkelanjutan. Peserta diberikan pengetahuan teoritis tentang prinsip-prinsip content marketing, psikologi konsumen digital, dan analisis perilaku audiens, diikuti dengan praktik langsung dalam membuat konten visual, copywriting, dan strategi posting yang terukur. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, serta analisis metrik engagement sebelum dan sesudah implementasi konten. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi konten kreatif, dengan rata-rata peningkatan skor pengetahuan sebesar 65 persen. Implementasi konten yang telah dilatihkan menghasilkan peningkatan engagement rate rata-rata sebesar 48 persen dalam kuartal pertama pasca-pelatihan. Kesimpulannya, pelatihan pembuatan konten kreatif terbukti efektif sebagai solusi untuk memberdayakan pelaku usaha dalam memanfaatkan potensi media sosial guna meningkatkan visibilitas brand dan interaksi dengan konsumen secara signifikan.
Co-Authors Abdurohim Abdurohim Aglis Andhita Hatmawan, Aglis Andhita Agus Sofiansyah Ahmad Ridwan Ardiyanto Maksimilianus Gai Audisty Prana Hardayu Barkah Barkah Barkah D. Yadi Heryadi Donny Dharmawan Donny Dharmawan Dyanasari, Dyanasari Erna Listian Erna Listiana Erna Listiana Fachrurazi Fachrurazi Faisal Abubakar Fani Sartika Faqih Nabhan Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Heny Hidayati Heny Hidayati Hidayati, Heny I Nyoman Tri Sutaguna Irma Maria Dulame Kespandiar, Tengku Kurniawan, Yohanes Jhony Loso Judijanto Muhammad Iqbal Fajri MUHAMMAD YUSUF Musran Munizu Novi Puji Lestari Nurul Saila Prasetyono Hendriarto Ratnawita Rudianto Rudianto Rudianto Rudianto Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK SILVIA EKASARI Suryani Suslinawati Suslinawati, Suslinawati Sutaguna, I Nyoman Tri Syailendra Reza Irwansyah Rezeki Umar Chadhiq Wenny Desty Febrian Febrian Wirawan, Vani Yuli Purbaningsih Zunan Setiawan