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All Journal Jurnal Ilmiah Ekonomi Islam Raheema Journal of Economic, Bussines and Accounting (COSTING) Khatulistiwa: Journal of Islamic Studies Al-Maslahah Jurnal Ilmiah Manajemen dan Bisnis Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Jumat Keagamaan: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi Jurnal Publikasi Ilmu Manajemen Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Tujjar International Journal of Islamic Economics Development Jurnal Manajemen Pendidikan Islam Jurnal Keuangan dan Perbankan Syariah International Journal of Islamic Business and Economics (IJIBEC) Jurnal Pengabdian dan Inovasi Masyarakat
Ita Nurcholifah
Institut Agama Islam Negeri Pontianak
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pelatihan Pembuatan Konten Kreatif sebagai Upaya Peningkatan Engagement Konsumen di Media Sosial Rudianto Rudianto; Heny Hidayati; I Nyoman Tri Sutaguna; Ita Nurcholifah; Nurul Saila
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.216

Abstract

Permasalahan engagement yang rendah pada platform media sosial menjadi tantangan signifikan bagi bisnis dalam era digital saat ini. Banyak usaha, khususnya usaha kecil dan menengah, belum memiliki pemahaman mendalam tentang strategi pembuatan konten yang efektif untuk meningkatkan interaksi konsumen. Persoalan ini menjadi krusial mengingat media sosial telah menjadi saluran pemasaran utama bagi komunikasi brand dan pembangunan hubungan dengan audiens target. Oleh karena itu, pengabdian kepada masyarakat ini dirancang dengan tujuan utama meningkatkan kapasitas dan keterampilan pelaku usaha dalam mengembangkan konten yang kreatif, relevan, dan mampu mendorong engagement yang lebih tinggi di berbagai platform media sosial. Metode yang digunakan dalam kegiatan ini mencakup pendekatan pelatihan interaktif melalui workshop tatap muka dan sesi pendampingan berkelanjutan. Peserta diberikan pengetahuan teoritis tentang prinsip-prinsip content marketing, psikologi konsumen digital, dan analisis perilaku audiens, diikuti dengan praktik langsung dalam membuat konten visual, copywriting, dan strategi posting yang terukur. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, serta analisis metrik engagement sebelum dan sesudah implementasi konten. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi konten kreatif, dengan rata-rata peningkatan skor pengetahuan sebesar 65 persen. Implementasi konten yang telah dilatihkan menghasilkan peningkatan engagement rate rata-rata sebesar 48 persen dalam kuartal pertama pasca-pelatihan. Kesimpulannya, pelatihan pembuatan konten kreatif terbukti efektif sebagai solusi untuk memberdayakan pelaku usaha dalam memanfaatkan potensi media sosial guna meningkatkan visibilitas brand dan interaksi dengan konsumen secara signifikan.
REGULATORY READINESS OF HALAL TOURISM DESTINATIONS DEVELOPMENT IN WEST KALIMANTAN Nurlia; Aiyub Anshori; Ita Nurcholifah
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 3 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i3.19691

Abstract

This research sought to represent the various halal destinations in Sambas Regency. The tourism industry contributes to the economic development of numerous districts. It is not difficult to develop halal tourism in West Kalimantan, in general and in Sambas Regency in particular, because the Muslim population is large and the region offers a variety of natural and cultural tourist attractions. All of its strategically significant tourist locations are expected to contribute to the growth of halal tourism. As a result, the purpose of this research is to describe tourist attractions as one of the most important locations worldwide. Instead of relying on specific concepts or theories to describe halal tourism, this study employs a qualitative descriptive approach using content analysis. According to the study, West Kalimantan is one of the provinces with a diverse range of tourism destinations, including religious, cultural, maritime, and natural landmarks. Geographically, the region shares a direct border with Sarawak in East Malaysia. Sambas Regency is one of the cross-border entries that have been formally opened, along with PLBN Aruk. Unfortunately, although the majority of the population is Muslim, no standards define a clear concept of halal tourism. However, there are no Sharia-compliant travel agencies, Sharia tour guides, or Sharia tour packages available; Kal-Bar has not been listed in the central government's halal tourism destination program; and there are no halal-certified hotels.
Optimalisasi Manajemen Surau Darul Rahman: Meningkatkan Kegiatan Islami Melalui Kolaborasi Organisasi Hikmah Ari Widiati; Reni Helvira; Ema Elisa; Eka Junila Saragih; Heny Hidayati; Zarkasi Zarkasi; Ita Nurcholifah; Farah Zaini; Ryan Fathi Farhad; Hani Meilita Purnama Subardi
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/7zq3p554

Abstract

Surau memiliki fungsi penting dalam membentuk spiritualitas Muslim, khususnya pada komunitas mualaf minoritas. Penelitian ini berfokus pada Surau Darul Rahman di Kampung Temaga Dayak, Sarawak, Malaysia, yang dihuni mayoritas mualaf Dayak Melayu. Tujuan penelitian ini adalah mengkaji strategi optimalisasi manajemen surau sebagai pusat agama, sosial, dan budaya melalui kolaborasi dengan organisasi lokal Hikmah guna meningkatkan kualitas kegiatan Islami. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui teknik observasi partisipatif, wawancara mendalam, dokumentasi, dan analisis data tematik. Hasil penelitian menunjukkan bahwa Surau Darul Rahman berhasil menjadi pusat pembinaan umat dengan mengintegrasikan pendidikan ibadah dasar, muamalah, kajian keislaman, dan program sosial-edukatif. Kegiatan seperti taklim, gotong royong, hingga pelatihan keterampilan praktis terbukti efektif meningkatkan literasi agama sekaligus solidaritas sosial. Kolaborasi strategis bersama organisasi Hikmah memperluas partisipasi masyarakat dan menjaga kesinambungan program keagamaan. Selain itu, keterlibatan aktif warga mentransformasi surau menjadi pusat pemberdayaan yang adaptif, di mana sinergi antara nilai Islam dan adat Dayak Melayu sukses menciptakan harmoni budaya lokal. Penelitian ini menyimpulkan bahwa optimalisasi manajemen surau berbasis kolaborasi partisipatif adalah kunci penguatan keislaman di komunitas minoritas. Model ini menjadikan Surau Darul Rahman sebagai percontohan praktik terbaik lembaga keagamaan yang inklusif, berdaya guna, dan berkelanjutan
Marketing Strategies to Increase Visits to Natural Tourism and Promote Local Products Moh. Samsul Arifin; Heny Hidayati; Elizabeth; Faizatul Fajariah; Ita Nurcholifah
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.846

Abstract

Marketing strategies in the tourism business are essentially centered on creating, managing, and communicating a high-value experience, because the product being sold is not a physical object but rather memories and emotional satisfaction. In a highly competitive industry landscape, a tourism business must be able to build a strong and unique brand identity to be instantly recognizable amidst a sea of other destination options. The purpose of this research is to describe marketing strategies to increase visits to natural tourism and promote local products. This presentation is explained using a descriptive approach. This descriptive approach uses secondary data such as books, journals, and related sources. The research results show that developing a marketing strategy to increase visits to natural tourism while promoting local products is a smart move. The two have a symbiotic relationship: natural beauty attracts tourists, while unique local products provide authentic experiences that encourage them to spend more. A comprehensive marketing strategy that combines the promotion of natural tourism destinations and the economic empowerment of local products includes branding and positioning strategies, digital and content marketing, and on-site experiences.
Explaining Green Skincare Purchase Intention: The Role of Attitudes and Usage Barriers Ita Nurcholifah; Heny Hidayati; Muhammad Rafiuddin; Hesham Saleem Al Naggar
Jurnal Ilmiah Manajemen & Bisnis Vol 11 No 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v11i1.7633

Abstract

This study aims to explain the formation of green skincare purchase intention among Generation Z consumers in Indonesia by examining the roles of environmental values and perceived health benefits in shaping consumer attitudes, and the moderating effect of usage barriers on the attitude–intention relationship. This study adopted a quantitative approach and surveyed 263 Indonesian Generation Z consumers with prior experience using green skincare products. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The results indicate that both environmental values and perceived health benefits significantly and positively influence consumer attitudes toward green skincare, with health benefits exerting a stronger effect. Consumer attitudes are strong determinants of purchase intention. Crucially, the structural model exhibits high explanatory and predictive power, explaining a substantial proportion of purchase intention (R² = 0.642) and demonstrating high predictive relevance (Q²_predict = 0.598). Moreover, usage barriers significantly and negatively moderate the relationship between attitude and purchase intention, weakening the translation of positive attitudes into buying intentions. This study contributes to the green consumption literature by integrating the Theory of Planned Behavior (TPB) and Innovation Resistance Theory (IRT) to demonstrate that usage barriers function as a boundary condition rather than a direct predictor, thereby offering a nuanced explanation of the attitude–intention gap in high-involvement green products. Therefore, the findings suggest that managers should prioritize the credible communication of health benefits while simultaneously reducing functional barriers to use. Policymakers are advised to strengthen standards and transparency for green skincare claims to support informed and confident consumer decision-making.
Reframing Dark Patterns in Digital Marketing Through Maqashid Al-Shariah: Towards Consumer Cognitive Intelligence Hidayati, Heny; Nurcholifah, Ita; Mustafa, Muhammad Fahmi
Tujjar International Journal of Islamic Economics Development Vol 3 No 1 (2026): Tujjar International Journal of Islamic Economics Development
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/tujjar.v3i1.9033

Abstract

Digital marketing has changed how consumers engage with information and make decisions. In practice, different digital platforms act not only as promotional media but also as a way of influencing user behavior through the persuasive design of interfaces. One phenomenon that has been receiving increasing attention is that of dark patterns, which are design strategies that deliberately exploit consumers' cognitive biases to guide certain decisions. This study aims to analyze the phenomenon of dark patterns from the perspective of maqashid syariah, especially in terms of the protection of reason (hifz al-‘aql) and the protection of wealth (hifz al-mal), and formulate the concept of “consumer cognitive intelligence” as a form of response to the manipulative practices in the digital environment. This study employs a qualitative approach using an integrative literature review design, limitedly combined with the principles of a systematic literature review in the literature search and selection process. The results indicate that dark patterns not only cause economic losses but also have the potential to distort consumers’ thought processes and their freedom to make decisions. On the other hand, this study emphasizes that consumer protection is not sufficient through regulation and business ethics alone but also requires strengthening individuals’ internal capacities. Therefore, this study proposes the concept of “consumer cognitive intelligence from a maqashid perspective” as the ability to recognize, evaluate, and respond to digital information critically, consciously, and ethically. This study is expected to expand the study of Islamic marketing in a digital context while contributing to the discourse on contemporary marketing ethics.
Co-Authors Abdurohim Abdurohim Aglis Andhita Hatmawan, Aglis Andhita Agus Sofiansyah Ahmad Ridwan Aiyub Anshori Ardiyanto Maksimilianus Gai Ari Widiati Audisty Prana Hardayu Barkah Barkah Barkah D. Yadi Heryadi Donny Dharmawan Donny Dharmawan Dyanasari, Dyanasari Eka Junila Saragih Elizabeth Ema Elisa Erna Listian Erna Listiana Erna Listiana Fachrurazi Fachrurazi Faisal Abubakar Faizatul Fajariah Fani Sartika Faqih Nabhan Farah Zaini Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Hani Meilita Purnama Subardi Heny Hidayati Heny Hidayati Heny Hidayati Hesham Saleem Al Naggar Hidayati, Heny I Nyoman Tri Sutaguna Irma Maria Dulame Kespandiar, Tengku Kurniawan, Yohanes Jhony Loso Judijanto Moh. Samsul Arifin Muhammad Iqbal Fajri Muhammad Rafiuddin MUHAMMAD YUSUF Musran Munizu Mustafa, Muhammad Fahmi Novi Puji Lestari Nurlia Nurul Saila Prasetyono Hendriarto Ratnawita Reni Helvira Rudianto Rudianto Rudianto Rudianto Ryan Fathi Farhad Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK SILVIA EKASARI Suryani Suslinawati Suslinawati Sutaguna, I Nyoman Tri Syailendra Reza Irwansyah Rezeki Umar Chadhiq Wenny Desty Febrian Febrian Wirawan, Vani Yuli Purbaningsih Zarkasi, Zarkasi Zunan Setiawan