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Journal : E-JRM

Penerapan Strategi Pemasaran Dalam Mempertahankan Bisnis Umkm Di Jombang Pada Masa Pandemi (Studi UMKM Toko Bunga Ibin Menganto) Ahmad Habib Alaydrus; Agus Widarko; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the marketing strategy in maintaining business at the Ibin Menganto Flower Shop during the COVID-19 pandemic using a marketing mix strategy that can be applied to business actors. This study uses a qualitative method, namely a case study that produces descriptive data set out in words. Sources of data in this study using data collection techniques in this study the authors made a direct visit to the Ibin Menganto Flower Shop to conduct personal interviews with the owner, Mr. Sudarmono. Equipped with sales data for the past few years. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy applied to the Ibin Menganto Flower Shop is the Marketing Mix (Product, Promotion, Price, and Place). Product strategy in the form of innovation of bougainvillea cuttings, skull cuttings, and rose cuttings. The Price Strategy is that every purchase of a bouquet gets a bonus mask, and the Place Strategy a comfortable and cool atmosphere because it is naturally planted with many trees. Promotion strategies are in the form of price discounts, banners, social media, although they cannot be implemented optimally due to the lack of community digital levels. Then, the business solution at the Ibin Menganto Flower Shop in dealing with COVID-19 is to maintain cash flow, product innovation and maximize social media Keywords: Marketing Strategy, Marketing Mix, Covid-19 Pandemic.
Pengaruh Beban Kerja, Disiplin Kerja Dan Kualitas Kerja Terhadap Kinerja Karyawan Pada Klinik Rumah Luka Sidoarjo Di Kabupaten Sidoarjo Bambang Setyawan; Afi Rachmat Slamet; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determined "The Influence of Workload, Work Discipline and Quality of Work on Employee Performance at the Injury Hospital Sidoarjo Clinic, Sidoarjo Regency". This type of research was a survey research that began in August 2021 with a population of all employees at the Sidoarjo Luka Home Clinic, both medical and non-medical employees. The sampling technique was in the form of total sampling, namely by taking the entire population for research, totaling 33 employees consisting of 20 medical employees (nurses) and 13 non-medical employees. The data analysis technique in this study wass a multiple linear regression analysis technique using SPSS (Statistical Product and Services Solution) software and classical assumption testing. The research data was sourced from primary data and the data collection process used interviews and questionnaires. There are 3 types of questionnaires used, namely: (1) workload instruments with indicators of physical tasks, mental tasks and work organization; (2) work discipline instruments with indicators of obeying time rules, obeying company regulations and obeying behavioral regulations; (3) work quality instruments with reliability indicators in carrying out tasks, giving procedures, and responsibilities. Based on the results of the study, it can be concluded that: Based on the results of the study, it can be obtained that the variables of Workload (X1), Work Discipline (X2) and Work Quality (X3) affect the Employee Performance variable (Y) at the Sidoarjo Injury Home Clinic, with a significant value of each with value of 0.041 < 0.05, 0.013 < 0.05, and 0.026 < 0.0505 with a regression model of Y= 2.776 - 0.414X1 + 0.330X2 + 0.203X3. Simultaneously it can also be said to have an effect on employee performance with a significance value of 0.001 < 0.05. The calculation of the determinant coefficient also produces a value of 0.751 or 75.1%, which means that this research model is declared good because the value of the determinant coefficient is close to 100%. Keywords: Workload, Work Discipline, Quality of Work, Performance, Luka Home Clinic
Pengaruh Variety Seeking, Brand Image Dan Product Quality Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Produk Skincare Ms Glow Sumbawa) Lyla Anattasya Saputri; Afi Rachmat Slamet; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze, describe and determine the effect of variety seeking, brand image, product quality on purchasing decisions (a case study on skincare product consumers Ms Glow Sumbawa). This type of research uses purposive sampling using a quantitative approach and data collection techniques used in this study are primery as the analysis technique. In this study the sample used is 85 respondents who will be the object of research. The method used is by using the test of validity, reliability, normality, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, f test, t test and coefficient of determination using SPSS. The results of this study indicate that variety seeking has no significant effect on purchasing decisions on MS Glow skincare products, while brand image and product quality show that brand image and product quality have a significant positive effect on purchasing decisions on MS Glow skincare products.Keywords : variety seeking, brand image, product quality, purchasing decisions
Pengaruh Etika Kerja, Profesionalisme Kerja, Dan Disiplin Kerja Terhadap Kinerja Pegawai Putri Wahyu Ningsih; Hadi Sunaryo; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 07 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine whether work ethics, work professionalism, and work discipline partially and simultaneously affect employee performance at the Lowokwaru District Office, Malang City. The sampling technique used a saturated sample with a total sample of 34 employees. The type of research used is explanatory research. The data analysis method in this study used descriptive and  inferential statistical analysis using the SPSS program. The results showed that simultaneously the independent variables had a significant effect on the dependent variable. Based on the partial test results, the variables of work ethics, work professionalism and work discipline have a significant effect on the performance of the employees of the Lowokwaru District Office, Malang City. The contribution of this research can be an evaluation of employee performance on factors of work ethics, work professionalism, and work discipline as a reference for employee performance and provide input to the government regarding the improvement of ASN at the Lowokwaru District Office, Malang City. Keywords: Work Ethics, Work Professionalism, Work Discipline and Employee Performance
Pengaruh Kepercayaan,Keamanan dan Kemudahan Terhada Kepuasan Pelanggan Pada J&T Express (Studi Mahasiswa FEB Universitas Islam Malang) Arinil Haq Musvaida; Hadi Sunaryo; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to describe trust, security and convenience and customer satisfaction and to determine the effect of trust, security and convenience on customer satisfaction simultaneously or partially. This study uses quantitative methods. This type of research is explanatory research.The population of this study were students of FEB Islamic University of Malang using snowball sampling as many as 85 respondents. The data collection method used a questionnaire. The analytical method used in this study was multiple regression analysis with SPSS 20 for windows.The results of this study indicate that: (1) There is a positive and significant effect of trust on customer satisfaction at J&T Express. (2) There is a positive and significant effect of security on customer satisfaction at J&T Express. (3) There is a positive and significant effect of convenience on customer satisfaction at J&T Express. Keywords: Trust, Security, Ease and Customer Satisfaction
PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG (Studi Kasus pada pengguna E-commerce Shopee Mahasiswa Universitas Islam Malang) Nur Islamiyah; Nur Hidayati; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT            E-commerce provides great business opportunities such as product sales and online service provision and revenue growth for companies such as retailers primarily because of their easy and interactive nature, lower costs. This study aims to examine the extent of the influence of service quality, promotion, trust in Shopee users' repurchase interest. The population used in this study is S1 Students of Islamic University of Malang who are still active. After collecting data, the questionnaire will be tested for validity and reliability of the questionnaire first, then the quantitative descriptive data analysis is performed. From the results of this study the following results were obtained: (1) simultaneously service quality, promotion, and trust had a positive and significant effect on repurchase interest. (2) partially, service quality influences repurchase intention. (3) partially promotion influences repurchase intention (4) partially trust influences repurchase intention. Among the three variables that affect the repurchase interest of Shopee users of Malang Islamic University students, namely service quality, promotion and trust, there is the most dominant variable influencing repurchase interest, namely the promotion variable.Keywords: Service Quality, Promotion and Trust
Strategi Pemasaran Pos Ketan Legenda 1967 Sudimoro Dalam Mempertahankan Bisnis Keluarga Pada Masa Pandemi Covid-19 Menggunakan Analisis SWOT Adam Aufa Wijaya; Muhammad Ridwan Basalamah; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Pos Ketan Legenda 1967 Sudimoro is a branch of Pos Ketan Legenda based in Batu Tourism City, East Java which serves special food. The main food they sell is glutinous rice sprinkled with misis, cheese, soy powder, and others. This research aims to find out what marketing strategies they are doing in the face of the Covid-19 pandemic to maintain the family business they have been running since 1967. Because currently almost all business lines have suffered losses due to the Covid-19 pandemic.Using a sample of Pos Ketan Legenda 1967 Sudimoro and the research period in 2021-2022, the results showed that there is a strategy that can be done by the 1967 Sudimoro Legend Ketan Post by utilizing existing strengths and opportunities and minimizing weaknesses and threats. In this study also indicates that family businesses that have been established since 1967 such as Pos Ketan Legenda 1967 Sudimmoro certainly also have weaknesses and will continue to face threats around them. Not even now they are also facing the Covid-19 pandemic in order to maintain their business existence like other business. Keywords: Strategy, Marketing, Pos Ketan Legenda 1967 Sudimoro, SWOT Analysis
Analisis Strategi Bersaing Bisnis Guna Mempertahankan Eksistensi Usaha Dalam Menghadapi Maraknya Coffee Shop Yang Ada Di Kota Malang (Studi Kasus Pada Aromatic Coffee And Roastery Malang) Muhamad Rifki Arifian; Agus Widarko; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 19 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractIn the era of globalization, the economic growth of Malang City continues to grow, and various sizes and types of industries have supported the economy of Malang City with all the dynamics that are sustainable, one of which is coffee shop. This research aims to find out the competitive business strategies applied by Aromatic Coffee and Roastery Malang to maintain business existence in the face of the rise of coffee shops in Malang City.In this study, primary data collection was conducted through in-depth interviews to informants in this study, namely Owners, Employees and Customers. While secondary data is obtained through literature studies, research journals, overview of Aromatic Coffee and Roastery Malang. The research method used is a qualitative descriptive analysis method. The analytical methods used are SWOT Analysis, IFE matrix, EFE matrix, and SWOT Matrix.The results of the IFE and EFE matrix show the position of the company quadrant is in Quadrant I. This position shows that profitability is very high, the company has the opportunity and strength to take advantage of existing association opportunities. The recommended strategy is Progressive which means the organization is in ideal and consistent circumstances, and is very likely to continue development, growth, and maximum progress. Keywords: Competing Strategies, SWOT Analysis, Coffee Shop
Analisa Pengaruh Brand Image, Brand Trust, Dan Brand Ambassador Terhadap Minat Beli Pada Platformm Digital Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Nurzakiah Ahmad; Mohammad Rizal; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study pursuits to decide the analysis impact of brand image, brand trust, brand ambassador on the purchase intention of platform digital shopee (a case take in  Economics and Business students, Islamic University of Malang). The method used in quantitativ data types. The technique utilized in descriptive studies evaluation with quantitative records. The pattern in this examine found 75 respondents. With the method used on this look at purposive sampling. The impact confirmed that Brand image, Brand trust, and Brand ambassador have a significant  impact on  purchase intention. Brand image have a significant impact on Purchase intention. Brand trust have a significant impact on Purchase intention. Brand ambassador have a significant impact on Purchase intention.  Keywords: Brand Image, Brand Trust, Brand Ambassador And Purchase Intention.
Pengaruh Islamic Leadership Dan Budaya Religiusitas Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Karyawan Sebagai Variabel Intervening Pada PT. Bank Syariah Indonesia Kantor Area Malang Aktsal Shira Sabilillah; Mohammad Rizal; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of association, fashion trends, and financial literacy on consumptive lifestyles. This research method uses quantitative methods. With the data collection technique by distributing questionnaires to students of the 2019 class of the Faculty of Economics and Business UNISMA. The results of this study used SPSS. The results of this study indicate that: social influence has a positive effect on consumptive lifestyles. fashion trends have a positive effect on consumptive lifestyles financial literacy has a positive effect on consumptive lifestyles. The significance value of 0.000 is less than 0.05, meaning that the variables of social influence, fashion trends, and financial literacy simultaneously influence consumptive lifestyles. Keywords: Influence of Association, Fashion Trend, Financial Literacy, Consumptive Lifestyle. 
Co-Authors Abdul Kodir Djaelani Abdullah Syakur Novianto Achmad Rian Abimanyu Achmad Syuro Al Arobi Adam Aufa Wijaya Afdholul Laily Afi Rachmat Slamet Afi Rahmat Slamet Ahmad Fauzan Ahmad Fauzan Ahmad Habib Alaydrus Ahmad Subhan Mahardani Ahsani Taqwiem Akhmad Azim Shiraj Aktsal Shira Sabilillah Alfi Arifin Alfian Ahmad Alfrian Nidal Andi Normaladewi Andik Dewantoro Anggi Triutami Anggita Lira Ardhiyanti Anggita Valentina Anggun Robitotul Nandawiyah Annisa Mutmainah Arif Agung Saputro Arini Fitria Mustapita Arinil Haq Musvaida Arista Fauzi Kartika Sari Arya Maulana Ayu Trisnawati Azza Nur Laila Bambang Setyawan Basalamah, Muhammad Ridwan Budi Setio Zadi Budi Wahono Cholifatur Ramadhani Aryadi Chusnul Chotimah Cicik Marianti Cintia Maharani Denny Geovandi Putra Denny Kurniawan Devi Indra Putri Prasetya DEWI DIAH FAKHRIYYAH Dimas Putra Sampurna Dwi Apriwanti Egy Hana Maghfira Eka Farida Eki Alifatul Ariyanti Elisa Elisa Elsie Az Zaahra Erik Wikatanazal Eris Dianawati eva dewi oktaviani Fahruddin Angga Pradana Fahrurrozi Rahman Faisal Abdillah Fera Dwi Apriana Frenda Ninggar Marsiska Galih Aisyul Ihrom Hadi Sunaryo Iga Ade Mirela Ilmi Rahmawati Ismi Fauziyah Ita Athia Kartika Rose Rachmadi Kokoh Iman Sari Lailatul Badria Larisa Dea Chatira Lutfi Amalia Masfiro Lyla Anattasya Saputri M Haidar Ali M Hufron M Nur Ihsan M. Hufron M. Muzammil M. Rifki Afif M. Zain Ainur Roat Mar’ah Qonitatillah Mila Nia Yupitasari Moch Rafli Hasan Abd Razak Moch Regy Kurniawan Moch. Irvan Rusyadi Moh Hafi Nasil Maula Moh. Naufal Syahriza Moh. Romli Mohammad Fikri Aditya Maulana Mohammad Rizal Firmansyah Muh. Fadel Akbar Sukarno Muhamad Adis Prayoga Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Arief Zan Razak Muhammad Sulton Muhammad Tody Arsyianto Mukhammad Firdaus Murziq Zayyiq Sarroz N Rachma N Rachma N. Rachma Nahdiyah Farohidal Hidayati Nanda Aris Pratama Aji Neni Elfina Nicho Wahyu Andriawan Niti Dewi Rahayu Nova Suci Indrawati Novi Faradila Novia Eka Anggraini Nukman Nador Nur Ali Nur Azis Nur Hidayati Nur Indah Permatasari Nur Islamiyah Nurain Ali Nurin Niasti Nurul Afifah Fasbiyanti Nurul Setianingrum Nurzakiah Ahmad Nuzulur Rohmah Pardiman Pardiman Puput Mayasari Putri Wahyu Ningsih Qori’atul Adawiya Ramadhan, Tri Sugiarti Rasul Hamidi Rukmel Ratna Tri Hardaningtyas Resty Diva Reza Firmansah rida marlita cesar mandasari Rifatul Waasiah Risa Kartikasari Rizqi Adi Saputra Rois Arifin Ronny Malavia Mardani Salman Al Halili Silvia Masrurotin Siti Asiyah Siti Rohani Sri Wasillah Sulton Sholehuddin, Sulton Sunaryo, Hadi Syahrul Zahroni Syaipullah Syaipullah Taufiq Hidayat Titi Puspitasari Tobi Pandu Satria Tria Khotami Ayuba USWATUN HASANAH Vivi Wijaya Lestari Widarko, Agus Widiana Lendia Imanun Nikmah Wildan Arif Annafi Yayang Giana Putri Yenniria Nurhaidah Zahurotul Bella Maharani Zaidanil Kamil