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All Journal Jurnal Studi Manajemen Organisasi Abdimas At-Taqaddum Management Analysis Journal IJBE (Integrated Journal of Business and Economics) Jurnal Dinamika Sosial Budaya EBSJ Jurnal Riset Ekonomi dan Bisnis Jurnal Masyarakat Merdeka (JMM) Jurnal Ilmiah Edunomika (JIE) SOLUSI Journal of Digital Marketing and Halal Industry ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Social Science Indonesian Journal of Devotion and Empowerment (IJDE) Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) BULETIN BISNIS & MANAJEMEN (BBM) Mamangan Social Science Journal JURNAL ABDIMAS PLJ Jurnal bintang manajemen DIMASEKA Tematik
Suryawardana, Edy
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : EBSJ

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Analysis Effect of Product Quality, Price Perception, And Customer Loyalty to Samsung Mobile Phone Purchase Decisions on Sinar Mas Cell in Semarang City Rizkiana, Citra; Suryawardana, Edy; GraciaFernandy, Maria Augustine
Economics and Business Solutions Journal Vol. 7 No. 1 (2023): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v7i1.6450

Abstract

The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City.
Factors Affecting Customer Satisfaction Facebook User in DKI Jakarta Salsabila, Adiba Rizka; Satya, Irma; Suryawardana, Edy
Economics and Business Solutions Journal Vol. 6 No. 1 (2022): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v6i1.5071

Abstract

this study aims to determine the effect of product, trust, price, convenience, and experience on customer satisfaction for Facebook users in DKI Jakarta. The discussion described in this study is about purchases on social commerce Facebook. The data used in this study are primary and secondary data. Primary data was obtained from collecting questionnaire responses using 5 Likert scales as a measurement of research variables and secondary data obtained from various reliable sources. This research uses non-probability sampling method with purposive sampling technique. The researcher uses the Confirmatory Factor Analysis (CFA) analysis method using the AMOS version 26 program which is part of the Structural Equation Model (SEM). Research on 175 Facebook users in DKI Jakarta illustrates that trust is a very important factor in transactions on the Facebook marketplace platform. The transaction experience passed by the respondent can also be used as a factor in influencing customers to feel satisfied. Product, price, and convenience have no influence on customer satisfaction when buying goods on the facebook marketplace
Analysis Of Factors That Affect Students And College Student On Their Decision To Buy Products Through Online Applications In Semarang Suryawardana, Edy; Mulyantomo, Edy; Yani, Tri Endang
Economics and Business Solutions Journal Vol. 3 No. 1 (2019): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.673 KB) | DOI: 10.26623/ebsj.v3i1.1476

Abstract

This study analyzes the factors that affect students and college students in online purchasing decisions in Semarang. The growth of various online companies (shops) today is like mushrooms that grow in the rainy season. The business of buying and selling goods and services online provides many benefits for consumers and online shop owners. But along with the growth of online trading, complaints from consumers also increased. This study aims to determine and analyze the influence of perceived prices, promotions and reputation on online purchasing decisions. This study uses validity and reliability test methods, classic assumption and multiple linear regression tests such as t test, f test and multiple correlation test and determination (data were processed using SPSS 24.0 software). The results obtained from this study are perceptions of price, promotion and reputation variable affect online purchasing decisions.
Effect of Return on Asset, Debt Equity Ratio and Current Ratio on Company Value (Study on Manufacturing Companies Listed on Indonesia Stock Exchange for the Period 2017-2020) Noegroho, Novianto; Ariefiantoro, Teguh; Suryawardana, Edy
Economics and Business Solutions Journal Vol. 6 No. 2 (2022): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v6i2.5290

Abstract

The purpose of this study is to examine the effect of Profitability proxied by ROA, Working Capital Proxied by Debt Equity Ratio and Liquidity Proxied by current Ratio to the potential for Firm Value in the company. The sample used in this study is various manufacturing companies listed on the Indonesia Stock Exchange during the period 2017 to 2020. The sample selection method used was the purposive sampling method. Hypothesis testing is done using logistic regression. Based on the results of hypothesis testing it can be concluded that the Return On Asset variable is proven to have a significant positive effect on the likelihood of Firm Value, the Debt Equity Ratio Variable is proven to have a significant negative effect on the likelihood of Firm Value, as well as the Current Ratio variable also has a significant Positif effect on the likelihood of firm Value.
Effect of Service Quality, Product Quality, Customer Satisfaction as Mediating Variable and Purchasing Decision on Pempek Ny Kamto Majapahit Semarang Restaurant Ariefiantoro, Teguh; suryawardana, edy; Niati, Asih
Economics and Business Solutions Journal Vol. 5 No. 2 (2021): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v5i2.3510

Abstract

How the consequences of Service Quality, Product Quality, Consumer Loyalty as a Mediating Variable to Consumer Loyalty to purchasing decisions in Pempek Ny Kamto Majapahit Semarang. Respondents wore non-random sampling illustration methods. This illustration is wearing Purposive Sampling method, minimun once tasted Pempek Ny Kamto Semarang and the last time had arrived at Pempek Ny Kamto Majapahit Semarang. Methods of collecting information by wearing questionnaires and have been tested for validity and reliability. In testing variable Service Quality, Product quality, Consumer satisfaction with research Purchasing Decisions using multiple linear regression analysis. There are also results showing if Qualiy Service, Product Quality, Consumer Loyalty have a positive and significant influence on purchasing decisions. 
Co-Authors Adhi Widyakto Adhi Widyakto Andy Praditya Aprih Santoso Asih Niati Asih Niati Asih Niati Brilyantine Oktavianzi Cahyaningrum, Ela Marta Citra Rizkiana Citra Rizkiana Citra Rizkiana Dian Ariyani Hidayah Dian Triyani Diana Puspitasari Doni Nurdeagraha Dyah Pitaloka, Dynda Aisyah Edy Mulyantomo Endang Tri Widyarti, Endang Tri Eza, Arfian Mahendra Febrita Valenia Putri Gusmao, Cristino Hanifah, Risti Ulfi Hidayah, Ida Hidayah, Nining INDRIYANTI, IRMA SATYA IRMA SATYA INDRIYANTI Johanis Souisa Kamalina Din Jannah Kridasusila, Andy Kusnilawati, Nunik Kuswardani, Dc Maria Augustine Graciafernandy Mulyantomo, Edy Nasron Alfianto Niati, Asih Noegroho, Novianto Nugroho, Dwi Widi Pratito Sri Nurdeagraha, Doni Putri Pratiwi Putri, Febrita Valenia Raden Rara Lulus Prapti NSS Rahmawati, Kartiko Sari Richadyanato, Richadyanato Rinawati, Tri Rini Wahyuni Rizkiana, Citra Rr. Lulus Prapti Rr. Lulus Prapti NSS Salsabila, Adiba Rizka Santo, Susanto Satya, Irma Sinta Mayasari Bekti Soelistiyono, Anitiyo Souisa, Johanis Sugeng Rianto Sugeng Rianto Sugeng Riyanto Sugeng Riyanto Sugeng Riyanto Sulistyaningsih, Wiki SUSANTO susanto santo Susanto Susanto Teguh Ariefiantoro Teguh Ariefiantoro Teguh Ariefiantoro, Teguh Totok Wibisono Tri Endang Yani Tri Rinawati Vino Bagus Setyo Adi Widyakto, Adhi Yani, Tri Endang Yohanes Suhardjo Yuliananda Wahyuning Permataputri Yulianti Yulianti Zarah Nurkarimah Zulfa, Nada Intania