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All Journal Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management IKRA-ITH EKONOMIKA Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Mantik MANAJEMEN DEWANTARA Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Journal Of Business, Finance, and Economics (JBFE) Jurnal Buana Pengabdian International Journal of Management, Economic, Business and Accounting Journal Of Resource Management, Economics And Business (REMICS) Journal of Applied Management and Business Administration Jurnal Manajemen Riset Inovasi Jurnal Bisnis dan Manajemen West Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah SOCIRCLE : Journal Of Social Community Services JIMEK Jurnal Organisasi dan Manajemen Indonesia
Wike Pertiwi
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA PELAKU UMKM MELALUI PELATIHAN PEMASARAN DIGITAL DI DESA SIRNABAYA Budi Rismayadi; Wike Pertiwi; Mumun Maemunah
JURNAL BUANA PENGABDIAN Vol. 8 No. 1 (2026): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/s3wpa480

Abstract

Keterbatasan kompetensi sumber daya manusia dalam pemanfaatan teknologi digital menjadi salah satu hambatan pengembangan usaha mikro, kecil, dan menengah (UMKM). Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan pelaku UMKM Desa Sirnabaya, Kecamatan Telukjambe Timur, Kabupaten Karawang, dalam pemasaran digital sebagai bagian dari pengembangan kapasitas sumber daya manusia. Kegiatan dilaksanakan pada periode Maret-Juni 2025 dengan pendekatan partisipatif melalui focus group discussion, pemaparan materi, praktik, dan diskusi tanya jawab. Peserta terdiri atas pelaku UMKM Desa Sirnabaya, sedangkan pelaksanaan didukung oleh tim dosen dan mahasiswa Universitas Buana Perjuangan Karawang. Materi meliputi konsep pemasaran digital, branding, content marketing, pemanfaatan media sosial dan marketplace, iklan digital, serta pengenalan penetrasi pasar global. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai fungsi kanal digital, kemampuan awal mengelola akun bisnis, pengetahuan dalam menyusun promosi yang lebih terarah, serta bertambahnya wawasan tentang peluang pasar yang lebih luas. Antusiasme dan partisipasi peserta selama diskusi dan praktik memperlihatkan bahwa pendekatan partisipatif relevan dengan kebutuhan mitra. Kegiatan ini menyimpulkan bahwa pelatihan pemasaran digital dapat menjadi instrumen pengembangan kapasitas SDM UMKM. Pendampingan lanjutan, evaluasi berbasis indikator, dan kolaborasi berkelanjutan diperlukan agar kompetensi tersebut diterapkan secara konsisten dan berkontribusi terhadap daya saing usaha  
PENGEMBANGAN PRODUK UMKM MELALUI PELATIHAN PEMASARAN DIGITAL DI DESA SIRNABAYA KABUPATEN KARAWANG Wike Pertiwi; Budi Rismayadi; Mumun Maemunah
JURNAL BUANA PENGABDIAN Vol. 8 No. 1 (2026): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/ckw1zp76

Abstract

Keterbatasan pengetahuan tentang pengembangan produk, branding, dan pemanfaatan teknologi digital menjadi hambatan bagi usaha mikro, kecil, dan menengah (UMKM) dalam memperluas pasar. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan pelaku UMKM Desa Sirnabaya, Kecamatan Telukjambe Timur, ,Kabupaten Karawang, dalam mengembangkan produk melalui pemasaran digital. Kegiatan dilaksanakan pada Maret-Juni 2025 dengan pendekatan partisipatif melalui focus group discussion, pemaparan materi, praktik, dan diskusi tanya jawab. Peserta terdiri atas pelaku UMKM Desa Sirnabaya, sedangkan pelaksanaan didukung oleh tim dosen dan mahasiswa Universitas Buana Perjuangan Karawang. Materi mencakup konsep produk dan nilai pelanggan, branding, content marketing, pemanfaatan media sosial dan marketplace, iklan digital, serta pengenalan penetrasi pasar global. Hasil kegiatan menunjukkan,bertambahnya pemahaman peserta tentang keterkaitan antara karakteristik produk, identitas merek, konten, dan pemilihan kanal pemasaran. Peserta juga memperoleh keterampilan awal mengelola akun bisnis, menyusun promosi yang lebih terarah, dan mengenali peluang pasar yang lebih luas. Partisipasi peserta selama diskusi dan praktik memperlihatkan relevansi pendekatan partisipatif dengan kebutuhan mitra. Pelatihan ini menjadi tahap awal pengembangan produk UMKM yang berorientasi pasar. Pendampingan lanjutan dan evaluasi berbasis indikator diperlukan agar perbaikan produk dan pemasaran dapat diterapkan secara konsisten serta berkontribusi terhadap daya saing usaha.
AI-ENABLED LEADERSHIP AGILITY: A SYSTEMATIC REVIEW INTEGRATING TALENT MANAGEMENT, GREEN FINANCE, AND SUSTAINABLE BUSINESS Wike Pertiwi; Budi Rismayadi; irwan Purwanto; Dandan Rolis Harnika; Rivan Prasetya
Journal Of Resource Management, Economics And Business Vol. 5 No. 2 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i2.283

Abstract

Purpose: This study examines the role of artificial intelligence (AI) in leadership agility and its integration with talent management, green-finance decision processes, and sustainable business outcomes. Research Methodology: This study uses a PRISMA 2020-aligned systematic literature review. Peer-reviewed English-language journal articles published from 2013 to the final search date in 2026 were identified through Scopus and Web of Science, screened using predefined eligibility criteria, appraised using design-appropriate quality criteria, and synthesized through thematic coding. Results: The synthesis identifies AI-enabled decision support as a potential enabler of leadership agility; talent intelligence as a workforce-adaptation capability; and AI-supported green-finance processes as mechanisms for ESG and climate-risk-informed decisions. Data quality, AI literacy, human oversight, governance, transparency, privacy protection, and credible ESG data emerge as key boundary conditions. Limitations: The review is limited to English-language peer-reviewed articles and provides thematic synthesis rather than meta-analytic causal estimates. Contribution: This study contributes to leadership, strategic management, human resource management, sustainable finance, and responsible-AI research by proposing an integrative framework linking AI infrastructure, leadership agility, talent intelligence, green-finance decisions, and multidimensional sustainable business outcomes.
ANALISIS DISIPLIN KERJA PEGAWAI PADA BIDANG PENDAFTARAN PENDUDUK DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL (DISDUKCAPIL) KARAWANG Indah Yunengsih; Wike Pertiwi; Rena Augia Putrie
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22212

Abstract

Objectives: To analyze employee work discipline and its influencing factors at the Karawang Regency Population and Civil Registration Office. Methods: Descriptive qualitative research involving five informants, using interviews, observations, documentation. Research Gap/Novelty: Explores internal and external barriers to maintaining work discipline in public administration. Results: Employees demonstrated regulatory compliance, service readiness, and ethical conduct. However, tardiness resulted from insufficient rest, personal readiness, traffic congestion, commuting distance, and family responsibilities. Conclusion: Balanced disciplinary measures, incentives, and effective time management are essential for improving employee discipline.
Analisis Kinerja Karyawan pada Dan+Dan Karawang Sinta Nurmulyani; Budi Rismayadi; Wike Pertiwi
Jurnal Manajemen Riset Inovasi Vol. 4 No. 4 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i4.10281

Abstract

This study aims to analyze employee performance at PT Sumber indah lestari Karawang based on six indicators: work quality, work quantity, timeliness, effectiveness, independence, and work commitment. This research employed a descriptive qualitative approach. Data was collected through interviews, observing events, and maintaining records. The informants included the Area Manager, Area Coordinator, and employees who were chosen through purposive sampling. The data were looked at by reducing it, showing it in a clear way, and then coming up with conclusions.To make sure the results were accurate, they checked the sources and methods used. The findings indicate that employee performance at PT Sumber indah lestari Karawang is generally good. Employees perform their duties in accordance with the company's Standard Operating Procedures (SOP), achieve work targets, and demonstrate good timeliness, effectiveness, independence, and work commitment. Employee performance is supported by regular briefings, supervision, evaluations, clear task distribution, and teamwork. However, additional guidance for new employees and continuous improvement in several operational aspects are still needed to further enhance performance. The results of this study are expected to provide recommendations for the company in maintaining and improving employee performance.
Co-Authors Andika Saputra Asep Darojatul Romli Asyifa Asyifa Attie Komala Dewi Ayu Latifah Sari Badri Fithoriq Budi Rismayandi Citra Savitri Dandan Rolis Harnika Dedi Mulyadi Dinda Pramestia Haryanto Dini Yani Dona Silviani Ellin Herlina Eman Sulaiman Emil Amalia Riana Ery Rosmawati Eva Nurfadillah Fanny Meidila Putri Farid Fadilah Feby Ayu Nurfita Filhafi Fahira Rahman Firdelia Rebecca Qadarisha Fitri Amalia Husni Triyandi Ida Parida Indah Dahlia Indah Yunengsih Indra Rukmana Indra Surya Permana irwan Purwanto July Yuliawati Karlina Yuliana Laras Ratu Khalida Mae Nurjanah Malasari Malasari Maman Mulya Karmana Maman Mulya Karnama Mega Yulita Putri Mohamad Siswanto Muhajirin Muhamad Fazri Farhani Muhammad Ridwan Syaifullah Mumun Maemunah Nadia Pratiwi Najmudin Puput Hermaliana Putri Dwi Rahayu Rafika Indra Pratama Rena Augia Putrie Rifqy Ahmad Nuary Rindi Apridianti Rismayadi, Budi Rivan Prasetya Ruslan Arosid Saepul Anwar Santana Silaen Santi Pertiwi Hari Sandi Selvi Ilalia Selvi Pebriyanti Sinta Nurmulyani Siska Agustin Romliawati Siti Elisah Widiah Astuti Siti Hasnah Rosmiyati Sopia Marwah Hajariani Sri Damaianti Rahmat Sugiana Sri Utari Yuliasyifa Stefanus Priadinata Susanti Susanti Tiara Alvina Juliyanti Vicka Riri Puspita Vidia Nur Fauziah Vina Andita Pratiwi Widie Triana Martha Windi Septiyani Yobellika Br Depari Yogi Ahmad Marzuki Yugi Primacipta Zenita Apriani