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All Journal Jurnal Ekonomi : Journal of Economic Journal of Educational Science and Technology Scientific Journal of Informatics Journal of Education Technology Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) MBIA JURNAL LENTERA BISNIS ADI Journal on Recent Innovation (AJRI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) International Journal of Community Service International Journal of Cyber and IT Service Management (IJCITSM) Formosa Journal of Sustainable Research (FJSR) Startupreneur Business Digital (SABDA Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Transactions on Education Technology (ITEE) Prosiding Seminar Nasional Unimus Blockchain Frontier Technology (BFRONT) Jurnal Manajemen Kewirausahaan dan Teknologi International Transactions on Artificial Intelligence (ITALIC) Jurnal Valtech
Suryari Purnama
Universitas Esa Unggul
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Improving MSME Competitiveness through Visual Design and Digital Branding Training Suryari Purnama; Felix Sutisna; Ninda Lutfiani; Dimas Aditya Prabowo; Syahyono Syahyono
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1457

Abstract

The strategic role of visual design and digital branding training in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs) has become increasingly important in the digital economy era. Many MSMEs still face limitations in market reach and weak brand identity due to inadequate visual communication skills and minimal implementation of digital branding strategies. These challenges reduce their competitiveness in an increasingly competitive online marketplace. This community service program aims to analyze the impact of structured training in visual design and digital branding on improving brand perception, market visibility, and sales performance of MSMEs. This program employs a mixed-method approach by combining pre-test and post-test surveys, in-depth interviews, and direct observation. The participants consisted of 50 MSME actors who took part in a a three-month training program covering logo design, product packaging, social media branding, and digital marketing content creation. Quantitative data were analyzed using paired statistical tests, while qualitative data were examined through thematic analysis. The results indicate a significant improvement in brand consistency, visual attractiveness, digital engagement, and online sales growth after the participants completed the training program. Participants also reported increased confidence in managing brand assets and implementing digital communication strategies. It can be concluded that visual design and digital branding training represent an effective intervention to strengthen the competitiveness of MSMEs, support sustainable business growth, and promote the development of a resilient creative economy in the era of digital transformation.
Co-Authors Agung Agung Rizky Ahmad Bayu Yadila Ahsanitaqwim, Ridhuan Al-Farouqi, Kamal Arif Anggy Giri Prawiyogi Anwar, Muhammad Rehan Arman Harahap Arop Ria S. Panjaitan Aropria Ria Saulina Panjaitan Aropria Saulina Panjaitan Baedowi, Hikmal Bangun, Cicilia S. Bangun, Cicilia Sriliasta Bayu Laksma Pradana Bhandari, Rahul Bhupest Rawat Cesna, Galih Putra Cicilia S. Bangun Cicilia Sriliasta Deva Rivelino Dimas Aditya Prabowo Eka Erlinda, Ulfania Erlina P. M Fachmi Tamzil Felix Sutisna Fini Fitriya Handayani Gautam Khanna Harahap, Arman Ihsan Nuril Hikam Ikhsan, Ramiro Santiago Intan Silviana Mustikawati Isabella Yaumil Annisa Mahadewi, Erlina Puspitaloka Marviola Hardini Meria, Lista Millah, Shofiyul Mohamad Reza Hilmy Muhamad Yusup Muhammad Farhan Kamil Muhammad Rehan Anwar Mulyati Mulyati Mustofa Kamal Nevizond, Reza Filander Ninda Lutfiani Ninda Lutfiani Nova Ardiyansyah Novera Kristiani Maharani Nuke Puji Lestari Santoso Nurm, Sirje Nurmawaty, Dwi Ogar Ady Syahputra Tampubolon Panjaitan, Arop Ria S. Panjaitan, Aropria Saulina Panjaitan, Ria Parker, Jonathan Pramudito, Eko Sigit Prihastiwi, Wahyu Yustika Primasatria Edastama, Primasatria Putrasetia, Yansha Juliano Putri Mustika Anggraeny Qurotul Aini Ramiro Santiago Ikhsan Riya Widayanti Rizki Amelia Putri S Bangun, Cicilia Safiani A. Faaroek Sampoerna, Sulthan Taqi Santoso, Nuke Puji Lestari Setiyati, Ritta Silviana Mustikawati, Intan Siti Badriah Sofyan, Joel Faruk Sonny Agustiawan Sri Agustiani Suhandi Suhandi Suhandi Sukmasari, Andyani Sunarjo, Richard Andre Syahyono Syahyono Untung Rahardja Wahyu Sejati