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All Journal Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Proceedings of International Conference on Multidiciplinary Research Dharma: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia

Bulan Prabawani

Business Administration Studies, Universitas Diponegoro, Semarang, Central Java, Indonesia

Author-ID : 343561

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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PERAN SERIKAT PEKERJA DALAM KESEPAKATAN KERJA BERSAMA (STUDI PADA PT.FUMIRA SEMARANG) Tia Agustina Faricha; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

This research was conducted at PT.FUMIRA Semarang, aimed at analyzing the role of trade unions as representatives in making Collective Labor Agreements (KKB), the role of trade unions in creating harmonious, dynamic, and fair work agreements as well as the role of trade unions as distributors of aspirations in fighting for labor rights. The results of this study can be concluded that the role of trade unions at PT.Fumira Semarang is categorized as good, it can be seen from the Role of Trade Unions in Making Collective Agreements and the Role in Resolving Industrial Disputes. In this case workers feel that trade unions can be the right place for channeling aspirations and when there are rights that are not fulfilled by the company, the unions have become a forum for workers who are responsible for fighting for, defending and protecting workers' rights and obligations as well as preventing conflicts in industrial relations itself. Maintenance of relations between workers, trade unions and management within the scope of industrial relations is necessary to prevent conflicts in the world of work. Conflicts that are not immediately resolved can lead to cases of industrial relations disputes due to disharmony relations between these parties Suggestions that can be given are 1) trade unions should try more hard to fight for labor right at PT.FUMIRA so as not to be impressed only as a formality institution, 2) there workers or same workers as representative are involved at the time of the review with respect to the contents of the collective labor agreement, 3) the schedule for the payment of wages should not be delayed from the time agreed upon in the agreement.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Muhammad Istifau Maulana; Sri Suryoko; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

The research was motivated by of the many various alternative options for transportation services, especially land transportation. However, bus still be excellent for most of Indonesian people as a driving option.The purpose of this research is to determine the influence of service quality and price to customer loyalty, through customer satisfaction of PO. Nusantara’s customer. The population is all passengers direction Solo-Jakarta of PO. Nusantara. The sampling technique used was purposive sampling.the analysis used in this research is the path analysis using with SPSS Program 18.0, which previously tested the validity and reliability, coefisien Corelation,coefisien determination, simple linear regression and multiple linear regression.The results showed that the quality of service and price partially or simultaneously affect customer satisfaction and loyalty. Variable price gives greater influence on customer satisfaction and loyalty of the variable quality of service.Suggestions can be submitted is that the PO. Nusantara can improve the quality of services provided, especially regarding punctuality and time left to place the goal. While in pricing, in addition to the cost element, the company also must pay attention to the price set by competitors.

PENGARUH KUALITAS PELAYANAN, TARIF, DAN LOKASI TERHADAP KEPUTUSAN PASIEN DALAM MENGGUNAKAN JASA RAWAT INAP PADA RUMAH SAKIT PERMATA MEDIKA SEMARANG Fitria Apriliani Yulinda; Saryadi Saryadi; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Hospital as one of the organization engaged in service activities can not be separated from a very tightcompetition between services, as more and more places of other health services. This study aimed to determinethe effect of service quality, rates and location of the decision to use the services of Gem Medika HospitalSemarang. Type of this research is explanatory research. Methods of data collection using interviews withquestionnaires. The sample in this study amounted to 100 respondents stratified sampling techniqueproportinate random. In linear regression analysis was used and the significance test by using SPSS 17.0. Fromthe analysis of the data found that in partial service quality has positive influence on decision to use services of57.5%, variable rates positive influence on the decision to use the services of 58.9%, and variable positiveinfluence on the location decision to use the services of 22.4 %. Simultaneously variable service quality, ratesand positive influence on the location decision of the use of services by 63.3%. To increase the quality ofservices namely by more maintain cleanliness inpatient rooms and also more attention to the attitude powermedical in serving patients .In addition a house party fixed pain needs to sustain offered rates and should alsothe hospital gems medika semarang increase accommodation vessel not unlike ambulance so that patientsemergency who their homes further away from the hospital. Gem medika could be immediately until to thehospital getting medical services.

ANALISIS HARGA, VOLUME PERDAGANGAN, DAN RETURN SAHAM SEBELUM DAN SESUDAH INFORMASI AKUISISI PADA PT. XL AXIATA Tbk. dan PT. AGUNG PODOMORO LAND Tbk. Tasa Ushuaia; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Economic developmentrequires company to work better and be able to survive from anintense competition between companies. In modern era, telecommunication and propertyindustries are the mostdeveloped industry. In maintaining the continuity of business, there areseveral strategies that can beundertakenby company, one of which is the incorporation of abusiness entity such as an acquisition.The purpose of this research is to find differentiation among stock price, stock tradingvolume and stock return before and after acquisition on the telecommunication and propertyindustry, acquisition of PT. XL Axiata Tbk. with Axis Telekom Indonesia and acquisition betweenPT. Agung Podomoro Land Tbk. and PT. Graha Cipta Karisma.The results show a significant difference to stock price before and after acquisitioninformation of PT. XL Axiata Tbk. and PT. Agung Podomoro Land Tbk., but no significantdifference on trading volume and stock return (indicated by abnormal return to see informationcontent from that event). Based on these results it can be concluded that investor opinion on theacquisition information is normal so the trading volume and stock return are not changesignificantly. The significant difference of stock price may be due to investors's views about theacquisition and its accordance with the theory saying that acquisition can improve companiesperformance.

PENGARUH KEMITRAAN DAN KOMPENSASI TERHADAP KINERJA AGEN DAN SUB AGEN MITRA PENJUALAN PT. GARUDA INDONESIA (PERSERO), TBK DI SEMARANG M. V. I. Ron Olivia Mega Christy; Nawazirul Lubis; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Compensation and partnership have an influence in improving performance agent and sub agent. Therefore, two things need to be considered by the company in order to improve agent and sub agent’s performance partner of sales PT. Garuda Indonesia (Persero), Tbk at Semarang is one of the airline companies that have partnered with ticket sales agents as a long-term marketing strategy and has a policy of applying the target system for product sales agent Garuda Indonesia but still there are some agents that have not been able to realize a given target.This study used sampling technique a sensus sampling approach to the 108 agent and sub agent to the certain considerations or criteria. Data collection techniques in this study using interview techniques, and by means of questionnaires and giuding question. The data obtained were analyzed quantitatively and describtive analize qualitative. Instrument of data collection (questionnaires) previously tested tools such as test validity, reliability testing. While, data analytical conducted through tabel analysis, simple linear regression, multiple linear regression and hypothesis testing with the t-test and F testThe conclusion of this study is that there is a positive effect between partnership and compensation of the agent and sub agent’s performance partner of sales PT. Garuda Indonesia (Persero), Tbk Branch Office Semarang. Therefore can be avowed good partnership and higher compensation of the agent and sub agent’s performance will increase, and vice versa. Suggestions for increasing agent and sub agent’s performance for the company to increase its attention to partnership and compensation for agent that will ultimately improve the performance of PT. Garuda Indonesia (Persero), Tbk too.

PENGARUH CORPORATE SOCIAL RESPONSIBILITY, BRAND IMAGE, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR SUARA MERDEKA DI KOTA SEMARANG Nurita Hertina Novia Sari; Hari Susanta Nugraha; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Newspaper is a media for the society to gain some information about what happens around them from a reliable resource. Newspaper held a significant roles in reporting event around the society or simply a channel for expressing people’s Ideas through the its contents . PT. Suara Merdeka Press is a newspaper company which practicing Corporate Social Responbility program in it, further this program used to interact with people and build reputation for the company. Beside CSR, Suara Merdeka also build their Brand Image that recognizable for the people and proper Price through news material’s quality. All of these concept are meant to create buying decision from the society. The goal of this research is to analize the impact of corporate social responsibility, brand image, and price.This research type is Nonprobability sampling with total 100 respondents and the population is Suara Merdeka Consumer. Sampling technic used is accidental sampling. Analysis used here is double regression analysis, Hipothesis testing using T test & F test, Determination Coefficient and cross tabs. From regression anaysis generated Y = 2,953 + 0,113X1 + 0,074X2 + 0,632X3. Where Purchase Decision Variable (Y), Corporate Social Responsibility (X1), Brand Image (X2) and Price (X3). Hipothesis testing using T test and F test showed that observed three independent variables significantly impacting the purchase decision dependent variable. Author would like to suggest that Suara Merdeka has to improve their CSR programme, maintain their brand image so the consument still buying this newspaper, and Price should be adjusted to the quality of the news. Last thing Suara Merdeka should aware of the consument decision for subscribing or simply buying this newspaper.

PENGARUH CUSTOMER PERCEIVED VALUE DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI BRAND EXPERIENCE (Studi Pada Konsumen Sepeda Motor Honda Tipe Bebek Di Kecamatan Pedurungan, Semarang) Reski Pratiwi; Naili Farida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Along with the times, the need for the transportation is also more increasing. Motorcycle became transportation that most in demand by the people of Indonesia as a means of supporting the daily activities. Honda is one of the famous motorcycle brand in Indonesia. It has been years that Honda became the market leader which has never shifted from its position at the top as a motorcycle manufacturer that most widely sold its products. However, in the period of 2009-2013 the sales of Honda motorcycles types of cub decreased. The purpose of this study is to determine the effect of customer perceived value and perceived quality towards repeat purchasing decision through variable brand experience on consumers of Honda motorcycles cub type at Pedurungan, Semarang. This research is explanatory research type approach uses towards 100 respondents with a sampling technique multistage sampling. The type of data collection of this study are using the technique of questionnaires, interviews and literature methods. The analysis technique used was qualitative and quantitative. Quantitative analysis using validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test and F test), path analysis and also use the help application programs IBM SPSS Statistics 20.0. The result of this research approved that customer perceived value (X1) and perceived quality (X2) partially or simultaneously can influenced brand experience (Y1) and repeat purchasing decision (Y2). According the result of path analysis showed that brand experience variable is not intervening variable towards repeat purchasing decision in this research.

PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAN, DAN PERSEPSI RISIKO TERHADAP MINAT MENGGUNAKAN LAYANAN UANG ELEKTRONIK (Studi Kasus pada Masyarakat di Kota Semarang) Singgih Priambodo; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

This study is a replication and development model of the Technology Acceptance Model (TAM) to determine the effect of perceived usefulness, perceived ease of use and the perception of risk toward users intention to use electronic money services on users of electronic money in Semarang. This type of research is using explanatory research. Data collection techniques through questionnaires using convenience sampling with sample of 100 respondents as data samples. The data were analyzed quantitative, consist of evaluation outer and inner models using software SmartPLS 2.0 M3. The results of this study conclude that the perception of usefulness has a positive and significant effect on the intention to use e-money services, perceived ease of use has a positive and significant impact on the intention to use e-money services, perceived of risk have a negative and significant impact on the intention to use e-money. The suggestions that can be given in this study to the issuer of electronic money is to increase intention to use of electronic money by increasing the benefits and ease of use electronic money through cooperation with various merchants. Electronic money issuers must improve the quality and security of electronic money in order to reduce the level of risk of the use of electronic money.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MEMBELI PRODUK PEMBALUT WANITA SOFTEX HELLO KITTY Bunga Bintang Maharani; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Softex Hello Kitty was entering the market with the target market teenagers, doing promotions such as advertisement and promotion programs with prizes. Product design and catchy packaging are the advantages of the product. Nevertheless, brand Softex are still behind competitors. Therefore, it is necessary to know what factors influence consumers to buy Softex Hello Kitty. The type of this research is exploratory research. The samples are 100 respondents using non probability sampling technique with purposive sampling approach. The analysis method is quantitative analysis, consist of exploratory factor analysis and regression test using SPSS 15.0 for windows. The research concluded factors that influence consumers to buy Softex Hello Kitty are price, product attribute, promotions, demography, and social. That factors have positive and significant effect to purchase decision. Suggestions can be submitted are product innovation that suitable with the consumers conditions, increase the promotion programs with gift and bonus, also more active to informing the product.

THE EFFECT OF DIFFERENTIATION AND PROMOTION TOYOTA AVANZA PURCHASING DECISION IN PT. NASMOCO PEMUDA SEMARANG Adityan Dwi Purnomo; Sudharto Prawata Hadi; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

PT. Nasmoco Pemuda Semarang is a company engaged in the marketing of Toyota products for Central Java and Yogyakarta. The tied competition of automotive business led to decreased supposed to be adjective in the number of buyers and many new products from Toyota competitors sells new products with a more elegant design and reasonable price. This study is aimed to identify the driving factors of purchase decisions, specifically differentiation (X1) and promotion (X2) factor on purchasing decision (Y) in PT. Nasmoco Pemuda Semarang. The research type employed is explanatory research. The population used is the consumers buying Toyota Avanza in PT. Nasmoco Pemuda Semarang. The sample used in this study were 98 respondents calculated using the formula Slovin. The sampling technique uses accidental sampling technique. Instrument data collection technique are in questionnaires and interviews. Data were analyzed using linear regression analysis. This research concludes that the differentiation and promotion have an influence on purchasing decisions. Differentiation and promotion explained the purchase decision variable at 24.8% where differentiation has the effect of 26.1% and 15.1% promotion. Differentiation and promotion has significant effect on the purchase decision in PT. Nasmoco Pemuda Semarang, where differentiation has the highest influence. PT. Nasmoco Pemuda Semarang are suggested to frequently conduct sales promotions and provide discount that can make consumers interested to buy Toyota Avanza. Beside that, it’s suggest that PT. Nasmoco Pemuda Semarang increasing personal selling’s aspects and direct marketing so that consumers knew the product of Toyota Avanza.

Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Aisyah, Hanun Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Aulya Rachman Avi Puspita Desifrida Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hikmawan, Muhammad Rifqi Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Istiq Meidea, Zhurna Auliya Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Karimah, Luthfiah Kartika Putri Kasamira, Dhiya Alya Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maharani, Rania Rizqika Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Muslim, Muhammad Agil Naili Farida Naili Farida Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Ompusunggu, Martalina Zwita Pinem, Robetmi Jumpakita Pinka Morina Prawata Hadi, Sudharto Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama Rahman, Baskoro Saputra Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Rifa'atussa'adah Rifa'atussa'adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Saputro, Hashfi Prasetyo Whido Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yassar, Muchamad Chico Demas Yudha Widyantoro Prabowo Yudhistira, Indra Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa

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