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The Effect of E-Service Quality, E-Trust, and E-Customer Satisfaction on E-Customer Loyalty on the Use of the Halodoc Application (Study: Users of the Halodoc Application in Surabaya City) Handayani, Sri Linda; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7158

Abstract

The competition in the digital health industry to maintain and establish long-term relationships with customers, especially the Halodoc application, is the reason for this study. The purpose of this study is to analyze the effect of e-service quality, e-trust, and e-customer satisfaction on e-customer loyalty in Halodoc application users. The research method used is a quantitative approach with an associative research type. Data was collected through a questionnaire distributed to 100 respondents who were Halodoc application users. The data analysis technique used was multiple linear regression with the help of the SPSS program. The results of the analysis showed that simultaneously and partially, the three independent variables, namely e-service quality, e-trust, and e-customer satisfaction, had a positive and significant effect on e-customer loyalty. This study concludes that in order to maintain and encourage customer loyalty, companies need to focus on optimizing service quality, maintaining trust consistently, and increasing high customer satisfaction in order to maintain customer loyalty.
The Effect of Service Quality, Product Quality, and Price on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Study at Tom Sushi Surabaya) Faumara, Bebyzanna Bella; Prabowo, Budi; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6881

Abstract

This research was conducted to examine the extent to which service quality, product quality, and price are able to shape customer loyalty, with customer satisfaction as the link, at Tom Sushi Surabaya. This research departs from the phenomenon of increasing Japanese culinary trends in Indonesia as well as the business need to keep customers loyal in the midst of fierce competition. Using a quantitative approach and purposive sampling technique of 100 respondents, the data was analyzed using the Partial Least Square (PLS) method. The research findings show that product quality and price have a positive and significant impact on customer satisfaction, while service quality does not show a significant influence. Customer loyalty was shown to be influenced by price and satisfaction level, but not directly by service or product quality. On the other hand, customer satisfaction plays an intermediary role in the relationship between product quality and price and loyalty, but not service quality.
The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya Pratiwi, Visi Ari; Nugroho, Rusdi Hidayat; Prabowo, Budi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research seeks to examine the influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention of Generation Z users of By.U Card Providers in Surabaya. This research uses a quantitative approach with an associative research type. The sample size was 200 By.U users from Generation Z in Surabaya, with data collected through questionnaires and literature studies, and analyzed using SPSS Version 30 software. The sampling method applied was purposive sampling, and data analysis was carried out through multiple linear regression analysis. The findings indicate that simultaneously, the three variables have a significant effect on the Purchase Intention of By.U Generation Z users in Surabaya. In partial analysis, both Brand Image and Brand Awareness show a positive and significant influence, while Brand Trust does not significantly affect the Purchase Intention of By.U Generation Z users in Surabaya
The Effect of Good Corporate Governance on Corporate Social Responsibility on Company Value With Profitability as an Intervening Variable (Empirical Study on Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period) Prastika, Risa Bonani; Nugroho, Rusdi Hidayat; Prabowo, Budi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6908

Abstract

With profitability serving as a mediator, this research seeks to examine the impact of Good Corporate Governance and Corporate Social Responsibility on business value. Managerial ownership, institutional ownership, and independent commissioners are the proxies of good corporate governance. The GRI is what's known as "Corporate Social Responsibility" in the business world. Return on Assets (ROA) is a measure of profitability, while Price to Book worth (PBV) is a method for calculating a company's worth. The 23 consumer products businesses listed on the Indonesia Stock Exchange from 2019 to 2023 made up the population in this research. Utilizing inferential statistical analysis tools and a purposive sample procedure, this research quantifies its findings via statistical analysis. For the purpose of calculating each variable, data is retrieved utilizing documentation approaches by obtaining sustainability reports and annual reports from the Indonesia Stock Exchange's official website. This research found that good corporate governance has an effect on company value and profitability. Firm value is unaffected by corporate social responsibility, on the other hand. Firm value is influenced by profitability, which is an independent variable. Good corporate governance may increase a company's value, although profitability might mitigate this benefit. The impact of CSR on company value cannot be moderated by profitability as a mediator variable. This research has many limitations that make it unsuitable for use as a comprehensive reference for enterprises outside of the consumer products industry. It is recommended that future studies include firms from other sectors and include additional elements that contribute to the growth of company value.
Analysis of Marketing Mix Strategy in Increasing Sales Volume at Samata House Coffee Shop Surabaya Naenara, Sabhina Agni; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7101

Abstract

This study aims to evaluate the application of marketing mix strategies in increasing sales volume at Samata House Coffee Shop Surabaya. The method used is descriptive qualitative research with data collection techniques through observation, interviews, and documentation. The results showed that the 7P marketing mix strategy (product, price, place, promotion, people, process, and physical evidence) has a crucial role in increasing business attractiveness and competitiveness. SWOT analysis resulted in a factor score of 3.07 strengths, 0.26 weaknesses, 2.58 opportunities, and 0.56 threats. The IFAS and EFAS matrices scored 3.33 and 3.14, respectively, indicating the dominance of internal strengths and external opportunities. Based on the SWOT matrix analysis, Samata House is in Quadrant I, which recommends an aggressive growth strategy by leveraging internal advantages and external opportunities to increase sales volume. The Strength Opportunities (SO) strategy enhances competitiveness and market penetration amid the coffee shop industry’s competition.
The Influence of Brand Awareness, Perception of Quality, and Brand Association on Korean Skincare Brand Equity (Study on Korean Skincare Users in Surabaya) Oktavia, Adisa Lupita; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

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Abstract

This research is motivated by the need to improve quality and introduce modern marketing techniques, which are strategies to compete and excel in order to increase company profitability and strengthen brand value. The purpose of this study was to examine the effect of brand awareness, perceived quality, and brand association on brand equity of Korean skincare products in Surabaya City. This research uses associative research methods with a quantitative approach, and data is conducted on 100 respondents who use Korean skincare products in Surabaya City. This study uses primary data and sampling techniques using non-probability sampling techniques with a purposive sampling approach. This study shows the results that the f test produces an Fcount value greater than Ftable, namely 92.972> 2.70, with a significance value smaller than 0.05, namely 0.00 (0.00 <0.05) so that it can be stated that H1 is accepted. The t-test produces a tcount value of 0.699 < t table 1.985 for brand awareness, while the tcount for perceived quality is 2.391 > t table 1.985, and the tcount for brand association is 6.133 > t table 1.985. From the t-test results, H2 is rejected, while H3 and H4 are accepted. This study concludes that brand awareness, perceived quality, and brand association simultaneously have a significant influence on brand equity. However, there is a lack of influence of brand awareness on brand equity, partially, while perceived quality and brand association partially have a significant influence on brand equity.
Influence of Content Marketing, E-WOM, and Product Quality on Repurchase Intention (Study of Generation Z Who Buy COSRX Skincare on the TikTok Platform in Surabaya City) Ardi, Oktaviana Nawang; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

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Abstract

This research is based on the emergence of various types of skincare that are being discussed by Gen Z regarding products or skincare originating from South Korea on the TikTok platform. The main purpose of this study is to examine and further analyze content marketing, E-WOM, and product quality on the repurchase intention of COSRX skincare products in Surabaya City. This study involved 100 samples of respondents who had bought and used COSRX skincare from Gen Z in Surabaya City. The method used is a quantitative approach with a non-probability sampling technique through purposive sampling and primary data analysis. The analysis technique uses multiple linear regression analysis and data processing using the SPSS 25 program. The results obtained show that the F test produces an F-count of 99.290 > ftable 270 with a sign value. 0.00 <0.05, then H1 is accepted. The t-test in content marketing produces a tcount of 5.964> t table 1.985, for E-WOM produces a tcount of 3.367> t table 1.985, and product quality produces a tcount of 2.538> t table 1.985. So, the results of the T-test H2, H3, and H4 are accepted. Based on these results, it can be concluded that content marketing, E-WOM, and product quality simultaneously have a significant effect on repurchase intention. Partially, content marketing, E-WOM, and product quality have a significant effect on repurchase intention.
The Influence of Price, Product Innovation, and Service Quality on Competitive Advantage (Study on Hartini MSME Customers in Ponorogo) Putri, Melinda Wahyuning; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7273

Abstract

This research seeks to examine how price, product innovation, and service quality affect the competitive advantage of Hartini MSMEs in PonorogoUtilizing a quantitative method with an associative approach, this study gathers data by administering surveys to 100 respondents who are Hartini MSME consumers, using intentional sampling procedures. Data analysis was carried out by multiple linear regression using SPSS assistance, accompanied by classical assumption testing to ensure model feasibility. It was found through the analysis that all three independent variables together have a significant and positive impact on competitive advantage. Partially, each variable also showed a significant effect, with product innovation being the most dominant factor in driving competitiveness. These findings provide strategic insights for MSMEs to continue to innovate and improve product and service quality in the face of increasing competition.
The Influence of Work Stress, Leadership, and Compensation on Employee Performance at PT Bahana Prestasi Surabaya Kirana, Rara Puspa; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7285

Abstract

Increased intense business competition encourages all industries from various sectors to create human resource management strategies to improve performance as a foundation for competing against competitors. The implementation of effective human resource management strategies can affect the improvement of employee performance so that it has an impact on organizational performance. The purpose of this research is to understand and analyze the effect of job stress, leadership and compensation on employee performance. In this research, the intended population is all employees of PT Bahana Prestasi Surabaya, using a saturated sampling technique of 54 employees as a sample. The method applied is associative research with a quantitative approach, and uses Multiple Linear Regression analysis techniques. The research results obtained simultaneously the variables of work stress, leadership, and compensation have a significant relationship to employee performance. Partial testing of work stress and leadership variables has a significant relationship to employee performance, while the compensation variable has an insignificant relationship to employee performance.
The Influence of Competence and Work Motivation on Employee Performance of PT PAL Indonesia Bahri, Ahmad Yanuar; Kusumasari, Indah Respati; Prabowo, Budi; Nugroho, Rusdi Hidayat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6876

Abstract

This study aims to determine the effect of competence and work motivation on employee performance at PT PAL Indonesia. The research method used is a quantitative approach with a sample of 92 employees selected through proportional stratified random sampling. Data analysis techniques employ multiple linear regression with t-test and F-test for hypothesis testing. The results show that competence and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) value of 54.3% indicates that competence and work motivation contribute significantly to improving employee performance, while the remaining percentage is influenced by other factors. These findings emphasize the importance of competence development and motivation improvement to support optimal employee performance.
Co-Authors Abyansah, Muhammad Iskandar Acep Acep Samsudin Adani, Jovita Rahma Afandy, Andy Afrianti, Athika Dewi Al Haris, Firdhaus Hari Saputra Alifia, Reisha Diandra Andini, Bunga Putri Andreska, Devaya Eurel Angreini, Mitha Anggisna Ardi, Oktaviana Nawang Ariyanti, Dian Ayu Bahri, Ahmad Yanuar Budiman, Mokhamad Asyief Khasan Capah, Dhinda Vesta Lasmarya Br. Chandra, Haura Rizqi Dzakiyyah Christian, Yoppie Dahlan Susilo Desmiwati , Desmiwati Dwijayanti, Isna Masmira Eko Priyanto El Fajar, M. Adrian Fatmawati, Dyah Ayu Faumara, Bebyzanna Bella Febriyanti, Tasya H, Rachel Ayu Soffi Handayani, Sri Linda Haque, Annisa Mutiara Salma Hidayah, Ida Nur Huda, M. Zidhan Nurul Ikhsanti, Lailatul Iwan Kurniawan Josilina, Grecila Naftali Juniartha, Denny Khalisa, Amelia Kansa KIRANA, RARA PUSPA Kiswaluyo . Kusumasari, Indah Respati Lubis, Silvia Anisah Mahrus, MOH. Ferdinan Mareta, Neli Afia Margareta, Dwi Maulidiah, Farah Mitayani, Intan Muhammad, Rachman Bin Mupeningtias, Ronaa Belvana Nabila Nadya Naenara, Sabhina Agni Narwanda, Alodia Diva Nuryananda, Praja Firdaus Oktavia, Adisa Lupita Prastika, Risa Bonani Pratama, Devi Putri Pratiwi, Visi Ari Putra, Victor Pramudita Putri, Melinda Wahyuning Putri, Ossa Yuansah R, Arina Ihda Ayatillah Rasyidah, Resa Reza Ardiansyah Risqiansyah, Irza Putri Rizkyah, Rosa Ainun Rusdi Hidayat Nugroho Sabiila, Hadaana Sakinah, Efvana Ayu Salshabila, Jasmine Sari, Dwi Retno Anom Sari, Nela Octavia Sembiring, Inestasya Br. Shoimah, Nafa Siregar, Faliha Nayza Syafhan Siregar, Muhammad Rafi Sukaryorini, Pancadewi Tandiayuk, Jurycha Ayu Tanzaga, Daivan Putra Wahyuningtyas, Amalia Wati, Dwi Indra Werda, Putri Amadah Ayu wijaya Yanotama, Syafiril Ajmal Yuanesya, Zhellin Lintang Zahara Meilawaty Zakaria, Maulana