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Commodifying Women in the Digital Creativity Sphere of Political Marketing Communication Tuti Widiastuti; Edy Prihantoro; Herna Herna
Expose: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): In-press
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v6i1.4469

Abstract

Indonesia's 2019 presidential and vice-presidential election not only presents fierce competition among contestants, but also the creativity of political supporters during the campaign period. In addition to the emergence of the buzzer phenomenon, volunteers, producers and also distributors of hoaxes, what is interesting is the participation of mothers or adult women who take part in enlivening social media. This community, some say 'emak-emak' (connoted as an uneducated mother), some say ‘ibu bangsa’ (connoted more educated), actively campaigning for their candidates in political contestation. No wonder social media yells like 'the power of emak-emak' are very popular. This paper unfolds the phenomenon of women's political participation in Indonesia, and sees that the commodification of women into practical politics cannot yet be interpreted as a permanent exchange of use-values. On the one hand, it does provide political space for women, but on the other hand, it still does not eliminate the stereotypes of women as emotional creatures. This ambivalent participation is underrepresenting the interests of the majority of women voters. Even though it seems creative, efforts to 'revive' women in the political marketing communication space ala 'the power of emak-emak' only places women as 'decorative attributes of teasers', cheerleaders, not yet representing a central and significant role in mainstreaming Indonesian politics. 
ANALISIS KEBIJAKAN DAN KOMUNIKASI PEMERINTAH DALAM MEMBUBARKAN FRONT PEMBELA ISLAM (FPI) Pitoyo Ismail; Edy Prihantoro; Noviawan Rasyid Ohorella
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1590

Abstract

The news of the prohibition of the Government of the Republic of Indonesia against the Islamic Defenders Front (FPI) seized the public's attention. Several national media such as kompas.com, detik.com and republica.co.id have different points of view. Each media reported this phenomenon with different framing according to media ideology. The purpose of this research is to see the news framing of the news of the ban on the Government of the Republic of Indonesia against the Islamic Defenders Front (FPI) in the national online mass media. Methodologically this research uses a constructivism approach by applying textual analysis consisting of quantitative and qualitative analysis in the form of framing analysis. In addition, using intertextual analysis which includes analysis of text production and socio-cultural framing Robert Enmant. The results showed different frames on the 3 online portals. Kompas.com frames FPI news with a humanism frame, seeing the social impact of FPI's presence in society. The legal basis for the disbandment of FPI is clearly explained to show the truth to the public. Detik.com is almost the same as Kompas.com in framing the FPI phenomenon, by showing data and the fact that FPI has not yet received a permit again due to the organization's AD/ART problems. This is different from the Republika online frame which frames this reality in a straightforward manner, by showing evidence that FPI continues to fight injustice. The formation of negative opinions continues to be fought to provide a correct understanding of the community.
WEDDING ORGANIZER MARKETING COMMUNICATION STRATEGY @NGANTENAN.YUK THROUGH INSTAGRAM SOCIAL MEDIA Khalifah Althaf Naufaliza Repinda Putra; Noviawan Rasyid Ohorella; Edy Prihantoro
Journal of Digital Media Communication Vol 1, No 2 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i2.7421

Abstract

This study aims to determine the marketing communication strategy of Wedding Organizer @Ngantenan.Yuk through Instagram social media. With the Instagram social media Wedding Organizer @Ngantenan. Let's do marketing and promotion. Marketing and advancements made by Wedding Organizer @Ngantenan.Yuk are posting photos and videos of client weddings and information about weddings through Instagram. The research method used in this study is a qualitative descriptive method. Primary data is from information obtained from interviews with several informants. In comparison, secondary data is in the form of data obtained from books and other sources. The theory used in scientific writing research is New Media. Data collection techniques used are observation, interviews, and documentation. Based on the research results, the marketing communication strategy carried out by the Wedding Organizer @Ngantenan.Yuk was considered very good and appropriate. The marketing communication strategy carried out by Wedding Organizer @Ngantenan.Yuk is through Instagram social media by posting photos and videos of the client's wedding. Therefore, Wedding Organizer @Ngantenan.Yuk utilizes Instagram social media as a promotional tool to create the desired target. The advice that researchers can give is to be more consistent in marketing their services on the Wedding Organizer Instagram account @Ngantenan.Yuk to attract the attention of clients and face competition from other Wedding Organizers.
FORMATION OF WOMEN'S BODY IMAGE IN THE “IMPERFECT” FILM FOR GENERATION Z IN INDONESIAN Safitri Nur Aeni; Edy Prihantoro; Diana Sari
Journal of Digital Media Communication Vol 1, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2022.v1i1.6538

Abstract

“Imperfect” is one of the inspirational films for generation Z women in Indonesia today. The film is a medium to provide information and entertainment to the community. Films can provide education, knowledge, and entertainment for the audience so that they can influence the audience to change according to the film's purpose. This study aimed to determine the effect of exposure and information quality of “Imperfect”  films on the body image formation of Indonesian Z-generation women. The research method used is quantitative research methods. The theory used is the theory of Uses and Gratification and the Theory of Social Comparison, which helps support body image formation. The results of the study indicate that there is an effect of exposure to “Imperfect” films and the quality of the film's information on the body image formation of Indonesian generation Z women. People who get information about the “Imperfect” film are interested in watching the film, in getting entertainment as well as information from the “Imperfect” film, especially the generation Z female group. Indonesia.
APLIKASI JAKI SEBAGAI MEDIA PENGADUAN SARANA UMUM DI KELURAHAN JATINEGARA Muhammad Ardya Dwi Putra Al Qindi; Noviawan Rasyid Ohorella; Edy Prihantoro; Tri Wahyu Retno Ningsih
JURNAL BADATI Vol 5, No 1 (2023)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v8i1.994

Abstract

This study aims to find out how the JAKI application is used as a media for complaints about public facilities in Jatinegara Village, as well as obstacles in using the JAKI application in submitting complaints about public facilities in Jatinegara Village. The method used in this research uses qualitative methods. In writing this scientific research using the theory of diffusion of innovation and the theory of new media. Based on the results of research on government electronic applications, namely the JAKI application at the Jatinegara Sub-District level, it is a program from the DKI Jakarta Provincial Government to deal with any problems that exist in the area so that they are quickly handled, and residents stated that the use of the JAKI application was very efficient in Jatinegara Kelurahan in handling public facilities, and also responsive to every complaint reported by residents around the Jatinegara Village. The JAKI application has a variety of features, and obstacles were found such as lack of understanding of technology and the internet.
Gaya Hidup Konsumen “Ruwang Coffehouse” Dalam Memanfaatkan Kedai Kopi Sebagai Ruang Publik Untuk Berkomunikasi Anindito, Bimo Triastiko; Ramadhani, Rizky Wulan; Prihantoro, Edy
Borobudur Communication Review Vol 3 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.10850

Abstract

Penelitian ini bertujuan memahami gaya hidup konsumen di "Ruwang Coffehouse" sebagai ruang publik komunikasi. Metode kualitatif digunakan dengan fokus pada pelanggan yang sering mengunjungi tempat tersebut. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, dianalisis dengan teknik triangulasi. Hasil penelitian menunjukkan bahwa "Ruwang Coffehouse" populer di kalangan mahasiswa, didukung oleh lokasi strategis dan harga terjangkau. Fasilitas seperti wifi dan suasana nyaman mendukung pemanfaatan sebagai ruang publik. Gaya hidup konsumen yang sejalan mempengaruhi cara berkomunikasi di sana. Kedai kopi dianggap inklusif, menciptakan atmosfer ramah dan interaksi positif antar pengunjung, memberikan pengalaman nyaman, inklusif, dan mendukung interaksi sosial.
Analisis faktor pendukung knowledge sharing menggunakan Whatsapp dan Line group saat pandemi Covid-19 Prihantoro, Edy; Ramadhani, Rizky Wulan; Haryanti, Dwi Asih; Ningsih, Tri Wahyu Retno
Manajemen Komunikasi Vol 6, No 2 (2022): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v6i2.32241

Abstract

Knowledge sharing terbentuk ketika setiap anggota dalam organisasi saling berbagi pengetahuan secara bersama-sama untuk mengungkapkan pendapat, ide, kritik dan komentar kepada anggota lainnya. Universitas Gunadarma menjadi salah satu perguruan tinggi yang sudah menerapkan pembelajaran kolaborasi cloud meeting dan UGTV selama pandemi Covid-19 sehingga terjadi peningkatan knowledge sharing menggunakan Whatsapp dan Line. Penelitian ini bertujuan untuk menganalisis faktor pendukung knowledge sharing dalam komunitas mahasiswa Universitas Gunadarma dengan menggunakan media Whatsapp dan Line grup selama pandemi Covid-19. Metodologi penelitian ini adalah kuantitatif dengan menggunakan perangkat lunak Structural Equation Modeling (SEM), AMOS dan Teori Computer Mediated Communication untuk menganalisis data yang dikumpulkan menggunakan kuesioner dengan skala likert 1-5 kepada mahasiswa Universitas Gunadarma. Populasi penelitian adalah mahasiswa Fakultas Ilmu Komunikasi Universitas Gunadarma dan sampel penelitian adalah 741 responden yang terdiri dari laki-laki dan perempuan berusia 18-24 tahun. Teknik sampling menggunakan metode purposive sampling dengan kriteria mahasiswa Universitas Gunadarma yang rutin melakukan knowledge sharing. Hasil analisis SEM menunjukkan bahwa terjadi interaksi sosial dan ekspektasi hasil memengaruhi knowledge sharing untuk memenuhi kebutuhannya akan  pengetahuan, dan kegunaan komunitas memengaruhi niat berbagi pengetahuan secara terus menerus. Sedangkan interaksi sosial tidak berpengaruh terhadap kebermanfaatan mahasiswa dan knowledge sharing tidak berpengaruh terhadap niat berbagi pengetahuan secara berkelanjutan. Pembatasan jarak yang diberlakukan oleh pemerintah sebagai akibat Pandemi Covid-19 menjadikan grup Whatshapp dan grup Line menjadi penting dan berguna dalam mencari dan berbagi ilmu di kalangan mahasiswa.
Pemberdayaan Dosen Dalam Penguatan Literasi Digital Untuk Pengembangan Pendidikan di Universitas Pesantren Setyaningsih, Rila; Abdullah, Abdullah; Prihantoro, Edy; Hustinawaty, Hustinawaty
Khadimul Ummah Vol. 2 No. 1 (2018): November
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ku.v2i1.2664

Abstract

Perkembangan teknologi informasi dan komunikasi serta munculnya era digital menjadi tantangan bagi lembaga pendidikan pesantren untuk menyesuaikan diri, terutama bagi perguruan tinggi berbasis pesantren. Pembaharuan model pembelajaran yang dilakukan di lembaga pendidikan pesantren modern terutama pendidikan tinggi berbasis pesantren menjadi sebuah tantangan sekaligus peluang bagi para dosen untuk meningkatkan kemampuan literasi digital. Permasalahan yang dihadapi oleh para dosen di perguruan tinggi berbasis pesantren yakni Universitas Darussalam Gontor yang menjadi mitra pengabdian ini adalah masih terbatasnya kemampuan memanfaatkan media digital dalam pembelajaran sehingga diperlukan pendampingan dan peningkatan keterampilan. Metode pengabdian dilakukan melalui 3 tahap yakni pra kegiatan berupa sosialisasi kegiatan, pelaksanaan kegiatan yang terdiri dari pendampingan pengembangan konten pembelajaran dan workshop e-learning, dan pasca kegiatan berupa FGD dan penyusunan program lanjutan. Hasil dari kegiatan ini berupa peningkatan literasi digital mitra khususnya dalam mengoperasikan e-learning sebagai upaya untuk mengembangkan pendidikan di Universitas Darussalam Gontor sebagai salah satu universitas berbasis pesantren. Saran terhadap keberlanjutan program adalah adanya dorongan dari pemangku kebijakan terkait pemanfaatan e-learning dan juga penerapan e-learning untuk semua mata kuliah di seluruh program studi.
Digital education community TV existence in post analog switch off Prihantoro, Edy; Masitoh, Siti; Fatoni, Ahmad; Fitriani, Dinda Rakhma; Ramadhani, Rizky Wulan
ProTVF Vol 8, No 1 (2024): March 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i1.50627

Abstract

Background: Based on Law (UU) Number 11 of 2020 regarding Cipta Kerja or the Omnibus Law, broadcasting institutions should switch from terrestrial or analog broadcasts to digital broadcasting via Analog Switch Off (ASO), which provides opportunities for community TV to develop. UGTV is Indonesia’s first digital education community TV to broadcast cultural and education-based programs. Purpose: To analyze the existence of UGTV as the first digital education community TV in Indonesia. Methods: Researchers distributed questionnaires to 144 respondents in Depok and 115 in Bekasi to determine the most popular programs. Researchers then conducted interviews with UGTV staff and leaders and compared the quality of UGTV programs based on KPI standards. Results: Based on the research results, UGTV as Indonesia’s first digital educational community television has met all KPI standards by offering some programs such as Team Teaching and Info Kampus. The types of broadcast programs in the form of tourism and cultural programs are still in demand and influence the audience’s viewing interest. Based on qualitative analysis as a follow-up analysis, the public response in these three areas is currently low because people have many new media choices that can be accessed easily at lower costs. Conclusion: The public feels that television lacks “interesting” shows so the existence of UGTV and other community channels can become a choice for the audience. Implications: KPI and KPID must actively monitor and develop broadcast content by collaborating with community broadcasting institutions so that broadcast production can be more varied.
Innovative Educational Broadcasting: UGTV's Influence on Gunadarma Students and the Wider Community Prihantoro, Edy; Ohorella, Noviawan Rasyid; Pitchan, Muhammad Adnan; Ferdinand, Nikolas
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 1 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.35701

Abstract

Television remains a medium for delivering information and entertainment, to communities, particularly in areas with unequal access to the internet, so television becomes their primary source. This study aimed to explore how UGTV is utilized to deliver educational content to students of Gunadarma University and the wider community. Using a qualitative method with a constructivist paradigm, this study was grounded in the Media Ecology Theory. Data were collected through observation, in-depth interviews, documentation, and literature studies. The findings revealed that UGTV, as an educational digital television platform, effectively provides academic and innovative content useful for the community, particularly students. The contents are produced and packaged to be informative and appealing to the community.
Co-Authors A. Ramadhona Nilawati Abdullah Abdullah Abdullah Abdullah Agustina, Widi Asmarani Ahmad Fatoni Ahmad Mulyadi Aisa Setiawati Amri Dunan, Amri Anacostia Kowanda Andriani, Mayla Putri Anindito, Bimo Triastiko Anis Nur Aulia Annisa ARIEF BUDI PRATOMO Artha Wiguna Artha Wiguna Asyifa Aulia Handayani Atit Pertiwi Azzahra, Afifah Berlian Ramadhaniati Christiana Wulandari Clarissa Nathania Octaviani Diana Sari Didin Mukodim Dinda Rakhma Fitriani Dwi Asih Haryanti Emilianshah Banowo Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Erny Pratiwi Fajar Rizali Rakhman Fajar Rizali Rakhman Fajar Rizali Rakhman Ferdinand, Nikolas Firsta Putri Asa Poerwastita Fitrah Nur Islamiah Fitrah Nur Islamiah Haikal Ibnu Hakim Handayani, Asyifa Aulia Hanif Abdullah Herna Herna Hidayat Hidayat Hustinawaty Hustinawaty, Hustinawaty Irwandaru Dananjaya Karin Paula Iasha Damintana Khadijah, Amirah Siti Khalifah Althaf Naufaliza Repinda Putra Khazim, Iqbal Al Marina Agustina Mayla Putri Andriani Meta Savari Mieta Setyawati, Dyah Mohamad Wahyu Subakti Muhammad Ardya Dwi Putra Al Qindi Mujiyana Mujiyana Musti Ara Nada Nadhifah Kamilia Nadia Anisah Naifah, Nabila Rana Noviarohmah, Arista Noviawan Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Nur'afifah, Oktavia Nuriyati Samatan Ohorella, Noviawan Ohorella, Noviawan Rasyid Pitchan, Muhammad Adnan Pitoyo Prasetyo, Nurhadi Prihandoko Prihandoko Prihandoko Purwoko, Agus PUTRI WULANDARI Qodriyah, Laelatul Rajab Ritonga Ramadhani, Rizky Wulan Ratih Kusuma Ningrum Rila Setyaningsih Rila Setyaningsih Rio Setia Monata Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rudito, Yeremia Yori Sabrina Rahma Utami Safitri Nur Aeni Sariyati Sariyati Sariyati Setyaningsih, Rila Setyawati, Dyah Mieta Siti Masitoh Siti Zulzilah Sugiharti Binastuti Suryarini Widodo Susilowati Dyah K Susilowati Dyah K Susilowati Dyah Kusumaningtyas Syahnidar Rahma Dwiani Tri Wahyu Retno Ningsih Trini Saptariani Tuti Widiastuti Utami, Sabrina Rahma Vani Sugiani Veithzal Rivai Zainal Widyaningsih, Winda Widyaningsih, Winda Wigustira, Monica Putri Wijaya, Widiastiana Vista Yusriadi, Harmin Yusuf Maulana Yusufina, Ainun Rahma