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Marketing Communication Strategy for Warung Makan Madun Oseng Nyak Kopsah Through the Tiktok Social Media Account @madunosengoseng in Promoting Authentic Indonesian Culinary Aisa Setiawati; Edy Prihantoro
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.632

Abstract

Indonesian culinary is the result of multicultural culture spread across 38 provinces. One of the interesting Indonesian culinary delights is typical Betawi culinary delights, namely Warung Madun Oseng Nyak Kopsah, a food stall that serves typical Betawi menus and other home-cooked dishes. The stall, which was started in 1997, is now innovating by using TikTok social media as its promotional medium. This research aims to analyze the Marketing Communication Strategy through the Tiktok Account @madunosengoseng in Promoting Authentic Indonesian Culinary. This research uses Integrated Marketing Communication theory. The research method used is a qualitative descriptive method with data collection carried out by means of observation, interviews, documentation and online search. The results of this research show that the marketing communication strategy carried out through the tiktok account @madunosengoseng, with content whose theme contains eight elements of integrated marketing communication, provides information about the food menu, and also presents content that is entertaining in nature. One of the entertaining content is the appearance of the "viral" figure of Nyak Kopsah. The promotional strategy carried out through the TikTok account @madunosengoseng has succeeded in making Betawi culinary specialties known and popular with the wider community
PENGARUH AKUN INSTAGRAM @SUMBAR_RANCAK TERHADAP MINAT BERKUNJUNG FOLLOWERS KE SUATU DESTINASI Ohorella, Noviawan; Annisa; Prihantoro, Edy
Komunika Vol. 18 No. 2 (2022): Komunikasi Politik, Komunikasi Publik dan Komunikasi Pemasaran
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v18i2.9045

Abstract

Keberadaan sosial media Instagram mampu menambah pengetahuan masyarakat Sumatra Barat maupun dari luar Sumatra Barat melalui adanya tayangan atau postingan tentang dunia pariwisata. Tingginya pengguna sosial media mampu meningkatkan minat berkunjung masyarakat ke suatu destinasi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh media sosial @sumbar_rancak terhadap minat berkunjung followers kesuatu destinasi, Populasi dalam penelitian ini adalah followers pada akun @sumbar_rancak. Jenis penelitian ini adalah menggunakan metode riset kuantitatif. Teknik pengumpulan data yang dilakukan dengan mengirimkan kuisioner secara online dengan skala likert yang telah diuji validitas dan reabilitas nya. Teori yang digunakan pada penelitian ini adalah teori SOR dan teknik ditentukan berdasarkan sampling random sederhana dengan jumlah sampel 30. Selanjutnya dianalisis melalui tingkat pencapaian responden, uji regresi sederhana dan uji t. dibuktikan menurut koefisien determinasi adalah sebesar 0,05 atau sama dengan 5%. Maka dengan demikian dapat disimpulkan bahwa terdapat pengaruh secara signifikan antara variabel postingan yang ada didalam akun @sumbar_rancak terhadap pengaruh minat berkunjung followers dengan tingkat kolerasi yang kuat.
Pengaruh gaya kepemimpinan dan komunikasi interpersonal kepala sekolah terhadap kinerja guru SMAN 6 Depok Meta Savari; Edy Prihantoro
JIKAP (Jurnal Informasi dan Komunikasi Administrasi Perkantoran) Vol 7, No 4 (2023): Juli
Publisher : Program Studi Pendidikan Administrasi perkantoran FKIP UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jikap.v7i4.64083

Abstract

Abstrak: Guru mempunyai peran dalam meningkatkan sumber daya manusia dan mempunyai hak strategis untuk menyajikan materi dalam kegiatan belajar mengajar, sehingga guru merupakan aset penting yang dimiliki oleh lembaga pendidikan tingkat sekolah. Keberhasilan sumber daya manusia di SMAN 6 Depok harus diimbangi dengan jumlah guru yang dinilai dari kinerjanya. Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan kepala sekolah dan komunikasi interpersonal pada masa pandemi COVID-19 terhadap kinerja guru di SMAN 6 Depok. Penelitian ini menggunakan penelitian kuantitatif. Sampel penelitiannya adalah seluruh guru di SMAN 6 Depok yaitu 54 responden. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan: (1) Terdapat pengaruh yang signifikan gaya kepemimpinan kepala sekolah terhadap kinerja guru yang ditunjukkan dengan nilai t hitung sebesar 2,327 > t tabel (2,00665) dan sig. 0,001 < 0,05 (2) Terdapat pengaruh yang signifikan komunikasi interpersonal kepala sekolah terhadap kinerja guru yang ditunjukkan dengan nilai t hitung sebesar 3,38 > t tabel (2,001) dan sig. 0,02 < 0,05; (3) Terdapat pengaruh yang signifikan gaya kepemimpinan kepala sekolah dan komunikasi interpersonal sekolah terhadap kinerja guru yang ditunjukkan dengan nilai F hitung 36,51 > t tabel (3,18) dan sig. 0,00< 0,05.Kata Kunci: hubungan interpersonal; model kepemimpinan; prestasi guruAbstract: Teachers have a role in improving human resources and have a strategic right to present material in teaching and learning activities, so teachers are critical assets owned by school-level educational institutions. The success of human resources at SMAN 6 Depok must be balanced with the number of teachers judged by their performance. This study aims to determine the influence of the principal's leadership style and interpersonal communication during the COVID-19 pandemic on teacher performance at SMAN 6 Depok. This research uses quantitative research. The research sample was all teachers at SMAN 6 Depok, namely 54 respondents. The analytical technique used in this research is multiple linear regression analysis. The results of the study show: (1) There is a significant influence of the principal's leadership style on teacher performance, as indicated by the t arithmetic value of 2.327 > t table (2.00665) and sig. 0.001 <0.05 (2) There is a significant effect of principal interpersonal communication on teacher performance, as indicated by the t count value of 3.38 > t table (2.001) and sig. 0.02 < 0.05; (3) There is a significant influence of the principal's leadership style and school interpersonal communication on teacher performance, as indicated by the F arithmetic value of 36.51 > t table (3.18) and sig. 0.00< 0.05.Keywords: interpersonal relationships; leadership model; teacher achievement
OPTIMALISASI STRATEGI KOMUNIKASI DAN MANAJEMEN RELATIONS DI KEMENTERIAN PERTANIAN DALAM IMPLEMENTASI PENTINGNYA SATU DATA TERPADU UNTUK PEMBANGUNAN BERKELANJUTAN DI INDONESIA Prasetyo, Nurhadi; Prihantoro, Edy
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.707

Abstract

Satu Data Indonesia (SDI) is a government data governance policy that aims to support the availability of data that is accurate, up-to-date, integrated, accountable and easily accessible and shared between government agencies to support development planning, monitoring and evaluation towards an advanced Indonesia. This policy is contained in Presidential Regulation no. 39 of 2019 concerning One Data Indonesia and is expected to improve data governance. The purpose of this research is to analyze the implementation of effective public communication and relationship management strategies in increasing the Ministry of Agriculture's awareness of the importance of One Data Indonesia Towards Advanced Indonesia. The method used in this research is qualitative with a case study approach. Researchers will conduct in-depth interviews with Ministry of Agriculture officials. The Ministry of Agriculture has shown a strong commitment to the implementation of SDI through initiatives and regulations that have been issued. The Ministry of Agriculture has launched the Agricultural Data Portal as an efficient and comprehensive form of public communication in raising awareness of the importance of One Data Indonesia Towards a Developed Indonesia.
Optimizing the Digital Marketing Strategy of PT Sewu Segar Primatama through Instagram @rejuveid Wigustira, Monica Putri; Prihantoro, Edy
BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.5.2.55-72

Abstract

Purpose: This study aims to explore the digital marketing strategy employed by PT Sewu Segar Primatama, specifically through its Instagram account @rejuveid, for marketing its cold-pressed juice products in Indonesia. The research investigates how the company has adapted its marketing communication strategy in response to changing market dynamics. Results: The findings indicate that PT Sewu Segar Primatama has shifted its marketing communication from traditional methods to digital platforms, particularly Instagram, in response to emerging market trends. The company has optimized its marketing efforts to align with consumer behavior, leveraging Instagram’s capabilities to engage with the audience. Findings: The study highlights that PT Sewu Segar Primatama has effectively used Instagram to engage consumers at various stages of the AISAS communication model (Attention, Interest, Search, Action, Share). The company’s approach incorporates educational content and interactive campaigns to maintain consumer interest. Novelty and Originality: This research contributes to the growing body of knowledge on digital marketing strategies, particularly in the FMCG sector, by offering insights into how brands can optimize Instagram for effective communication and engagement. Conclusion: PT Sewu Segar Primatama’s shift to digital marketing through Instagram has proven to be a successful strategy in adapting to changing consumer needs, demonstrating the effectiveness of social media in modern marketing communication. Type of paper : Empirical Research Paper
Peningkatan Kapasitas Manajemen Keuangan dan Pemasaran Berbasis Digital Kelompok Usaha UJ.Mart Utami Jaya Grogol Prihandoko, Prihandoko; Setyawati, Dyah Mieta; Prihantoro, Edy
Jurnal Media Pengabdian Komunikasi Vol 4, No 2 (2024): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v4i2.324

Abstract

Abstract Utami Jaya's UJ Mart business group is located in Grogol Village, Limo District, Depok City, West Java Province. As a grocery store business group, the goods and services traded are retailers of basic food items, various snacks, packaged drinks, and cigarettes, providing Aqua Galon and 2.5kg Elpiji gas and grilled chicken food menus. The results of field findings show the advantages of the grocery store business as the target partner and a number of weaknesses of the target partner, which are presented as findings of partner problems. The priority problem of Partners is financial management and digital marketing, which is still done manually so that it is not in accordance with current conditions, where competitors of the same type have implemented modern retail businesses with business locations close to the location of Partners. The results of the activity show that the implementation of the use of technology and financial services, strengthening digital brands and online partnership strategies, is an investation and solution to the problems of target partners who have not adopted technology since their establishment in 2007. The results of this community service activity, greatly help the UJ.Mart Utami Jaya business group to increase shopping comfort and ease of making transactions as added value for customers, as well as create creative and modern shop signage, increasing the number of buyers who come to the location and increasing sales volume. Keywords: Increased capacitance; financial management; digital marketing; business group. Abstrak Kelompok usaha UJ. Mart Utami Jaya berlokasi di Kelurahan Grogol, Kecamatan Limo, Kota Depok, Provinsi Jawa Barat. Sebagai kelompok usaha toko kelontong, barang dan jasa yang diperdagangkan adalah pengecer barang sembako, aneka snack, minuman kemasan dan rokok, menyediakan Aqua Galon dan gas Elpiji 2.5kg serta menu makanan ayam bakar. Hasil temuan dilapangan menunjukkan keunggulan usaha toko kelontong sebagai Mitra sasaran serta sejumlah kelemahan Mitra sasaran yang disampaikan sebagai temuan permasalahan mitra. Permasalahan Prioritas Mitra adalah pengelolaan keuangan dan pemasaran digital yang masih dilakukan secara manual sehingga tidak sesuai dengan kondisi saat ini, dimana munculnya kompetitor sejenis yang telah menerapkan usaha retail modern dengan lokasi usaha yang berdekatan dengan lokasi Mitra. Hasil kegiatan menunjukkan bahwa implementasi pemanfaatan teknologi dan layanan keuangan, penguatan merek digital dan strategi kemitraan online merupakan investasi dan solusi permasalahan Mitra sasaran yang sejak berdirinya tahun 2007 belum melakukan adopsi teknologi. Hasil kegiatan Pengabdian kepada Masyarakat ini, sangat membantu kelompok usaha UJ.Mart Utami Jaya untuk meningkatkan kenyamanan belanja dan kemudahan melakukan transaksi sebagai nilai tambah bagi pelanggan, serta menciptakan papan nama toko yang kreatif dan modern, meningkatkan jumlah pembeli yang datang kelokasi dan peningkatan volume penjualan. Kata-kata kunci: Peningkatan Kapasitas; manajemen keuangan; pemasaran digital; kelompok usaha.
Peningkatan Pemahaman Pengelola UMKM Terhadap Kapasitas Manajemen Keuangan dan Pemasaran Berbasis Digital Prihantoro, Edy; Mieta Setyawati, Dyah; Prihandoko; Rajab Ritonga
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/hexem915

Abstract

UMKM merupakan unit usaha masyarakat yang memiliki peranan yang penting bagi perekonomian negara Indonesia. Salah satunya adalah peranan UMKM pada saat krisis moneter tahun 1998, dimana UMKM dapat membantu menjaga kesejahteraan masyarakat dengan memastikan bahwa aktivitas ekonomi terus berjalan, terutama di daerah pinggiran dan pedesaan. Tujuan penelitian ini adalah untuk meningkatkan pemahaman pengelola UMKM terhadap Kapasitas Manajemen Keuangan dan Pemasaran Berbasis Digital UJ Mart Utami Jaya Depok. Kelompok usaha UJ. Mart Utami Jaya berlokasi di Kelurahan Grogol, Kecamatan Limo, Kota Depok, Provinsi Jawa Barat. Hasil temuan dilapangan menunjukkan perlu peningkatan pemahaman pengelola UMKM terhadap Kapasitas manajemen keuangan dan  pemasaran berbasis digital pada UJ Mart Utami Jaya. Perkembangan digitalisasi yang sangat masif memerlukan perubahan pemahaman dan paradigma usaha yang lebih baik, dan terbuka. Walaupun awalnya tidak mudah memberikan pemahaman terhadap perubahan yang sudah seharusnya dilakukan, tetapi dengan pendekatan secara terus menerus, akhirnya Pemilik UJ Mart Utami Jaya dapat menerima perubahan yang diusulkan. Hasil kegiatan menunjukkan bahwa implementasi pemanfaatan teknologi dan layanan keuangan, penguatan merek digital dan strategi kemitraan online merupakan investasi dan solusi permasalahan Mitra sasaran yang sejak berdirinya tahun 2007 dan belum melakukan adopsi teknologi. Hasil kegiatan Pengabdian kepada Masyarakat ini, sangat membantu kelompok usaha UJ.Mart Utami Jaya untuk meningkatkan kenyamanan belanja dan kemudahan melakukan transaksi sebagai nilai tambah bagi pelanggan
PENGARUH AKUN INSTAGRAM @WONDERFULINDONESIA TERHADAP KEPUTUSAN PERJALANAN WISATA PADA MASA NEW NORMAL BAGI GENERASI Z Khadijah, Amirah Siti; Samatan, Nuriyati; Prihantoro, Edy
JURNAL BADATI Vol 6, No 2 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v6i2.1355

Abstract

This study aims to determine the effect of the @wonderfulindonesia Instagram account on travel decisions during the new normal period for generation Z. The theory used in this study is the Uses and Gratifications theory. This research is a quantitative study and uses a questionnaire as a data collection tool. The data analysis technique used is the Normality Test, Linearity Test, Simple Linear Regression Test, T-Test, and R Square Test, then the data is processed using SPSS software version 26.0. The results of this study indicate that the R number (correlation number) is 11.1% of the influence of the @wonderfulindonesia Instagram account on travel decisions during the new normal period for generation Z. Based on the results of the hypothesis test (t-test) it can be concluded that t count t table which means Ho was rejected and Ha was accepted, which meant that the @wonderfulindonesia Instagram account had an influence on travel decisions during the new normal period for generation Z.
SOCIAL NETWORK ANALYSIS STUDY ABOUT RUSSIAN AND UKRAINE ARMED CONFLICT USING #UkraineRussiaWar ON TWITTER Putri Wulandari; Edy Prihantoro; Ramadhani, Rizky Wulan
International Journal of Business English and Communication Vol 2 No 1 (2024): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i1.468

Abstract

Russia has carried out attacks on several areas in Ukraine since February 2022. The war that has been going on for a long time has captured public attention, which is shown via Twitter. This study aims to determine the network in the communication of information dissemination related to the hashtag #UkraineRussiaWar on Twitter social media. This study uses the theory of Computer-Mediated Communication (CMC). Social Network Analysis (SNA) is a visualization method for understanding interaction patterns between individuals or communities and includes an overview of social networks according to the topics discussed. Social Network Analysis provides a means in the form of statistics used to examine relational data that focuses on explaining patterns of relationships between actors and analyzing the structure of network patterns using Gephi. This research used quantitative methods by applying Social Network Analysis with the Netlytic and Gephi models. Netlytic successfully recalled data from 2500 samples among active Twitter users. The results of the study show that there is betweenness centrality on the @blogukraine account with a value of 22.0 as the most substantial account in distributing information related to links, closeness centrality of 1,211 nodes which are popular actors in information distribution, and eigenvector centrality on the @militarylandnet account with a value of 1.0 as the most important actor in information dissemination and is continuously associated with related information. The war between Russia and Ukraine has become a protracted conflict and has broadly impacted the world. The visualization of SNA shows many responses from the world community via Twitter as a form of public concern for conflict resolution.
Ethnographic Study of the Marosok Tradition in the Payakumbuh Community Using Pierce Semiotic Analysis Utami, Sabrina Rahma; Mukodim, Didin; Prihantoro, Edy; Ramadhani, Rizky Wulan; Khazim, Iqbal Al
ETNOSIA : Jurnal Etnografi Indonesia Vol. 7 No. 2 (2022)
Publisher : Department of Anthropology, Faculty of Social and Political Sciences, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/etnosia.v7i2.22168

Abstract

The marosok is a tradition of buying and selling livestock using hand movements and facial expressions in the bargaining process. The marosok tradition has denotative and connotative meanings associated with Minangkabau culture. The purpose of this study was to determine the meaning of denotation and connotation of the marosok tradition with an ethnographic approach using Symbolic Interactionism Theory and semiotic analysis of Pierce. This research method is qualitative by conducting literature study and interviews using snowball sampling technique to M. Azhadi Dt. Bosa as key informant who directs researchers to Desmon Korina and Hadiyati who understand the marosok tradition in the Payakumbuh community. This study shows that the tools, hand movements and expressions in the marosok tradition have meanings that must be understood by the parties involved in the transactions. The sarong is a covering tool that shows marosok tradition is only carried out by men. Finger gestures indicate digits up to millions, increasing, or decreasing bidding. Expressions indicate approval or rejection of the offered price. The marosok tradition ends with handshake and smile between the seller and the buyer. The marosok tradition creates healthy competition where the prices are only known by the parties concerned. However, this process is not transparent, the buyer can only estimate the weight and condition of the livestock by seeing and touching the livestock directly, so the buyer must be very careful in choosing livestock with good quality. The marosok tradition must be maintained so that the media is needed to teach how to do marosok to the younger generation. Apart from being a buying and selling transaction, the marosok tradition can be used as an attraction for tourists to come to Payakumbuh.
Co-Authors A. Ramadhona Nilawati Abdullah Abdullah Abdullah Abdullah Agustina, Widi Asmarani Ahmad Fatoni Ahmad Mulyadi Aisa Setiawati Amri Dunan, Amri Anacostia Kowanda Andriani, Mayla Putri Anindita, Dhea Anindito, Bimo Triastiko Anis Nur Aulia Annisa ARIEF BUDI PRATOMO Artha Wiguna Artha Wiguna Asyifa Aulia Handayani Atit Pertiwi Atit Pertiwi Azzahra, Afifah Berlian Ramadhaniati Christiana Wulandari Clarissa Nathania Octaviani Diana Sari Didin Mukodim Dinda Rakhma Fitriani Dwi Asih Haryanti Emilianshah Banowo Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Erny Pratiwi Fajar Rizali Rakhman Fajar Rizali Rakhman Fajar Rizali Rakhman Ferdinand, Nikolas Firsta Putri Asa Poerwastita Fitrah Nur Islamiah Fitrah Nur Islamiah Haikal Ibnu Hakim Handayani, Asyifa Aulia Hanif Abdullah Herna Herna Hidayat Hidayat Hustinawaty Hustinawaty, Hustinawaty Irwandaru Dananjaya Karin Paula Iasha Damintana Khadijah, Amirah Siti Khalifah Althaf Naufaliza Repinda Putra Khazim, Iqbal Al Marina Agustina Mayla Putri Andriani Meta Savari Mieta Setyawati, Dyah Mohamad Wahyu Subakti Monata, Rio Setia Muhammad Ardya Dwi Putra Al Qindi Mujiyana Mujiyana Musti Ara Nada Nadhifah Kamilia Nadia Anisah Nadira, Nadira Apriliana Noviarohmah, Arista Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Nur'afifah, Oktavia Nuriyati Samatan Ohorella, Noviawan Ohorella, Noviawan Rasyid Pitchan, Muhammad Adnan Pitoyo Prasetyo, Nurhadi Prihandoko Prihandoko Prihandoko Purwoko, Agus PUTRI WULANDARI Qodriyah, Laelatul Rajab Ritonga Ramadhani, Rizky Wulan Ratih Kusuma Ningrum Rila Setyaningsih Rila Setyaningsih Rio Setia Monata Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rudito, Yeremia Yori Sabrina Rahma Utami Safitri Nur Aeni Sariyati Sariyati Sariyati Setyaningsih, Rila Setyawati, Dyah Mieta Siti Masitoh Siti Zulzilah Sugiharti Binastuti Suryarini Widodo Suryarini Widodo Susilowati Dyah K Susilowati Dyah K Susilowati Dyah Kusumaningtyas Syahnidar Rahma Dwiani Tri Wahyu Retno Ningsih Trini Saptariani Tuti Widiastuti Utami, Sabrina Rahma Vani Sugiani Varie, Khairani Faisal Veithzal Rivai Zainal Widyaningsih, Winda Widyaningsih, Winda Wigustira, Monica Putri Wijaya, Widiastiana Vista Yusriadi, Harmin Yusuf Maulana Yusuf Maulana, Yusuf Yusufina, Ainun Rahma