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Digital Movement of Opinion #BLACKLIVESMATTER in Creating Public Opinion About Black Lives Matter Rizky Wulan Ramadhani; Edy Prihantoro
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.726

Abstract

#BlackLivesMatter is still used by netizens to express opinions about the Black Lives Matter movement which is still developing today. In April 2021, the court ruled for Derek Chauvin, the police officer who shot George Floyd. In addition, there are still many shootings of black citizens in the United States and various other countries. This study aims to determine the spread of #BlackLivesMastter and public opinion on Twitter during 20 – 27 April 2021 regarding Black Lives Matter. This research uses a combination of quantitative and qualitative methods. The quantitative method is used to see the distribution of 2,500 sample tweets using Netlytic.org and Gephi. The qualitative method is conducted to analyze public opinion about Black Lives Matter. The theory used is Computer-Mediated Communication, Public Space, and Critical Discourse Analysis. The results showed that opinions were dominated by positive opinions with 71.76%, negative opinions with 13.08% and irrelevant opinions with 15.16%. The positive opinions are dominant because they have succeeded in creating empathy, anger, and criticism, have political interests, and are voiced by political elite accounts, media, NGOs, and celebrities. Negative opinions are voiced by two main political elites and Twitter users who are not well known so they are considered personal opinions. Irrelevant opinions are voiced by Twitter users in more private spaces and are used to attract public attention.
Tourism Communication in The Development of Sustainable Intelligent Tourism Village in East Lombok As A Supporting Area for Mount Rinjani Global Geopark and Mandalika Edy Prihantoro; Rio Setia Monata; Yusuf Maulana; Atit Pertiwi; Suryarini Widodo; Rizky Wulan Ramadhani
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.730

Abstract

The development of Indonesian tourism after the Covid-19 pandemic began to rise again. Various efforts have been made by the government and tourism actors to be able to revive  the tourism sector. The purpose of this study is  to analyze tourism communication in the development of a Sustainable Smart Tourism Village in East Lombok as a supporting area for  Mount Rinjani Global Geopark and the Mandalika Special Economic Zone. This study uses a qualitative descriptive method by conducting interviews and direct observations of Loyok Village. The data collected were analyzed using data analysis techniques from Miles & Huberman. The results of the study indicate that the development of a sustainable smart tourism village in East Lombok requires collaboration from various parties such as the government, tourism actors, communities, and researchers all at once. The Gunadarma University Matching Fund team is here to help implement five information and communication technologies (ICT) in tourist villages such as making smart homestays, making virtual reality videos, and QR Codes, making new designs for bamboo crafts, and tourist village websites. The application of this technology is also part of communication and is expected to support the development of Loyok Tourism Village in East Lombok Regency. The implementation of ICT in East Lombok Regency is also expected to serve as a pilot project in the development of smart homestays in Indonesia.
Innovative Educational Broadcasting: UGTV's Influence on Gunadarma Students and the Wider Community Edy Prihantoro; Noviawan Rasyid Ohorella; Muhammad Adnan Pitchan; Nikolas Ferdinand
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 1. June (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.35701

Abstract

Television remains a medium for delivering information and entertainment, to communities, particularly in areas with unequal access to the internet, so television becomes their primary source. This study aimed to explore how UGTV is utilized to deliver educational content to students of Gunadarma University and the wider community. Using a qualitative method with a constructivist paradigm, this study was grounded in the Media Ecology Theory. Data were collected through observation, in-depth interviews, documentation, and literature studies. The findings revealed that UGTV, as an educational digital television platform, effectively provides academic and innovative content useful for the community, particularly students. The contents are produced and packaged to be informative and appealing to the community.
Strategi Komunikasi Pemasaran Podkesmas Asia dalam Menciptakan Podcast yang Populer Adellya Olayya Putri Sigit; Edy Prihantoro
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2013

Abstract

Abstrak Podcast telah menjadi bentuk media digital yang semakin populer di Indonesia, didorong oleh peningkatan konsumsi konten audio dan video. Penelitian ini menganalisis strategi pemasaran yang diterapkan oleh Podkesmas Asia dalam membangun dan mempertahankan popularitas podcast mereka. Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian ini secara spesifik berfokus pada tindak tutur dalam komunikasi Podkesmas Asia. Data dikumpulkan dari konten podcast Podkesmas Asia dan wawancara dengan perwakilan tim mereka. Hasil penelitian menunjukkan bahwa Podkesmas Asia memanfaatkan media sosial secara ekstensif, menjalin kolaborasi dengan merek dan influencer, serta menggunakan teknik komunikasi interaktif untuk meningkatkan keterlibatan audiens. Selain itu, konvergensi media, seperti integrasi format audio dan video, berperan penting dalam memperluas jangkauan dan daya tarik podcast mereka. Penelitian ini diharapkan memberikan wawasan berharga bagi praktisi pemasaran digital dan kreator konten dalam mengembangkan strategi yang efektif di industri podcasting.
BERITA PENCEMARAN LAUT AKIBAT PEMBUANGAN AIR LIMBAH NUKLIR FUKUSHIMA DI KOMPAS.COM TERHADAP TINGKAT KECEMASAN MASYARAKAT YANG MENGKONSUMSI MAKANAN LAUT DI INDONESIA Edy Prihantoro; Afifah Azzahra; Didin Mukodim; Rizky Wulan Ramadhani; Arief Budi Pratomo
BroadComm Vol. 7 No. 1 (2025)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/4p6w4853

Abstract

Berita yang terkait dengan lingkungan hidup menarik untuk diikuti dan dikaji secara bersama-sama oleh masyarakat Indonesia, termasuk Berita Pencemaran Laut sebagai akibat pembuangan air limbah nuklir Fukushima. Penelitian ini bertujuan untuk mengetahui pengaruh terpaan berita pencemaran laut akibat pembuangan air limbah nuklir Fukushima di Kompas.com terhadap tingkat kecemasan masyarakat yang gemar mengkonsumsi makanan laut di Indonesia. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Sedangkan teori yang digunakan dalam penelitian ini adalah Teori Uses and Effects. Sampel penelitian adalah masyarakat Indonesia yang pernah membaca dan atau melihat berita pencemaran laut akibat pembuangan air limbah nuklir Fukushima di media online Kompas.com. Hasil penelitian menunjukkan terpaan berita pencemaran laut akibat pembuangan air limbah nuklir Fukushima di Kompas.com terhadap tingkat kecemasan masyarakat pengkonsumsi makanan laut memiliki pengaruh yang cukup besar. Masyarakat yang membaca berita tersebut akan memiliki kecemasan yang lebih besar terhadap makanan dari laut, karena dampak negatif jangka pendek maupun jangka panjang dari limbah nuklir.
JARINGAN WACANA MEDIA: STUDI DNA PADA BERITA “PRABOWO EVAKUASI 1000 WARGA GAZA” DI KOMPAS.COM: MEDIA DISCOURSE NETWORK: DNA STUDY ON THE NEWS "PRABOWO EVACUATES 1000 GAZA RESIDENTS" ON KOMPAS.COM Nadira Apriliana Nadira; Edy Prihantoro
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.167-179.2025

Abstract

This study aims to analyze the discourse network (Discourse Network Analysis) in news coverage related to the evacuation of 1,000 Gaza residents by Prabowo on the online media portal Kompas.com during the period of April 11-22, 2025. This research uses 16 news articles containing 67 statements, consisting of two categories, namely news information and decisions to be followed up. In these news reports, there are 21 actors from 18 organizations involved, with 38 supportive (pro) statements and 29 opposing (contra) statements. The Agenda Setting theory approach is used to understand how the media shapes public attention through interactions between actors and organizations in building an agenda concerning the evacuation. The results show a complex discourse network pattern with varying positions of support and opposition, depicting the media's influence in setting the agenda for humanitarian issues and policy decisions. This study helps explain the role of media in shaping public opinion and influencing decision-making processes in the public sphere.
Pengaruh Program GoCampus Ambassador terhadap Peningkatan Brand Engagement Gojek pada Mahasiswa Edy Prihantoro; Rizky Wulan Ramadhani; Erdiandara Putri Permana
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 9 No. 1 (2026): September 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v9i1.2729

Abstract

GoCampus Ambassador merupakan salah program dan menjadi satu strategi komunikasi pemasaran yang dilakukan Gojek. GoCampus Ambassador berperan sebagai perwakilan merek dalam menyampaikan informasi, membangun interaksi, serta meningkatkan ketertarikan mahasiswa terhadap Gojek. Penelitian ini dilakukan untuk mengetahui pengaruh GoCampus Ambassador Gojek terhadap keterlibatan merek di kalangan mahasiswa Jakarta melalui analisis menggunakan Two Step Flow of Communication Theory. Peneliti menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada mahasiswa di Jakarta yang mengetahui atau mengikuti program GoCampus Ambassador. Teknik analisis data dilakukan menggunakan uji validitas, reliabilitas, dan analisis regresi sederhana untuk melihat pengaruh program GoCampus Ambassador terhadap brand engagement Gojek pada mahasiswa. Hasil penelitian ini menunjukkan bahwa program GoCampus Ambassador memiliki pengaruh terhadap peningkatan brand engagement Gojek pada mahasiswa. Semakin baik pelaksanaan program GoCampus Ambassador, maka semakin tinggi keterlibatan, ketertarikan, serta interaksi mahasiswa terhadap brand Gojek. Perusahaan lain dapat menggunakan penelitian ini sebagai referensi bagi perusahaan dalam mengembangkan strategi komunikasi pemasaran berbasis komunitas dan pendekatan digital kepada generasi muda.
The Influence of Social Media on Millennial Generation about Travel Decision-Making Oktavia Nur'afifah; Edy Prihantoro
Jurnal The Messenger Vol. 13 No. 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2328

Abstract

The presence of the millennial generation in the world of tourism has different characteristics from the previous generation. They are not interested in commercial advertising but prefer a User-Generated Content (UGC) approach and influence in their social environment. The purpose of this research is to determine the influence of social and UGC on Instagram on millennial generation travel decision-making. Instagram was chosen because 67% of travelers use Instagram for travel inspiration before booking a trip and after a trip is booked, and continue to use it for future trips. The sample of this study was 384 millennial respondents in the Greater Jakarta area because it had the demographic bonus and the most productive age. The results show that UGC on Instagram is highly trusted as a media for millennial tourism decision-making because it is authentic and reliable. This research also succeeded in answering the phenomenon which states that the millennial generation can change the tourism industry. This finding is useful for destination managers and the government in their efforts to increase the promotion of tourist destinations to the millennial generation with the Instagram user-generated content approach.
Co-Authors A. Ramadhona Nilawati Abdullah Abdullah Abdullah Abdullah Adellya Olayya Putri Sigit Afifah Azzahra Agustina, Widi Asmarani Ahmad Fatoni Ahmad Mulyadi Aisa Setiawati Amri Dunan, Amri Anacostia Kowanda Andriani, Mayla Putri Anindita, Dhea Anindito, Bimo Triastiko Anis Nur Aulia Annisa Arief Budi Pratomo Artha Wiguna Artha Wiguna Asyifa Aulia Handayani Atit Pertiwi Berlian Ramadhaniati Choirul Umam Christiana Wulandari Clarissa Nathania Octaviani Dhea Anindita Diana Sari Didin Mukodim Didin Mukodim Dinda Rakhma Fitriani Dwi Asih Haryanti Dwi Asih Haryanti Emilianshah Banowo Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Erdiandara Putri Permana Erny Pratiwi Fajar Rizali Rakhman Fajar Rizali Rakhman Fajar Rizali Rakhman Ferdinand, Nikolas Firsta Putri Asa Poerwastita Fitrah Nur Islamiah Haikal Ibnu Hakim Handayani, Asyifa Aulia Hanif Abdullah Harmin Yusriadi Herna Herna Hidayat Hidayat Hustinawaty Hustinawaty, Hustinawaty Iqbal Al Khazim Irwandaru Dananjaya Karin Paula Iasha Damintana Khadijah, Amirah Siti Khairani Faisal Varie Khalifah Althaf Naufaliza Repinda Putra Khazim, Iqbal Al Laelatul Qodriyah Lailatul Fadhilah Marina Agustina Mayla Putri Andriani Meta Savari Mieta Setyawati, Dyah Mohamad Wahyu Subakti Muhammad Adnan Pitchan Muhammad Ardya Dwi Putra Al Qindi Mujiyana Mujiyana Musti Ara Nada Nadhifah Kamilia Nadia Anisah Nadira Apriliana Nadira Nikolas Ferdinand Noviarohmah, Arista Noviawan Ohorella Noviawan Rasyid O Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Nuriyati Samatan Ohorella, Noviawan Ohorella, Noviawan Rasyid Oktavia Nur'afifah Olly Aurora Pipit Fitriyah Pitchan, Muhammad Adnan Pitoyo Prasetyaningsih, Eny Prasetyo, Nurhadi Prihandoko Prihandoko Prihandoko Purwoko, Agus PUTRI WULANDARI Qodriyah, Laelatul Rajab Ritonga Ramadhani, Rizky Wulan Ratih Kusuma Ningrum Rila Setyaningsih Rila Setyaningsih Rio Setia Monata Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rudito, Yeremia Yori Sabrina Rahma Utami Safitri Nur Aeni Sariyati Sariyati Sariyati Setyaningsih, Rila Setyawati, Dyah Mieta Siti Masitoh Siti Zulzilah Sugiharti Binastuti Suryarini Widodo Susilowati Dyah K Susilowati Dyah K Susilowati Dyah K Susilowati Dyah Kusumaningtyas Syahnidar Rahma Dwiani Tri Wahyu Retno Ningsih Trini Saptariani Tuti Widiastuti Utami, Sabrina Rahma Vani Sugiani Veithzal Rivai Zainal Widyaningsih, Winda Wigustira, Monica Putri Wijaya, Widiastiana Vista Winda Widyaningsih Yanti Trianita Yohanes Ari KY Yusuf Maulana