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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi UG Journal Prosiding PESAT MediaTor: Jurnal Komunikasi Jurnal KOMUNIKA Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal The Messenger ProTVF Communicatus: Jurnal Ilmu Komunikasi ETNOSIA : Jurnal Etnografi Indonesia Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal AJMC (Asian Journal of Media and Communication) Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Khadimul Ummah Journal of Social Dedication Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi FIKRAH Semiotika: Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Ranah Komunikasi Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Badati Jurnal Pewarta Indonesia Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Bima Journal : Business, Management and Accounting Journal KomunikA Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema PARAHITA : Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi BroadComm Jurnal Ilmu Komunikasi Borobudur Communication Review Jurnal Informasi dan Komunikasi Administrasi (JIKAP) BroadComm Jurnal Media Pengabdian Komunikasi AJMC (Asian Journal of Media and Communication) ARKANA: Jurnal Komunikasi dan Media International Journal of Business English and Communication (IJoBEC) Jurnal Spektrum Komunikasi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Digital Media Communication Journal of Ekonomics, Finance, and Management Studies Fikrah : Jurnal Pendidikan Agama Islam
Edy Prihantoro
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Angkringan Khulo Melalui Media Sosial Instagram Haikal Ibnu Hakim; Ohorella, Noviawan; Edy Prihantoro
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.747 KB) | DOI: 10.54259/mukasi.v1i2.802

Abstract

This study aims to determine the marketing communication strategy of Angkringan Khulo through Instagram social media. With Instagram angkringan, Khulo can do marketing and promotions including posting photos of food and beverage products through Instagram social media. The research method used is descriptive qualitative. The data used in this study consisted of primary data and secondary data. The theory used is Integrated Marketing Communication Theory. Data collection techniques used are observation, interviews, and documentation. Based on the results of the research that the marketing communication strategy carried out by Angkringan Khulo is considered appropriate. The marketing communication strategy carried out by Angkringan Khulo is through Instagram social media by posting photos of food and beverage products with an interesting and funny caption, by marketing through Instagram social media, everyone can access and find out the location of Khulo Angkringan quickly, therefore Angkringan Khulo uses social media Instagram as a promotional tool in order to create the desired target and the occurrence of high buying interest. The suggestion that researchers can give is that there should be more posts on the Angkringan Khulo Instagram account and the @angkringankhulo Instagram account, and they must maintain good relations with each of their consumers.
Pengaruh Terpaan Meme Bencana Banjir dan Literasi Media Sosial Instagram terhadap Perubahan Sikap Mitigasi Bencana bagi Gen-Z Anindita, Dhea; Prihantoro, Edy
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.422

Abstract

Abstract This study aims to analyze the influence of exposure to flood disaster memes and media literacy on changes in disaster mitigation attitudes among Generation Z in Bekasi City through Instagram social media. The phenomenon of disseminating disaster information through memes on social media shows new potential in disaster risk education and communication, especially for the younger generation who are active in the digital world. This study uses a quantitative approach with a survey method by distributing questionnaires to 100 Gen-Z respondents domiciled in Bekasi City. The data analysis technique used is multiple linear regression to determine the effect of each independent variable on the dependent variable. This study uses the S-O-R theory, which explains that human behavior is triggered by stimuli in the environment and results in certain attitudes. The results show that both exposure to disaster memes and media literacy have a significant influence on changes in attitudes in disaster mitigation. These findings indicate that social media, especially Instagram, can be an effective tool in shaping disaster awareness and preparedness attitudes among Generation Z, especially if the content is presented in an attractive and easy-to-understand format such as memes. This research contributes to the development of digital-based disaster communication strategies and reinforces the importance of media literacy in dealing with disinformation in the digital era.Keywords:  Disaster Memes, Media Literacy, Disaster Mitigation, Gen-Z, Instagram Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh terpaan meme bencana alam banjir dan literasi media terhadap perubahan sikap mitigasi bencana pada Generasi Z di Kota Bekasi melalui media sosial Instagram. Fenomena penyebaran informasi kebencanaan melalui meme di media sosial menunjukkan potensi baru dalam edukasi dan komunikasi risiko bencana, terutama bagi generasi muda yang aktif di dunia digital. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden Gen-Z yang berdomisili di Kota Bekasi. Teknik analisis data yang digunakan adalah regresi linear berganda untuk mengetahui pengaruh masing-masing variabel independen terhadap variabel dependen. Penelitian ini menggunakan teori S-O-R, yang menjelaskan bahwa perilaku manusia dipicu oleh stimulus yang ada di sekitar dan menghasilkan sikap tertentu. Hasil penelitian menunjukkan bahwa baik terpaan meme bencana maupun literasi media berpengaruh signifikan terhadap perubahan sikap dalam melakukan mitigasi bencana. Temuan ini mengindikasikan bahwa media sosial, khususnya Instagram, dapat menjadi sarana efektif dalam membentuk kesadaran dan sikap siaga bencana di kalangan Generasi Z, terutama jika konten disajikan dalam bentuk yang menarik dan mudah dipahami seperti meme. Penelitian ini memberikan kontribusi dalam pengembangan strategi komunikasi kebencanaan berbasis digital dan memperkuat pentingnya literasi media dalam menghadapi disinformasi di era digital.Kata kunci: Meme Bencana, Literasi Media, Perubahan sikap, Mitigasi bencana, Gen-Z, Instagram
Pengaruh Social Media Marketing dan Customer Engagement Terhadap Brand Loyalty Pada Akun Tiktok Skintific_ID Varie, Khairani Faisal; Prihantoro, Edy
Jurnal Sosial Teknologi Vol. 6 No. 3 (2026): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v6i3.32735

Abstract

Perkembangan teknologi di masa sekarang yang semakin pesat, mulai digunakan tidak hanya untuk melakukan pertukaran informasi, berita dan semacamnya. Melainkan saat ini teknologi sudah mulai digunakan untuk memajukan dunia bisnis. Selain internet memiliki peran yang penting, media sosial juga lebih penting sebagai alat pemasaran. Peran internet dan peran media sosial begitu menjadi sangat penting bagi tiap individu. Para pemasar juga diharuskan untuk memahami peran teknologi yang semakin penting dalam membentuk pasar untuk mengadaptasikan pendekatan perusahaan dalam berkomunikasi dan berinteraksi dengan para pelanggan serta menjaga komunitas pemasaran yang terus berkembang. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh social media marketing dan customer engagement terhadap brand loyalty pada akun tiktok skintific_id. Teori yang digunakan dalam penelitian ini adalah Teori Perilaku Terencana (Theory Of Planned Behavior). Metode yang digunakan adalah kuantitatif. Hasil penelitian menunjukkan bahwa Social Media Marketing dan Customer Engagement memiliki pengaruh yang signifikan terhadap Brand Loyalty pada akun Tiktok Skintific_id. Penelitian ini diharapkan dapat menjadi referensi bagi para brand kecantikan lain dalam melakukan marketing di sosial media lainnya.
Pengaruh Terpaan Meme Bencana Banjir dan Literasi Media Sosial Instagram terhadap Perubahan Sikap Mitigasi Bencana bagi Gen-Z Anindita, Dhea; Prihantoro, Edy
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.422

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh terpaan meme bencana alam banjir dan literasi media terhadap perubahan sikap mitigasi bencana pada Generasi Z di Kota Bekasi melalui media sosial Instagram. Fenomena penyebaran informasi kebencanaan melalui meme di media sosial menunjukkan potensi baru dalam edukasi dan komunikasi risiko bencana, terutama bagi generasi muda yang aktif di dunia digital. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden Gen-Z yang berdomisili di Kota Bekasi. Teknik analisis data yang digunakan adalah regresi linear berganda untuk mengetahui pengaruh masing-masing variabel independen terhadap variabel dependen. Penelitian ini menggunakan teori S-O-R, yang menjelaskan bahwa perilaku manusia dipicu oleh stimulus yang ada di sekitar dan menghasilkan sikap tertentu. Hasil penelitian menunjukkan bahwa baik terpaan meme bencana maupun literasi media berpengaruh signifikan terhadap perubahan sikap dalam melakukan mitigasi bencana. Temuan ini mengindikasikan bahwa media sosial, khususnya Instagram, dapat menjadi sarana efektif dalam membentuk kesadaran dan sikap siaga bencana di kalangan Generasi Z, terutama jika konten disajikan dalam bentuk yang menarik dan mudah dipahami seperti meme. Penelitian ini memberikan kontribusi dalam pengembangan strategi komunikasi kebencanaan berbasis digital dan memperkuat pentingnya literasi media dalam menghadapi disinformasi di era digital. Kata kunci: Meme Bencana, Literasi Media, Perubahan sikap, Mitigasi bencana, Gen-Z, Instagram
Social Network Analysis: #BlackLivesMatter Distribution at Actor Level and System Level Prihantoro, Edy; Ramadhani, Rizky Wulan
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.577

Abstract

#BlackLivesMatter accompanies several cases of discrimination against the black community. The hashtag was spread by actors who have great influences on Twitter users. The actors create communication network which connected to each other to form opinions about the Black Lives Matter movement. Researchers conducted a study to determine the distribution of #BlackLivesMatter at the actor level for the period 20-27 April 2021 in Twitter. The study used quantitative methods and a positivistic paradigm with a Social Network Analysis (SNA) approach. The results show that the actor with the highest degree of centrality is @jeanmessiha with 238 interactions, the actor with the highest betweenness centrality is @helloagain0611 with a value of 0.000049, the actor with the highest eigenvector centrality is @jeanmessiha with a value of 1 and there are 1,416 actors who have closeness centrality. # BlackLivesMatter has a low diameter value so that it spreads quickly but not too widely, not much reciprocity occurs, not concentrated in one dominant cluster but spread widely in several clusters. The actors play a role in spreading diverse opinions regarding Black Lives Matter, thus creating free discussion in several clusters on Twitter. Opinion widely spread on Twitter creates public opinion regarding the Black Lives Matter movement.
Implementation of Team Teaching Learning through the Collaboration of Zoom Cloud Meeting and Live Broadcasting Technology during the Covid-19 Pandemic Prihantoro, Edy; Haryanti, Dwi Asih; Ohorella, Noviawan Rasyid
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.626

Abstract

Online learning is the choice of higher education managers during the Covid 19 pandemic. Higher education managers must be able to manage online learning. One of the universities that innovates learning systems by combining zoom cloud meeting technology and live broadcasting at UGTV is Gunadarma University. Through these two platforms, lecture materials are distributed to students. Learning materials are prepared by Team Teaching,  a learning strategy in which learning activities are carried out by one or more lecturers according to their respective  roles and responsibilities. The shortcomings of online lectures using zoom are related to network constraints,  the availability of  internet quotas,   and display quality. By combining zoom cloud meeting and broadcasting, network constraints, quotas, participant capacity and on air look better and more attractive to students. This study aims to determine how the implementation of learning through the collaboration of zoom and broadcasting technology. The method used is descriptive qualitative method. The results showed that through online learning distributed through zoom and UGTV, with learning materials prepared by team teaching it could facilitate student learning, both using zoom and UGTV.
Digital Movement of Opinion #BLACKLIVESMATTER in Creating Public Opinion About Black Lives Matter Ramadhani, Rizky Wulan; Prihantoro, Edy
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.726

Abstract

#BlackLivesMatter is still used by netizens to express opinions about the Black Lives Matter movement which is still developing today. In April 2021, the court ruled for Derek Chauvin, the police officer who shot George Floyd. In addition, there are still many shootings of black citizens in the United States and various other countries. This study aims to determine the spread of #BlackLivesMastter and public opinion on Twitter during 20 – 27 April 2021 regarding Black Lives Matter. This research uses a combination of quantitative and qualitative methods. The quantitative method is used to see the distribution of 2,500 sample tweets using Netlytic.org and Gephi. The qualitative method is conducted to analyze public opinion about Black Lives Matter. The theory used is Computer-Mediated Communication, Public Space, and Critical Discourse Analysis. The results showed that opinions were dominated by positive opinions with 71.76%, negative opinions with 13.08% and irrelevant opinions with 15.16%. The positive opinions are dominant because they have succeeded in creating empathy, anger, and criticism, have political interests, and are voiced by political elite accounts, media, NGOs, and celebrities. Negative opinions are voiced by two main political elites and Twitter users who are not well known so they are considered personal opinions. Irrelevant opinions are voiced by Twitter users in more private spaces and are used to attract public attention.
Tourism Communication in The Development of Sustainable Intelligent Tourism Village in East Lombok As A Supporting Area for Mount Rinjani Global Geopark and Mandalika Prihantoro, Edy; Monata, Rio Setia; Maulana, Yusuf; Pertiwi, Atit; Widodo, Suryarini; Ramadhani, Rizky Wulan
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.730

Abstract

The development of Indonesian tourism after the Covid-19 pandemic began to rise again. Various efforts have been made by the government and tourism actors to be able to revive  the tourism sector. The purpose of this study is  to analyze tourism communication in the development of a Sustainable Smart Tourism Village in East Lombok as a supporting area for  Mount Rinjani Global Geopark and the Mandalika Special Economic Zone. This study uses a qualitative descriptive method by conducting interviews and direct observations of Loyok Village. The data collected were analyzed using data analysis techniques from Miles & Huberman. The results of the study indicate that the development of a sustainable smart tourism village in East Lombok requires collaboration from various parties such as the government, tourism actors, communities, and researchers all at once. The Gunadarma University Matching Fund team is here to help implement five information and communication technologies (ICT) in tourist villages such as making smart homestays, making virtual reality videos, and QR Codes, making new designs for bamboo crafts, and tourist village websites. The application of this technology is also part of communication and is expected to support the development of Loyok Tourism Village in East Lombok Regency. The implementation of ICT in East Lombok Regency is also expected to serve as a pilot project in the development of smart homestays in Indonesia.
Strategi Komunikasi Pemasaran Podkesmas Asia dalam Menciptakan Podcast yang Populer Putri Sigit, Adellya Olayya; Prihantoro, Edy
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2013

Abstract

Abstrak Podcast telah menjadi bentuk media digital yang semakin populer di Indonesia, didorong oleh peningkatan konsumsi konten audio dan video. Penelitian ini menganalisis strategi pemasaran yang diterapkan oleh Podkesmas Asia dalam membangun dan mempertahankan popularitas podcast mereka. Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian ini secara spesifik berfokus pada tindak tutur dalam komunikasi Podkesmas Asia. Data dikumpulkan dari konten podcast Podkesmas Asia dan wawancara dengan perwakilan tim mereka. Hasil penelitian menunjukkan bahwa Podkesmas Asia memanfaatkan media sosial secara ekstensif, menjalin kolaborasi dengan merek dan influencer, serta menggunakan teknik komunikasi interaktif untuk meningkatkan keterlibatan audiens. Selain itu, konvergensi media, seperti integrasi format audio dan video, berperan penting dalam memperluas jangkauan dan daya tarik podcast mereka. Penelitian ini diharapkan memberikan wawasan berharga bagi praktisi pemasaran digital dan kreator konten dalam mengembangkan strategi yang efektif di industri podcasting.
Co-Authors A. Ramadhona Nilawati Abdullah Abdullah Abdullah Abdullah Agustina, Widi Asmarani Ahmad Fatoni Ahmad Mulyadi Aisa Setiawati Amri Dunan, Amri Anacostia Kowanda Andriani, Mayla Putri Anindita, Dhea Anindito, Bimo Triastiko Anis Nur Aulia Annisa ARIEF BUDI PRATOMO Artha Wiguna Artha Wiguna Asyifa Aulia Handayani Atit Pertiwi Atit Pertiwi Azzahra, Afifah Berlian Ramadhaniati Christiana Wulandari Clarissa Nathania Octaviani Diana Sari Didin Mukodim Dinda Rakhma Fitriani Dwi Asih Haryanti Emilianshah Banowo Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Erny Pratiwi Fajar Rizali Rakhman Fajar Rizali Rakhman Fajar Rizali Rakhman Ferdinand, Nikolas Firsta Putri Asa Poerwastita Fitrah Nur Islamiah Fitrah Nur Islamiah Haikal Ibnu Hakim Handayani, Asyifa Aulia Hanif Abdullah Herna Herna Hidayat Hidayat Hustinawaty Hustinawaty, Hustinawaty Irwandaru Dananjaya Karin Paula Iasha Damintana Khadijah, Amirah Siti Khalifah Althaf Naufaliza Repinda Putra Khazim, Iqbal Al Marina Agustina Mayla Putri Andriani Meta Savari Mieta Setyawati, Dyah Mohamad Wahyu Subakti Monata, Rio Setia Muhammad Ardya Dwi Putra Al Qindi Mujiyana Mujiyana Musti Ara Nada Nadhifah Kamilia Nadia Anisah Nadira, Nadira Apriliana Noviarohmah, Arista Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Nur'afifah, Oktavia Nuriyati Samatan Ohorella, Noviawan Ohorella, Noviawan Rasyid Pitchan, Muhammad Adnan Pitoyo Prasetyo, Nurhadi Prihandoko Prihandoko Prihandoko Purwoko, Agus Putri Sigit, Adellya Olayya PUTRI WULANDARI Qodriyah, Laelatul Rajab Ritonga Ramadhani, Rizky Wulan Ratih Kusuma Ningrum Rila Setyaningsih Rila Setyaningsih Rio Setia Monata Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rudito, Yeremia Yori Sabrina Rahma Utami Safitri Nur Aeni Sariyati Sariyati Sariyati Setyaningsih, Rila Setyawati, Dyah Mieta Siti Masitoh Siti Zulzilah Sugiharti Binastuti Suryarini Widodo Suryarini Widodo Susilowati Dyah K Susilowati Dyah K Susilowati Dyah Kusumaningtyas Syahnidar Rahma Dwiani Tri Wahyu Retno Ningsih Trini Saptariani Tuti Widiastuti Utami, Sabrina Rahma Vani Sugiani Varie, Khairani Faisal Veithzal Rivai Zainal Widyaningsih, Winda Widyaningsih, Winda Wigustira, Monica Putri Wijaya, Widiastiana Vista Yusriadi, Harmin Yusuf Maulana Yusuf Maulana, Yusuf Yusufina, Ainun Rahma