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Pengaruh User Interface dan Media Richness Instagram Terhadap Informasi PTS di Jakarta Hidayat, Hidayat; Prihantoro, Edy
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4663

Abstract

The advancement of technology and internet usage has significantly impacted various sectors, including higher education. Social media, particularly Instagram, has become a widely used platform for effective information dissemination. The Instagram account @humas.lldikti3 is utilized by the Higher Education Service Institution Region III to fulfill the information needs of private universities in Jakarta. However, the effectiveness of this information dissemination remains questionable, especially regarding user interface and media richness as key factors. This study aims to analyze the influence of the user interface and media richness of the Instagram account @humas.lldikti3 on fulfilling private university information. The research employs a quantitative method with a multiple regression analysis technique. The study involved 100 respondents who are active Instagram users and utilize the @humas.lldikti3 account as an information source. The findings reveal that the user interface positively and significantly affects information fulfillment, as does media richness. Simultaneously, these two variables also have a positive and significant influence on information fulfillment. These findings highlight the importance of user-friendly interface design and rich media in enhancing the quality of information dissemination through social media platforms.
Political polarization through political memes for new voters in the 2024 presidential election Widyaningsih, Winda; Ramadhani, Rizky Wulan; Prihantoro, Edy
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6228

Abstract

New voters aged 17 to 24, categorized as Generation Z, are highly proficient in digital technology and actively use social media as a primary source of political information, particularly through political memes. Social media fosters an echo chamber effect by continuously presenting similar political content, reinforcing existing beliefs and contributing to political polarization. This study examines the phenomenon of political polarization among new voters in the 2024 presidential election through political memes, utilizing the Elaboration Likelihood Model (ELM) and the echo chamber concept as theoretical frameworks. A qualitative approach was employed, incorporating in-depth interviews with new voters who rely on social media for political information, content analysis of political memes on social media platforms, and a literature review. The findings indicate that new voters predominantly engage with political information through the central route of processing, relying on news portals, social media, and interpersonal discussions. However, social media algorithms reinforce an echo chamber effect by curating content based on users' previous interactions, leading to the polarization of supporters of different candidates (01, 02, and 03). This polarization manifests in heated debates and conflicts, particularly in the comment sections of social media posts featuring political memes. The subjective interpretation of memes—often infused with humor, satire, or sarcasm—exacerbates tensions, as they are perceived as either excessively supportive of or hostile toward particular candidates, further intensifying political divisions.
PENGARUH IMPRESSION MANAGEMENT DAN KOMPETENSI PROFESIONAL GURU SENI BUDAYA TERHADAP SIKAP BELAJAR SISWA SMAN DI KAB TANGERANG Qodriyah, Laelatul; Prihantoro, Edy
FIKRAH Vol 8 No 2 (2024): DESEMBER
Publisher : Ibn Khaldun University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/fikrah.v8i2.20618

Abstract

This study aims to determine the influence of impression management and professional competence of Arts and Culture teachers on students' learning attitudes. The population in this study is students of SMAN 1 Tangerang and SMAN 30 Tangerang in 2024, with a research sample of 87 students taken using the solvin formula. The data collection technique was through a questionnaire, with instruments as many as 41 statement items. Meanwhile, the data analysis is quantitative with descriptive statistical techniques, simple regression correlation analysis, and multiple regression correlation analysis. The results of the study were: there was a significant influence of impression management on students' learning attitudes by 51.5%, there was a significant influence of professional competence of cultural arts teachers on students' learning attitudes by 55.9%, and there was a significant influence of impression management and professional competence of cultural arts teachers simultaneously on students' learning attitudes by 62.8%. These results show that impression management and professional competence of cultural arts teachers have a considerable impact on the positive change of students' learning attitudes.
The Influence of Social Media on Millennial Generation about Travel Decision-Making Nur'afifah, Oktavia; Prihantoro, Edy
Jurnal The Messenger Vol. 13 No. 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2328

Abstract

The presence of the millennial generation in the world of tourism has different characteristics from the previous generation. They are not interested in commercial advertising but prefer a User-Generated Content (UGC) approach and influence in their social environment. The purpose of this research is to determine the influence of social and UGC on Instagram on millennial generation travel decision-making. Instagram was chosen because 67% of travelers use Instagram for travel inspiration before booking a trip and after a trip is booked, and continue to use it for future trips. The sample of this study was 384 millennial respondents in the Greater Jakarta area because it had the demographic bonus and the most productive age. The results show that UGC on Instagram is highly trusted as a media for millennial tourism decision-making because it is authentic and reliable. This research also succeeded in answering the phenomenon which states that the millennial generation can change the tourism industry. This finding is useful for destination managers and the government in their efforts to increase the promotion of tourist destinations to the millennial generation with the Instagram user-generated content approach.
BERITA PENCEMARAN LAUT AKIBAT PEMBUANGAN AIR LIMBAH NUKLIR FUKUSHIMA DI KOMPAS.COM TERHADAP TINGKAT KECEMASAN MASYARAKAT YANG MENGKONSUMSI MAKANAN LAUT DI INDONESIA Prihantoro, Edy; Azzahra, Afifah; Mukodim, Didin; Ramadhani, Rizky Wulan; Pratomo, Arief Budi
BroadComm Vol. 7 No. 1 (2025)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/4p6w4853

Abstract

Berita yang terkait dengan lingkungan hidup menarik untuk diikuti dan dikaji secara bersama-sama oleh masyarakat Indonesia, termasuk Berita Pencemaran Laut sebagai akibat pembuangan air limbah nuklir Fukushima. Penelitian ini bertujuan untuk mengetahui pengaruh terpaan berita pencemaran laut akibat pembuangan air limbah nuklir Fukushima di Kompas.com terhadap tingkat kecemasan masyarakat yang gemar mengkonsumsi makanan laut di Indonesia. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Sedangkan teori yang digunakan dalam penelitian ini adalah Teori Uses and Effects. Sampel penelitian adalah masyarakat Indonesia yang pernah membaca dan atau melihat berita pencemaran laut akibat pembuangan air limbah nuklir Fukushima di media online Kompas.com. Hasil penelitian menunjukkan terpaan berita pencemaran laut akibat pembuangan air limbah nuklir Fukushima di Kompas.com terhadap tingkat kecemasan masyarakat pengkonsumsi makanan laut memiliki pengaruh yang cukup besar. Masyarakat yang membaca berita tersebut akan memiliki kecemasan yang lebih besar terhadap makanan dari laut, karena dampak negatif jangka pendek maupun jangka panjang dari limbah nuklir.
Kampanye Program CSR PT. Jasindo Melalui Akun Instagram @Tamanbacajasindo Yusriadi, Harmin; Prihantoro, Edy
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v8i2.12323

Abstract

Pemanfaatan media sosial untuk kampanye Corporate Social Responsibility (CSR) menjadi fenomena yang menarik di era digital, di mana perusahaan dapat berkomunikasi langsung dengan audiens yang lebih luas. Penelitian ini hadir untuk menganalisis efektivitas kampanye CSR PT Asuransi Jasa Indonesia (Jasindo) melalui akun Instagram @tamanbacajasindo dalam meningkatkan minat baca dan citra perusahaan. Meskipun media sosial menawarkan peluang besar, tantangan dalam pengelolaan konten dan interaksi dengan audiens seringkali muncul, memengaruhi efektivitas kampanye CSR secara keseluruhan. Studi ini menggunakan metode penelitian kualitatif dengan mengumpulkan data melalui wawancara dengan perwakilan Jasindo, pengelola Taman Baca Jasindo, penerima manfaat, dan pengamat media sosial, serta observasi dan studi dokumentasi. Penelitian ini mengidentifikasi beberapa area krusial untuk peningkatan kinerja digital dan keberlanjutan program. Ditemukan bahwa variasi dan relevansi konten digital serta interaksi yang terarah sangat penting untuk meningkatkan keterlibatan audiens. Selain itu, keselarasan antara strategi korporat dan implementasi kampanye digital, yang didukung oleh sumber daya memadai dan koordinasi lintas departemen, merupakan kunci keberhasilan. Pentingnya keterlibatan aktif pemangku kepentingan seperti masyarakat dan mitra strategis juga ditekankan untuk meningkatkan rasa kepemilikan dan dampak program CSR. Terakhir, penelitian ini menggarisbawahi perlunya evaluasi program CSR yang komprehensif, tidak hanya terbatas pada metrik digital tetapi juga mencakup dampak sosial yang mendalam. Jasindo menunjukkan komitmennya dalam meningkatkan kualitas pendidikan di Indonesia dengan penyelanggaran taman baca jasindo ini,  Meskipun demikian,  terdapat beberapa tantangan dalam pengelolaan konten dan interaksi dengan audiens yang memerlukan peningkatan, seperti strategi konten yang belum optimal dan interaksi dengan followers yang belum maksimal. Kata kunci: Instagram; Kampanye CSR; Kampanye Media Sosial;  Literasi; Taman Baca Jasindo
ANALISIS STRATEGI KOMUNIKASI KEMENTERIAN KOMUNIKASI DAN INFORMATIKA REPUBLIK INDONESIA DALAM MEWUJUDKAN ANALOG SWITCH OFF (ASO) DI INDONESIA Rudito, Yeremia Yori; Prihantoro, Edy
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.15034

Abstract

Analog Switch-Off (ASO) is a process of transition from analog broadcasts system to digital broadcasts system. In the process towards Analog Switch-Off (ASO), it is impossible to be implemented immediately, but it has to be begun by a socialization process from the Ministry of Communication and Information, as the institution in charge of this, to all television industries and the public as users. This is the case that this study tries to examine, namely finding out the communication strategy used by the Ministry of Communication and Information and the internal and external factors that support the implementation communication strategy used by Ministry of Communication and Information. Researchers use the constructivism paradigm, qualitative descriptive method and Rogers' diffusion of innovation theory to analyze. This study produces findings based on research objectives, including the Ministry of Communication and Information socializing Analog Switch-Off (ASO) through various media including television and social media and television has a greater impact. The internal factors include platforms created by the Ministry of Communication and Information to socialize Analog Switch-Off (ASO). The external factor is the regulation of laws governing the implementation of Analog Switch-off (ASO) to stop analog broadcasts so that the migration to digital broadcasts is more convincing to be fully implemented.
Innovative Educational Broadcasting: UGTV's Influence on Gunadarma Students and the Wider Community Prihantoro, Edy; Ohorella, Noviawan Rasyid; Pitchan, Muhammad Adnan; Ferdinand, Nikolas
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 1. June (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i1.35701

Abstract

Television remains a medium for delivering information and entertainment, to communities, particularly in areas with unequal access to the internet, so television becomes their primary source. This study aimed to explore how UGTV is utilized to deliver educational content to students of Gunadarma University and the wider community. Using a qualitative method with a constructivist paradigm, this study was grounded in the Media Ecology Theory. Data were collected through observation, in-depth interviews, documentation, and literature studies. The findings revealed that UGTV, as an educational digital television platform, effectively provides academic and innovative content useful for the community, particularly students. The contents are produced and packaged to be informative and appealing to the community.
Representasi Kritik Sosial Dalam Film Penyalin Cahaya Noviarohmah, Arista; Samatan, Nuriyati; Prihantoro, Edy
ARKANA: Jurnal Komunikasi dan Media Vol 3 No 01 (2024): Media dan Komunikasi Indonesia
Publisher : Program Studi Komunikasi Penyiaran Islam Universitas Sains Al-Qur'an Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62022/arkana.v3i01.7041

Abstract

Penelitian ini dilatarbelakangi oleh dunia perfilman di Indonesia yang saat ini berkembang sangat baik, dengan tema-tema yang beragam. Beberapa diantaranya mengusung gagasan mengenai realitas sosial. Salah satu film tanah air yang tahun lalu berhasil menarik perhatian dunia perfilman dan mengangkat nama baik industri perfilman Indonesia adalah Film Penyalin Cahaya. Film ini tayang pada 8 Oktober 2021 lalu, dengan mengangkat tema mengenai kekerasan seksual. Film yang disebut juga ‘Photocopier’ ini berhasil masuk ke dalam kompetisi di Busan Festival Film Internasional (BIFF) 2021 dan memenangkan 12 Piala Citra pada Festival Film Indonesia 2021. Tujuan utama dari penelitian ini adalah untuk mengetahui tanda-tanda yang ada pada adegan-adegan kritik sosial dalam film, sehingga dapat dianalisis lebih dalam arti dari kritik sosial yang berusaha disampaikan oleh pembuat film. Jenis penelitian ini merupakan penelitian analisis teks media dengan pendekatan kritis. Tujuan penulis menggunakan pendekatan kritis adalah untuk mendalami dan memahami objek penelitian yang kemudian diinterpretasikan berdasarkan fakta-fakta pada kenyataan sehingga dapat ditemukan bentuk kritik sosial yang terkandung. Teknik pengumpulan data yang dilakukan dalam penelitian ini yaitu observasi, wawancara, dan dokumentasi. Hasil dari penelitian ini adalah film Penyalin Cahaya mengandung kritik sosial yang diharapkan dapat membangunkan kesadara masyarakat dalam berkehidupan sosial yang lebih baik. Kritik sosial tersebut diantaranya: kritik sosial terhadap pergaulan remaja yang, terhadap kekerasan, terhadap pelanggaran HAM, terhadap perilaku masyarakat kelas atas, dan terhadap hukum.
Innovation in Disaster Mitigation Communication Model, Coordination, and Digital Literacy after the Cianjur Earthquake Disaster Prihantoro, Edy; Yusufina, Ainun Rahma; Ohorella, Noviawan Rasyid
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.979

Abstract

Indonesia is vulnerable to natural disasters, including earthquake. Earthquake has an  impact on the community including environmental, property, and psychological damage as well as loss of life. Such an impact also happened to  earthquake-stricken Cianjur  in West Java, which required disaster mitigation and digital literacy to deal with it. The aim of this research is to determine innovations in disaster mitigation communication models, coordination and digital literacy after the Cianjur earthquake. This is a form of handling the impact of a natural disaster before and after it occurs. The theory used in this research is Haddow Disaster Communication  focusing on customer focus, leadership commitment, situational awareness, and media partnership. The method used in this research is descriptive qualitative conducted by collecting data through field observations, in-depth interviews and focus group discussions. The results of this research are innovations in disaster mitigation communication models to become disaster mitigation models in Cianjur in the future, know the coordination paths between the parties and the community in case of a disaster, and provide digital literacy for the people of Cianjur through emergency response call centers and  WA groups  to disseminate  information to the public. The efforts of  the parties involved in  disaster mitigation aim  to  help the community reduce the risk of disaster affecting  physical development,  increase the ability of the community in disaster risk mitigation and get an understanding of  the community’s access to  disaster information.
Co-Authors A. Ramadhona Nilawati Abdullah Abdullah Abdullah Abdullah Agustina, Widi Asmarani Ahmad Fatoni Ahmad Mulyadi Aisa Setiawati Amri Dunan, Amri Anacostia Kowanda Andriani, Mayla Putri Anindita, Dhea Anindito, Bimo Triastiko Anis Nur Aulia Annisa ARIEF BUDI PRATOMO Artha Wiguna Artha Wiguna Asyifa Aulia Handayani Atit Pertiwi Atit Pertiwi Azzahra, Afifah Berlian Ramadhaniati Christiana Wulandari Clarissa Nathania Octaviani Dhea Anindita Diana Sari Didin Mukodim Dinda Rakhma Fitriani Dwi Asih Haryanti Emilianshah Banowo Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Erny Pratiwi Fajar Rizali Rakhman Fajar Rizali Rakhman Fajar Rizali Rakhman Ferdinand, Nikolas Firsta Putri Asa Poerwastita Fitrah Nur Islamiah Haikal Ibnu Hakim Handayani, Asyifa Aulia Hanif Abdullah Herna Herna Hidayat Hidayat Hustinawaty Hustinawaty, Hustinawaty Irwandaru Dananjaya Karin Paula Iasha Damintana Khadijah, Amirah Siti Khalifah Althaf Naufaliza Repinda Putra Khazim, Iqbal Al Marina Agustina Mayla Putri Andriani Mieta Setyawati, Dyah Mohamad Wahyu Subakti Monata, Rio Setia Muhammad Ardya Dwi Putra Al Qindi Mujiyana Mujiyana Musti Ara Nada Nadhifah Kamilia Nadia Anisah Nadira, Nadira Apriliana Noviarohmah, Arista Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Nur'afifah, Oktavia Nuriyati Samatan Ohorella, Noviawan Ohorella, Noviawan Rasyid Pitchan, Muhammad Adnan Pitoyo Prasetyaningsih, Eny Prasetyo, Nurhadi Prihandoko Prihandoko Prihandoko Purwoko, Agus Putri Sigit, Adellya Olayya PUTRI WULANDARI Qodriyah, Laelatul Rajab Ritonga Ramadhani, Rizky Wulan Ratih Kusuma Ningrum Rila Setyaningsih Rila Setyaningsih Rio Setia Monata Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rudito, Yeremia Yori Sabrina Rahma Utami Safitri Nur Aeni Sariyati Sariyati Sariyati Savari, Meta Setyaningsih, Rila Setyawati, Dyah Mieta Siti Masitoh Siti Zulzilah Sugiharti Binastuti Suryarini Widodo Suryarini Widodo Susilowati Dyah K Susilowati Dyah K Susilowati Dyah Kusumaningtyas Syahnidar Rahma Dwiani Tri Wahyu Retno Ningsih Trini Saptariani Tuti Widiastuti Utami, Sabrina Rahma Vani Sugiani Varie, Khairani Faisal Veithzal Rivai Zainal Widyaningsih, Winda Widyaningsih, Winda Wigustira, Monica Putri Wijaya, Widiastiana Vista Yusriadi, Harmin Yusuf Maulana Yusuf Maulana, Yusuf Yusufina, Ainun Rahma