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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi UG Journal Prosiding PESAT MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal The Messenger ProTVF Communicatus: Jurnal Ilmu Komunikasi ETNOSIA : Jurnal Etnografi Indonesia Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal AJMC (Asian Journal of Media and Communication) Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Khadimul Ummah Journal of Social Dedication Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi FIKRAH Semiotika: Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI Avant Garde Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Ranah Komunikasi Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Badati Jurnal Pewarta Indonesia Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Bima Journal : Business, Management and Accounting Journal KomunikA Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema PARAHITA : Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi BroadComm Jurnal Ilmu Komunikasi Borobudur Communication Review Jurnal Informasi dan Komunikasi Administrasi (JIKAP) BroadComm Jurnal Media Pengabdian Komunikasi AJMC (Asian Journal of Media and Communication) ARKANA: Jurnal Komunikasi dan Media International Journal of Business English and Communication (IJoBEC) Jurnal Spektrum Komunikasi Jurnal Pengabdian Kepada Masyarakat Darma Saskara El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Digital Media Communication Fikrah : Jurnal Pendidikan Agama Islam
Edy Prihantoro
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Political polarization through political memes for new voters in the 2024 presidential election Widyaningsih, Winda; Ramadhani, Rizky Wulan; Prihantoro, Edy
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6228

Abstract

New voters aged 17 to 24, categorized as Generation Z, are highly proficient in digital technology and actively use social media as a primary source of political information, particularly through political memes. Social media fosters an echo chamber effect by continuously presenting similar political content, reinforcing existing beliefs and contributing to political polarization. This study examines the phenomenon of political polarization among new voters in the 2024 presidential election through political memes, utilizing the Elaboration Likelihood Model (ELM) and the echo chamber concept as theoretical frameworks. A qualitative approach was employed, incorporating in-depth interviews with new voters who rely on social media for political information, content analysis of political memes on social media platforms, and a literature review. The findings indicate that new voters predominantly engage with political information through the central route of processing, relying on news portals, social media, and interpersonal discussions. However, social media algorithms reinforce an echo chamber effect by curating content based on users' previous interactions, leading to the polarization of supporters of different candidates (01, 02, and 03). This polarization manifests in heated debates and conflicts, particularly in the comment sections of social media posts featuring political memes. The subjective interpretation of memes—often infused with humor, satire, or sarcasm—exacerbates tensions, as they are perceived as either excessively supportive of or hostile toward particular candidates, further intensifying political divisions.
PENGARUH IMPRESSION MANAGEMENT DAN KOMPETENSI PROFESIONAL GURU SENI BUDAYA TERHADAP SIKAP BELAJAR SISWA SMAN DI KAB TANGERANG Qodriyah, Laelatul; Prihantoro, Edy
FIKRAH Vol 8 No 2 (2024): DESEMBER
Publisher : Ibn Khaldun University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/fikrah.v8i2.20618

Abstract

This study aims to determine the influence of impression management and professional competence of Arts and Culture teachers on students' learning attitudes. The population in this study is students of SMAN 1 Tangerang and SMAN 30 Tangerang in 2024, with a research sample of 87 students taken using the solvin formula. The data collection technique was through a questionnaire, with instruments as many as 41 statement items. Meanwhile, the data analysis is quantitative with descriptive statistical techniques, simple regression correlation analysis, and multiple regression correlation analysis. The results of the study were: there was a significant influence of impression management on students' learning attitudes by 51.5%, there was a significant influence of professional competence of cultural arts teachers on students' learning attitudes by 55.9%, and there was a significant influence of impression management and professional competence of cultural arts teachers simultaneously on students' learning attitudes by 62.8%. These results show that impression management and professional competence of cultural arts teachers have a considerable impact on the positive change of students' learning attitudes.
The Influence of Social Media on Millennial Generation about Travel Decision-Making Nur'afifah, Oktavia; Prihantoro, Edy
Jurnal The Messenger Vol. 13 No. 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2328

Abstract

The presence of the millennial generation in the world of tourism has different characteristics from the previous generation. They are not interested in commercial advertising but prefer a User-Generated Content (UGC) approach and influence in their social environment. The purpose of this research is to determine the influence of social and UGC on Instagram on millennial generation travel decision-making. Instagram was chosen because 67% of travelers use Instagram for travel inspiration before booking a trip and after a trip is booked, and continue to use it for future trips. The sample of this study was 384 millennial respondents in the Greater Jakarta area because it had the demographic bonus and the most productive age. The results show that UGC on Instagram is highly trusted as a media for millennial tourism decision-making because it is authentic and reliable. This research also succeeded in answering the phenomenon which states that the millennial generation can change the tourism industry. This finding is useful for destination managers and the government in their efforts to increase the promotion of tourist destinations to the millennial generation with the Instagram user-generated content approach.
ANALISIS STRATEGI KOMUNIKASI KEMENTERIAN KOMUNIKASI DAN INFORMATIKA REPUBLIK INDONESIA DALAM MEWUJUDKAN ANALOG SWITCH OFF (ASO) DI INDONESIA Rudito, Yeremia Yori; Prihantoro, Edy
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.15034

Abstract

Analog Switch-Off (ASO) is a process of transition from analog broadcasts system to digital broadcasts system. In the process towards Analog Switch-Off (ASO), it is impossible to be implemented immediately, but it has to be begun by a socialization process from the Ministry of Communication and Information, as the institution in charge of this, to all television industries and the public as users. This is the case that this study tries to examine, namely finding out the communication strategy used by the Ministry of Communication and Information and the internal and external factors that support the implementation communication strategy used by Ministry of Communication and Information. Researchers use the constructivism paradigm, qualitative descriptive method and Rogers' diffusion of innovation theory to analyze. This study produces findings based on research objectives, including the Ministry of Communication and Information socializing Analog Switch-Off (ASO) through various media including television and social media and television has a greater impact. The internal factors include platforms created by the Ministry of Communication and Information to socialize Analog Switch-Off (ASO). The external factor is the regulation of laws governing the implementation of Analog Switch-off (ASO) to stop analog broadcasts so that the migration to digital broadcasts is more convincing to be fully implemented.
Representasi Kritik Sosial Dalam Film Penyalin Cahaya Noviarohmah, Arista; Samatan, Nuriyati; Prihantoro, Edy
ARKANA: Jurnal Komunikasi dan Media Vol 3 No 01 (2024): Media dan Komunikasi Indonesia
Publisher : Program Studi Komunikasi Penyiaran Islam Universitas Sains Al-Qur'an Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62022/arkana.v3i01.7041

Abstract

Penelitian ini dilatarbelakangi oleh dunia perfilman di Indonesia yang saat ini berkembang sangat baik, dengan tema-tema yang beragam. Beberapa diantaranya mengusung gagasan mengenai realitas sosial. Salah satu film tanah air yang tahun lalu berhasil menarik perhatian dunia perfilman dan mengangkat nama baik industri perfilman Indonesia adalah Film Penyalin Cahaya. Film ini tayang pada 8 Oktober 2021 lalu, dengan mengangkat tema mengenai kekerasan seksual. Film yang disebut juga ‘Photocopier’ ini berhasil masuk ke dalam kompetisi di Busan Festival Film Internasional (BIFF) 2021 dan memenangkan 12 Piala Citra pada Festival Film Indonesia 2021. Tujuan utama dari penelitian ini adalah untuk mengetahui tanda-tanda yang ada pada adegan-adegan kritik sosial dalam film, sehingga dapat dianalisis lebih dalam arti dari kritik sosial yang berusaha disampaikan oleh pembuat film. Jenis penelitian ini merupakan penelitian analisis teks media dengan pendekatan kritis. Tujuan penulis menggunakan pendekatan kritis adalah untuk mendalami dan memahami objek penelitian yang kemudian diinterpretasikan berdasarkan fakta-fakta pada kenyataan sehingga dapat ditemukan bentuk kritik sosial yang terkandung. Teknik pengumpulan data yang dilakukan dalam penelitian ini yaitu observasi, wawancara, dan dokumentasi. Hasil dari penelitian ini adalah film Penyalin Cahaya mengandung kritik sosial yang diharapkan dapat membangunkan kesadara masyarakat dalam berkehidupan sosial yang lebih baik. Kritik sosial tersebut diantaranya: kritik sosial terhadap pergaulan remaja yang, terhadap kekerasan, terhadap pelanggaran HAM, terhadap perilaku masyarakat kelas atas, dan terhadap hukum.
The Influence of Information Quality and Public Relations Services at SMAN 7 Depok Using Whatsapp Group on Student Parent Satisfaction Mulyadi, Ahmad; Prihantoro, Edy
Devotion : Journal of Research and Community Service Vol. 6 No. 2 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i2.25430

Abstract

This study aims to analyze the influence of information quality and public relations (PR) service quality at SMAN 7 Depok, delivered via WhatsApp Group, on student parent satisfaction. Along with technological developments, digital communication platforms like WhatsApp have become essential for schools to deliver information and services to parents. In this context, accurate, relevant, and timely information, along with responsive and professional service, is crucial for enhancing parental satisfaction with school services. This research uses a quantitative approach with a survey method. The sample for this study comprises parents of 10th-grade students at SMAN 7 Depok who actively use WhatsApp Group as a communication medium with the school. Data collection was conducted through online questionnaires, and data analysis utilized regression testing to examine the relationship between the variables of information quality, service quality, and parent satisfaction. The results show that the quality of information and services provided through WhatsApp Group significantly influences student parent satisfaction. High-quality information, such as timeliness and accuracy, along with responsive service from the school, positively impacts the level of parental satisfaction. These findings provide valuable insights for schools in managing communication and services through digital media and encourage improvements in PR strategies to maintain strong relationships with parents.
Streaming Media Over The Top (OTT) di Masa Pandemi COVID-19 Prihantoro, Edy; Handayani, Asyifa Aulia
Jurnal Ilmu Komunikasi Vol 20 No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.7276

Abstract

Aktivitas streaming film dan serial di Indonesia meningkat saat pandemi COVID-19. Hal ini menyebabkan penyedia layanan media Over The Top (OTT) khususnya pada kategori streaming audio video dituntut untuk lebih memperhatikan kebutuhan dan keinginan konsumen jika ingin tujuan perusahaan tercapai. Penelitian ini bertujuan untuk menguji variabel keterlibatan konsumen (X1), variabel kualitas pengalaman layanan (X2), dan variabel gaya hidup (X3) memiliki pengaruh terhadap variabel kesediaan berlangganan media OTT (Y) di masa pandemi COVID-19. Metode penelitian yang digunakan adalah kuantitatif dengan Teori Determinisme Teknologi. Populasi dalam penelitian ini adalah masyarakat Kota Jakarta yang menggunakan media OTT pada kategori streaming audio video yang jumlahnya tidak diketahui secara pasti dengan teknik pengambilan sampel terpilih 100 orang. Data yang digunakan untuk penelitian ini diperoleh dengan cara menyebarkan kuesioner secara online. Analisis data dilakukan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa masing-masing variabel memiliki pengaruh secara parsial ataupun simultan terhadap kesediaan berlangganan media OTT di masa pandemi COVID-19. Kontribusi penelitian ini memberi masukan kepada para penyedia media layanan OTT dan juga sebagai referensi bagi penelitian selanjutnya mengenai faktor-faktor yang dapat memengaruhi seseorang untuk berlangganan media OTT.
Pengaruh Konten Media Sosial Instagram @musclefirstofficial dan Brand Ambassador terhadap Minat Beli Suplemen pada Followers Muscle First, Fitrah Nur Islamiah; Edy Prihantoro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7219

Abstract

This research aims to analyze the influence of Instagram social media content @musclefirstofficial and brand ambassadors on interest in buying supplements among Muscle First followers. Social media, especially Instagram, has become an effective marketing tool in building brand awareness and improving consumer purchasing decisions. This study uses a quantitative approach with an explanatory method, where data is collected through questionnaires to respondents who are followers of the @musclefirstofficial account. The analysis results show that social media content has a significant influence on consumer buying interest, especially through visual elements such as photos, videos and interesting captions. Apart from that, brand ambassadors also play an important role in increasing purchasing interest, with visibility and credibility factors as the main elements that influence purchasing decisions. Simultaneously, social media content and brand ambassadors contributed 65.7% to interest in purchasing Muscle First supplements. These findings indicate that a social media-based marketing strategy combined with selecting the right brand ambassador can increase product attractiveness and encourage consumer purchasing decisions.
Manifestations of Post-Truth after Cancellation of Indonesia as the U20 World Cup Host Agustina, Widi Asmarani; Prihantoro, Edy; Mujiyana; Utami, Sabrina Rahma
Asian Journal of Media and Communication Vol. 7 No. 1 (2023): Volume 7, Number 1, 2023
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol7.iss1.art2

Abstract

The research aims to see the realm of post-truth after the cancellation of Indonesia as the host of the U20 World Cup. Applying the participatory culture theory, this study used a qualitative approach. It founds that the phenomena of post-truth can be seen from the statement of Ganjar Pranowo, the Governor of Central Java Province, in refusing the participation of the Israeli National Team to play in Indonesia, which reaps the pros and cons on social media, and further grow fake news. After fact-checking has been carried out on some pros and cons, some news may be classified as fake news by irresponsible persons. It can be concluded that Indonesian society has already entered the post-truth era, characterized by many people believing in the issues merely based on their own interests and alignments. At this point, fact-checking efforts should be used as a basis for receiving any information.
Manifestations of Post-Truth after Cancellation of Indonesia as the U20 World Cup Host Agustina, Widi Asmarani; Prihantoro, Edy; Mujiyana; Utami, Sabrina Rahma
Asian Journal of Media and Communication Vol. 7 No. 1 (2023): Volume 7, Number 1, 2023
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol7.iss1.art2

Abstract

The research aims to see the realm of post-truth after the cancellation of Indonesia as the host of the U20 World Cup. Applying the participatory culture theory, this study used a qualitative approach. It founds that the phenomena of post-truth can be seen from the statement of Ganjar Pranowo, the Governor of Central Java Province, in refusing the participation of the Israeli National Team to play in Indonesia, which reaps the pros and cons on social media, and further grow fake news. After fact-checking has been carried out on some pros and cons, some news may be classified as fake news by irresponsible persons. It can be concluded that Indonesian society has already entered the post-truth era, characterized by many people believing in the issues merely based on their own interests and alignments. At this point, fact-checking efforts should be used as a basis for receiving any information.
Co-Authors A. Ramadhona Nilawati Abdullah Abdullah Abdullah Abdullah Adellya Olayya Putri Sigit Afifah Azzahra Agustina, Widi Asmarani Ahmad Fatoni Ahmad Mulyadi Aisa Setiawati Amri Dunan, Amri Anacostia Kowanda Andriani, Mayla Putri Anindita, Dhea Anindito, Bimo Triastiko Anis Nur Aulia Annisa Arief Budi Pratomo Artha Wiguna Artha Wiguna Asyifa Aulia Handayani Atit Pertiwi Berlian Ramadhaniati Choirul Umam Christiana Wulandari Clarissa Nathania Octaviani Dhea Anindita Diana Sari Didin Mukodim Didin Mukodim Dinda Rakhma Fitriani Dwi Asih Haryanti Dwi Asih Haryanti Emilianshah Banowo Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Erdiandara Putri Permana Erny Pratiwi Fajar Rizali Rakhman Fajar Rizali Rakhman Fajar Rizali Rakhman Ferdinand, Nikolas Firsta Putri Asa Poerwastita Fitrah Nur Islamiah Haikal Ibnu Hakim Handayani, Asyifa Aulia Hanif Abdullah Harmin Yusriadi Herna Herna Hidayat Hidayat Hustinawaty Hustinawaty, Hustinawaty Iqbal Al Khazim Irwandaru Dananjaya Karin Paula Iasha Damintana Khadijah, Amirah Siti Khairani Faisal Varie Khalifah Althaf Naufaliza Repinda Putra Khazim, Iqbal Al Laelatul Qodriyah Lailatul Fadhilah Marina Agustina Mayla Putri Andriani Meta Savari Mieta Setyawati, Dyah Mohamad Wahyu Subakti Muhammad Adnan Pitchan Muhammad Ardya Dwi Putra Al Qindi Mujiyana Mujiyana Musti Ara Nada Nadhifah Kamilia Nadia Anisah Nadira Apriliana Nadira Nikolas Ferdinand Noviarohmah, Arista Noviawan Ohorella Noviawan Rasyid O Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Nur'afifah, Oktavia Nuriyati Samatan Ohorella, Noviawan Ohorella, Noviawan Rasyid Olly Aurora Pipit Fitriyah Pitchan, Muhammad Adnan Pitoyo Prasetyaningsih, Eny Prasetyo, Nurhadi Prihandoko Prihandoko Prihandoko Purwoko, Agus PUTRI WULANDARI Qodriyah, Laelatul Rajab Ritonga Ramadhani, Rizky Wulan Ratih Kusuma Ningrum Rila Setyaningsih Rila Setyaningsih Rio Setia Monata Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rudito, Yeremia Yori Sabrina Rahma Utami Safitri Nur Aeni Sariyati Sariyati Sariyati Setyaningsih, Rila Setyawati, Dyah Mieta Siti Masitoh Siti Zulzilah Sugiharti Binastuti Suryarini Widodo Susilowati Dyah K Susilowati Dyah K Susilowati Dyah K Susilowati Dyah Kusumaningtyas Syahnidar Rahma Dwiani Tri Wahyu Retno Ningsih Trini Saptariani Tuti Widiastuti Utami, Sabrina Rahma Vani Sugiani Veithzal Rivai Zainal Widyaningsih, Winda Wigustira, Monica Putri Wijaya, Widiastiana Vista Winda Widyaningsih Yanti Trianita Yohanes Ari KY Yusuf Maulana