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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Mirai Management Jurnal Manajemen Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) CARADDE: Jurnal Pengabdian Kepada Masyarakat Media Mahardhika Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat Abdihaz: Jurnal Ilmiah Pengabdian pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Creative Research Management Journal Economics and Digital Business Review Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Simki Economic MANAJEMEN Journal of Research in Social Science and Humanities Majalah Keadilan Jurnal Fokus Manajemen J-ESA (Jurnal Ekonomi Syariah) PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Jurnal Pengabdian Journal of Social Science and Humanities (JoSSH) JURNAL BESEMAH Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business VISA: Journal of Vision and Ideas Jurnal Signaling Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Janusi Waliamin
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Journal : Jurnal Signaling

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THE EFFECT OF TRUST AND SERVICE ON CUSTOMER LOYALTY AMELIA BAKERY AND CAKE BENGKULU CITY Sari, Dwi Afila; Puspita, Veny; Waliamin, Janusi
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1720

Abstract

Customer loyalty is one of the things that determines the success of a business. Customer loyalty is formed by many determining factors, including trust and service. The purpose of this study was to determine how much influence trust and service have on customer loyalty both partially and simultaneously.The research method used is explanatory research, with the research population being Amelia Bakery and Cake customers. The number of samples was 130 respondents with purposive sampling data collection method with the criteria that Amelia Bakery and Cake customers are at least 16 years old and shop at least 3 times. The data was analyzed using SPSS with multiple linear regression analysis methods. The research results are: 1) trust variables partially have a significant effect on customer loyalty at Amelia Bakery and Cake, 2) service variables partially have a significant effect on customer loyalty at Amelia Bakery and Cake and 3) trust and service simultaneously have a significant effect on customer loyalty at Amelia Bakery and Cake.
THE EFFECT OF PHYSICAL EVIDENCE, PRICE DISCOUNT, AND PRODUCT DIVERSITY ON IMPULSE BUYING CONSUMERS OF SYARAH BAKERY BENGKULU Yusuf, Mariano; Puspita, Veny; Waliamin, Janusi
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1723

Abstract

 To find out how much influence physical evidence has on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much influence price discounts have on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much influence product diversity has on the impulse buying of Syarah Bakery Bengkulu consumers, To find out how much The influence of physical evidence, price discounts, and product diversity on the impulse buying of Syarah Bakery Bengkulu consumers. This research method is exploratory. Exploratory research, or also called exploratory research, is a research approach that aims to find information about a topic/problem that is not yet fully understood by a researcher. Exploratory research does not require a specific hypothesis or theory. The researcher only prepared several questions as a guide to obtain primary data in the form of information, information, as initial data needed. Based on the results of Physical Evidence (X1), it has an effect on consumer impulse buying (Y) Syarah Bakery Bengkulu City with a tsig value of 0.000, thus Ho is rejected and Ha is accepted, which means that variable X1 influences consumer impulse buying (Y). Price Discount (X2) influences the impulse buying (Y) of Syarah Bakery, Bengkulu City with a tsig value of 0.001, thus Ho is rejected and Ha is accepted, which means that the variable X2 influences consumer impulse buying (Y). Product diversity (X3) influences the impulse buying (Y) of Syarah Bakery, Bengkulu City with a tsig value of 0.002, thus Ho is rejected and Ha is accepted, which means that the variable X2 influences consumer impulse buying (Y). Physical Evidence, Price Discount and product diversity together influence consumer impulse buying with a value of Fsig α where Fsig is 0.000
Co-Authors , Muhamad Riski , Palendo Ricardo Abdul Aziz, Rozainun Afriyeni, Afriyeni Alfanda, Wahyu Alfi Syahrizal Amalia, Tara Rizki Arifah Hidayati Armi, Muhammad Noor Army, M. Noor Azhari, Muhammad Bintang Bedi Agus Yanto Belladona, Meilani Belo Prayoga Bobby Mandala Putra Chandra, Setiawan Adi Deky Akbar Dewi, Try Hendria Rahma Dinda Rahma Aprilia Dwi Oktavallyan Engga Jalaludin Engga Jalaludin Fauzan Fauzan Fransisko, Reza Gusdiansyah, Afik Hayati, Husnul Herry Novrianda HERU PURNAWAN Hidayati, Arifah Idham Lakoni Idham Lakoni Jalaludin, Engga Jerri Pratama Joeliaty Joeliaty Julasy, Cici Sonia Latifah, Firda Zahro M. Aliqui Tamarilo M. Noor Army Majdina, Nur Markoni Markoni Markoni Markoni Marsella, Nella Melinda, Tessa Melisa Muhammad Ajid Muhammad Bintang Azhari MUHAMMAD ILHAM Muhammad Iqbal Nesti, Nesti Nugroho, Jatra Hari Nurseha Nurseha Okka Adittio Putra Oktavallyan Saputri, Dwi Parwito Prayoga, Belo Pulungan, Guntur Alamsya Putra Puspa Ratih Puspa Ratih Puspita, Veny Putra Akhir, Ade Fitrah Putri, Sarah Sephia Rahmadani, Muhammad Genta Rahmat Iqbal Yuanda Rahmat Taufiq Rani Rahayu, Rani Rensi Apriani Risnita Tri Utami Rizal, Aef Saelendra, Dafa Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Nadiya Sasmita Sherly Nelsa Fitri Silaen, Muliadi Satar Sintia Safrianti Sitanggang, Victor Rezeki Putra Suhanto, Adam Supriyono, Supriyono Syahbet, Aji Fakhrizal Syofian, Syofian Tantawi Tantawi Uly, Nata Satria Uswatun Hasanah Venny Puspita Wahyu Alfanda Webby Irma Suryani Wediyanto, Eko Yansyah, Medi Yusuf, Mariano