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Analisis Preferensi Konsumen Terhadap Produk Sari Kedelai Cihitos di Kota Banjarbaru Hidayati, Haslinda Amalia; Azis, Yusuf; Rifiana, Rifiana
Frontier Agribisnis Vol 9, No 3 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/frontbiz.v9i3.16250

Abstract

Penelitian ini bertujuan menganalisis preferensi konsumen terhadap produk sari kedelai Cihitos di Kota Banjarbaru dan mengidentifikasi atribut yang paling dipertimbangkan dalam keputusan pembelian. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik accidental sampling terhadap 46 responden konsumen sari kedelai Cihitos. Analisis data menggunakan model multiatribut Fishbein untuk mengukur sikap konsumen berdasarkan empat atribut utama: rasa, harga, ukuran kemasan, dan informasi & promosi. Hasil penelitian menunjukkan bahwa informasi dan promosi menjadi atribut paling dominan (Ao = 21,04) dengan kategori “sangat positif”, diikuti rasa (Ao = 19,66), harga (Ao = 16,96), dan ukuran kemasan (Ao = 15,43). Gap analysis mengungkapkan ukuran kemasan memiliki kesenjangan terbesar antara ekspektasi dan performa (+0,47). Konsumen menunjukkan loyalitas yang baik dengan 78,26% tetap melakukan pembelian meskipun terjadi kenaikan harga. Implikasi manajerial mengarah pada pentingnya investasi dalam strategi komunikasi pemasaran dan pengembangan variasi ukuran kemasan sebagai prioritas utama untuk meningkatkan daya saing produk.
Strategic Transformation Toward World-Class University: The Quacquarelli Symonds (QS) Ranking System Implementation at a Public University in South Kalimantan Mutiani, Mutiani; Rifiana, Rifiana; Septiana, Nurmelati; Amelia, Rizky; Robby, Fadloe
The Kalimantan Social Studies Journal Vol 7, No 2 (2026): THE KALIMANTAN SOCIAL STUDIES JOURNAL, APRIL 2026
Publisher : Program Studi Pendidikan IPS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/kss.v7i2.17491

Abstract

The global higher education landscape demands universities to continuously enhance their competitiveness through systematic quality improvement and international recognition. A regional Indonesian university (hereinafter referred to as "the Institution") has demonstrated significant progress in national and regional rankings, positioning itself strategically for global recognition. This study examines the Institution's strategic policy framework for achieving world-class university status through the implementation of the Quacquarelli Symonds (QS) ranking system, targeting entry into the top 1,500 universities globally by 2027. A comprehensive policy analysis approach was employed, examining institutional strengths, strategic imperatives, and performance indicators. The study synthesizes data from national rankings (Edurank 2025, AD Scientific Index 2025) and institutional metrics, incorporating the QS ranking methodology framework. Results of the research, the Institution has achieved notable rankings including 27th nationally, 532nd in Asia, and 1802nd internationally (Edurank 2025), with recognition among 15 leading institutions nationally (AD Scientific Index 2025) and consistent top ranking in its provincial region. Three strategic pillars have been identified: World Class Research (targeting 800 Scopus/WoS publications annually), Internationalization (targeting 6 10% international students), and Global Reputation (targeting QS reputation score of 45%). The strategic transformation framework, grounded in regional competitiveness, talent quality, research impact, national reputation, and international investment, provides a robust pathway for the Institution's advancement. Implementation requires systematic monitoring through KPI frameworks, real-time dashboards, and accountability mechanisms incorporating process, output, outcome, and impact
EMPLOYEE RESILIENCE SAAT PANDEMI COVID-19: Systematic Literature Review Rifiana Rifiana; Zuyyina Choirunnisa
Mega Aktiva Vol 14, No 1 (2025): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v14i1.642

Abstract

Co-Authors Abdullah Dja'far Abdur Rohim Abdurrahman Abdurrahman Abdussamad Abdussamad Alfina Hidayah Amalia Safitri Anggi Setiawan Annisa Siska Roselianti Ariyani, Herda Ariyati Ariyati Azzahra Luthfiah Binti Mukaromah Borneo Ayu Apriyani Danu Prasetiyo Desy Issana Sari Djoko Santoso Djoko Santoso Dwi Fitri Winda Sari Dwi Oktaviani, Annisa Ervinna Febri Widyasari Ferrianta, Yudi Fitri Syahrida, Anisa Fitria, Aziza Gusti Dina Aryanti Imanah Habibah, Aina Hairi Firmansyah Hairin Fajeri Hamadani Hamdani Hamdani Hanafi Hanafi Hendrik Fahrudin Hidayati, Haslinda Amalia Husnil Yusra Indri Anggraini Kamiliah Wilda Khairul Amin Kiptiah Kiptiah Linda Putri Dewi Luki Anjardiani Lutfi Arianto, Ach Luwis Wulandari Mardiani, Vivi Mariani Mariani Masyhudah Rosni Maulidi Ripani Miftahul Jannah Mira Yulianti Muhamad Ridani Firdaus Muhammad Arif Abdillah Muhammad Fauzi Muhammad Guntur Akbar Muhammad Husaini Muhammad Sayyid Muhammad Syaifuddin Mustafizurrahman Mustafizurrahman Mutiani Mutiani Muzdalifah Muzdalifah Nadila Satifa Nopiyanti Naily Zulfia Naufal Rismana, Muhammad Nevia Amanda Bahri Nia Octaviani Nina Budiwati Nopri Adiansyah Nor Misbah Norhasanah Norhasanah Normasari Normasari Nur Hidayah Nur Pramudyas Primia Setyaningrum, Maulinda Nurmelati Septiana Puteri Fathimathuz Zhahra Radiatul Husna Raetsa Noviantie Rahmah, Luthfiah Amalia Rahmat Hidayat Ratna Ratna Redhani Pamungkas Dwi Suryo Rezky Fauji Riky Devi Saputra Rima Oktavian Marfuah Rita Puspitasari Rivaldo Rivaldo Rizky Amelia Robby, Fadloe Romannus Kleden Ryad Reynadie Sadik Ikhsan Sarianah Sarianah Selvi Selvi Shafriani, Karimal Arum Siti Khadijah Siti Normilahayani Sri Noorliani Syafiq Nurfahuda Syahida Rakhmah Apasha Syahrina, Wanda Syahrul Fadhilah Syarifah Syarifah Umi Salawati Usamah Hanafie Wika Vidya Yanti, Nuri Dewi Yulianti Yulianti Yusuf Azis Yusuf Aziz Zahra, Fatimatul Zulfa Dhiya Ulhaq Zuyyina Choirunnisa