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<![CDATA[FRAMING MEDIA ONLINE PADA KONTESTASI ”ALL THE PRESIDENT’S MEN” DAN KOALISI BESAR JELANG PILPRES 2024 ]]>
<![CDATA[Tuty Mutiah]]>;
<![CDATA[A. Yuda Triantanto]]>;
<![CDATA[Adhi Dharma Suriyanto]]>;
<![CDATA[Arvin Hardian]]>;
<![CDATA[Fajar Kurniawan]]>;
<![CDATA[Ilham Albar Pane]]>;
<![CDATA[Syarif Fitri]]>;
<![CDATA[Ali Imron Hamid]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 1 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v4i1.816
<![CDATA[Kontestasi “All the President’s Men” atau” All Jokowi’s Men” jelang pemilihan presiden tahun 2024 semakin nyata. Beberapa partai (Golkar, PPP, PAN) yang semula berseberangan berkoalisi dengan PDIP, termasuk partai Gerindra. Konsekuensinya, beberapa kader partai koalisi menduduki berbagai jabatan menteri di Kabinet Indonesia Maju. Jelang pilpres 2024, beberapa menterinya bersiap ikut andil di kontestasi capres dan cawapres 2024. Tingkat elektabilitas yang fluktuatif memunculkan tiga nama calon presiden 2024; Prabowo Subianto (Gerindra), Ganjar Pranowo (Gubernur Jawa Tengah/PDIP), dan Anies Baswedan (non partai). Namun, Anies didukung partai Nasdem pun partai Demokrat dan PKS. Dalam konteks ini, sebelum dan sesudahnya, tentu akan muncul manuver ”Bandar Politik” sebagai modal (kapital) demi meraih kuota kursi di parlemen (legislatif). Terkait dengan fenomena “All the President’s Men” dan Koalisi Besar, beberapa media online pun memberitakan. Pemberitaan tentang fenomena tersebut dibingkai (framing) dan dikonstruksi oleh media online (web portal berita). Menggunakan teori Framing Entman untuk memahami konstruksi yang disajikan media online dalam pembingkaian berita. Hasilnya, pembingkaian sengaja dilakukan oleh media pada jelang pilpres 2024 dengan mengubah judul berita menjadi ”All Jokowi’s Men” serta akan terbentuknya koalisi besar sebagai bandarmologi politik]]>
<![CDATA[PEMBERITAAN KASUS KORUPSI BANSOS KEMENSOS RI ]]>
<![CDATA[Ken Norton Hutasoit]]>;
<![CDATA[Syarif Fitri]]>;
<![CDATA[Tuty Mutiah]]>;
<![CDATA[Ali Imron Hamid]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v4i2.947
<![CDATA[Pemberitaan putra Presiden Joko Widodo, Gibran Rakabuming Raka yang diduga terlibat dalam kasus korupsi bansos Kemensos menjadi perhatian publik. Penelitian ini berupaya mengungkap apa di balik pemberitaan tersebut. Penelitian ini menggunakan teori Kritik Media Bell Hooks dengan metode analisis wacana kritis Norman Fairclough. Naskah berita yang dianalisis dalam penelitian ini adalah Majalah Tempo Edisi Senin 20 Desember 2020 dan berita CNBC Indonesia edisi 23 Desember 2020. Temuan penelitian ini adalah dominasi aktor politik baik yang mendukung Presiden Joko Widodo maupun aktor yang berseberangan dengannya pada pemberitaan media berimplikasi pada marginalisasi kepentingan publik tidak dominan. Selain adanya kepentingan politik di balik pemberitaan, terdapat kepentingan untuk komodifikasi konten berita untuk menarik perhatian pembaca atau penonton.]]>
<![CDATA[HIPER-SEMIOTIKA PADA FILM INDIANA JONES AND THE DIAL OF DESTINY MELALUI PENGGUNAAN TEKNOLOGI CGI DE-AGING ]]>
<![CDATA[A Yudo Triartanto]]>;
<![CDATA[Tuty Mutiah]]>;
<![CDATA[Adhi Dharma Suriyanto]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v4i2.948
<![CDATA[Penelitian ini berfokus pada penggunaan teknologi Computer-generated Imagery (CGI) de-aging dalam sekuel film bergenre petualangan dengan judul Indiana Jones and the Dial of Destiny (2023). Dalam penelitian ini, penulis menggunakan pendekatan penelitian kualitatif dengan memanfaatkan metode hipersemiotika yang digagas oleh Jean Baudrillard. Tujuan penggunaan metode hipersemiotika adalah bukan sekadar untuk mengungkap relasi makna, tanda, dan realitas, tapi juga mengenai relasi simulasi dalam film Indiana Jones and the Dial of Destiny, ketika para kreatornya memanfaatkan teknologi efek visual melalui teknik CGI de-aging sehingga menimbulkan kesan yang ”berlebihan” – terutama mengubah wajah aktor dari tua menjadi muda - dalam tampilan visualnya. Hasilnya, film ini memang nencoba untuk menampilkan wajah muda dari aktor utamanya – mengingat usia aktor utama sudah berusia 80 tahun – agar dapat menampilkan latar pada narasi masa silam dan masa kini dengan segala unsurnya; tempat peristiwa, para tokoh, atribut, serta kostum yang dikenakan sehingga juga mampu memunculkan tanda-tanda historikal dan futuristik.]]>
<![CDATA[KOMODIFIKASI FANDOM BLACKPINK DI INDONESIA ]]>
<![CDATA[Tuty Mutiah, Mutiah]]>;
<![CDATA[Adityo Fajar]]>;
<![CDATA[Ilham Albar Pane]]>;
<![CDATA[Chepi Nurdiansyah]]>;
<![CDATA[A Rafiq]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v4i2.986
<![CDATA[Fandom is a term used to describe activities that reflect the closeness between fans and their idols based on a particular cultural product. Advances in digital technology have made interaction between fandoms and their idols easier, enabling them to consume a variety of products issued by such idols. Unfortunately, fandom activity on digital media is often exploited in the form of collecting user data that is then exploited for commercial purposes. Sometimes, digital media consumption can even become a "job" that users do not realize, which ultimately benefits content providers and platforms. This research aims to explore how fandom exploitation happens in a Blackpink fandom case study in Indonesia. In data analysis, concepts such as "playbour" (the work done by fans in support of their idols), "datafication" (transforming activity into data), and "commodification" (converting something into commodity) are used as a framework. The process of fandom exploitation begins with an attempt to build emotional closeness between idols and fans. Idola is present in a variety of content, both music-related and non-musical. fandom data is obtained through various activities of digital media consumption and the formation of dedicated membership within the community. By leveraging the enthusiasm of the fans, capital owners and associates take further steps to maximize their profits. They can collaborate with a variety of brands that may not have a direct connection to music, but rely on idol popularity to boost their sales or brand image.]]>
<![CDATA[TV DOCUMENTARY FILM JOURNAL NEGLASARI RIVER "RIVER OF A THOUSAND BENEFITS" ]]>
<![CDATA[Tuty Mutiah, Mutiah]]>;
<![CDATA[Andi Setyawan]]>;
<![CDATA[Fajar Muharam]]>;
<![CDATA[Jaka Atmaja]]>;
<![CDATA[Marlina Rahmi]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v4i2.989
<![CDATA[This documentary was made to document the activities of the community along the Neglasari riverbank which is considered unique and interesting in the midst of modern settlement development. Neglasari River is an irrigation river that is part of the Cisadane River. The existence of this river is very close to the activities and needs of the surrounding community. The main function of Neglasari River is as an irrigation river that flows vegetable and rice plantations along the riverbanks. Vegetable plantations are the main commodity of this area, so irrigation from the Neglasari river is vital to the sustainability of plantations and agriculture of the surrounding community. In addition to these benefits, the Neglasari river is also a resource that is widely used by the surrounding community to meet their daily needs, such as bathing, washing clothes, washing vegetables from the plantation harvest, playing facilities for children, and even washing motorized vehicles. These community activities are carried out not because they do not have water resources at home, even some residents' houses look quite livable with adequate toilet facilities. This is due to cultural factors that have long been practiced by the surrounding community. Since childhood they have used the river to fulfill their daily needs, and this is still maintained and carried out until now. he main factor of community activities in the river is still ongoing because they can interact with fellow residents, and are not bored if they have to take care of household chores at home alone.]]>
<![CDATA[PERAN KAMPANYE MEDIA SOSIAL DALAM PERILAKU PEMILIH MUDA DI DKI ]]>
<![CDATA[Tuty Mutiah, Mutiah]]>;
<![CDATA[Rahtika Diana]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v4i2.990
<![CDATA[Media sosial tidak hanya dapat memengaruhi perilaku pemilih, tetapi juga menjadikannya sarana komunikasi politik alternatif. Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana penggunaan media sosial sebagai alat kampanye politik memengaruhi perilaku pemilih. Penelitian ini meneliti bagaimana penggunaan media sosial sebagai alat komunikasi kampanye politik dapat memengaruhi perilaku pemilih muda di DKI Jakarta selama Pemilihan Presiden 2019. Penelitian ini menggunakan metode kuantitatif, dengan 100 remaja yang tersebar di seluruh DKI Jakarta sebagai responden. Hasil analisis data menunjukkan bahwa koefisien regresi variabel peran kampanye sosial media adalah positif (0,792) dan signifikan. Pengujian variabel peran kampanye sosial media terhadap perilaku pemilih muda menghasilkan nilai Fhitung sebesar 120,636, lebih besar dari Ftabel (2,96), dan signifikansi adalah 0,000 kurang dari 0.05. Dengan demikian, H0 ditolak. Ini menunjukkan bahwa perilaku pemilih muda sangat dipengaruhi oleh kampanye sosial media.]]>
<![CDATA[TATA KRAMA DAN ETIKA KOMUNIKASI DI ERA SOCIETY 5.0 ]]>
<![CDATA[Tuty Mutiah, Mutiah]]>;
<![CDATA[Fitria Argarini, Vivit]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 1 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v5i1.1178
<![CDATA[The role of etiquette and communication ethics in the Society 5.0 Era, which is characterized by the use of digital and physical technology in everyday life, is discussed in this research. Using qualitative methods and literature studies, this research aims to explore the changes that have occurred in the values of etiquette and communication ethics in society. The focus is to discover and explain the impact of technological developments on social dynamics, taking into account the importance of honesty, integrity and responsibility in communication. In an era where information can spread rapidly, better regulation and understanding of the use of technology is necessary to ensure sustainability and social balance. Apart from that, this research also pays attention to the challenges and implications that arise, and proposes steps to strengthen fundamental values in communication in the Era of Society 5.0. New insights (Stage of the art) on how to deal with the complexity of human and technological interactions, enriching understanding of the role of communication etiquette and ethics in building an inclusive and sustainable society.]]>
<![CDATA[SIMULACRUM PEMANFAATAN ARTIFICIAL INTELLIGANCE PADA KAMPANYE POLITIK PILPRES DAN WAPRES 2024 MELALUI VIDEO TIKTOK ]]>
<![CDATA[Triartanto, A. Yudo]]>;
<![CDATA[Mutiah, Tuty]]>;
<![CDATA[Adhi Dharma Suriyanto]]>;
<![CDATA[Jaka Atmaja]]>;
<![CDATA[Chepi Nurdiansyah]]>;
<![CDATA[Fitriyanto]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v5i2.1311
<![CDATA[Digital systems and networks (internet), which have increasingly developed recently, have triggered various technological innovations. One of the innovations that has received great attention from citizens of the world - indications are that there are various technological discoveries through applications on cellphones - is the presence of Artificial Intelligence (AI) technology. In formats in the media realm - whether films, videos, photos, music or text - AI technology has been presented and used with its sophistication. Although the use of AI actually becomes a simulacrum in text messages - borrowing the concept of simulacrum from Jean Baudrillard - in a number of cinema films and social media. Specifically on social media, AI technology is being used by a number of political parties and success teams or spin doctors from each pair of presidential and vicepresidential candidates in 2024 in delivering their political campaigns. The content of political campaign messages published on social media regarding the election of presidential and vicepresidential candidates (presidential and vice presidential candidates) - including Facebook, YouTube, effective in the context of delivering communication messages. The range of communication or political campaign messages that are appropriate and effective - via cell phones or mobile phones and laptops - is able to reach and shape personal perceptions through cognitive, affective and conative structures or behavior towards potential voters. Although, this research only examines political campaigns using the concept of simulacrum theory and political communication (campaigns) on short videos tens of seconds long that utilize AI technology and are distributed on social media regarding the election of presidential and vice presidential candidates, especially TikTok - considering this social media has penetration and is the highest usage choice – regarding the election of presidential and vice presidential candidates for the period 2024 – 2029.]]>
<![CDATA[TV DOCUMENTARY PRODUCTION "THE EXISTENCE OF FAKE NUMBER PLATES" ]]>
<![CDATA[Mutiah, Tuty]]>;
<![CDATA[Andi Setyawan]]>;
<![CDATA[Fajar Muharam]]>;
<![CDATA[Adityo Fajar]]>;
<![CDATA[Ken Norton Hutasoit]]>;
<![CDATA[Bonardo Marulitua A]]>
<![CDATA[ NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Negeri Raden Wijaya ]]>
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DOI: 10.53565/nivedana.v5i2.1312
<![CDATA[This research was conducted to find out more about how behind the making of fake plates and why people prefer to use fake number plate making services instead of making them from official institutions (samsat). This documentary film uses the field research method. Field Research is research conducted directly into the field in order to obtain complete and valid data. This research aims to find out the activities of buying and selling fake plates of motorised vehicle numbers in terms of Law Number 22 Year 2009 and Indonesian law in Tangerang City. In addition, it is also to find out the process of buying and selling vehicle number plates because the problem is that the object (Fake Motor Vehicle Number Plates) being traded can be detrimental to the buyer because there is article 68 in the Law of the Republic of Indonesia Number 22 of 2009 concerning road traffic and transportation which prohibits the use of these goods. Based on the results of documentary production, it is found that the reason people use the service of making paslu number plates is because the original plate is damaged, avoiding the police to get a ticket, and also the reason for avoiding bureaucracy related to Foreign Citizens (WNA).]]>
<![CDATA[The Influence of Advertising on Wardah Cosmetic Purchasing Decisions (Case Study of Germasa GPIB Petra Women) ]]>
<![CDATA[Anisti Anisti]]>;
<![CDATA[Tuty Mutiah]]>;
<![CDATA[Kristina Natalia]]>
<![CDATA[ Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/jist.v5i10.5779
<![CDATA[Advertising plays an important role in influencing consumer perceptions and attitudes towards products, especially for well-known brands like Wardah. Advertising strategies help build a positive image and increase consumer interest. Research shows that consumers are more likely to buy products from well-known brands than lesser-known brands. Wardah, which is widely known by Germasa GPIB Petra women, allows consumers to recognize and create their image. Wardah's advantages include a halal guarantee from MUI and its availability in various online and offline stores. Quantitative research method This research examines the influence of advertising on consumer purchasing decisions based on syringe theory. The validity and reliability of the questionnaire are adequate (Cronbach's alpha 0.749). The analysis shows that the effect of advertising is very small (R² 0.030%). Although the T-test shows a significant impact (count 4.384 Table 2.0106), overall, the effect of advertising is not substantial (0.02958%). Internal and interpersonal factors are more dominant, so the syringe theory is not fully proven. Research shows that Wardah product advertisements have a significant influence on purchasing decisions (reliability 0.766 and 0.749). The hypothesis is accepted, but the R Square value of 0.030% shows a very small effect. GPIB Petra's female consumers rely more on personal experience and other factors than advertising, so advertising does not play a significant role in purchasing decisions.]]>
