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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Mitra Manajemen INTERACTION: Jurnal Pendidikan Bahasa Warta Ikatan Sarjana Komunikasi Indonesia Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pewarta Indonesia Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Indonesia Sosial Teknologi Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Sintesa Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research INTERACTION: Jurnal Pendidikan Bahasa Jurnal Teknik Informatika dan Teknologi Informasi Jurnal Ilmu Komunikasi dan Bisnis
Tuty Mutiah
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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THE DIRECTOR'S ROLE IN THE SHORT FILM ‘KEEPING ADAB’ Tuty Mutiah; Andi Setyawan; Chepi Nurdiansyah; Fitriyanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research aims to examine the role of the director in the process of making a short film entitled Menjaga Adab. The director has an important function in transforming the vision of the story into an effective visual representation and conveying a moral message about the importance of maintaining manners in everyday life. The approach used in this research is a qualitative method by conducting direct observation during the production process, interviews with the director, and analysis of the film content. The research findings reveal that the director is not only responsible for the shooting and direction of the actors, but also maintaining the consistency of the adab values to be conveyed through each scene and dialogue. In conclusion, the success of the short film Menjaga Adab is highly dependent on the director's ability to combine social and ethical messages in harmony with the technical and artistic aspects of the film. This research provides insight into the importance of the director's role as the main driver in the production of films that focus on social values education
Developing Communicative Digital Literacy in the Study of Digital Media Fundamentals Denny Setiawan Batubara; Tuty Mutiah
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 1 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i1.3849

Abstract

The development of information and communication technology has triggered a significant transformation in the way individuals and societies communicate. Digital media has not only become a channel for message delivery but also shapes the way people think, interact, and construct social meaning. In this context, digital literacy should not be understood merely as the technical ability to use digital devices, but also as a communicative competence that involves critical understanding of content, context, and the impact of digital communication. This article aims to fundamentally examine the role of digital media in shaping communicative digital literacy and how this concept becomes an essential part of contemporary communication studies. Through a qualitative-descriptive approach and literature review, this study maps the conceptual framework of digital media from a communication science perspective, including the shift from one-way communication to interactive and participatory communication models. The article also discusses the role of digital media in mediating social relationships, meaning-making processes, and identity formation in digital spaces. Communicative digital literacy is emphasized as the ability not only to access and disseminate information but also to understand the dynamics of digital communication ethically, critically, and reflectively. The findings show that understanding the fundamentals of digital media—including the characteristics of digital mediation, algorithms, and patterns of virtual interaction—is an essential component in developing communicative digital literacy. The main contribution of this article is to provide a theoretical foundation for designing adaptive, critical, and inclusive communication strategies in the digital era. Thus, strengthening digital literacy from a communication science perspective becomes a strategic step in addressing the increasingly complex communication challenges of the digital society.
MEMETIC DIALECTICS AND AGENT HABITUS THROUGH COMMODIFICATION AND REALITY CONSTRUCTION IN PROVERTY PORN CONTENT VIDEOS ON SOCIAL MEDIA A. Yudo Triartanto; Tuty Mutiah; Adhi Dharma Suriyanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research focuses on videos containing proverty porn or poverty pornography found on social media platforms like YouTube and TikTok. This means that poor people are portrayed in YouTube and TikTok videos as content to be exploited for financial gain. The phenomenon of proverty porn presented on social media, in this context, is related to agents a term Pierre Bourdieu uses for actors as content creators of video content. Therefore, this research utilizes the concepts and theories of memetics, habitus, commodification, and the construction of media reality. The use of memetics and habitus concepts reflects the dialectic that occurs within agents or content creators in creating video content. The dialectic within agents becomes significant when habits (habitus) and memetics (imitation) engage in a dialectical process or have a reciprocal relationship. The results of the study show that repeated habits are also repeated imitations to create video content continuously simply because they can become commodities. All incidents of poverty that occur are constructed as reality in the media.
Suatu Kajian: Sensemaking Untuk Pengambilan Keputusa Sidharta, Veranus; Anisti, Anisti; Syatir, Syatir; Mutiah, Tuty; Liliyana, Liliyana
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.25160

Abstract

Pengambilan keputusan sering kali dihadapkan pada situasi yang ambigu. Ambiguitas ini muncul akibat berbagai faktor yang bersifat dinamis dan sering kali tidak dapat diprediksi. Dalam situasi seperti itu, kemampuan untuk memahami dan menginterpretasikan perubahan tersebut secara mendalam menjadi sangat penting, sehingga diperlukan proses sensemaking dalam pengambilan keputusan. Namun, hingga saat ini kajian pustaka yang komprehensif tentang peran sensemaking dalam pengambilan keputusan masih terbatas. Banyak penelitian yang menekankan aspek teknis pengambilan keputusan, tanpa memberikan perhatian yang cukup terhadap bagaimana pengambil keputusan menanggapi ketidakpastian di lapangan. Keterbatasan ini menunjukkan perlunya dilakukan analisis pustaka yang lebih komprehensif untuk mengidentifikasi peran penting sensemaking dalam proses pengambilan keputusan yang lebih adaptif dan responsif terhadap perubahan kondisi. Oleh karena itu, penelitian ini bertujuan untuk mengisi kesenjangan tersebut dengan melakukan telaah sistematis terhadap literatur yang ada. Penelitian ini menggunakan metode Preferred Reporting Items for Systematic Review and Meta-analyses atau yang biasa disebut PRISMA. Kesimpulan dari penelitian ini menegaskan bahwa meskipun penelitian sebelumnya telah memberikan wawasan penting tentang proses sensemaking dalam pengambilan keputusan, masih terdapat sejumlah kesenjangan yang perlu dieksplorasi. Pertama, pengaruh konteks sosial dan emosional terhadap pemahaman individu perlu dipelajari lebih mendalam, terutama di luar lingkungan organisasi. Kedua, interaksi antara teknologi dan proses pemahaman, serta dampak bilingualisme atau multilingualisme, merupakan area yang belum dieksplorasi secara memadai
STRATEGI CONTENT MARKETING DALAM MEMASARKAN PRODUK LOKAL Y.O.U SKINCARE (STUDI KASUS AKUN @YOUBEAUTY_IDN) Tuty Mutiah, Mutiah; Himalaya, Anita; Anisti , Anisti
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1407

Abstract

The utilization of Instagram social media as a platform for content marketing strategy, particularly through the implementation of the Smart Digital Content Marketing (SDCM) model, is the primary focus of this study. It centers on the analysis of strategies employed by the @Youbeauty_idn account in promoting Y.O.U Beauty products. This research demonstrates the successful implementation of various strategies aligned with the SDCM model. Effective strategies include social media optimization through building a substantial follower base and maintaining posting consistency, collaboration with influencers to enhance product visibility, presenting compelling offers that capture the attention of Instagram users, and gathering user feedback to improve product quality and marketing strategies. Furthermore, the importance of fostering strong relationships with followers to maintain consumer loyalty is highlighted in this study. By applying these strategies, @Youbeauty_idn has effectively enhanced awareness, trust, and sales of Y.O.U Beauty products via the Instagram platform. This research provides valuable insights into how social media, particularly Instagram, can effectively serve as a content marketing tool for promoting local products such as Y.O.U Skincare.
Transformasi Gaya Komunikasi dan Strategi Kreatif dalam Bincang Online Inspiratif Transformasi Gaya Komunikasi dan Strategi Kreatif dalam Bincang Online Inspiratif (Kajian Longitudinal 2021–2025) Limarandani, Ni Putu; Tuty Mutiah; AA Ketut Patera; Made Saisan; Rajab Ritonga
Jurnal Pewarta Indonesia Vol 7 No 2 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i2.246

Abstract

Perkembangan teknologi digital dan media sosial secara signifikan memengaruhi pola komunikasi di berbagai platform, termasuk program bincang online inspiratif. Penelitian ini bertujuan untuk mengkaji transformasi gaya komunikasi dan strategi kreatif yang diterapkan dalam produksi konten bincang online selama periode 2021 hingga 2025. Dengan menggunakan metode studi longitudinal dan pendekatan kualitatif, penelitian ini mengkombinasikan analisis konten terhadap episode-episode bincang online serta wawancara mendalam dengan para produser dan host. Teori komunikasi interpersonal dan teori inovasi media dijadikan kerangka untuk memahami perubahan gaya penyampaian dan kreativitas yang berkembang. Hasil penelitian mengungkapkan adanya evolusi signifikan dalam gaya komunikasi, dari pola penyampaian yang formal dan satu arah menjadi lebih interaktif, personal, dan responsif terhadap kebutuhan audiens digital. Strategi kreatif juga mengalami peningkatan dengan pemanfaatan teknologi multimedia, storytelling yang lebih autentik, serta integrasi feedback dari audiens untuk meningkatkan engagement. Studi ini menegaskan pentingnya adaptasi komunikasi yang dinamis dan inovatif dalam menghadapi perubahan digital agar program bincang online tetap relevan dan mampu menarik perhatian serta memberikan inspirasi secara efektif.
Instagram sebagai Cyber Public Relation di Era 4.0 Mutiah, Tuty; Rahmi, Marlina; Muharam, Fajar
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.706

Abstract

Management communicating easily and efficiently using cyber public relations. Corporate management in the industrial era 4.0 by exploring potential with a digitalization system. The current social media platform is Instagram which is often used as cyber public relations. The researcher cyber public relations social media industry era 4.0 in the activities of the KT&G Sangsang Univ Indonesia program using Instagram with industrial corporate cyber public relations in the 4.0 era. The research was conducted on the activities of the KT&G Sangsang Univ Indonesia program with qualitative research methods with descriptive analysis and the research subjects were informants through in-depth interviews in providing the required data. The findings in this study are that Instagram's cyber public relations social media can be useful for public relations. Corporate management can communicate with a broad target audience through social media Instagram.
REVOLUSI KUALITAS PROGRAM TELEVISI SEHAT DAN BERKUALITAS PADA ERA TELEVISI DIGITAL Mutiah, Tuty; Kurniawan, Fajar; Alba Pane, Ilham; Rafiq, A
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 7 No. 3 (2022): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i3.1908

Abstract

Dunia sedang mentransformasi revolusi industry sejak pada April 2018. Joko Widodo Presiden Republik Indonesia telah mempublikasikan Making Indonesia 4.0 pada era disrupsi, sehingga dalam memasuki dunia indutri disruptif mau tidak mau Indonesia harus segera siap dengan digital dan cyber yang kental. Menggunakan pendekatan kualitatif deskriptif dengan mendeskripsikan revolusi kualitas program televisi sehat dan berkualitas pada era televisi digital saat ini belum memadai serta ke terbatas serta belum adanya pusat-pusat inovasi. Dengan informan Komisioner KPID DKI Jakarta Bapak. Tri Andi Supriadi, S.IP dan Bapak. Irwan Afrianto pernah menjabat pemred republika online. Hasil yang didapat pada penelitian ini terdapat tenaga kerja yang harus dilatih serta pendanaan domestik dan teknologi harus segera mengikuti perkembangan ini sehiinga tak ketinggalan dalam industri kreatif supaya tidak jauh tertinggal dengan industri lainnya dalam menghadapi era televisi digital khususnya dunia pertelevisian dengan konten- konten yang lebih berkualitas dan mengkedepankan kebenaran sehingga menyehatkan industri televisi.
REPRESENTATION OF TERROR IN THE FILM 13 BOMBINGS IN JAKARTA Agi Gimnastiar; Anisti; Tuty Mutiah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to analyze the representation of mass media in disseminating information about terrorism as portrayed in the film 13 Bombs in Jakarta. The film illustrates how terrorist groups utilize media to spread fear through televised and digital threat broadcasts, while the government uses the same medium to deliver public appeals and foster social solidarity. This research employs a descriptive qualitative approach using Charles Sanders Peirce’s semiotic analysis, which includes three key elements: icon, index, and symbol. Data were collected through direct observation of film scenes that depict the role of media within the narrative. The findings reveal that mass media in the film serve a dual function: as an instrument of terror dissemination and as a tool of information control by the state. This representation reflects a social reality in which media not only deliver information but also construct narratives, shape public opinion, and influence societal perceptions of terrorism
IMPLEMENTATION OF ORGANIZATIONAL COMMUNICATION STRATEGIES IN IMPROVING EMPLOYEE PERFORMANCE Angelina Purnama; Anisti; Tuty Mutiah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Organizational communication plays a crucial role in determining employee performance effectiveness, especially amid the dynamic challenges of the modern workplace. PT Alton Yogantara Perkasa, a company engaged in construction services, faces the need to continuously enhance employee productivity and efficiency. This study aims to analyze the organizational communication strategies implemented to improve employee performance. The research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews with management and employees, and internal company documentation. The results indicate that effective communication strategies such as two-way communication, information transparency, and regular feedback delivery create a conducive work environment and enhance employee motivation. Moreover, the use of internal digital communication media accelerates information flow and strengthens interdepartmental coordination. Participatory communication also reinforces employees’ sense of involvement and responsibility toward achieving organizational goals. Therefore, well-planned, adaptive, and participatory communication strategies play a significant role in supporting the sustainable improvement of employee performance at PT Alton Yogantara Perkasa.
Co-Authors A A Aditya Kusuma A Rafiq A Rafiq A Yudo Triartanto A. Agung Ketut Patera A. Rafiq A. Yuda Triantanto A. Yuda Triantanto A. Yudo Triartanto A. Yudo Triartanto, A. Yudo AA Ketut Patera ADHI DHARMA SURIYANTO Adhi Dharma Suryanto Adhi Suriyanto Adityo Fajar Agi Gimnastiar Agung Raharjo Alba Pane, Ilham Albar Pane, Ilham Ali Imron Ali Imron Hamid Anak Agung Ketut Anastasia Tety Kusuma Astuti Andi Setyawan Angelina Purnama Angghi Muliya Ma'mur Anisti Anisti Anisti , Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Leovani Arieva, Dian Arista, Roynaldi Arvin Hardian Bonardo Marulitua A Chepi Nurdiansyah Denny Setiawan Batubara Devin Lucky Gunawan Dhefine Armelsa Euis Resti Nurmawandini Eulin Karlina Fajar Astuti Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Fajar Muharam Fajri Ariandi Faqihar Risyan Ferrari Lancia Fitria Argarini, Vivit Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Geofakta Razali Girsang, Lasmery Rosentauly Meissalinya Hamid, Ali Imron Himalaya, Anita Ilham Albar Ilham Albar Pane Ilham Pane Inka Sulitya Jaka Atmaja Juniarti Eka Juniarti Eka Sapitri Juniarti Eka Sapitri Ken Norton Hutasoit Kristina Natalia Leni Listiana Liliyana Limarandani, Ni Putu Ludmila Navita Made Saisan Made Saisan Marchelino Argayoga Pradana Marlina Rahmi Shinta P. Marlina Shinta Muhammad Abel Aldhan Muhammad Reynaldi muharam, fajar Nabilah Khairunnisa Ni Putu Limarandani Ni Putu Limarandani Novie Indriani, Maria Dwi Nurdiansyah, Chepi Nurhandayani, Dini Panji Suratriadi Panji Surattriadi Patera, AA Aditya Kusuma Patera, AA Ketut Patera, AAA Kusuma Pratasis, Joshua Adithya Rafiq, A Rafiq, A. Rahma Juliyani Rahtika Diana Raihaanah Hisaanah, Naurah Raja Syamsidar Rajab Ritonga Rawit Sartika Ridzki Rinanto Sigit RR. Ella Evrita Hestiandari Salma Besariani Sulitya, Inka Syarif Fitri Syarif Fitri, Syarif Syatir, Syatir titi widyaningsih Veranus Sidharta Windratno, Haryo wulan Apriani Yuda Triartanto Yusni Mirat Yusni Mirat La Ode Yusni Mirat La Ode Yusnimirat La Ode