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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Mitra Manajemen INTERACTION: Jurnal Pendidikan Bahasa Warta Ikatan Sarjana Komunikasi Indonesia Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pewarta Indonesia Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Indonesia Sosial Teknologi Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Sintesa Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research INTERACTION: Jurnal Pendidikan Bahasa
Tuty Mutiah
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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THE DIRECTOR'S ROLE IN THE SHORT FILM ‘KEEPING ADAB’ Tuty Mutiah; Andi Setyawan; Chepi Nurdiansyah; Fitriyanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research aims to examine the role of the director in the process of making a short film entitled Menjaga Adab. The director has an important function in transforming the vision of the story into an effective visual representation and conveying a moral message about the importance of maintaining manners in everyday life. The approach used in this research is a qualitative method by conducting direct observation during the production process, interviews with the director, and analysis of the film content. The research findings reveal that the director is not only responsible for the shooting and direction of the actors, but also maintaining the consistency of the adab values to be conveyed through each scene and dialogue. In conclusion, the success of the short film Menjaga Adab is highly dependent on the director's ability to combine social and ethical messages in harmony with the technical and artistic aspects of the film. This research provides insight into the importance of the director's role as the main driver in the production of films that focus on social values education
Developing Communicative Digital Literacy in the Study of Digital Media Fundamentals Denny Setiawan Batubara; Tuty Mutiah
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 1 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i1.3849

Abstract

The development of information and communication technology has triggered a significant transformation in the way individuals and societies communicate. Digital media has not only become a channel for message delivery but also shapes the way people think, interact, and construct social meaning. In this context, digital literacy should not be understood merely as the technical ability to use digital devices, but also as a communicative competence that involves critical understanding of content, context, and the impact of digital communication. This article aims to fundamentally examine the role of digital media in shaping communicative digital literacy and how this concept becomes an essential part of contemporary communication studies. Through a qualitative-descriptive approach and literature review, this study maps the conceptual framework of digital media from a communication science perspective, including the shift from one-way communication to interactive and participatory communication models. The article also discusses the role of digital media in mediating social relationships, meaning-making processes, and identity formation in digital spaces. Communicative digital literacy is emphasized as the ability not only to access and disseminate information but also to understand the dynamics of digital communication ethically, critically, and reflectively. The findings show that understanding the fundamentals of digital media—including the characteristics of digital mediation, algorithms, and patterns of virtual interaction—is an essential component in developing communicative digital literacy. The main contribution of this article is to provide a theoretical foundation for designing adaptive, critical, and inclusive communication strategies in the digital era. Thus, strengthening digital literacy from a communication science perspective becomes a strategic step in addressing the increasingly complex communication challenges of the digital society.
MEMETIC DIALECTICS AND AGENT HABITUS THROUGH COMMODIFICATION AND REALITY CONSTRUCTION IN PROVERTY PORN CONTENT VIDEOS ON SOCIAL MEDIA A. Yudo Triartanto; Tuty Mutiah; Adhi Dharma Suriyanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 3 (2025): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This research focuses on videos containing proverty porn or poverty pornography found on social media platforms like YouTube and TikTok. This means that poor people are portrayed in YouTube and TikTok videos as content to be exploited for financial gain. The phenomenon of proverty porn presented on social media, in this context, is related to agents a term Pierre Bourdieu uses for actors as content creators of video content. Therefore, this research utilizes the concepts and theories of memetics, habitus, commodification, and the construction of media reality. The use of memetics and habitus concepts reflects the dialectic that occurs within agents or content creators in creating video content. The dialectic within agents becomes significant when habits (habitus) and memetics (imitation) engage in a dialectical process or have a reciprocal relationship. The results of the study show that repeated habits are also repeated imitations to create video content continuously simply because they can become commodities. All incidents of poverty that occur are constructed as reality in the media.
Suatu Kajian: Sensemaking Untuk Pengambilan Keputusa Sidharta, Veranus; Anisti, Anisti; Syatir, Syatir; Mutiah, Tuty; Liliyana, Liliyana
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.25160

Abstract

Pengambilan keputusan sering kali dihadapkan pada situasi yang ambigu. Ambiguitas ini muncul akibat berbagai faktor yang bersifat dinamis dan sering kali tidak dapat diprediksi. Dalam situasi seperti itu, kemampuan untuk memahami dan menginterpretasikan perubahan tersebut secara mendalam menjadi sangat penting, sehingga diperlukan proses sensemaking dalam pengambilan keputusan. Namun, hingga saat ini kajian pustaka yang komprehensif tentang peran sensemaking dalam pengambilan keputusan masih terbatas. Banyak penelitian yang menekankan aspek teknis pengambilan keputusan, tanpa memberikan perhatian yang cukup terhadap bagaimana pengambil keputusan menanggapi ketidakpastian di lapangan. Keterbatasan ini menunjukkan perlunya dilakukan analisis pustaka yang lebih komprehensif untuk mengidentifikasi peran penting sensemaking dalam proses pengambilan keputusan yang lebih adaptif dan responsif terhadap perubahan kondisi. Oleh karena itu, penelitian ini bertujuan untuk mengisi kesenjangan tersebut dengan melakukan telaah sistematis terhadap literatur yang ada. Penelitian ini menggunakan metode Preferred Reporting Items for Systematic Review and Meta-analyses atau yang biasa disebut PRISMA. Kesimpulan dari penelitian ini menegaskan bahwa meskipun penelitian sebelumnya telah memberikan wawasan penting tentang proses sensemaking dalam pengambilan keputusan, masih terdapat sejumlah kesenjangan yang perlu dieksplorasi. Pertama, pengaruh konteks sosial dan emosional terhadap pemahaman individu perlu dipelajari lebih mendalam, terutama di luar lingkungan organisasi. Kedua, interaksi antara teknologi dan proses pemahaman, serta dampak bilingualisme atau multilingualisme, merupakan area yang belum dieksplorasi secara memadai
Representasi Kecerdasan Buatan Dalam Iklan Marjan Edisi 1446 Hijriah (Youtube Marjanbudoin) Marchelino Argayoga Pradana; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7905

Abstract

Digital advertising has become a strategic promotional medium. Marjan, a renowned syrup brand, is known for its innovative ads, such as the 2025 Ramadan edition titled Bangkitnya Calon Arang. This advertisement highlights the issue of runaway artificial intelligence in the future, making it a compelling subject for study. The purpose of this research is to analyze the representation of artificial intelligence in the ad using Roland Barthes semiotic approach. Employing a descriptive qualitative method, data was collected through non-participant observation and visual documentation. The analysis results show that artificial intelligence is represented through two myths. Initially, artificial intelligence is depicted as a harbinger of civilizational progress, forming the myth of a future dominated by high technology. However, when it spirals out of control, the representation shifts to a destructive force, creating the myth of artificial intelligence as a ruler that robs humanity. The climax of the ad asserts the myth of humanity's victory over oppressive technology, symbolized by the power of a mother's prayer. In conclusion, Marjan's ad successfully presents a complex narrative about the potential of artificial intelligence while prioritizing the value of humanity.
REPRESENTASI HUBUNGAN KELUARGA DALAM FILM “NANTI KITA CERITA TENTANG HARI INI" Nabilah Khairunnisa; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7907

Abstract

Family relationships are a fundamental aspect of every society, consistently reflecting values such as love, support, and understanding. This research aims to explore and analyze how family relationships are portrayed in the film "Nanti Kita Cerita Tentang Hari Ini," directed by Angga Dwimas Sasongko. Utilizing a descriptive qualitative approach and Roland Barthes' semiotic theory, this study examines key scenes, dialogues, and visual symbols that contribute to both the explicit and implicit meanings of family interactions. The analysis reveals that the film successfully illustrates various facets of family relationships, from harmony to conflict. This representation encompasses complex communication, parental expectations, individual struggles, and the processes of acceptance and conflict resolution. The film serves as a powerful medium that mirrors and shapes public understanding of the realities of family life in Indonesia. It also highlights cinema's role in fostering discussions about the importance of empathy and acceptance within the family unit.
Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Produk Di Tokopedia Rahma Juliyani; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7908

Abstract

The rapid development of digitalization has led to changes in how consumers shop, especially on e-commerce platforms. Tokopedia, as one of the largest online marketplaces in Indonesia, implements various marketing methods, including the use of brand ambassadors to attract attention and influence buyers' decisions. The purpose of this study is to investigate the effect of brand ambassadors, in this case the South Korean boy band BTS, on consumers' shopping decisions on Tokopedia. This study employs a quantitative approach and uses a survey method. The instrument used is a questionnaire with a Likert scale, analyzed through validity, reliability, descriptive analysis, and simple linear regression. The results indicate that brand ambassadors have a positive and significant impact on purchasing decisions on Tokopedia. These findings support the AIDA theory, which indicates that brand ambassadors can attract attention, increase interest, trigger desire, and encourage purchasing actions. Therefore, selecting brand ambassadors that align with demographic characteristics, such as BTS for a younger audience, is considered effective for strengthening marketing communication strategies in the e-commerce sector.
Gaya Komunikasi Ibu-Ibu di Era Digital Melalui Media Sosial Tiktok Salma Besariani; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7909

Abstract

The advancement of digital technology has significantly transformed communication patterns in society, including among housewives. TikTok has emerged as a prominent social media platform that enables this shift in communication style from conventional, domestically confined interactions to more open, interactive, and creative expressions. This study aims to analyze how mothers develop and adapt their communication styles through TikTok, using Everett M. Rogers’ Diffusion of Innovations Theory as the analytical framework. This research employs a qualitative descriptive method with in-depth interviews conducted with two active TikTok user informants. The findings reveal that both informants successfully went through the five stages of innovation diffusion: knowledge, persuasion, decision, implementation, and confirmation. Their communication styles include personal narratives, educational content, promotional messaging, and expressive visual communication. TikTok functions not only as a communication medium but also as a platform for social identity formation, digital literacy development, and economic opportunity. These results indicate that mothers are an adaptive social group capable of becoming active communicators in the digital era.
Analisis Peran Produser Sebagai Gatekeeper di Radio OZ Jakarta (Studi Kasus Seleksi Konten Siaran) Muhammad Abel Aldhan; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7916

Abstract

Rapid development in the digital era has brought about a major transformation in the mass media industry, including radio media. Mass media plays an important role as the main source of information for modern society and continues to innovate to remain relevant amidst increasingly tight industry competition. Radio, as one of the oldest electronic media, continues to exist by making various adaptations, both in content and broadcasting technology. In the radio broadcasting process, producers have a strategic role as gatekeepers who are responsible for filtering and determining broadcast content that is worthy of being conveyed to the public. This study aims to analyze the role of producers as gatekeepers in the selection of broadcast content on Radio OZ, a private radio station known for its creative programs and clear audience segmentation. The study uses a case study approach to gain an in-depth understanding of the content selection mechanism, the standards used, and the dynamics of decision-making behind the scenes. The results of this study are expected to contribute to media communication studies, especially in understanding gatekeeping practices in the radio broadcasting industry, and can be a reference for media actors in improving the quality and professionalism of broadcasts.
STRATEGI CONTENT MARKETING DALAM MEMASARKAN PRODUK LOKAL Y.O.U SKINCARE (STUDI KASUS AKUN @YOUBEAUTY_IDN) Tuty Mutiah, Mutiah; Himalaya, Anita; Anisti , Anisti
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1407

Abstract

The utilization of Instagram social media as a platform for content marketing strategy, particularly through the implementation of the Smart Digital Content Marketing (SDCM) model, is the primary focus of this study. It centers on the analysis of strategies employed by the @Youbeauty_idn account in promoting Y.O.U Beauty products. This research demonstrates the successful implementation of various strategies aligned with the SDCM model. Effective strategies include social media optimization through building a substantial follower base and maintaining posting consistency, collaboration with influencers to enhance product visibility, presenting compelling offers that capture the attention of Instagram users, and gathering user feedback to improve product quality and marketing strategies. Furthermore, the importance of fostering strong relationships with followers to maintain consumer loyalty is highlighted in this study. By applying these strategies, @Youbeauty_idn has effectively enhanced awareness, trust, and sales of Y.O.U Beauty products via the Instagram platform. This research provides valuable insights into how social media, particularly Instagram, can effectively serve as a content marketing tool for promoting local products such as Y.O.U Skincare.
Co-Authors A Rafiq A Rafiq A Yudo Triartanto A. Rafiq A. Yuda Triantanto A. Yuda Triantanto A. Yudo Triartanto A. Yudo Triartanto, A. Yudo AA Ketut Patera ADHI DHARMA SURIYANTO Adhi Dharma Suryanto Adhi Suriyanto Adityo Fajar Agi Gimnastiar Agung Raharjo Alba Pane, Ilham Albar Pane, Ilham Ali Imron Ali Imron Hamid Anastasia Tety Kusuma Astuti Andi Setyawan Angelina Purnama Angghi Muliya Ma'mur Anisti Anisti , Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Leovani Arieva, Dian Arista, Roynaldi Arvin Hardian Bonardo Marulitua A Chepi Nurdiansyah Denny Setiawan Batubara Devin Lucky Gunawan Dhefine Armelsa Euis Resti Nurmawandini Eulin Karlina Fajar Astuti Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Fajar Muharam Fajri Ariandi Faqihar Risyan Ferrari Lancia Fitria Argarini, Vivit Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Geofakta Razali Hamid, Ali Imron Himalaya, Anita Ilham Albar Ilham Albar Pane Ilham Pane Jaka Atmaja Juniarti Eka Juniarti Eka Sapitri Juniarti Eka Sapitri Ken Norton Hutasoit Kristina Natalia Liliyana, Liliyana Limarandani, Ni Putu Made Saisan Marchelino Argayoga Pradana Marlina Rahmi Shinta Marlina Rahmi Shinta P. Marlina Shinta Muhammad Abel Aldhan Muhammad Reynaldi muharam, fajar Nabilah Khairunnisa Novie Indriani, Maria Dwi Nurdiansyah, Chepi Nurhandayani, Dini Panji Suratriadi Panji Surattriadi Patera, AA Aditya Kusuma Patera, AA Ketut Patera, AAA Kusuma Pratasis, Joshua Adithya Rafiq, A Rafiq, A. Rahma Juliyani Rahtika Diana Raihaanah Hisaanah, Naurah Rajab Ritonga Rawit Sartika Ridzki Rinanto Sigit RR. Ella Evrita Hestiandari Salma Besariani Sidharta, Veranus Syarif Fitri Syarif Fitri, Syarif Syatir, Syatir titi widyaningsih Windratno, Haryo wulan Apriani Yuda Triartanto Yusni Mirat Yusni Mirat La Ode Yusni Mirat La Ode Yusnimirat La Ode