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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Mitra Manajemen INTERACTION: Jurnal Pendidikan Bahasa Warta Ikatan Sarjana Komunikasi Indonesia Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pewarta Indonesia Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Indonesia Sosial Teknologi Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Sintesa Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research INTERACTION: Jurnal Pendidikan Bahasa Jurnal Teknik Informatika dan Teknologi Informasi Jurnal Ilmu Komunikasi dan Bisnis
Tuty Mutiah
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Pengaruh Brand Ambassador Terhadap Brand Image Shampoo Sunsilk Annisa Leovani; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8342

Abstract

In an effort to strengthen its brand image amid the competitive hair care industry, Sunsilk launched the #MyKilauTime campaign by appointing tiara andini as its brand ambassador. As a public figure widely recognized by the younger generation, her presence is considered capable of creating an emotional connection between the brand and its consumers, while also reflecting the values upheld by sunsilk. This study was conducted to determine the extent to which the brand ambassador influences the brand image of Sunsilk shampoo, using the VisCAP model, which consists of four dimensions: visibility, credibility, attractiveness, and power. The research employed a quantitative approach with an associative design. Data were collected through a survey distributed to 61 fourth-semester Communication Science students at Universitas Bina Sarana Informatika, Kalimalang Campus. Data were analyzed using simple linear regression and a t-test. The results show that the brand ambassador has a significant influence on brand image, with a t-value of 13.839 and a significance level of < 0.001. These findings indicate that selecting the right brand ambassador can positively contribute to shaping a strong brand image in the minds of consumers.
Analisis Strategi Komunikasi Kiky Saputri Dalam Membangun Citra Diri di Media Sosial (@Kikysaputrii) Euis Resti Nurmawandini; Anisti; Tuty Mutiah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8343

Abstract

Social media has become a strategic medium for shaping and strengthening the self- image of public figures. Kiky Saputri, a well-known Indonesian comedian and celebrity, utilizes her Instagram account to portray a humorous, genuine, and approachable persona to her followers. This study aims to analyze the communication strategies employed by Kiky Saputri in constructing her self-image on social media, particularly Instagram, using the theory of interpersonal communication by DeVito (2013) as the theoretical framework. This research uses a descriptive qualitative approach with data collected through in-depth interviews and documentation of social media activity. The findings reveal that the interpersonal communication strategies applied include openness, empathy, supportiveness, and equality in interactions, all of which contribute significantly to building a positive and authentic self-image in the public eye. These strategies also enhance follower engagement and reinforce Kiky Saputri’s position as a relatable and well-liked public figure. This study contributes to a deeper understanding of the role of interpersonal communication in managing self- image through social media platforms.
Transformasi Gaya Komunikasi dan Strategi Kreatif dalam Bincang Online Inspiratif Transformasi Gaya Komunikasi dan Strategi Kreatif dalam Bincang Online Inspiratif (Kajian Longitudinal 2021–2025) Limarandani, Ni Putu; Tuty Mutiah; AA Ketut Patera; Made Saisan; Rajab Ritonga
Jurnal Pewarta Indonesia Vol 7 No 2 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i2.246

Abstract

Perkembangan teknologi digital dan media sosial secara signifikan memengaruhi pola komunikasi di berbagai platform, termasuk program bincang online inspiratif. Penelitian ini bertujuan untuk mengkaji transformasi gaya komunikasi dan strategi kreatif yang diterapkan dalam produksi konten bincang online selama periode 2021 hingga 2025. Dengan menggunakan metode studi longitudinal dan pendekatan kualitatif, penelitian ini mengkombinasikan analisis konten terhadap episode-episode bincang online serta wawancara mendalam dengan para produser dan host. Teori komunikasi interpersonal dan teori inovasi media dijadikan kerangka untuk memahami perubahan gaya penyampaian dan kreativitas yang berkembang. Hasil penelitian mengungkapkan adanya evolusi signifikan dalam gaya komunikasi, dari pola penyampaian yang formal dan satu arah menjadi lebih interaktif, personal, dan responsif terhadap kebutuhan audiens digital. Strategi kreatif juga mengalami peningkatan dengan pemanfaatan teknologi multimedia, storytelling yang lebih autentik, serta integrasi feedback dari audiens untuk meningkatkan engagement. Studi ini menegaskan pentingnya adaptasi komunikasi yang dinamis dan inovatif dalam menghadapi perubahan digital agar program bincang online tetap relevan dan mampu menarik perhatian serta memberikan inspirasi secara efektif.
Instagram sebagai Cyber Public Relation di Era 4.0 Mutiah, Tuty; Rahmi, Marlina; Muharam, Fajar
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i2.706

Abstract

Management communicating easily and efficiently using cyber public relations. Corporate management in the industrial era 4.0 by exploring potential with a digitalization system. The current social media platform is Instagram which is often used as cyber public relations. The researcher cyber public relations social media industry era 4.0 in the activities of the KT&G Sangsang Univ Indonesia program using Instagram with industrial corporate cyber public relations in the 4.0 era. The research was conducted on the activities of the KT&G Sangsang Univ Indonesia program with qualitative research methods with descriptive analysis and the research subjects were informants through in-depth interviews in providing the required data. The findings in this study are that Instagram's cyber public relations social media can be useful for public relations. Corporate management can communicate with a broad target audience through social media Instagram.
REVOLUSI KUALITAS PROGRAM TELEVISI SEHAT DAN BERKUALITAS PADA ERA TELEVISI DIGITAL Mutiah, Tuty; Kurniawan, Fajar; Alba Pane, Ilham; Rafiq, A
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 7 No. 3 (2022): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i3.1908

Abstract

Dunia sedang mentransformasi revolusi industry sejak pada April 2018. Joko Widodo Presiden Republik Indonesia telah mempublikasikan Making Indonesia 4.0 pada era disrupsi, sehingga dalam memasuki dunia indutri disruptif mau tidak mau Indonesia harus segera siap dengan digital dan cyber yang kental. Menggunakan pendekatan kualitatif deskriptif dengan mendeskripsikan revolusi kualitas program televisi sehat dan berkualitas pada era televisi digital saat ini belum memadai serta ke terbatas serta belum adanya pusat-pusat inovasi. Dengan informan Komisioner KPID DKI Jakarta Bapak. Tri Andi Supriadi, S.IP dan Bapak. Irwan Afrianto pernah menjabat pemred republika online. Hasil yang didapat pada penelitian ini terdapat tenaga kerja yang harus dilatih serta pendanaan domestik dan teknologi harus segera mengikuti perkembangan ini sehiinga tak ketinggalan dalam industri kreatif supaya tidak jauh tertinggal dengan industri lainnya dalam menghadapi era televisi digital khususnya dunia pertelevisian dengan konten- konten yang lebih berkualitas dan mengkedepankan kebenaran sehingga menyehatkan industri televisi.
REPRESENTATION OF TERROR IN THE FILM 13 BOMBINGS IN JAKARTA Agi Gimnastiar; Anisti; Tuty Mutiah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to analyze the representation of mass media in disseminating information about terrorism as portrayed in the film 13 Bombs in Jakarta. The film illustrates how terrorist groups utilize media to spread fear through televised and digital threat broadcasts, while the government uses the same medium to deliver public appeals and foster social solidarity. This research employs a descriptive qualitative approach using Charles Sanders Peirce’s semiotic analysis, which includes three key elements: icon, index, and symbol. Data were collected through direct observation of film scenes that depict the role of media within the narrative. The findings reveal that mass media in the film serve a dual function: as an instrument of terror dissemination and as a tool of information control by the state. This representation reflects a social reality in which media not only deliver information but also construct narratives, shape public opinion, and influence societal perceptions of terrorism
IMPLEMENTATION OF ORGANIZATIONAL COMMUNICATION STRATEGIES IN IMPROVING EMPLOYEE PERFORMANCE Angelina Purnama; Anisti; Tuty Mutiah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Organizational communication plays a crucial role in determining employee performance effectiveness, especially amid the dynamic challenges of the modern workplace. PT Alton Yogantara Perkasa, a company engaged in construction services, faces the need to continuously enhance employee productivity and efficiency. This study aims to analyze the organizational communication strategies implemented to improve employee performance. The research employs a descriptive qualitative approach, with data collected through observation, in-depth interviews with management and employees, and internal company documentation. The results indicate that effective communication strategies such as two-way communication, information transparency, and regular feedback delivery create a conducive work environment and enhance employee motivation. Moreover, the use of internal digital communication media accelerates information flow and strengthens interdepartmental coordination. Participatory communication also reinforces employees’ sense of involvement and responsibility toward achieving organizational goals. Therefore, well-planned, adaptive, and participatory communication strategies play a significant role in supporting the sustainable improvement of employee performance at PT Alton Yogantara Perkasa.
PARADIGM SHIFT IN INFORMATION PRODUCTION AND DISTRIBUTION IN THE DIGITAL ERA Denny Setiawan Batubara; Tuty Mutiah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The rapid development of information and communication technology in the last decade has fundamentally transformed the paradigm of information production and distribution. The traditional “one-to-many” communication model that characterized conventional media has shifted toward a “many-to-many” configuration, enabling broader public participation in content creation and dissemination. This phenomenon signifies the emergence of an open, interactive, and decentralized digital communication ecosystem. The transformation is driven by media convergence, the rise of social media platforms, and the emergence of new actors such as content creators, citizen journalists, and influencersthat blur the boundaries between information producers and consumers. This study aims to analyze how the paradigm of information production and distribution has shifted in the digital era by examining the roles of actors, production processes, and algorithmic distribution mechanisms. A qualitative research approach is employed to explore the dynamics of digital media in Indonesia by integrating theories of media convergence, media ecology, and digital communication ethics. The findings indicate that algorithms have become new gatekeepers in digital platforms, determining visibility and reach while creating a paradox between popularity and information quality. Moreover, the study reveals a significant change in audience behavior, with a growing preference for audiovisual formats that compel news organizations to adopt multiplatform production strategies. However, this shift also triggers a crisis of authority and ethics in information distribution due to the proliferation of unverified content. Therefore, effective media convergence management and digital literacy are essential to maintain credibility and uphold social responsibility in the digital ecosystem. Ultimately, the research concludes that the paradigm shift in digital communication is not merely technological but epistemological, requiring a redefinition of journalistic professionalism, ethical values, and public information governance.
OPTIMIZING SOUND DESIGN IN RADIO PROGRAM PRODUCTION TO INCREASE BROADCAST ATTRACTIVENESS Tuty Mutiah; Ali Imron Hamid; Syarif Fitri
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The development of audio technology and the growing competition among digital media platforms have compelled radio stations to continuously innovate in producing engaging and high-quality broadcasts. One key aspect in creating broadcast appeal is the optimal application of sound design. This study aims to analyze the role and strategies of optimizing sound design in the production of non-news radio programs, as well as to explore how sound elements such as jingles, bumpers, sound effects, and background music contribute to enhancing the listening experience. This research employs a qualitative approach using a case study method at a selected radio station in Jakarta. Data were collected through in-depth interviews with producers, audio engineers, and listeners, as well as through direct observation of the production process. The findings reveal that creatively and consistently designed sound elements strengthen program identity, build emotional atmosphere, and increase listener engagement. The optimization of sound design depends not only on technical proficiency but also on the production team’s ability to understand the audience’s characteristics and the program’s context. Therefore, sound design serves as a strategic component in enhancing the aesthetic and emotional value of radio programs in the era of media convergence.
Strategi Komunikasi Branding Kawasan Ekonomi Khusus Mandalika dalam Membangun Citra Destinasi Investasi Pariwisata dan Infrastruktur Limarandani, Ni Putu; Sulitya, Inka; Mutiah, Tuty
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.456

Abstract

Abstract - The Mandalika Special Economic Zone (SEZ) is one of Indonesia’s Super Priority Tourism Destinations (SPTD), strategically developed to drive economic growth through the tourism and infrastructure sectors. In this context, branding communication strategy plays a crucial role in shaping a positive image of the area as a competitive investment destination, both nationally and internationally. This study aims to analyze the branding communication strategies implemented by the Mandalika SEZ management and evaluate their effectiveness in building a favorable perception among investors. Employing a qualitative approach with a case study method, data were collected through in-depth interviews with various stakeholders, including SEZ managers (ITDC), local and central governments, investors, academics, communication practitioners, local communities, media, and influencers. Field observations and document studies were also conducted to enrich the analysis. The findings reveal that despite the use of various media and promotional channels, the current communication strategies still face significant challenges, such as message inconsistency, generalized narratives, lack of focus on return on investment (RoI), minimal authentic local storytelling, and limited stakeholder involvement in communication planning. A more participatory, collaborative, and contextual communication approach is needed, emphasizing message personalization for target investors and strengthening local culture-based storytelling as a distinctive element. Direct investor involvement in communication campaigns can also enhance credibility and promotional reach. Strategic recommendations include message consistency, audience segmentation, integration of local values in branding, and cross-sector synergy in formulating communication strategies. With these improvements, Mandalika SEZ has the potential to become a globally competitive and sustainable tourism and infrastructure investment destination.Keywords: Communication Strategy, Branding, Mandalika SEZ, Investment, Tourism, Infrastructure Abstrak - Kawasan Ekonomi Khusus (KEK) Mandalika merupakan salah satu Destinasi Pariwisata Super Prioritas (DPSP) yang difokuskan untuk mendorong pertumbuhan ekonomi melalui sektor pariwisata dan infrastruktur. Dalam konteks ini, strategi komunikasi branding memegang peran krusial dalam membentuk citra positif kawasan sebagai destinasi investasi yang kompetitif, baik di tingkat nasional maupun internasional. Penelitian ini bertujuan menganalisis strategi komunikasi branding yang diterapkan oleh pengelola KEK Mandalika serta mengevaluasi efektivitasnya dalam membangun persepsi positif di kalangan investor. Menggunakan pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui wawancara mendalam dengan berbagai pemangku kepentingan, termasuk pengelola kawasan, pemerintah daerah dan pusat, investor, akademisi, praktisi komunikasi, masyarakat lokal, serta media dan influencer. Observasi lapangan dan studi dokumentasi turut dilakukan untuk memperkaya analisis. Hasil penelitian menunjukkan bahwa meskipun berbagai media dan saluran promosi telah digunakan, strategi komunikasi yang ada masih menghadapi tantangan serius, antara lain ketidakkonsistenan pesan, generalisasi narasi, kurangnya fokus pada return of investment (RoI), minimnya narasi lokal yang autentik, serta rendahnya partisipasi stakeholder dalam perencanaan komunikasi. Diperlukan pendekatan komunikasi yang lebih partisipatif, kolaboratif, dan kontekstual, dengan penekanan pada personalisasi pesan kepada investor sasaran dan penguatan storytelling berbasis budaya lokal sebagai elemen pembeda. Keterlibatan langsung investor dalam kampanye komunikasi juga dapat meningkatkan kredibilitas dan jangkauan promosi. Rekomendasi strategis meliputi konsistensi pesan, segmentasi audiens, integrasi nilai-nilai lokal dalam branding, serta sinergi lintas sektor dalam perumusan strategi komunikasi. Dengan demikian, KEK Mandalika berpotensi menjadi destinasi investasi pariwisata dan infrastruktur yang berkelanjutan dan berdaya saing global. Kata kunci: Strategi Komunikasi, Branding, KEK Mandalika, Investasi, Pariwisata, Infrastruktur
Co-Authors A A Aditya Kusuma A Rafiq A Rafiq A Yudo Triartanto A. Rafiq A. Yuda Triantanto A. Yuda Triantanto A. Yudo Triartanto A. Yudo Triartanto, A. Yudo AA Ketut Patera ADHI DHARMA SURIYANTO Adhi Dharma Suryanto Adhi Suriyanto Adityo Fajar Agi Gimnastiar Agung Raharjo Alba Pane, Ilham Albar Pane, Ilham Ali Imron Ali Imron Hamid Anak Agung Ketut Anastasia Tety Kusuma Astuti Andi Setyawan Angelina Purnama Angghi Muliya Ma'mur Anisti Anisti , Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Leovani Arieva, Dian Arista, Roynaldi Arvin Hardian Bonardo Marulitua A Chepi Nurdiansyah Denny Setiawan Batubara Devin Lucky Gunawan Dhefine Armelsa Euis Resti Nurmawandini Eulin Karlina Fajar Astuti Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Fajar Muharam Fajri Ariandi Faqihar Risyan Ferrari Lancia Fitria Argarini, Vivit Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Geofakta Razali Hamid, Ali Imron Himalaya, Anita Ilham Albar Ilham Albar Pane Ilham Pane Jaka Atmaja Juniarti Eka Juniarti Eka Sapitri Juniarti Eka Sapitri Ken Norton Hutasoit Kristina Natalia Leni Listiana Liliyana, Liliyana Limarandani, Ni Putu Ludmila Navita Made Saisan Made Saisan Marchelino Argayoga Pradana Marlina Rahmi Shinta Marlina Rahmi Shinta P. Marlina Shinta Muhammad Abel Aldhan Muhammad Reynaldi muharam, fajar Nabilah Khairunnisa Ni Putu Limarandani Novie Indriani, Maria Dwi Nurdiansyah, Chepi Nurhandayani, Dini Panji Suratriadi Panji Surattriadi Patera, AA Aditya Kusuma Patera, AA Ketut Patera, AAA Kusuma Pratasis, Joshua Adithya Rafiq, A Rafiq, A. Rahma Juliyani Rahtika Diana Raihaanah Hisaanah, Naurah Raja Syamsidar Rajab Ritonga Rawit Sartika Ridzki Rinanto Sigit RR. Ella Evrita Hestiandari Salma Besariani Sidharta, Veranus Sulitya, Inka Syarif Fitri Syarif Fitri, Syarif Syatir, Syatir titi widyaningsih Windratno, Haryo wulan Apriani Yuda Triartanto Yusni Mirat Yusni Mirat La Ode Yusni Mirat La Ode Yusnimirat La Ode