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All Journal Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Mitra Manajemen INTERACTION: Jurnal Pendidikan Bahasa Warta Ikatan Sarjana Komunikasi Indonesia Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pewarta Indonesia Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Indonesia Sosial Teknologi Jurnal Media Penyiaran Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Sintesa Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research INTERACTION: Jurnal Pendidikan Bahasa Jurnal Teknik Informatika dan Teknologi Informasi Jurnal Ilmu Komunikasi dan Bisnis
Tuty Mutiah
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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PARADIGM SHIFT IN INFORMATION PRODUCTION AND DISTRIBUTION IN THE DIGITAL ERA Denny Setiawan Batubara; Tuty Mutiah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The rapid development of information and communication technology in the last decade has fundamentally transformed the paradigm of information production and distribution. The traditional “one-to-many” communication model that characterized conventional media has shifted toward a “many-to-many” configuration, enabling broader public participation in content creation and dissemination. This phenomenon signifies the emergence of an open, interactive, and decentralized digital communication ecosystem. The transformation is driven by media convergence, the rise of social media platforms, and the emergence of new actors such as content creators, citizen journalists, and influencersthat blur the boundaries between information producers and consumers. This study aims to analyze how the paradigm of information production and distribution has shifted in the digital era by examining the roles of actors, production processes, and algorithmic distribution mechanisms. A qualitative research approach is employed to explore the dynamics of digital media in Indonesia by integrating theories of media convergence, media ecology, and digital communication ethics. The findings indicate that algorithms have become new gatekeepers in digital platforms, determining visibility and reach while creating a paradox between popularity and information quality. Moreover, the study reveals a significant change in audience behavior, with a growing preference for audiovisual formats that compel news organizations to adopt multiplatform production strategies. However, this shift also triggers a crisis of authority and ethics in information distribution due to the proliferation of unverified content. Therefore, effective media convergence management and digital literacy are essential to maintain credibility and uphold social responsibility in the digital ecosystem. Ultimately, the research concludes that the paradigm shift in digital communication is not merely technological but epistemological, requiring a redefinition of journalistic professionalism, ethical values, and public information governance.
OPTIMIZING SOUND DESIGN IN RADIO PROGRAM PRODUCTION TO INCREASE BROADCAST ATTRACTIVENESS Tuty Mutiah; Ali Imron Hamid; Syarif Fitri
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The development of audio technology and the growing competition among digital media platforms have compelled radio stations to continuously innovate in producing engaging and high-quality broadcasts. One key aspect in creating broadcast appeal is the optimal application of sound design. This study aims to analyze the role and strategies of optimizing sound design in the production of non-news radio programs, as well as to explore how sound elements such as jingles, bumpers, sound effects, and background music contribute to enhancing the listening experience. This research employs a qualitative approach using a case study method at a selected radio station in Jakarta. Data were collected through in-depth interviews with producers, audio engineers, and listeners, as well as through direct observation of the production process. The findings reveal that creatively and consistently designed sound elements strengthen program identity, build emotional atmosphere, and increase listener engagement. The optimization of sound design depends not only on technical proficiency but also on the production team’s ability to understand the audience’s characteristics and the program’s context. Therefore, sound design serves as a strategic component in enhancing the aesthetic and emotional value of radio programs in the era of media convergence.
Strategi Komunikasi Branding Kawasan Ekonomi Khusus Mandalika dalam Membangun Citra Destinasi Investasi Pariwisata dan Infrastruktur Limarandani, Ni Putu; Sulitya, Inka; Mutiah, Tuty
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.456

Abstract

Abstract - The Mandalika Special Economic Zone (SEZ) is one of Indonesia’s Super Priority Tourism Destinations (SPTD), strategically developed to drive economic growth through the tourism and infrastructure sectors. In this context, branding communication strategy plays a crucial role in shaping a positive image of the area as a competitive investment destination, both nationally and internationally. This study aims to analyze the branding communication strategies implemented by the Mandalika SEZ management and evaluate their effectiveness in building a favorable perception among investors. Employing a qualitative approach with a case study method, data were collected through in-depth interviews with various stakeholders, including SEZ managers (ITDC), local and central governments, investors, academics, communication practitioners, local communities, media, and influencers. Field observations and document studies were also conducted to enrich the analysis. The findings reveal that despite the use of various media and promotional channels, the current communication strategies still face significant challenges, such as message inconsistency, generalized narratives, lack of focus on return on investment (RoI), minimal authentic local storytelling, and limited stakeholder involvement in communication planning. A more participatory, collaborative, and contextual communication approach is needed, emphasizing message personalization for target investors and strengthening local culture-based storytelling as a distinctive element. Direct investor involvement in communication campaigns can also enhance credibility and promotional reach. Strategic recommendations include message consistency, audience segmentation, integration of local values in branding, and cross-sector synergy in formulating communication strategies. With these improvements, Mandalika SEZ has the potential to become a globally competitive and sustainable tourism and infrastructure investment destination.Keywords: Communication Strategy, Branding, Mandalika SEZ, Investment, Tourism, Infrastructure Abstrak - Kawasan Ekonomi Khusus (KEK) Mandalika merupakan salah satu Destinasi Pariwisata Super Prioritas (DPSP) yang difokuskan untuk mendorong pertumbuhan ekonomi melalui sektor pariwisata dan infrastruktur. Dalam konteks ini, strategi komunikasi branding memegang peran krusial dalam membentuk citra positif kawasan sebagai destinasi investasi yang kompetitif, baik di tingkat nasional maupun internasional. Penelitian ini bertujuan menganalisis strategi komunikasi branding yang diterapkan oleh pengelola KEK Mandalika serta mengevaluasi efektivitasnya dalam membangun persepsi positif di kalangan investor. Menggunakan pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui wawancara mendalam dengan berbagai pemangku kepentingan, termasuk pengelola kawasan, pemerintah daerah dan pusat, investor, akademisi, praktisi komunikasi, masyarakat lokal, serta media dan influencer. Observasi lapangan dan studi dokumentasi turut dilakukan untuk memperkaya analisis. Hasil penelitian menunjukkan bahwa meskipun berbagai media dan saluran promosi telah digunakan, strategi komunikasi yang ada masih menghadapi tantangan serius, antara lain ketidakkonsistenan pesan, generalisasi narasi, kurangnya fokus pada return of investment (RoI), minimnya narasi lokal yang autentik, serta rendahnya partisipasi stakeholder dalam perencanaan komunikasi. Diperlukan pendekatan komunikasi yang lebih partisipatif, kolaboratif, dan kontekstual, dengan penekanan pada personalisasi pesan kepada investor sasaran dan penguatan storytelling berbasis budaya lokal sebagai elemen pembeda. Keterlibatan langsung investor dalam kampanye komunikasi juga dapat meningkatkan kredibilitas dan jangkauan promosi. Rekomendasi strategis meliputi konsistensi pesan, segmentasi audiens, integrasi nilai-nilai lokal dalam branding, serta sinergi lintas sektor dalam perumusan strategi komunikasi. Dengan demikian, KEK Mandalika berpotensi menjadi destinasi investasi pariwisata dan infrastruktur yang berkelanjutan dan berdaya saing global. Kata kunci: Strategi Komunikasi, Branding, KEK Mandalika, Investasi, Pariwisata, Infrastruktur
Analisis semiotika John Fiske: Pengorbanan Generasi Sandwich dalam Film Home Sweet Loan Leni Listiana; Anisti Anisti; Tuty Mutiah
Jurnal Teknik Informatika dan Teknologi Informasi Vol. 5 No. 2 (2025): Agustus: Jurnal Teknik Informatika dan Teknologi Informasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jutiti.v5i2.5522

Abstract

The sandwich generation is a productive age group that is crushed in dual responsibilities, namely caring for parents and children simultaneously, both emotionally and financially. This study aims to determine and analyze the meaning of sacrifice experienced by the sandwich generation in the film Home Sweet Loan using semiotic analysis techniques developed by John Fiske. This movie was chosen because it can illustrate the social reality of Indonesian society, especially in the context of family culture. The analysis found that the sacrifice of Kaluna, the main subject of the research, depicts economic pressure, role conflict in the family, and inequality of social responsibility. This research uses descriptive qualitative method and John Fiske's semiotic analysis, which includes three levels of meaning of reality, representation, and ideology. The scenes in the movie show how the sandwich generation faces the problems of limited space, loss of personal comfort, and having to postpone their desires for family needs. The analysis shows that movies as popular media have the power to shape collective consciousness regarding social issues, especially regarding the injustices faced by the sandwich generation. It is hoped that this research will help media research, especially how movies as popular media reflect social issues and form collective consciousness.
Makna Denotasi, Konotasi, dan Mitos dalam Film Dokumenter “Desa Wae Rebo” Ludmila Navita; Anisti Anisti; Tuty Mutiah
Jurnal Teknik Informatika dan Teknologi Informasi Vol. 5 No. 2 (2025): Agustus: Jurnal Teknik Informatika dan Teknologi Informasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jutiti.v5i2.5524

Abstract

This study explores the denotative, connotative, and mythological meanings embedded in the documentary film about Wae Rebo Village using Roland Barthes' semiotic theory. The film highlights the life of the indigenous Wae Rebo community in Flores, East Nusa Tenggara, which is renowned for its traditional Mbaru Niang houses and its well-preserved ancestral culture. The analysis focuses on scenes that represent elements of culture, communal identity, and the community’s connection with nature and their ancestors. The findings reveal that, on a denotative level, the film depicts daily activities, traditional ceremonies, and distinctive architectural forms. On the connotative level, it reflects values of togetherness, spirituality, and harmony with nature. In the realm of myth, the film presents an image of cultural purity and the idealization of village life untouched by modernity. This study contributes to a deeper understanding of cultural meaning construction in visual media, particularly documentary films, through a semiotic approach.
UTILIZATION OF DOCUMENTARY FILMS AS INFORMATION MEDIA FOR PROFILES AND EXPERTISE COMPETENCIES Fajar Muharam; Tuty Mutiah; Raja Syamsidar
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2763

Abstract

This study aims to analyze the utilization of documentary films as an information medium in presenting the profile and professional competencies of an educational institution. Documentary films, as audio-visual media, possess the strength to deliver factual, persuasive, and educational information by integrating visual elements, narration, sound, and authentic testimonials. This research employs a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The research subjects involve institutional representatives and audiences who viewed the documentary film. The findings indicate that documentary films are effective in enhancing audience understanding of the institution’s profile and areas of expertise. The structured and fact-based presentation of information helps build credibility and strengthen the institution’s positive public image. Furthermore, the engaging audio-visual elements increase audience interest and involvement in receiving the conveyed messages. This study concludes that documentary films can serve as a strategic and relevant information medium in institutional communication, particularly in efforts to build image, enhance reputation, and broaden public outreach.
The Influence of Advertising on Wardah Cosmetic Purchasing Decisions (Case Study of Germasa GPIB Petra Women) Anisti Anisti; Tuty Mutiah; Kristina Natalia
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.5779

Abstract

Advertising plays an important role in influencing consumer perceptions and attitudes towards products, especially for well-known brands like Wardah. Advertising strategies help build a positive image and increase consumer interest. Research shows that consumers are more likely to buy products from well-known brands than lesser-known brands. Wardah, which is widely known by Germasa GPIB Petra women, allows consumers to recognize and create their image. Wardah's advantages include a halal guarantee from MUI and its availability in various online and offline stores. Quantitative research method This research examines the influence of advertising on consumer purchasing decisions based on syringe theory. The validity and reliability of the questionnaire are adequate (Cronbach's alpha 0.749). The analysis shows that the effect of advertising is very small (R² 0.030%). Although the T-test shows a significant impact (count 4.384 Table 2.0106), overall, the effect of advertising is not substantial (0.02958%). Internal and interpersonal factors are more dominant, so the syringe theory is not fully proven. Research shows that Wardah product advertisements have a significant influence on purchasing decisions (reliability 0.766 and 0.749). The hypothesis is accepted, but the R Square value of 0.030% shows a very small effect. GPIB Petra's female consumers rely more on personal experience and other factors than advertising, so advertising does not play a significant role in purchasing decisions.
Ruang Publik Online Sebagai Sarana Penyebaran Konten Edukatif Pemilu 2024 Ni Putu Limarandani; Tuty Mutiah; Anak Agung Ketut; Made Saisan; A A Aditya Kusuma
Jurnal Ilmu Komunikasi dan Bisnis Vol 10 No 1: Oktober 2024
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/7bjy5d94

Abstract

Penelitian ini bertujuan bagaimana proses tahapan pra produksi, produksi dan pascaproduksi Ruang Publik Online melalui Youtube Channel sebagai sarana penyebaran konten kreatif Pemilu 2024. Pendekatan yang digunakan ialah pendekatan kualitatif pada studi kasus. Narasumber seperti Hari Dermanto, Sh, Mh, Dr. H. Andi Budis, Sh, M. Ikom dan Fatihah Helga Gantari membahas berbagai aspek terkait pemilu dan partisipasi masyarakat. Temuan riset menunjukkan bahwa Youtube Channel Bincang Online Inspiratif (BIONS) direncanakan dengan strategi kreatif dari pra-produksi hingga pasca-produksi untuk mencapai siaran yang sukses. Pra-produksi melibatkan pemilihan tema, sumber, dan tata letak pengambilan gambar, sementara produksi menggunakan platform seperti Zoom dan streaming langsung YouTube. Pasca produksi melibatkan pengeditan, evaluasi, dan publikasi pemasaran untuk meningkatkan jangkauan siaran. Strategi diseminasi meliputi penggunaan grup Instagram dan WhatsApp, serta kegiatan undian berhadiah untuk menarik audiens baru dan menjaga loyalitas audiens. Sehingga ruang publik online tergambarkan pada Youtube channel BIONS dan berhasil menjadi sarana penyebaran konten edukatif pada tema Pemilu 2024. Ruang Publik Online melalui BIONS diharapkan dapat memberikan kontribusi penting untuk mendidik dan membangun kesadaran publik terkait Pemilu 2024 melalui ruang diskusi publik yang kreatif dan kuat
Pengaruh Media Sosial YouTube “Bincang Online Inspiratif” Edisi Kemerdekaan, Pancasila dan Ibu Kota Nusantara terhadap Kreativitas Pelajar Tambun Selatan Limarandani, Ni Putu; Mutiah, Tuty; Patera, AAA Kusuma; Patera, AA Ketut
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.294

Abstract

Penelitian ini mengeksplorasi dampak media sosial, khususnya YouTube dan program bincang online inspiratifnya terhadap pembentukan karakter dan pemahaman Pancasila di kalangan pemuda Indonesia, terutama pelajar SMAN 1 Tambun Selatan. Penelitian ini berfokus pada bagaimana konten bincang online memengaruhi sikap dan nilai-nilai pemuda. Kebaharuan penelitian ini terletak pada eksplorasi bagaimana platform digital seperti YouTube memengaruhi nilai dan kreativitas pemuda dalam konteks pendidikan Pancasila pada pembentukan karakter dan pemahaman nilai-nilai nasional di kalangan pemuda, memberikan wawasan penting tentang bagaimana alat digital dapat digunakan untuk pengembangan karakter dan penguatan identitas nasional. Dengan menggunakan pendekatan kuantitatif, peneliti mengumpulkan dan menganalisis data dari 55 responden melalui observasi dan dokumentasi. Metode analisis data melibatkan uji validitas, reliabilitas, serta analisis statistik yang meliputi uji regresi linear sederhana, uji t, uji F, dan uji koefisien determinasi. Hasil analisis menunjukkan, YouTube memiliki pengaruh signifikan terhadap kreativitas pelajar SMAN 1 Tambun Selatan. Nilai signifikansi dari uji regresi linear sederhana adalah 0,000, yang kurang dari 0,05, menunjukkan bahwa pengaruh YouTube terhadap kreativitas pelajar SMAN 1 Tambun Selatan sangat signifikan. Selain itu, koefisien determinasi sebesar 40% mengindikasikan bahwa sekitar 40% variasi dalam kreativitas pelajar dapat dijelaskan oleh pengaruh YouTube. Uji hipotesis juga mengungkapkan, nilai thitung (5,891) lebih tinggi daripada nilai ttabel (2,005), yang mengonfirmasi adanya pengaruh signifikan dari YouTube terhadap kreativitas pelajar. Dengan demikian, hipotesis alternatif (Ha) diterima, sementara hipotesis nol (H0) ditolak, menegaskan bahwa program bincang online inspiratif di YouTube memiliki dampak signifikan terhadap kreativitas pelajar di SMAN 1 Tambun Selatan. 
Optimalisasi Host dalam Membangun Interaksi pada Siaran Live YouTube Bincang Online Inspiratif Limarandani, Ni Putu; Patera, AA Ketut; Patera, AA Aditya Kusuma; Mutiah, Tuty
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.345

Abstract

Penelitian ini bertujuan untuk mengoptimalkan peran host dalam membangun interaksi yang efektif selama siaran langsung YouTube, dengan studi kasus pada program Bincang Online Inspiratif edisi Hari Buku Anak Sedunia. Siaran langsung ini melibatkan pembahasan seputar literasi anak dan pentingnya buku anak dalam perkembangan pendidikan. Fokus utama penelitian ini adalah bagaimana host dapat memfasilitasi interaksi antara pembicara dan audiens, serta meningkatkan engagement penonton melalui strategi komunikasi yang tepat. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif, di mana pengumpulan data dilakukan melalui observasi langsung, wawancara dengan host dan penonton, serta analisis konten siaran. Penelitian ini menemukan bahwa kemampuan host dalam membangun suasana yang akrab, penggunaan bahasa yang mudah dipahami, serta pemberian ruang bagi audiens untuk berpartisipasi aktif sangat berpengaruh terhadap keberhasilan interaksi. Selain itu, pemanfaatan fitur-fitur interaktif YouTube, seperti chat dan polling, juga memainkan peran penting dalam meningkatkan keterlibatan penonton. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi penyelenggara acara siaran langsung dalam merancang strategi interaksi yang lebih efektif dan menarik bagi audiens di platform digital.
Co-Authors A A Aditya Kusuma A Rafiq A Rafiq A Yudo Triartanto A. Agung Ketut Patera A. Rafiq A. Yuda Triantanto A. Yuda Triantanto A. Yudo Triartanto A. Yudo Triartanto, A. Yudo AA Ketut Patera ADHI DHARMA SURIYANTO Adhi Dharma Suryanto Adhi Suriyanto Adityo Fajar Agi Gimnastiar Agung Raharjo Alba Pane, Ilham Albar Pane, Ilham Ali Imron Ali Imron Hamid Anak Agung Ketut Anastasia Tety Kusuma Astuti Andi Setyawan Angelina Purnama Angghi Muliya Ma'mur Anisti Anisti Anisti , Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Leovani Arieva, Dian Arista, Roynaldi Arvin Hardian Bonardo Marulitua A Chepi Nurdiansyah Denny Setiawan Batubara Devin Lucky Gunawan Dhefine Armelsa Euis Resti Nurmawandini Eulin Karlina Fajar Astuti Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Fajar Muharam Fajri Ariandi Faqihar Risyan Ferrari Lancia Fitria Argarini, Vivit Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Geofakta Razali Girsang, Lasmery Rosentauly Meissalinya Hamid, Ali Imron Himalaya, Anita Ilham Albar Ilham Albar Pane Ilham Pane Inka Sulitya Jaka Atmaja Juniarti Eka Juniarti Eka Sapitri Juniarti Eka Sapitri Ken Norton Hutasoit Kristina Natalia Leni Listiana Liliyana Limarandani, Ni Putu Ludmila Navita Made Saisan Made Saisan Marchelino Argayoga Pradana Marlina Rahmi Shinta P. Marlina Shinta Muhammad Abel Aldhan Muhammad Reynaldi muharam, fajar Nabilah Khairunnisa Ni Putu Limarandani Ni Putu Limarandani Novie Indriani, Maria Dwi Nurdiansyah, Chepi Nurhandayani, Dini Panji Suratriadi Panji Surattriadi Patera, AA Aditya Kusuma Patera, AA Ketut Patera, AAA Kusuma Pratasis, Joshua Adithya Rafiq, A Rafiq, A. Rahma Juliyani Rahtika Diana Raihaanah Hisaanah, Naurah Raja Syamsidar Rajab Ritonga Rawit Sartika Ridzki Rinanto Sigit RR. Ella Evrita Hestiandari Salma Besariani Sulitya, Inka Syarif Fitri Syarif Fitri, Syarif Syatir, Syatir titi widyaningsih Veranus Sidharta Windratno, Haryo wulan Apriani Yuda Triartanto Yusni Mirat Yusni Mirat La Ode Yusni Mirat La Ode Yusnimirat La Ode