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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Bisnis dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Riset Akuntansi Terpadu Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science Jurnal Pengabdian Pada Masyarakat BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Media Mahardhika JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Istinbath: Jurnal Hukum dan Ekonomi Islam Almana : Jurnal Manajemen dan Bisnis Jurnal Sistem Cerdas JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL MANAJEMEN Akuntansi : Jurnal Akuntansi Integratif Dinasti International Journal of Education Management and Social Science Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Akuntansi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Golden Ratio of Marketing and Applied Psychology of Business Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities Proceeding ISETH (International Summit on Science, Technology, and Humanity) Apollo: Journal of Tourism and Business Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Innovative Technologica: Methodical Research Journal Analisa: Jurnal Manajemen dan Akuntansi Academia Open
Hadiah Fitriyah
Program Studi Magister Manajemen, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Budget Planning Strategy, Revenue And Control Of Non-Revenue Water (NRW) On Financial Performance Through SOP (Standard Operating Procedure) As An Intervening Variable At Perumda Air Minum Tirta Raharja Bandung Hari Sundana; Supardi Supardi; Hadiah Fitriyah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8239

Abstract

This study aims to analyze the influence of Budget Planning Strategy, Revenue, and Unbilled Water (ATR) Control on Financial Performance at Perumda Air Minum Tirta Raharja Bandung, with Standard Operating Procedure (SOP) as an intervening variable. The research is based on the importance of operational efficiency and corporate governance in regional water utility companies, particularly in facing financial and technical challenges related to budgeting, revenue optimization, and the control of non-revenue water (ATR). SOP plays a vital role as a system that standardizes operational procedures, ensuring that activities are performed efficiently and contribute to improved financial performance. This study uses a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The sample consists of 150 respondents, comprising operational and managerial employees at Perumda Air Minum Tirta Raharja, who are directly involved in budgeting, revenue management, ATR control, and SOP implementation. Data were collected through structured questionnaires using a 5-point Likert scale. The analysis was conducted using SmartPLS software to test the measurement model (outer model), structural model (inner model), and the mediating effect of SOP. The results show that Budget Planning Strategy, Revenue, and ATR Control have a positive and significant effect on SOP. Furthermore, SOP has a positive and significant effect on Financial Performance. In addition, SOP partially mediates the relationship between the three independent variables and Financial Performance. This indicates that better budgeting strategies, effective revenue management, and optimal ATR control, combined with well-implemented SOPs, contribute significantly to improved financial performance.
Design of a Customer Relationship Management (CRM) Model for Small and Retail Business Zahraza Beauty Products in the Covid-19 Pandemic Era Wahyu Eko Prasetyo; Bayu Wardhana; Hadiah Fitriyah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7 No 1 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.1001

Abstract

The growth potential of the beauty product industry in Indonesia is considered very potential. The industry and trade of Indonesian beauty products is projected to increase by USD 7.5 billion with a growth of 6.5% annually for the next five years. The huge potential in the industrial business and trade in beauty products has caused many people to compete to enter this business. This of course will create intense competition among the beauty product business people. Business people are required to win in this business competition. One of the efforts that can be done is to maintain good relations with customers. Customer Relationship Management is a model that can be applied in maintaining customer relationships. The focus in this research is to design and design a model of customer relationship management in small-scale beauty products and retail businesses. The research method used in this study is a qualitative method with an observation approach
IMPLEMENTATION OF THE PROMOTIONAL MIX STRATEGY IN AN EFFORT TO INCREASE SALES VOLUME ON MSMEs IN THE TIME OF THE COVID-19 PANDEMIC Agung Indra Lesmana; Kafa Bayu Ismoyo; Hadiah Fitriyah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7 No 3 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i3.1158

Abstract

Penelitian ini bertujuan untuk mengungkapkan dan mendeskripsikan bagaimana penerapan strategi bauran promosi yang diterapkan pada UMKM Butik Zakiah Hijab Solution dalam meningkatkan volume penjualan di masa pandemi Covid-19. Metode penelitian ini menggunakan metode penelitian deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa di masa pandemi Covid-19 UMKM Butik Zakiah Hijab Solution memfokuskan lebih pada promosi pada media digital (online) untuk dapat meningkatkan penjualan butik.  Strategi online yang diterapkan di UMKM Butik Zakiah Hijab Solution memiliki 2 metode yakni metode secara promosi yang non berbayar seperti Instagram, Facebook, TikTok dan metode yang berbayar seperti Shopee dan OLX. Adanya promosi dan bonus yang dilakukan dalam market online dapat meningkatkan volume penjualan. Strategi personal selling yang diterapkan UMKM Butik Zakiah Hijab Solution mengedapankan pelayanan yaitu saat berkomunikasi dengan konsumen. UMKM Butik Zakiah Hijab Solution dalam mempromosikan produknya yaitu Butik mendapatkan penjualan serta mengalami peningkatan penjualan dengan menerapkan tiga strategi promosi yaitu periklanan, promosi penjualan, dan personal selling.       Abstract (11 pt) This study aims to reveal and describe how the implementation of the promotional mix strategy applied to the Zakiah Hijab Solution Boutique MSME in increasing sales volume during the Covid-19 pandemic. This research method uses descriptive qualitative research methods. The results of this study indicate that during the Covid-19 pandemic, MSME Boutique Zakiah Hijab Solution was more focused on promotion in digital media (online) to increase boutique sales. The online strategy applied to MSMEs Zakiah Hijab Solution Boutique has 2 methods, namely free promotion methods such as Instagram, Facebook, TikTok and paid methods such as Shopee and OLX. The existence of promotions and bonuses carried out in the online market can increase sales volume. The personal selling strategy implemented by UMKM Boutique Zakiah Hijab Solution prioritizes service, namely when communicating with consumers. MSME Boutique Zakiah Hijab Solution in promoting its products, namely boutiques get sales and increase sales by implementing three promotional strategies, namely advertising, sales promotion, and personal sellingletters.   
Brand Awareness Moderation on Customer Loyalty in Culinary Business: Pengaruh Kesadaran Merek terhadap Loyalitas Pelanggan dalam Bisnis Kuliner Putri Purnama Sari Dewi; Sriyono; Hadiah Fitriyah; Wisnu Panggah
Indonesian Journal of Innovation Studies Vol. 26 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i1.2171

Abstract

General Background: Customer loyalty is an essential factor in maintaining business sustainability within highly competitive culinary industries. Specific Background: Marketing strategy, product quality, and service quality are widely recognized as important determinants of customer loyalty, while brand awareness is considered a relevant factor in shaping consumer responses toward products and services. Knowledge Gap: Previous studies generally examined the direct relationship between marketing strategy, product quality, service quality, and customer loyalty, while limited attention has been given to the moderating role of brand awareness in strengthening these relationships within medium-scale culinary businesses. Aims: This study aims to analyze the relationships between marketing strategy, product quality, and service quality toward customer loyalty and to examine the moderating role of brand awareness in these relationships. Results: The findings indicate that marketing strategy, product quality, and service quality were significantly associated with customer loyalty both partially and simultaneously. Service quality emerged as the strongest factor associated with customer loyalty. Furthermore, brand awareness significantly moderated the relationships between marketing strategy, product quality, service quality, and customer loyalty. Novelty: This study highlights the moderating function of brand awareness in the relationship between marketing strategy, product quality, service quality, and customer loyalty within the culinary business sector using Moderated Regression Analysis (MRA). Implications: The findings provide practical insight for culinary businesses to strengthen customer loyalty through integrated marketing strategy, consistent product quality, service quality improvement, and continuous brand awareness development.Highlights: Service quality showed the strongest relationship with consumer retention behavior. Marketing activities and product standards were significantly associated with repeat purchase intention. Brand recognition strengthened the relationship between business variables and consumer commitment. Keywords: Customer Loyalty; Brand Awareness; Marketing Strategy; Product Quality; Service Quality
School Branding Strategy in the Digital Era to Increase Engagement Through Digital Marketing Muhammad Ridlo; Hadiah Fitriyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10342

Abstract

The increasingly fierce competition among educational institutions requires schools to implement effective branding strategies to attract public interest. This study aims to analyze the digital branding strategy of SDI Tarbiyatul Ummah in increasing engagement through digital marketing, as well as to explore collaboration opportunities with its parent foundation, Yayasan Al-Manshur Tarbiyatul Ummah. This qualitative research collected data through in-depth interviews, observations, and documentation involving the principal, social media team, and parents. The researcher also served as participatory observer as the foundation's social media manager. The results indicate that the branding strategy relies on daily activity documentation distributed organically through an electronic word-of-mouth (eWOM) mechanism by parents. The QUALITAS tagline (Qur'ani, Peduli, Berprestasi) has successfully formed a positive impression among parents, and social media plays two simultaneous roles: as a discovery medium for prospective parents actively seeking information, and as a confirmation medium for those who learned about the school through other channels. However, the effectiveness of this strategy is hindered by reactive content planning due to limited human resources (single-handler) in both the school and the foundation. A content gap was also identified between what the school produces and the actual informational needs of parents. Furthermore, collaboration between the school and the foundation remains one-way due to the lack of a coordination system at the technical operational level. This study recommends the development of a collaborative content calendar, content diversification responsive to parents' needs, optimization of TikTok as a discovery platform, and formalization of the foundation's role as an active strategic partner within the private school digital branding ecosystem.
Digital Marketing Strategy for Patient Visit Decisions with Brand Awareness as an Intervening Variable at Fatma Eye Hospital Maulana Ali Syahidin; Hadiah Fitriyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10399

Abstract

This study investigates the effect of digital marketing on patient visit decisions with brand awareness as an intervening variable at Fatma Eye Hospital. A quantitative explanatory design was employed using purposive sampling with 100 respondens. Data were collected through structured questionnaries and analyzed using SEM-PLS. The result reveal that digital marketing significantly influences both brand awareness and patient visit decisions. Brand awareness also has a significant effect on patient visit decisions and mediates the relationship between digital marketing and patient decisions. These findings confirm the role brand awareness as a cognitive mechanism linking digital marketing to behavioral outcomes. The study provides theoretical and practical implications for optimizing integrated digital marketing strategies to enchance hospital competitiveness and patient acquisition.
The Influence of Service Differentiation and Customer Trust on Customer Loyalty with Digital Marketing as an Intervening Variable at PT. Anugerah Berkah Indonesia Siti Ulfah; Hadiah Fitriyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9554

Abstract

This study aims to examine the effect of service differentiation and customer trust on customer loyalty, with digital marketing as an intervening variable at PT. Anugerah Berkah Indonesia. This research adopts a quantitative approach using a survey method, where data were collected through questionnaires distributed to customers of PT. Anugerah Berkah Indonesia. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that service differentiation and customer trust have a positive and significant effect on customer loyalty. In addition, service differentiation and customer trust also have a positive and significant influence on digital marketing. However, digital marketing does not have a significant effect on customer loyalty. These findings suggest that customer loyalty is more strongly driven by core factors such as service uniqueness and customer trust rather than direct digital marketing activities. In this study, digital marketing functions as a supporting communication tool but has not yet become a primary determinant in shaping customer loyalty. The findings imply that companies should prioritize strengthening service differentiation and customer trust as key strategies to enhance customer loyalty, while integrating digital marketing as a complementary tool to reinforce value communication and customer engagement effectively.
Accountability and Transparency Practices in Village Fund Governance Lailatul Widiya Astutik; Hadiah Fitriyah
Indonesian Journal of Cultural and Community Development Vol. 16 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jcybgq66

Abstract

General Background: Village fund governance remains a central issue in achieving accountable local administration and sustainable community development. Specific Background: In Indonesia, the Alokasi Dana Desa (ADD) is designed to support village development and community empowerment, yet its management often faces administrative and participatory challenges. Knowledge Gap: Empirical evidence describing how accountability and transparency are practiced at the village level and how these practices relate to development outcomes is still limited. Aims: This study examines the implementation of accountability and transparency in managing ADD in Grinting Village, Sidoarjo Regency. Results: Using a descriptive qualitative approach through observations, interviews, and document analysis, the findings show that open reporting mechanisms, community involvement, and adherence to regulatory standards contribute to orderly financial administration and increased public trust. However, limitations remain in the capacity of village officials and the consistency of periodic reporting. Novelty: This study provides a detailed process-based account of ADD governance aligned with national regulations at the village level. Implications: The findings suggest that strengthening administrative capacity and public literacy is essential for sustaining accountable village governance and supporting equitable community development.
STRATEGI BUSINESS INNOVATION DALAM MENINGKATKAN BUSINESS PERFORMANCE DAN COMPETITIVE ADVANTAGE SEBAGAI VARIABEL PENGHUBUNG DENGAN PENDEKATAN PENTAHELIX Hadiah Fitriyah; Isnaini Rodiyah; Mochamad Rizal Yulianto; Windi Astuti
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1142

Abstract

Kabupaten Sidoarjo memiliki potensi besar sebagai pusat industri tas dan koper. Namun, berbagai permasalahan yang muncul setelah masa kejayaan industri menyebabkan banyak pengrajin mengalami kerugian. Untuk mengatasi kondisi tersebut, diperlukan pengembangan industri kreatif melalui pendekatan pentahelix yang melibatkan sinergi antara akademisi, pelaku usaha, masyarakat, pemerintah, dan media. Penelitian ini menggunakan metode campuran (mixed methods) dengan mengombinasikan pendekatan kuantitatif dan kualitatif guna memperoleh pemahaman yang lebih komprehensif mengenai pengembangan industri tas dan koper. Hasil pengujian model pengukuran menunjukkan bahwa seluruh variabel memenuhi kriteria reliabilitas dan validitas. Nilai Cronbach’s Alpha seluruh konstruk berada di atas 0,70, yang menunjukkan konsistensi internal yang baik. Variabel inovasi bisnis memiliki nilai Cronbach’s Alpha tertinggi sebesar 0,900, sedangkan kinerja bisnis memiliki nilai terendah sebesar 0,802, namun tetap memenuhi standar reliabilitas. Seluruh nilai Composite Reliability juga berada di atas 0,70, dengan variabel kemampuan memperoleh nilai tertinggi sebesar 0,931. Selain itu, seluruh nilai Average Variance Extracted (AVE) melebihi 0,50, yang menunjukkan validitas konvergen yang memadai. Variabel inovasi bisnis mencatat nilai AVE tertinggi sebesar 0,771, sehingga dapat disimpulkan bahwa seluruh konstruk dalam penelitian ini memiliki tingkat reliabilitas dan validitas yang baik sebagai dasar analisis lebih lanjut.
Co-Authors - Sutrisno Agung Indra Lesmana Ahmad Qomarudin Ahmad Qomarudin Ais Fauziah Aisha Hanif Al arif, Mohammad Anam Anggraeni, Marita Anggraini, Titania Arief Senja Fitrani, Arief Senja Arisanto, Sefi Lefberti Arista, Sintha Wahyu ASMARANINGTYAS, LUSSY WIDIA Azis, Nadia Ismayanti Bambang Tjahjadi Bayu Wardhana Choiri, Ika Choirina Nurlaila Cut Ami Rahmah Dainy, Zilba Vara Deddy Arief Himawan Dedy Rahmat Saleh Dedy Rahmat Saleh Dessy Kartika Yudityawati Detak Prapanca Dewi Kurnia Sari Dina Dwi Oktavia Rini Divtita Sofia Dwi Prihandoko Ede Ramadhin Setyawanatra Ekawati Ekawati Emy Koestanti Sabdoningrum Eva Hidayatul Khusnah Fauzan, Risqi Rachmadi Fitri Wulandari Handayani, Henna Hanis, Priyanka Anisa Hari Sundana Helita, Widia Hendarti, Gracia Angelina Hermansyah, Mamad Hernanda, Ary Setya Hidanah, Sri Hidayat, Anastasya Putri Ida Agustini Saidi Imelda Dian Rahmawati Indiani, Ayunia Suci Ira Sari Yudaniayanti Irawan, Yuriza Rahayu Iriawan, Andi Isnaini Rodiyah Ita Sri Mulyani Kafa Bayu Ismoyo Khasanah, Syafa’atul Kurniati, Novita Yuli Kusnaini Sulchan Lailatul Widiya Astutik Leny Rahma Ayunda Lukman Hudi Lussy Widia Asmaraningtyas Madihah, Siham Marissa Grace Haque, Marissa Grace Maulana Ali Syahidin Meilisa Fani Herdiati, Meilisa Fani Miarsono, Sigit Mirni Lamid Mochamad Rizal Yulianto Mohammad Taufan Prassetiyo Muhammad Fajrul Mushoffi Muhammad Mualiyin Muhammad Ridlo muhammad rizky, muhammad Mujiawati, Gishelia Anastasya Murtiningrum, Susi Mutia Hanna Masitha Nabilla Putri Nabilla Putri Nabilla, Dewi Ayu Ningrum, Surya Noorlailie Soewarno Nur Lailatul Hidayah Nur Ravita Hanun Nurasik Nurasik Nurasik Nurasik Nurul Yaqin Pramesari, Alifia Hayunda Pramudita Putri Rizqianti Prasetyo, Wahyu Eko Puspitasari, Devina Eka Putra, Herdyansyah Falendra Putri Febriana Putri Purnama Sari Dewi Putri, Nabilla Rahmat, Wijaya Ramadhin Setyawanatra, Ede Rihlatus Saidah Rima Azara Rita Ambarwati Sukmono Rizka Dwi Maulidina Rizky Eka Febriansah Rizqi Silviati Rosyada, Zulfi Nur Amrina Saiful Ukamah Sakdiyah , Ni’matus Sampurno, Feri D. Santi Rimadias Sari, Eka Septiana Sarpangga Putri, Fierda Lestari Sarwenda Biduri Setiyono, Wisnu Panggah Sigit Hermawan Silmi, Fahmi Amil Siti Choirun Nisa Siti Ulfah Soeharsono Soeharsono Sriyono Sriyono Sriyono Sriyono Suci Meilia Setyarini Supardi Supardi Supardi Supardi Surya Ningrum Suryono, Gatot Tukfa Qurotalain Ula, Adinda Lafilatul Valerina stasia putri Vidya Dwi Asma Murni Wahyu Eko Prasetyo Wardhana, Bayu Warsito, Sunaryo Hadi Widodo, Oky Setyo Widya Paramita Lokapirnasari Windi Astuti Wiwik Sulistiyowati Yuriza Rahayu Irawan Yusril Ihza Mahendra