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All Journal Jurnal Akuakultur Indonesia Jurnal Pengolahan Hasil Perikanan Indonesia ILMU KELAUTAN: Indonesian Journal of Marine Sciences Saintek Perikanan : Indonesian Journal of Fisheries Science and Technology Bionatura Jurnal Akuatika Jurnal Perikanan Kelautan Jurnal Perikanan dan Kelautan Journal of Marine Research BIOTROPIA - The Southeast Asian Journal of Tropical Biology Jurnal Sumberdaya Akuatik Indopasifik Acta Aquatica: Aquatic Sciences Journal Aquasains : Jurnal Ilmu Perikanan dan Sumberdaya Perairan Jurnal Sosial Ekonomi Kelautan dan Perikanan Aquacultura Indonesiana Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan Asian Journal of Agriculture Journal of Tropical AgriFood Asian Journal of Aquatic Sciences Grouper: Jurnal Ilmiah Perikanan Juvenil: Jurnal Ilmiah Kelautan dan Perikanan Devotion: Journal of Research and Community Service Indonesian Journal of Multidisciplinary Science Journal of Social Research Barakuda 45 Return : Study of Management, Economic and Bussines Journal of Fish Nutrition Jurnal Ruaya : Jurnal Penelitian dan Kajian Ilmu Perikanan dan Kelautan Manfish Journal Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Research Horizon FISHIANA Journal of Marine and Fisheries Jurnal Berdaya Farmers: Journal of Community Services Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Asian Journal of Social and Humanities Jurnal Perikanan dan Kelautan Jurnal Perikanan
Rita Rostika
Fakultas Perikanan Dan Ilmu Kelautan Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Veterinary Other

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Pemanfaatan Media Sosial Dalam Pemasaran Ikan Hias di Kota Bandung Muhammad Fajar Saputra; Ine Maulina; Rita Rostika; Atikah Nurhayati
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 20, No 2 (2025): Desember 2025
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/jsekp.v20i2.16520

Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial dalam kegiatan pemasaran ikan hias di Kota Bandung dan menganalisis strategi dalam memaksimalkan penggunaan media sosial sebagai sarana promosi. Metode yang digunakan adalah pendekatan campuran (kuantitatif dan kualitatif) dengan teknik pengumpulan data melalui observasi, wawancara, dan penyebaran kuesioner kepada 20 responden terdiri dari konsumen dan 5 responden pelaku usaha ikan hias. Data diperoleh dari sumber primer dan,  serta dianalisis menggunakan pendekatan deskriptif kualitatif dan kuantitatif, analisis Marketing Mix 7P, serta analisis SWOT.   Hasil penelitian menunjukkan bahwa Instagram, WhatsApp, Facebook, dan TikTok digunakan secara aktif untuk kegiatan transaksi, meningkatkan visibilitas produk, dan memperluas jaringan pasar. Produk ikan hias yang paling banyak dibeli konsumen yaitu ikan air tawar seperti arwana, koki, guppy, dan datz, sedangkan untuk ikan laut yaitu ikan nemo. Berdasarkan analisis Marketing Mix 7P, strategi pemasaran yang diterapkan meliputi: penyajian produk yang menarik secara visual, harga yang bersaing, tempat distribusi berbasis digital, promosi melalui konten media sosial, orang (SDM) yang kompeten, proses layanan cepat dan interaktif, serta bukti fisik seperti kemasan yang sesuai standar. Analisis SWOT mengindikasikan bahwa kekuatan utama terletak pada jangkauan luas dan kemudahan penggunaan media sosial, sementara kelemahannya adalah keterbatasan pengetahuan digital sebagian pedagang. Peluang terbesar berasal dari tingginya minat masyarakat terhadap ikan hias, dan ancamannya adalah persaingan harga yang tidak sehat serta potensi penipuan daring. Kesimpulan penelitian ini menunjukkan bahwa pemanfaatan media sosial terbukti efektif dalam meningkatkan kinerja pemasaran ikan hias di Kota Bandung, dan penerapan strategi pemasaran berbasis digital melalui  pendekatan Marketing Mix 7P merupakan strategi yang tepat untuk meningkatkan daya saing dan jangkauan pasar pelaku usaha ikan hias.Title: Utilization of Social Media in Marketing Ornamental Fish in Bandung CityThis study aims to analyze the use of social media in ornamental fish marketing activities in Bandung City and analyze strategies in maximizing the use of social media as a promotional tool. The method used is a mixed approach (quantitative and qualitative) with data collection techniques through observation, interviews, and distribution of questionnaires to 20 respondents consisting of consumers and 5 respondents ornamental fish business actors. Data obtained from primary sources and, and analyzed using descriptive qualitative and quantitative approaches, Marketing Mix 7P analysis, and SWOT analysis. The results of the study show that Instagram, WhatsApp, Facebook, and TikTok are actively used for transaction activities, increasing product visibility, and expanding market networks. The ornamental fish products most purchased by consumers are freshwater fish such as arowana, koki, guppy, and datz, while for marine fish it is nemo fish. Based on the Marketing Mix 7P analysis, the marketing strategies implemented include: visually attractive product presentation, competitive prices, digital-based distribution places, promotion through social media content, competent people (HR), fast and interactive service processes, and physical evidence such as standard packaging. A SWOT analysis indicates that the main strength lies in the broad reach and ease of use of social media, while the weakness is the limited digital literacy of some traders. The greatest opportunity comes from the high public interest in ornamental fish, and the threats are unfair price competition and the potential for online fraud. The conclusion of this study shows that the use of social media has proven effective in improving ornamental fish marketing performance in Bandung City, and the implementation of a digital-based marketing strategy through the 7P Marketing Mix approach is an appropriate strategy to increase the competitiveness and market reach of ornamental fish businesses.
Effect Of Different Feeding Percentages Of Golden Snail Paste On Growth And Survival Of Pearl Catfish (Clarias Gariepinus) Larvae Falah, Moh. Rafif Baihaqi; Rita Rostika; Gatot Hari Priowirjanto; Fittrie Meyllianawaty Pratiwy; Mohamad Hamdani
Grouper Vol. 17 No. 1 (2026): Grouper: Jurnal Ilmiah Perikanan
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/grouper.v17i1.376

Abstract

Feed is a primary factor influencing the growth and survival of pearl catfish larvae, therefore innovation in alternative feed that is efficient and highly nutritious is required. This study aims to analyze the effect of feeding paste made from golden snail flour (Pomacea canaliculata) at different percentages on the growth and survival of African catfish larvae (Clarias gariepinus). The method used was an experimental design with a Completely Randomized Design (CRD), consisting of three feeding treatments (5%, 10%, and 15% of biomass weight) with five replications, conducted over a 30-day rearing period. The observed parameters included survival rate (SR), absolute weight growth, absolute length growth, average daily growth (ADG), specific growth rate (SGR), and water quality. Data were analyzed using Analysis of Variance (ANOVA), followed by the Least Significant Difference (LSD) test at a 5% significance level. The results showed that different feeding percentages had a highly significant effect (p > 0.05) on all parameters. The best treatment was obtained at a feeding rate of 10% of biomass weight, with a survival rate of 96.4%, absolute weight gain of 24.6 g, absolute length gain of 4.56 cm, ADG of 0.41 g/day, and SGR of 70%. Water quality during the study remained within optimal ranges, with temperatures of 24–27°C and pH levels of 7.8–8.5. Thus, feeding paste made from golden apple snail flour at 10% of biomass weight is the optimal dosage to improve the growth and survival of pearl catfish larvae.
Co-Authors Abinawanto Abinawanto Abram, Arthur Henry Achmad Rizal Achmad Rizal Agid Faisal Harahap Agung Sudaryono Aini Nurul Ajeng Amirah Yasmin Alexander Muhammad Akbar Khan Andikawati, Aulia Anggreini, Diyah Ayu Anjany, Jeny Trysta Annisa Dian Islami Apriana Vinasyiam Aria Kusuma, Naufal Arifah, Fajar Nurul Atikah Nurhayati Aulia Andhikawati Aulia Andhikawati Awaludin, Rohmat Ayi Yustiati Ayunikasari, Febri Azma'ul Fathan Al Haq Gunawan Beni Putra Alva Ivano Hulu Buntora Pasaribu C.U, M. Ikhsan Cahya, Muhamad Dwi Charles Parningotan Haratua Simanjuntak Darmawan, Jadmiko Davinci, Leonardo Demas Faisal Dewi, Aisah Mustika Dina Amalia Triyani Dulmi’ad Iriana Dwi Oktarahdiana Eka Royani Etty Riani Evi Liviawaty Falah, Moh. Rafif Baihaqi Febriansyah, Rival Firanida, Sinta Fitrianingrum, Nisa Fittrie Meyllianawaty Pratiwy Gatot Hari Priowirjanto Ghinarrahmi Afiyatillah Gulam Banthani Gun Gun Cahyadi Hafizd Handi Prayogo Hafizhah Zulfaa Handaka, Asep Agus Hanisa Riani Hardiono Tondang Hari Priowirjanto, Gatot Heti Herawati Heti Herawati Hulu, Beni Putra Alva Ivano Ibnu Bangkit Bioshina Suryadi Iis Rostini Indri Nuraeni Ine Maulina Irfan Zidni Iskandar . Iskandar Iskandar Iskandar Iskandar Iskandar Iskandar Isni Nurruhwati Iwang Gumilar Junianto - Junianto - - JUNIANTO JUNIANTO Karsih, Okta Rizal Kiki Haetami Lady Ayu Sri Wijayanti Lantun Paradhita Dewanti Lantun Paraditha Dewanthy Leong Seng, Lim Lintang Permata Sari Yuliadi Maulida, Yulvina Mega Fatimah Rosana Mochamad Candra Wirawan Arief Mochamad Untung Kurnia Agung Mochhamad Ikhsan Cahya Utama Mohamad Hamdani Muhamad Ikhsan Muhamad Wijaya Muhammad Fajar Saputra Muhammad Hafizh Arafi Mustika Dewi, Aisah Nasita, Abian Surya Naufal Aria Kusuma Nora Akbarsyah Novitasari Romaito Siregar Nurfaizi, Rinaldo Nurmalasari, Nury Oktarahdiana, Dwi Otong Suhara Djunaedi Pasaribu, Buntora Pratiwi - Pratiwy, Fittrie Meyllianawaty Pringgo Dwi Noor Yadi Putra Pringgo Kusuma Dwi Noor Yadi Putra Priorwirjanto, Gatot Hari Priowirjanto, Gatot Hari Priwirjanto, Gatot Hari Priyambodo, Bayu Putri, Rahma Windy Sah Rambo - Retno Lestari Roffi Grandiosa Roffi Grandiosa Roffi Grandiosa Roffi Grandiosa Herman Ronal Kurniawan Rosita, Eros Royani, Eka Rudyansyah, Mochammad Rusky Intan Pratama Saffanah, Kayla Zahira Satria, Muhammad Akbar Sigid Hariyadi Siswoyo Siswoyo Siti Aliyah Sonja Kleinertz Sriati Simpati Suci - Febnikayani Sulistiono Sulistiono Sunarto S Syakir, Muhammad Sabiq Titin Herawati Triyani, Dina Amalia Ujang Subhan Walim Lili Yayat Dhahiyat Yayat Dhahiyat Yuli Andriani Yuli Andriani Yuniar Mulyani Yushinta Fujaya Yustiati, Ayu Yusuf Arief Nurrahman Zallesa, Sheila Zidni, Irfan Zulfaa, Hafizhah