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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent Jurnal Ekonomi dan Bisnis Dinamika Journal : Pengabdian Masyarakat Multicience Ekobis: Jurnal Ilmu Manajemen dan Akuntansi INTELEKTIVA Jurnal Pengabdian Masyarakat (ABDIRA) JSSM Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM KEPRI) Edunity: Kajian Ilmu Sosial dan Pendidikan Darma Sabha Cendekia Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Safitri, Unna Ria
Universitas Boyolali
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGARUH TEKNOLOGI INFORMASI DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI (Studi Kasus CV. SOREN Di Salatiga) Prasetyo, Dwi; Rahayu, Listyowati Puji; Safitri, Unna Ria
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1108

Abstract

This study aims to determine the influence of Information Technology and Social Media Marketing on Purchase Intention (Case Study of CV.SOREN in Salatiga) partially and simultaneously. Sampling method with purposive sampling technique. The primary research data was obtained by distributing questionnaires to 100 respondents containing statements about Information Technology, Social Media Marketing and Purchase Intentions. Data analysis tool with validity and reliability tests. Classical assumption test in the form of Normality test, Autocorrelation test, Heteroscedasticity test, Multicollinearity test. using multiple linear regression analysis, and testing the hypothesis using the t test, F test, and the coefficient of determination. Data processing uses the SPSS 2023 program. With the results of the research, (1) Information Technology has no effect on Purchase Interest, the value of t count < t table, namely the value of 1,833 < 1,984. (2) Social Media Marketing has a significant effect on Purchase Intention t count > t table with a value of 12.864 > 1,984, (3) Information Technology Social Media Marketing has a significant effect on Purchase Intention that the value of F count > F table is 265,813 > 3.09 then the significance value is < 0.05 equal to 0.000 < 0.05.
PENGARUH DISIPLIN KERJA, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA KARYAWAN UD. AMIK ART GALLERY Fauziah, Cika Mariska; Suryana, Alean Kistiani Hegy; Hari Purwanto; Unna Ria Safitri; Mohd Shukor Harun
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1130

Abstract

The purpose of this research is to determine the influence between work discipline, compensation, and work environment on employee performance at UD. Amik Art Gallery. In this study using quantitative methods with primary data collection techniques through questionnaires. The population in this study was 62 people and then a saturated sample of 62 respondents was taken. The data is processed using SPSS. The results showed that based on the results of the t hypothesis test, the work discipline variable had a significance value of 0.092 > 0.05 which means that partially the work discipline variable has no effect on employee performance. The compensation variable has a significance value of 0.213 > 0.05 which means that partially the compensation variable has no effect on employee performance. Work environment variables have a significance value of 0.028 < 0.05 which means that partially work environment variables affect employee performance. Based on the F test, a significance value of 0.000 < 0.05 is obtained which means simultaneously the variables of work discipline, compensation and work environment affect employee performance. Keywords: Work Discipline, Compensation, Work Environment, and Employee Performance.
PENGARUH STRATEGI SEGMENTASI PASAR, TARGET PASAR & POSISI PASAR TERHADAP CITRA TOKO Shandra Lemy Dewanti; Muhamad Aditya Yulianto; Unna Ria Safitri; Hari Purwanto
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 02 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI MEI -AGUSTUS 2025
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing strategy is one way to win the competition in a sustainable superior manner for goods or services companies. Marketing strategy can be seen as one of the bases used in preparing company plans in the field of marketing. This research uses quantitative methods. The data collection technique in this study was carried out by observing and distributing questionnaires to buyers of Kimi Chilli Branded Stores. Based on the results of research testing on segmentation variables, it is known that the p value (sig) is 0.000 <0.05. Based on the test results on the target market variable, it is known that the p value (sig) is 0.927> 0.05. Based on research on the market position variable, the p value (sig) is 0.000 <0.05. 05. This shows that simultaneously market segmentation, target market & market position have a positive effect on the image of Kimi Chilli Branded Stores
Sosialisasi Belajar Berorganisasi yang Bermakna dengan Memahami Peran Lembaga Sosial pada Siswa SMK Muhammadiyah 04 Boyolali Arneta Wahyu Prabawati; Laudya Saraswati; Rizka Khoirunnisa Susanto; Siti Afifah Romadhoni; Zulaika Ratih Widhianti; Unna Ria Safitri
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 1 (2026): Januari: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i1.2796

Abstract

Student organizations in schools play an important role as social institutions that support character building and the development of students’ social and leadership skills. However, in practice, many students still perceive school organizations merely as formal or administrative activities, resulting in low participation and limited understanding of their educational value. This condition highlights the need for socialization activities that emphasize meaningful organizational learning. This community service activity aims to strengthen students’ understanding of the role of school organizations as social learning spaces. A descriptive qualitative approach was employed involving 30 eleventh-grade students at SMK Muhammadiyah 04 Boyolali. Data were collected through observation, discussion notes, and students’ responses during interactive sessions.The activity was conducted through teacher coordination, material preparation, material presentation, and discussion and question-and-answer sessions. The results indicate an improvement in students’ understanding of the functions and benefits of student organizations as social institutions. Students showed increased awareness of the importance of cooperation, discipline, responsibility, and communication, as well as greater motivation to actively participate in school organizations. These findings suggest that participatory and dialogical socialization is effective in promoting meaningful organizational learning and supporting students’ character development.
Sosialisasi Peningkatan Pemahaman Manajemen Organisasi sebagai Upaya Membangun Generasi Muda yang Berwawasan Organisasi di SMA Negeri 1 Ampel Fajar Istiqomah; Sri Wahyuni; Anita Rosalia Putri; Galuh Wahyu Lestari; Unna Ria Safitri
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 3 No. 1 (2026): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v3i1.2790

Abstract

This outreach program aims to improve students' understanding of organizational management as part of an effort to develop a young generation with organizational insight at SMA Negeri 1 Ampel. The implementation of this outreach program is motivated by the importance of providing students with management concepts, organizational structures, and self-management skills so they can participate actively and effectively in various school organizational activities. The outreach program is delivered through material presentations and the use of interactive media in the form of Kahoot games designed to facilitate students' understanding of management concepts in a more engaging, enjoyable, and easily applicable way. Evaluation is conducted using a questionnaire covering five aspects: understanding of management concepts, awareness of the importance of management in life, effectiveness of interactive media, motivation to become leaders, and the ability to organize and plan for the future. The evaluation results show that this outreach program is able to broaden students' horizons, increase leadership motivation, and help them focus more on designing future goals. Thus, this outreach program is considered effective in supporting the development of a young generation with organizational insight in a sustainable manner.
Sosialisasi Etika Komunikasi sebagai Upaya Peningkatan Karakter Siswa di MA Ma’arif Cepogo Fadina, Nesa Citra; Fadilla, Nayla Auline; Falah, Naufal Putra Nur; Safitri, Unna Ria; Chumaeson, Wahyuning
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1493

Abstract

This activity focuses on guiding the students of class X MA Ma'arif Cepogo in forming communication ethics in themselves. In addition, this activity aims to distribute information and knowledge about proper communication ethics, to improve the character of students at MA Ma'arif Cepogo. Through this community service activity, it is hoped that the students of class X MA Ma'arif Cepogo will get an idea of how to communicate well. The methods applied in this community service include direct socialization to students of class X MA Ma'arif Cepogo regarding communication ethics education in the school environment, with stages of introduction to the development of moral values in the school environment network, as well as the implementation of community service activities. This socialization event received a positive response from the school, especially the students, because it provided an understanding and knowledge related to good communication ethics in accordance with the school's vision in forming student characters who maintain norms of politeness and togetherness in interactions, as well as providing a positive influence on the school community as a whole.
Sosialisasi Green school untuk Mendukung Ketahanan Pangan melalui Pertanian Organik di SMK Pandanaran Boyolali : Penelitian Husain Fahri Singo Wijaksono; Hizkia Avandewsa Putu Surya Al Whamesya; Hilda Wulandari; Unna Ria Safitri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4508

Abstract

This community service activity was conducted to improve students’ understanding of Green School concepts and local food security through organic farming at SMK Pandanaran, Boyolali. The program involved 32 students from grades X and XI and was implemented through educational socialization and interactive discussions linking Green School principles with school environmental management and organic farming as part of local food security education. The activity focused on material presentation, two-way discussions, and student reflection on environmental and food security issues. Evaluation was carried out through observation of student participation, oral and written reflections, and service team notes. The results indicated improved student understanding of Green School principles, increased awareness of local food security, and the ability to relate organic farming concepts to environmental and social aspects. This activity encouraged active student participation and provided opportunities for the development of sustainable environmental education programs through the integration of school ga
Penerapan Strategi dan Efektivitas Pendidikan Karakter Anti Korupsi pada Siswa Siswi Ma Ma’arif Cepogo: Penelitian Fanka Aulia; Bandung Madu Seno; Beny Azzaydan Noval; Bagus Dwi Efendi; Unna Ria Safitri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4687

Abstract

Corruption is a crucial issue that can threaten the values ​​of honesty and morality in society. Therefore, efforts to prevent corruption are needed by instilling it from an early age through educational programs. Socialization in schools by strengthening anti-corruption education is an appropriate strategy by instilling the value of responsibility in shoping the character of the younger generation at MA MAARUF, building students' commitment to strongly rejecting all forms of corruption and implementing it in their daily lives. The methods used include socialization, providing materials, discussions with students, and conducting question-and-answer quizzes. Based on activity studies, instilling morals and the importance of anti-corruption has proven effective in developing an understanding of anti-corruption.
Sosialisasi Pentingnya Literasi Digital dalam Kewirausahaan Menghadapi Peluang dan Perubahan Tren Bisnis Masa Depan di SMK Negeri 1 Musuk Boyolali Hana Larasati; Yuniar dwi ariska; Azka Nafisatul Wahda; Amalia julianti; Sri Wahyuningsih; Unna Ria Safitri
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 3 No. 1 (2026): Januari: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v3i1.2793

Abstract

The rapid development of digital technology has brought significant changes to the business landscape, transforming how products are marketed, services are delivered, and business relationships are built. In this context, students, as future members of the workforce and potential entrepreneurs, are required to possess strong digital literacy skills in order to effectively face challenges and seize emerging business opportunities. This study aims to analyze the importance of digital literacy in supporting students’ readiness to respond to future business trends. The research employed a descriptive approach using a literature review and observations of the entrepreneurship learning process in vocational schools. The findings indicate that digital literacy plays a crucial role in enhancing students’ creativity, adaptability, and ability to utilize digital platforms for online marketing, branding, and business communication. Furthermore, digital literacy helps students understand market dynamics, analyze consumer behavior, and adopt innovative business models that align with technological developments. Students with adequate digital literacy are better prepared to face rapid changes in the business environment and demonstrate higher confidence in applying technology to entrepreneurial activities. In conclusion, the integration of digital literacy into entrepreneurship education is essential to produce competitive, innovative, and adaptable graduates who are capable of thriving in the digital era and contributing to sustainable economic development.
Sosialisasi dan Edukasi Produk Inovatif: Studi Pengembangan Karakter Kewirausahaan di SMK Negeri 1 Musuk Lathifah Sukma Sari; Umi Safitri; Defitri Ayu Lestari; Ariyo Fajar Wibowo; Unna Ria Safitri
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 3 No. 1 (2026): Januari: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v3i1.2808

Abstract

The world of education must actively participate in preparing a creative, innovative, and competitive generation in response to advances in technology and science. Schools, as formal educational institutions, have a great responsibility to improve students' entrepreneurial skills by adding innovative product development theory to the learning process. Amidst increasingly fierce competition, product innovation is essential to create added value and maintain the sustainability of managed businesses. Entrepreneurship also plays an important role in driving social change and economic growth. Students are also encouraged to learn to be more creative, take initiative, and dare to take risks if they are given the facilities to develop their entrepreneurial spirit at school. Practical learning, training in innovative product creation, and business management simulations help students understand and apply entrepreneurial principles efficiently. Schools are expected to be a sustainable place for developing students' entrepreneurial character through targeted outreach and instruction. This method not only improves students' knowledge and skills, but also builds independence and innovation, which can help students prepare for the world of work, business, and industry. The goal is to foster an entrepreneurial culture focused on developing personal potential, thereby producing independent, adaptive, highly competitive graduates who are ready to face global challenges.
Co-Authors A. Fidhdiarr Ariestanto A. Fidhdiarr Ariestanto T N K A. FIDHDIARR ARIESTANTO TNK A.FIDHIARR ARIESTANTO TNK Aan Irfan Adiyanto ABDUL FATTAH IRFAN AL MUBAROQ Abdulloh Mubarok Abid Khotibul Umam Adi Santoso ADINDA RYAN MARGANTIKA Aham Ginanjar Rahayu Aldi Al Fauzi Alean Kistiana Hegy Suryana Alean Kistiani Hegy Alean Kistiani Hegy Suryana Alean Kistiyani Hegy Suryana Amalia julianti Anggorowati, Luki Sri ANIS HUMAIDAH ANISA FITRI DWI NOVIYANTI Anisa Putri Anggraini Anita Rosalia Putri Arif Nugroho Rachman Ariyo Fajar Wibowo ARIZKA SEPTIANAWATI Arneta Wahyu Prabawati Atiqoh Retno Dewi AZAHRA NAYLA PUTRI Azka Nafisatul Wahda Bagus Dwi Efendi Bandung Madu Seno Beny Azzaydan Noval CANDRA DEVI Christien, Frilia Chumaeson, Wahyuning Danissa Agustin dasmadi, dasmadi Defitri Ayu Lestari DHINI AMINATI NURHASANAH DIAN MELANI Diana Permata Sari DIAS AYU LISTYORINI Dika Rahayuningsih DITA MUSTIKA SARI Diva Amelia Merryana Putri Donna Setiawati DWI AISYAH Dwi Prasetyo Dwi Puji Lestari Dwi Suci Lestariana Dwi Suci Lestariana Dyah Ayu Puji Astutik Edy Winarno Elysa Ria Irawati Fadilla, Nayla Auline Fadina, Nesa Citra FAHRA RISA PREHATIN Fajar Istiqomah Falah, Naufal Putra Nur Fani Fanhar Fanka Aulia Fauzi Indra Kurniawan FAUZIAH SEKAR MELANI Fauziah, Cika Mariska FEBRI FATMAWATI FRAGESA OXI PRATAMA FRISKA DITA DESTI ANJANI Galuh Wahyu Lestari Gea, Yernijati Hafsah Ummu Syahidah Hana Larasati Hanifah Efi Rahayu Hari Purwanto Hari Purwanto Hari Purwanto Hartatik HASHIFAH NINDI RAMADHANI Hastuti, Anik Puji Hegy Suryana, Alean Kistiani Hilda Wulandari Hizkia Avandewsa Putu Surya Al Whamesya Husain Fahri Singo Wijaksono INAYATUR RAHMANIA PURWANI Indah Nur Aini INDRA NUR VINAWANTI IQBAL FAJRIYANTO IRYA ISNAWATI ISNAINI LAILA AFIFAH Isnaini Sholikah JALU AHDA ADIANANTA Jujuk Juhariah Jujuk Juhariah Kasworowati, Terate Ayu KEVIN SAKTIA FAHREZY Khumairoh, Sindy KHUSNUL WIBI PRASETYO Kuncoro, Muhammad Kusuma, Taufiq Chandra Lathifah Sukma Sari Latif Budi Pramono Laudya Saraswati Lio Bijumes Listyowati Puji Rahayu Listyowati Puji Rahayu LISTYOWATI PUJI RAHAYU Lusiana Herawati Luthfi Naimah M. Ragil Jibran Maratun Nafiah Margareta Margareta Masruroh, Afiyatul Medya Wulandari Meida Rachmawati Mohd Shukor Harun Muhamad Aditya Yulianto Muhamad Aditya Yulianto MUHAMAD AJI KURNIAWAN MUHAMAD IBNU HAIKAL MUHAMAD RIFKY ADI SAPUTRA Muhammad Afif Rasyid Hidayat Muhammad Bagus Pratama MUHAMMAD FATIH DEWANGGA Muhammad Rifky Al Bukhori MUHAMMAD RISKI ALKAHFI MUHAMMAD ROYAN ALFIRDAUS Mursariningsih Mursariningsih Mustofa Kurniawan NABILA ANNISA Namira Ayu Arini Putri Nangga Andrisa NASWA NASTAULIA Natna Zahra Septina Z Nida Muthi’ah Noor Laila Fitriana NOVI ANGGRAYNI Novi Octaviani Novi Putri Sukmawati Nuning Lisdiana Nuning Lisdiana Nur Asih Triatmaja Nur Halimah Nuryati OCTAVIA VICKY AYU PERMATASARI ORSITA MAHDALENA Pambuko, Indrayana Putro Pangenan, Yehezkiel Pawestri Panglipurati puji rahayu, listyowati PURWANTI Qurrotul Aini rahayu, listyowati Rahayu, Listyowati Puji Rani Dwi Lestari RANI NUR RAHMAWATI Ranthy Pancasasti RATNA DWI RIYANTI Ratna Safitri Refa Regita Aulia Diwanti RIFAN ABDULLATIF RIKA ADELIA SAFITRI Rizka Khoirunnisa Susanto Rosiana Al Hakim Rosita Rahmawati Roudhotul janah Royani, Sardevi Ita Sakurat, Joko SALSABILA EKA Shandra Lemy Dewanti SHINTA AULIA ASTUTIK Sinta Fatonah Larasati Siti Afifah Romadhoni Siti Aisyah SITI FEBRIYANTI LIA PRATIWI SITI NURHANA SITI NURLAELA ALAENI SITI QONAATUN SIVA WULAN RAHMADANI SOLEH NUR WAHID Sri Lestari Sri Mulyani Sri Wahyuni Sri Wahyuningsih Sriyani Sriyani Suryana, Alean Kistiani Heggy Suryana, Alean Kistiani Hegy Suwarti Suwarti Tien Suhartini Tri Mart Tianingsih Triananda Nur Khairin Umi Lestari Umi Safitri Ummah, Mar'atus Sholikhatul WAHYU KURNIATI XENIA NAZALA SYALSABILA Yulia Artha Utami Yuliarta, Refina Dwi Yuniar dwi ariska Yunita Niqrisah Dwi Pratiwi Zohaib Hassan Sain Zulaika Ratih Widhianti Zulfa Mubarok