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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent Jurnal Ekonomi dan Bisnis Dinamika Journal : Pengabdian Masyarakat Multicience Ekobis: Jurnal Ilmu Manajemen dan Akuntansi INTELEKTIVA JSSM Jurnal Pengabdian dan Pemberdayaan Masyarakat Kepulauan Riau (JPPM KEPRI) Edunity: Kajian Ilmu Sosial dan Pendidikan Darma Sabha Cendekia
Safitri, Unna Ria
Universitas Boyolali
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PROMOTION EFFECT ANALYSIS ON THE SALES VOLUME OF HONDA MOTORCYCLE AT PT TIMBUL MANDIRI JAYA BOYOLALI A.FIDHIARR ARIESTANTO TNK; UNNA RIA SAFITRI; ADINDA RYAN MARGANTIKA
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 10 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE - JANUARY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

This study aims to determine the effect of promotion on the sales volume of Honda motorcycles at PT Timbul Mandiri Jaya Boyolali. Methods of data collection using questionnaire method. The data analysis used is multiple regression analysis and significance testing using the t and f test. The result show that that there is a positive and significant effect of advertising, personal selling and direct marketing to sales volume with < with significance of 5% or 0,05, while the remaining 2 variables are sales promotion and public elations which have no positive and insignificant effect on sales volume.
AN ANALYSIS OF THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION : CASE STUDY OF MICRO ENTERPRISES AT VARIOUS CHIPS INDUSTRY ‘’ARTO MORO’’, AMPEL, BOYOLALI UNNA RIA SAFITRI; A. FIDHDIARR ARIESTANTO TNK; PURWANTI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 2 No. 02 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE -MAY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

In this study the quality of service includes direct evidence, reliability, responsiveness, assurance and empathy. This study will look at the effect of simultaneous and partial service quality on customer satisfaction. The data collection techniques used are questionnaires, interviews, observations and documentation conducted from May to July 2018. Sampling techniques used incidentally, all data are analyzed with percentage analysis, multiple linear regression analysis, determination coefficient, F test and t test. The number of samples in this study was 100 respondents. From hypothesis testing it is known that the skin of the service simultaneously positively affects the customer satisfaction of Aneka Kripik "ARTO MORO". Partially responsiveness variables, Assurance variables, and empathy variables have a positive influence on customer satisfaction Aneka Kripik "ARTO MORO" while direct evidence variables and reliability variables have no effect on customer satisfaction Aneka Kripik "ARTO MORO". Of the three variables that have an effect, the most dominant responsiveness variable.
Co-Authors A. Fidhdiarr Ariestanto A. Fidhdiarr Ariestanto T N K A. FIDHDIARR ARIESTANTO TNK A.FIDHIARR ARIESTANTO TNK Aan Irfan Adiyanto ABDUL FATTAH IRFAN AL MUBAROQ Abid Khotibul Umam Adi Santoso ADINDA RYAN MARGANTIKA Alean Kistiyani Hegy Suryana Anggorowati, Luki Sri ANIS HUMAIDAH ANISA FITRI DWI NOVIYANTI ARIZKA SEPTIANAWATI Atiqoh Retno Dewi AZAHRA NAYLA PUTRI CANDRA DEVI Christien, Frilia Danissa Agustin dasmadi, dasmadi DHINI AMINATI NURHASANAH DIAN MELANI Diana Permata Sari DIAS AYU LISTYORINI DITA MUSTIKA SARI Donna Setiawati DWI AISYAH Dwi Prasetyo Dwi Suci Lestariana Dwi Suci Lestariana Edy Winarno FAHRA RISA PREHATIN FAUZIAH SEKAR MELANI Fauziah, Cika Mariska FEBRI FATMAWATI FRAGESA OXI PRATAMA FRISKA DITA DESTI ANJANI Gea, Yernijati Hari Purwanto Hari Purwanto Hartatik HASHIFAH NINDI RAMADHANI Hastuti, Anik Puji Hegy Suryana, Alean Kistiani INAYATUR RAHMANIA PURWANI Indah Nur Aini INDRA NUR VINAWANTI IQBAL FAJRIYANTO IRYA ISNAWATI ISNAINI LAILA AFIFAH Isnaini Sholikah JALU AHDA ADIANANTA Jujuk Juhariah Jujuk Juhariah Kasworowati, Terate Ayu KEVIN SAKTIA FAHREZY Khumairoh, Sindy KHUSNUL WIBI PRASETYO Kuncoro, Muhammad Kusuma, Taufiq Chandra Latif Budi Pramono Listyowati Puji Rahayu Maratun Nafiah Masruroh, Afiyatul Mohd Shukor Harun Muhamad Aditya Yulianto MUHAMAD AJI KURNIAWAN MUHAMAD IBNU HAIKAL MUHAMAD RIFKY ADI SAPUTRA MUHAMMAD FATIH DEWANGGA MUHAMMAD RISKI ALKAHFI MUHAMMAD ROYAN ALFIRDAUS NABILA ANNISA NASWA NASTAULIA Noor Laila Fitriana NOVI ANGGRAYNI Novi Octaviani Novi Putri Sukmawati Nuning Lisdiana Nuning Lisdiana Nur Asih Triatmaja Nur Halimah Nuryati OCTAVIA VICKY AYU PERMATASARI ORSITA MAHDALENA Pambuko, Indrayana Putro Pangenan, Yehezkiel Pawestri Panglipurati Pratiwi, Yunita Niqrisah Dwi puji rahayu, listyowati PURWANTI Qurrotul Aini Rahayu, Aham Ginanjar rahayu, listyowati Rahayu, Listyowati Puji Rani Dwi Lestari RANI NUR RAHMAWATI RATNA DWI RIYANTI RIFAN ABDULLATIF RIKA ADELIA SAFITRI Roudhotul janah Royani, Sardevi Ita Sakurat, Joko SALSABILA EKA Shandra Lemy Dewanti SHINTA AULIA ASTUTIK Sinta Fatonah Larasati Siti Aisyah SITI FEBRIYANTI LIA PRATIWI SITI NURHANA SITI NURLAELA ALAENI SITI QONAATUN SIVA WULAN RAHMADANI SOLEH NUR WAHID Sri Anggorowati, Luki Sri Lestari Sri Mulyani Sriyani Sriyani Suryana, Alean Kistiani Heggy Suryana, Alean Kistiani Hegy Triatmaja, Nur Asih Umi Lestari Ummah, Mar'atus Sholikhatul WAHYU KURNIATI XENIA NAZALA SYALSABILA Yuliarta, Refina Dwi