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UPAYA PENGELOLAAN BRANDING HOTEL MELALUI OPTIMALISASI MEDIA SOSIAL SEBAGAI KUNCI KESUKSESAN DI HOTEL PANTAI MERAK KOTA CILEGON Khaeruman, Khaeruman; Komarudin, Mochamad Fahru; Mukhlis, Ahmad; Suflani, Suflani; Hidayat, Ardi; Afriani, Raden Irna
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 3 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i3.127

Abstract

Hotel branding management is a strategic aspect in achieving the success of a hotel company, including Merak Beach Hotel in Cilegon City. Community service activities are focused on optimizing social media as the main key in improving the success of hotel branding management. The results of this activity show that media and public relations have an interdependent relationship, where the role of public relations is very important in building relationships with external media or media relations to create strong company branding. Media management is no longer limited to conventional platforms, but develops in the use of modern media, especially media based on internet technology. Merak Beach Hotel overcomes challenges in media relations by shifting focus to social media, especially Facebook. Nevertheless, the function of media relations is recognized as integral in branding strategies. The hope is that management can expand the function of media handling not only to internal media, but also externally. The important role of media and public relations in branding strategy is evident, it is expected that these steps improve branding management and strengthen relationships with related parties through social and external media
PENGELOLAAN KEUANGAN YANG EFEKTIF MELALUI BEDAH BUKU MANAJEMEN KEUANGAN DAN PERBANKAN MELALUI ZOOM MEETING Harsono, Pramudi; Triana, Leni; Yuliah, Yuliah; Khaeruman, Khaeruman; Lesmana, Ihwan Satria; Salapudin, Salapudin
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.166

Abstract

The community service activity with the theme of financial and banking management book review which was carried out via Zoom Meeting on March 28 2024 aims to increase participants' understanding and skills in managing personal and business finances. This event presents experienced speakers who discuss key concepts in financial management, accompanied by question and answer sessions and interactive discussions. Evaluation of the activity showed that participants felt more skilled and confident in managing finances after participating in this event. This activity also proves the effectiveness of online learning in increasing financial literacy, with higher accessibility and engagement. Recommendations for future activities include presenting more practical examples and tools that participants can use independently to deepen their understanding of financial management
IMPLEMENTASI KEPEMIMPINAN TRANSFORMASIONAL DALAM PENGABDIAN MASYARAKAT MELALUI SEMINAR BEDAH BUKU SECARA VIRTUAL ZOOM MEETING Khaeruman, Khaeruman; Tabroni, Tabroni; Mukhlis, Ahmad; Suflani, Suflani; Wiguna, Wahyu; Bahits, Abdul
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.167

Abstract

The community service activity with the title “Implementation of Transformational Leadership in Community Service through a Virtual Zoom Meeting Book Review Seminar” succeeded in achieving positive results. This virtual seminar was attended by 100 participants who showed active involvement and high enthusiasm in the question and answer and discussion sessions. The speaker delivered material of excellent quality, in participant assessment. The use of Zoom Meetings has proven effective in facilitating interaction and accessibility. The application of transformational leadership creates an inspiring seminar atmosphere, increasing active participation and involvement of participants. Recommendations for future activities include extending discussion time and improving interactive technology for a more immersive experience. This seminar made a significant contribution to the development of participants' knowledge and skills and became an effective model for future community service activities
PENERAPAN ILMU MANAJEMEN KEUANGAN DALAM UMKM DI KOTA SERANG: WORKSHOP DAN PEMBINAAN BERKELANJUTAN UNTUK PERTUMBUHAN BISNIS Afriani, Raden Irna; Kartika, Rika; Khadijah, Ina; Surachman, Surachman; Romli, Ombi; Khaeruman, Khaeruman
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.170

Abstract

This community service activity aims to increase financial literacy and financial management abilities of MSME players so they can survive and develop amidst the economic crisis. Through training and workshops, participants are equipped with basic knowledge about financial planning, recording transactions, and managing business capital. The methods used include presentation of material, simulations and interactive discussions to encourage active participation of participants. The evaluation results show a significant increase in participants' understanding and skills regarding aspects of financial management, which they hope can be applied consistently in their business operations. This activity also emphasizes the importance of ongoing mentoring to ensure effective application of the knowledge gained. With this program, MSMEs are expected to be able to face economic challenges and contribute to local economic growth
Meta-Analisis : Efektivitas Multimedia Interaktif terhadap Peningkatkan Hasil Belajar Siswa Khaeruman Khaeruman; AAIA Rai Sudiatmika; I Ketut Suma; I Nyoman Suardana
Bioscientist : Jurnal Ilmiah Biologi Vol 11, No 2 (2023): December
Publisher : Department of Biology Education, FSTT, Mandalika University of Education, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/bioscientist.v11i2.9497

Abstract

This research aims to determine the effectiveness of interactive multimedia on student learning outcomes by analyzing 15 articles that can be accessed from Google Scholar, Garuda, and Mendeley. These articles were published in non-accredited journals, accredited Sinta, and indexed by Copernicus or Scopus with 5 different sample levels, namely: Elementary School, Middle School, High School, Vocational High School, and College. The use of interactive multimedia contains text, graphics, audio and moving images (video) which can be displayed via projector and laptop screens. This research method uses a meta-analysis method, namely by comparing research data from control and experimental groups in the form of sample size (N), Standard Deviation (SD), and learning outcomes (X). The data was analyzed statistically to see the effect size value. Based on the results of the analysis test, it was found that from the 15 articles analyzed, the average effect size was 1.146 with a P-Value < 0.001 (P-Value < 0.05), which means that learning using multimedia is very effective or has an influence on student learning outcomes. Next, to see at which level the effectiveness value is higher, the analysis results found that the estimated value at the elementary school level was 1.719 (more effective), followed by the tertiary level with an estimate of 1.707.
ANALYSIS OF SUPPORTING AND INHIBITORY FACTORS OF STUDENT’S LEARNING OUTCOMES SUBJECT OF SCIENCE IN IX GRADE AT AL ISHLAH JUNIOR HIGH SCHOOL IN CILEGON BANTEN PROVINCE Dewi, Irma Nurmala; Khaeruman, Khaeruman; Noor, Noorsidi Aizuddin Mat
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 5 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i5.263

Abstract

Teaching and learning activities involve the execution of the curriculum in educational institutions to enable students to attain established objectives. Insufficient student enthusiasm in the educational process significantly affects suboptimal student learning outcomes. This study aimed to analyze the factors that influence teacher strategies in improving the learning outcomes of grade IX students in Sciences Subject at Al-Ishlah Junior High School in Cilegon Banten Province. The research employed a qualitative methodology, utilizing data collection techniques such as observation, interviews, and documentation. The snowball sampling method determined the informants: Subject Teachers, Principals, and Grade IX Students of Al-Ishlah Junior High School. The study results showed that the learning outcomes of Al-Ishlah Junior High School students were quite good, but there were still students who got low learning outcomes. This is evident from the fact that the average daily test scores related to science subjects were entirely satisfactory; however, there were still students whose scores had not yet reached completion. The findings of the study indicate that factors either support or inhibit students' learning outcomes. The internal supporting factors include motivation and attitude, while the external factors include the relationship between parents, teachers, and the environment. Internal inhibiting factors are motivation, intelligence, interests and talents, self-confidence, and discipline. At the same time, external inhibiting factors are the family environment, school environment, and peers. The strategy of science subject teachers in improving student learning outcomes is to provide motivation, varied learning strategies, learning methods appropriate to the situation and condition of students, and optimization of engaging learning media according to the learning material
UPAYA PENINGKATAN KREATIVITAS DAN INOVASI UMKM DENGAN BUKU REFERENSI INSPIRATIF DI KOTA SERANG Khaeruman, Khaeruman; Harsono, Pramudi; Tabroni, Tabroni; Suflani, Suflani; Bahits, Abdul; Salapudin, Salapudin; Sukmawan, Irwan; Komarudin, Mochamad Fahru; Lesmana, Ihwan Satria; Triana, Leni
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 4 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i4.190

Abstract

The community service activity entitled "Efforts to Enhance Creativity and Innovation in MSMEs with Inspirational Reference Books in Serang City", held in September 2024, aimed to improve the creativity and innovation of MSME entrepreneurs. Through a webinar and book review of "Inspirational MSMEs: Secrets to Success in the Modern Era", participants gained valuable insights into product innovation, digital marketing strategies, and efficient financial management. The activity was successful in equipping MSME entrepreneurs with new knowledge and skills, motivating them to apply creative ideas and utilize digital media for business development. Feedback surveys revealed that participants felt more confident and prepared to face challenges and expand their businesses. Furthermore, the event fostered networking opportunities for MSME entrepreneurs, which could further support their business growth. Overall, this community service activity contributed positively to enhancing the competitiveness of MSMEs in Serang City and can serve as a model for similar initiatives in other regions
THE EFFECT OF WORK MOTIVATION AND REWARDS ON EMPLOYEES' WORK PRODUCTIVITY IN THE PRODUCTION DEPARTMENT AT PT. MAYORA INDAH TBK IN TANGERANG REGENCY Ramadhan, Muhammad Dzikri Syahrul; Khaeruman, Khaeruman; Abduh, Edi Muhammad
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.300

Abstract

This study aims (1) To ascertain whether work motivation significantly influences employee productivity within the Production Department at PT. Mayora Indah Tbk in Tangerang Regency.  (2) To determine whether rewards have a significant partial effect on employee work productivity in the Production Department at PT. Mayora Indah Tbk in Tangerang Regency. (3) To determine whether work motivation and rewards significantly affect employee work productivity in the Production Department at PT. Mayora Indah Tbk in Tangerang Regency. This study uses a quantitative approach with an associative method, where data is collected through a questionnaire and analyzed using SPSS version 26. A questionnaire trial was conducted to ascertain the validity and reliability of the questionnaire after it was distributed to the research sample as part of the data collection technique that employs a Likert scale. Regression and correlation analyses were implemented to evaluate the findings of the investigation. The results of this study suggest the level of employee productivity at PT. Mayora Indah Tbk is significantly influenced by work motivation and rewards. The significance test shows that work motivation (X1) has a t-count value of 5.556 with a contribution of 96.5% to employee productivity (Y). Reward (X2) has a t-value of 9.416 with a contribution of 85.4%. Simultaneously, work motivation and reward contribute 90.7% to employee productivity, with a calculated f value of 73.914
IMPACT OF THE COVID-19 PANDEMIC ON IPHONE HOUSE MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) INCOME IN SERANG CITY Khaeruman, Khaeruman; Nurwita, Nurwita
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.309

Abstract

The presence of MSMEs has an essential factor in people's lives in the realization of distribution to the community. In addition, MSMEs are a vital point for national economic development. When considering job performance, MSMEs can absorb labor, reducing unemployment and participation to help the government fight unemployment. This research uses qualitative research with a case study approach. Data Collection Methods This research was conducted by observing, interviewing, documenting, and drawing conclusions. The results of this study indicate that the existence of the Covid-19 Pandemic impacts MSMEs, especially iPhone homes. When the current impact includes: (1) iPhone home MSME income before the Covid-19 Pandemic was very stable and normal and even often increased, but due to the presence of traders, the Covid-19 Pandemic has decreased spectacularly to reach 50% or more, (2) Factors-factors that led to a decrease in the income of traders during the Covid-19 pandemic period, the desire to visit the public has decreased. Business people have several attempts to increase their income during this Pandemic by learning technology, providing exemplary service, practicing cleanliness by always complying with health protocols, and offering customer promotions and discounts.
IMPLEMENTATION OF AGILE PERFORMANCE MANAGEMENT IN THE DIGITAL ERA IN GLOBAL COMPANIES AND STARTUPS IN INDONESIA Dewi, Irma Nurmala; Khaeruman, Khaeruman; Ahmed, Abdal
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.315

Abstract

This study aims to analyze the implementation of agile performance management in global companies and startups in Indonesia in the digital era. The primary objective of this investigation is to determine the effects of agile methodology implementation on operational efficiency, employee satisfaction, flexibility, responsiveness, and responsiveness. Additionally, it will evaluate the obstacles encountered during the implementation process. The results of the study indicate that the implementation of agile increases the company's responsiveness to customer needs, with startups such as ABC Tech experiencing an increase of up to 30%. In addition, global companies such as PT. XYZ recorded an increase in operational efficiency of 20%. Implementing agile methodologies enhances employee satisfaction due to a more collaborative and transparent work environment. Factors that facilitate the successful implementation of agile methods encompass an innovative organizational culture, technological support, and sufficient human resource competencies. However, significant challenges include resistance to change and resource constraints, especially among senior employees. Based on the findings of this study, the success of agile implementation is highly dependent on the implementation of adaptive leadership and the support of organizational culture. Companies interested in implementing agile performance management to improve resource performance in the digital era can benefit from the insights provided by these findings