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Universitas Bina Bangsa
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PENINGKATAN KINERJA KARYAWAN MELALUI BUDAYA ORGANISASI DAN DISIPLIN KERJA KARYAWAN PADA PT PLN INDONESIA POWER UBP SURALAYA KOTA CILEGON Muhammad Faiz; Khaeruman Khaeruman; Edi Muhammad Abduh Al Hamidi
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 4 (2024): Oktober : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i4.922

Abstract

Human resources are the main asset for a company. Resources that have intellect, feelings, desires, abilities, and skills. All potential human resources greatly affect efforts to achieve the goals of an organization. So that between the organization and the individual in it is an unusual talent to be separated. Because the role of human resources is very important for an organization. Discussing cultural issues itself is essential for an organization or company, because it will always be related to the life in the organization. Organizational culture is a philosophy, ideology, values, assumptions, beliefs, hopes, attitudes and norms that are shared and binding in a certain community. Why is organizational culture important, because it is the habits that occur in the organizational hierarchy that represent the norms of behavior that are followed by the members of the organization. A productive culture is one that can make an organization strong and the company's goals can be accommodated.This study aims to find out the Improvement of Employee Performance through Organizational Culture and Employee Work Discipline at PT PLN Indonesia Power UBP Suralaya, Cilegon City.The method used in this study is the method of causal associative and by using a quantitative approach. The data collection technique used is by distributing questionnaires, with a population of 93 employees. The sampling technique uses a saturated sampling technique where all members of the population are sampled.The results of this study show that based on the results of the T test of Organizational Culture that obtained a value of tcount greater than ttable (3.148 > 1.986) with a significance value of less than 0.05 Partially, there is an influence of organizational culture on employee performance. So H0 was rejected and Ha was accepted. Work discipline value tcount greater than ttable (3,480 > 1,986) with a significance value of less than 0.05. So there is a partial Influence of Work Discipline on Employee Performance. So H0 rejected and Ha Accepted. Grade Fcount of 9.775 this result was then compared to Ftable. With a significant level (α) of 0.000, and df: n-k-1 = 93-2-1 = 90, the value f can be obtainedtable by 3.10. Because of the F gradecount 9.775 greater than ftable 3.10, then Ha is accepted.The conclusion in this study is that Organizational Culture and Work Discipline partially and simultaneously have a significant influence on Employee Performance at PT PLN Indonesia Power UBP Suralaya, Cilegon City.
ACHIEVING SUPERIOR EMPLOYEE PERFORMANCE: TALENT MANAGEMENT STRATEGIES IN ASEAN MANUFACTURING FIRMS AMID REGIONAL INTEGRATION Irma Nurmala Dewi; Khaeruman Khaeruman; Santha Chenayah
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 1 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i1.476

Abstract

The purpose of this study is to examine talent management techniques for improving employee performance in ASEAN manufacturing companies in the context of regional integration. Increasing regional competition resulting from ASEAN economic integration requires manufacturing companies to have competent, adaptable, and innovative human resources to maintain a competitive advantage. The research uses a qualitative, descriptive approach. Data were gathered through in-depth interviews, observations, and documentation of informants, including human resources managers, supervisors, and employees involved in talent development programs. The research was carried out during November-December 2025. Data analysis was conducted using NVivo to identify themes, patterns, and relationships among concepts emerging from the research data. The results show that competency development, talent retention, career management, and leadership support are the main factors that support the success of talent management strategies. The implementation of this strategy has been proven to increase work productivity, quality of work results, innovation, adaptability, and organizational commitment. The study's findings also show that talent retention is an important challenge in addressing workforce mobility in the ASEAN region. As a result, manufacturing companies must incorporate talent management into their long-term business strategy to sustainably improve employee performance and organisational competitiveness.
PELATIHAN PENYUSUNAN KONTEN PEMASARAN DIGITAL BERBANTUAN ARTIFICIAL INTELLIGENCE (AI) BAGI PELAKU UMKM DI KOTA SERANG Irma Nurmala Dewi; Khaeruman Khaeruman; Jaka Wijaya Kusuma; Tabroni Tabroni; Hafidz Hanafiah
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 6 No. 1 (2026): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v6i1.246

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt more adaptive and innovative marketing strategies. However, many MSME actors still face challenges in creating attractive and effective Digital marketing content. This community service activity aimed to improve the capacity of MSME actors in Serang City through training on Digital marketing content development assisted by Artificial Intelligence (AI). The program was conducted for one month in November 2025 using participatory methods consisting of lectures, demonstrations, hands-on practice, mentoring, and evaluation. A total of 40 MSME participants from the culinary, fashion, handicraft, and service sectors attended the training. The results indicated significant improvements in participants’ understanding of Digital marketing, AI utilization, content creation skills, and digital promotion strategies. Participants were able to create promotional captions, product descriptions, social media content plans, and visual marketing materials using AI-based applications. The training also enhanced participants’ creativity, efficiency, and confidence in implementing Digital marketing strategies. Furthermore, the activity contributed to strengthening digital literacy and supporting business competitiveness in the digital economy era. Therefore, AI-assisted Digital marketing training can serve as an effective empowerment strategy for improving MSME performance and sustainability.
DIGITAL LITERACY TRAINING FOR MSMES IN SERANG CITY TO IMPROVE SOCIAL MEDIA-BASED MARKETING Khaeruman Khaeruman; Moh. Sutoro; Yopi Rahamdani; Salapudin Salapudin; Ihwan Satria Lesmana
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 1 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i1.272

Abstract

This community service activity aims to improve the digital literacy skills of Micro, Small, and Medium Enterprises (MSMEs) in Serang City through social media-based marketing training. The activity was carried out in December 2025 using participatory training methods and direct mentoring. The activity stages included preparation, training, practice, mentoring, monitoring, and evaluation. The training materials covered digital literacy, digital marketing strategies, social media management, promotional content creation, and the use of business features on digital platforms such as Instagram, Facebook, and WhatsApp Business. The results of the activity showed an increase in participants' understanding and skills in utilizing social media as a marketing tool. Participants were able to create business accounts, create promotional content, and implement digital marketing strategies according to the characteristics of their respective businesses. In addition, the mentoring process helped participants implement digital marketing effectively and sustainably. This activity also increased participants' motivation and confidence in developing digital technology-based businesses. Thus, digital literacy training is an effective solution in helping MSMEs adapt to technological developments and increase business competitiveness in the digital era.
Examining The Effect Of Leadership Style And Organizational Culture On Nurses’ Performance Through Work Motivation In A Regional Public Hospital Ariefah Maulani; Uli Wildan Nuryanto; Khaeruman Khaeruman
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/b8yyk776

Abstract

The purpose of this research is to examine the influence of leadership style and organizational culture on nurses’ performance, with work motivation serving as a mediating variable. The study not only focuses on the direct relationships among the variables but also investigates how work motivation mediates the link between leadership, organizational culture, and performance. This research applies a quantitative method with a survey approach. Primary data were collected through questionnaires distributed to 175 nurses working at RSUD Kota Cilegon. The data were then analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test the relationships among the research variables simultaneously. The findings reveal that leadership style and organizational culture have a positive and significant impact on nurses’ performance. In addition, work motivation is proven to function as a mediating variable that strengthens this relationship, thereby enhancing the influence of both leadership and organizational culture on nurses’ performance.
Pengaruh Pelatihan dan Inovasi terhadap Kinerja Karyawan Melalui Motivasi Kerja Sebagai Variabel Intervening pada Perusahaan Manufaktur Tri Meliani Susanti; Ahmad Mukhlis; Khaeruman Khaeruman
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.15893

Abstract

Persaingan industri manufaktur yang semakin kompetitif menuntut perusahaan untuk meningkatkan kinerja karyawan sebagai faktor utama keberhasilan organisasi. PT XYZ menghadapi tantangan terkait kualitas, kuantitas, dan ketepatan waktu hasil kerja karyawan, yang berdampak pada meningkatnya klaim pelanggan. Penelitian ini bertujuan menganalisis pengaruh pelatihan dan inovasi terhadap kinerja karyawan, baik secara langsung maupun tidak langsung melalui motivasi kerja sebagai variabel intervening. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian terdiri dari seluruh karyawan bagian produksi PT XYZ berjumlah 345 orang dengan masa kerja minimal satu tahun. Sampel sebanyak 185 responden diperoleh melalui teknik proportionate stratified random sampling. Data dikumpulkan melalui kuesioner tertutup daring yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa pelatihan dan inovasi berpengaruh positif dan signifikan terhadap motivasi kerja dan kinerja karyawan. Motivasi kerja juga berpengaruh signifikan terhadap kinerja karyawan serta memediasi hubungan antara pelatihan dan inovasi terhadap kinerja. Kesimpulannya, peningkatan kinerja karyawan dapat dicapai melalui optimalisasi pelatihan, penguatan inovasi, dan peningkatan motivasi kerja secara berkelanjutan, sehingga perusahaan mampu menghadapi tantangan persaingan industri secara efektif.
Building Performance Through Work Engagement and Social Emotional Learning: A Study on Non-ASN Employees of the Banten Ministry of Religion Millatun Hanafiyah; Basrowi Basrowi; Khaeruman Khaeruman
Jurnal Masyarakat Maritim Vol 9 No 1 (2025): Mei, 2025
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v9i1.7018

Abstract

The purpose of this study was to determine the direct effect of work involvement and social emotional learning on work decision making. The direct effect of work involvement and social emotional learning on performance; Indirect effect of work involvement and social emotional learning on performance through work decision making. This study uses a quantitative method with a correlational approach. The population of this study were all honorary employees in the Regional Office and the Ministry of Religion Office in Banten Province, totaling 289 people. The sampling technique used was proportional random sampling. The sample size was 240 respondents. The research instrument was developed based on the grid compiled from the theory that has been explained on the theoretical basis. Data was collected using a questionnaire. The study was conducted in June-July 2024. The results of this study indicate that work involvement has a significant effect on work decision making. Social emotional learning has a significant effect on work decision making; Job involvement has a significant effect on Performance; Social emotional learning has a significant effect on performance; job involvement has a significant effect on performance through work decision making. Social emotional learning has a significant effect on performance through work decision making. The findings of this study, that work decision making is able to mediate the influence of work involvement and social emotional learning on performance through work decision making.
Pengaruh Pembinaan Pegawai dan Komunikasi Terhadap Efektivitas serta Implikasinya Pada Kinerja Pegawai Dedi Damhudi; Basrowi Basrowi; Khaeruman Khaeruman
Jurnal Masyarakat Maritim Vol 8 No 2 (2024): Oktober, 2024
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v8i2.7020

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Pembinaan Pegawai Dampaknya terhadap Kreativitas pada Pegawai di Kantor Kementerian Agama Kota ‘X’ Provinsi Banten; pengaruh Komunikasi Efektif Dampaknya terhadap Kreativitas pada Pegawai di Kantor Kementerian Agama Kota ‘X’ Provinsi Banten; pengaruh Pembinaan Pegawai terhadap Kinerja Pegawai pada Pegawai di Kantor Kementerian Agama Kota ‘X’ Provinsi Banten; pengaruh Komunikasi Efektif terhadap Kinerja Pegawai pada Pegawai di Kantor Kementerian Agama Kota ‘X’ Provinsi Banten; pengaruh Kreativitas terhadap Kinerja Pegawai pada Pegawai di Kantor Kementerian Agama Kota ‘X’ Provinsi Banten; pengaruh tidak langsung Pembinaan Pegawai terhadap Kinerja Pegawai dengan Kreativitas sebagai variable intervening pada Pegawai di Kantor Kementerian Agama Kota ‘X’ Provinsi Banten; dan pengaruh tidak langsung Komunikasi Efektif terhadap Kinerja Pegawai dengan Kreativitas sebagai variable intervening pada Pegawai di Kantor Kementerian Agama Kota ‘X’ Provinsi Banten. Penelitian ini mengunakan metode penelitian kuantitatif dengan pendekatan korelasional. Penelitian dilakukan di kantor Kementerian Agama Kota ‘x’ Populasi dalam penelitian adalah seluruh pegawai PNS, P3K, dan honorer yang bertugas di Kantor Kementerian Agama Kota ‘X’ Provinsi Banten berjumlah 156 orang. Sampel penelitian sebanyak 112 orang. Data kumpulkan dengan menggunakan angket. Instrument yang digunakan berupan angket yang dikembangkan dari kisi-kisi dengan mengacu pada teori yang digunakan. Data dianalisis dengan menggunakan Smart PLS
The Effect of Digital Leadership on MSME Performance through Digital Transformation Readiness Ahmad Mukhlis; Khaeruman Khaeruman
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5195

Abstract

Businesses increasingly face pressure to adopt digital technologies to remain competitive. This study aims to examine the effects of digital leadership and digital transformation readiness on MSME performance, with digital transformation readiness as a mediating variable in MSMEs in Serang City. The study employed a quantitative survey approach. Data were collected from 120 MSMEs using structured questionnaires and analyzed with SEM-PLS. The results showed that digital leadership positively and significantly affects MSME performance and digital transformation readiness. Digital transformation readiness also has a positive and significant effect on MSME performance and serves as a significant mediator between digital leadership and performance. This indicates that enhancing MSME performance depends not only on leaders’ ability to utilize digital technology but also on organizational readiness to integrate it across business processes. The study contributes theoretically to understanding digital leadership and transformation in MSMEs and offers practical guidance for policymakers and business actors to strengthen digital capacity, supporting adaptive and competitive MSME development in the digital economy era.
Business Management Development Model For “Cireng Ceu Iin” Enterprises In Padasuka Village, Baros District, Serang Regency Khaeruman; M. Ilmi Syiraf; Defi Mugfiroh; Yeny Safriyana; Fariha Maulani; Difa Ramadani Nurhidayati
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.30

Abstract

Marketing is a business function that identifies current unmet wants and needs and manages their size, determines which target markets the organization can best serve, and determines the appropriate range of products, services and programs to serve those markets. So marketing acts as a liaison between the needs of the community and the pattern of industrial responses.This community service activity is carried out at the home of the business actor who has the address. The method used in the implementation of community service activities is business assistance.The purpose of this method is the participatory-lecture method,discussion-information and continued with direct training on making business management development models for business actors "Cireng Ceu Iin" in Padasuka Village, Baros District, Serang Regency.In a business, it is better to plan carefully both in terms of future prospects and the management system that can be done to manage the business in question. In addition, it is necessary to take into account the prospect of competition, market segmentation and the smooth running of its business. Especially for the management of the Cireng-making business, it is necessary to pay attention to the availability of raw materials in the form of sago and flour which must be processed into dough. Setting the selling price is one of the factors that must be considered in a business. Prices must be realistic but do not forget the capital spent to carry out the business in question.
Co-Authors A. A. Istri Agung Rai Sudiatmika Abduh, Edi Muhammad Afriyanti, Mutiara Ahmad Mukhlis, Ahmad Ahmed, Abdal Anita Ariffin Ardi Hidayat Ariefah Maulani Azmi, Irham BAHITS, ABDUL Baihaki Baihaki Basrowi Basrowi Basrowi Basrowi, Basrowi Budi Susanto Cahyawati, Atiq Dedi Damhudi Destian, Aan Dewi, Irma Nirmala Difa Ramadani Nurhidayati Edi Muhammad Abduh Edi Muhammad Abduh Al Hamidi Fariha Maulani Fatari, Fatari Gargazi Gargazi Gibran, Mohammad Fatih Hafidz Hanafiah Hamidah . Henny Noviany Hety Devita Hulyadi, Hulyadi I Ketut Suma I Ketut Suma I Komang Wahyu Wiguna I Nyoman Suardana I Wayan Suastra Ihwan Satria Lesmana Insan, Wahyu Irma Nurmala Dewi Iryana Putri, Adela Winda Jaka Wijaya Kusuma Ketut Suma Khadijah, Ina Khatimah, Nurhusnul Khotifatul Defi Nofitasari Komarudin, Mochamad Fahru Kusuma, Aria Cendana Laras Firdaus LENI TRIANA, LENI Lesmana, Ihwan Satria Loso Judijanto M. Ayatullah, Ayat M. Ilmi Syiraf M. Muhali Ma'arif, Minhatul Maharani, Aditya Masiah Masiah Mat Noor, Noorsidi Aizuddin Maulida Rahmi Mila Meilisa Millatun Hanafiyah Moh. Sutoro Muhammad Faisal Muhammad Faiz Muhammad Fikri Musa Hubeis Nabila, Nova Ni Kadek Dwityasari Anggraeni Noor, Noorsidi Aizuddin Mat Nurita Aliffia Sugiyanti Nurwita, Nurwita Permatasari, Santi Pramudi Harsono Raden Irna Afriani Rahayu, Sari Rahmawati, Kareen Ramadhan, Muhammad Dzikri Syahrul RIKA KARTIKA Romli, Ombi Sain, Zohaib Hassan Salapudin, Salapudin Santha Chenayah Sholihat, Urfi Siswahyudianto SITI MARYAM Siti Masitoh Siti Muhaeni Indriyanti Siti Nurhidayati Sofianty, Eva Sri Wahyuni Sudiatmika, AAIA Rai Suflani Sukmawan, Irwan Sukmawati Sukmawati Surachman Surachman Sutoro, Moh. Suwarni Suwarni Tabroni Tia Agustin Tri Meliani Susanti Uli Wildan Nuryanto Ulpah, Ulpah Wahyudi, Didi Wibowo, Raditya Wulandari, Riski Yeny Safriyana Yeti Rohayati Yopi Rahamdani Yuliah, Yuliah Yulis Ananda Putri yusnita, nancy Yusran Khery, Yusran Zainudin Hassan